Instagram Insignias en directo: Destaca en las sesiones en directo

Instagram has transformed into a platform for content creators to quickly connect with their biggest followers. As a fan, you may wonder how to show your support for your favorite influencers, especially during Instagram Live sessions. As a creator, perhaps you’d like to connect deeper with your audience and further monetize your social presence. Both scenarios are possible, thanks to the introduction of Instagram Live Badges. Let’s dive deeper into these Fan badges and how they can benefit both the viewer and the content creator.

¿Qué son las insignias Instagram Live?

So, just what are Instagram Live Badges? A digital way for fans to champion their favorite creators. Badges are available to purchase by viewers of Live stories, creating a monetary opportunity for the host. Once acquired, Instagram Live Badges will appear as a number of hearts next to the viewer’s handle. This icon will range from one to three hearts, depending on the purchase level. When you click into an Instagram Live, the badge will stay connected with your name throughout the entire session. The creator will see your comments and questions highlighted. Additionally, they will have the option to pin them, letting your thoughts remain at the top of the conversation. If pinned, your name, comment and badge will be visible to all attendees of the session.

Cómo conseguir insignias de Instagram Live

Instagram Live Badges are a collaborative affair between both the content creator and the viewer. In order to properly engage and monetize, the creator will need to have Live badges enabled on their professional account. Additionally, the viewer will have to tune in and purchase the badges during the Live session. So, wondering how to get Instagram Live badges? It’s easy. Keep reading to learn how to enable, purchase and use this feature for both influencers and fans alike.

Instagram Insignias en directo para el espectador

As a viewer, Instagram Live Badges offers an opportunity to stand out and show support, both virtually and monetarily. At times, fans can feel that their beloved influencers are simply out of reach. The Live Badge features acts to bridge the gap between the two parties. How? By creating a deeper and more personal connection, linking the host and their top followers.

Compre una insignia en Instagram Live

It’s easier than you may think to buy Instagram Live Badges. When you tune into a Live story, look for the button in the bottom menu. Remember, the creator must have the Badges feature enabled on their account (more on that below). Additionally, you may also see a prompt pop up to encourage you to purchase badges.

To buy a badge on Instagram Live story, follow these easy steps during a Live session:

1. Tap the Live hosts’ profile picture, then the “Badges” icon
2. Seleccione el nivel de insignia que desee
3. Siga las instrucciones a través de App Store o Google Play para completar su compra
4. Añade un comentario y pulsa "enviar" para empezar a participar.

Once purchased, the badge will appear next to your handle to display your support. Simply send a comment or question in the Live session to become recognized for your purchase and contribution.

Utilizar esta función como creador de contenidos

Perhaps you’re a content creator. It can be hard to identify your biggest social supporters and weed out the inevitable abundance of Instagram bots. Here’s where Instagram Live Badges come in handy. To use this feature on your professional account, you’ll need to get at least 10k followers and be over the age of 18. Instagram also limits this feature to accounts in a number of select countries.

Cómo activar las insignias en Instagram

¿Estás listo para aprender a activar las insignias en Instagram y empezar a obtener beneficios? Sólo tienes que entrar en tu cuenta de Instagram y seguir rápidamente estos pasos:

1. Go to “Profile”, then “Professional Dashboard”
2. Select “Grow Your Business”, then tap “Badges”
3. After badges are turned on, head on over to your Live tab
4. Haga clic en el icono "Insignias" situado a la izquierda de la pantalla "Going Live".
5. Confirme que ha activado Instagram Live Badges

You’re all set. With this feature enabled, you’ll have the opportunity to let your top fans show their support for your content. They are a great way to get more creative, connecting with your followers while also profiting from your online presence. 

At Path Social, we’ve built up an in-house platform of Instagram influencers and a proprietary AI targeting algorithm over the past decade. That’s how we reach organic users that will remain interested and engaged. And that’s why no one can replicate our results, which means you’ll build an Instagram community that lasts! Start growing and gaining Instagram followers today.