¿Qué es Instagram? Una guía completa

Foto de perfil de Karen Lin, autora

Karen Lin

Instagram | 29 de mayo de 2024

¿Quieres más seguidores reales en Instagram ?

If you are new to social media, it can certainly feel overwhelming. There are numerous different platforms to choose from, all focusing on unique ways of sharing content. How do all these differ And exactly what is Instagram?

What started as a photo-sharing app has quickly evolved into a powerful marketing tool. This free app is available on both iPhone and Android and offers a web-based version. Instagram’s user base continues to expand, with individuals and businesses using the app to share their content.

There are currently over 2.35 billion monthly active users on Instagram. Are you ready to become one of them? If so, keep reading on as we cover everything you need to know about the social media platform. You’ll be one of their daily users in no time.

A smartphone showing the Instagram log-in page.

¿Para qué sirve Instagram ?

Let’s begin with answering the question, what is Instagram used for? Essentially, it is a virtual space for people to upload photos and videos, commonly called content. This lets users share pieces of their lives with their followers, friends and family. These followers, in turn, can view, comment and like the shared content.

Otra cosa en la lista de para qué es mejor utilizar Instagram . Se trata de crear y mantener relaciones. Las redes sociales son una forma estupenda de estar en contacto con personas de todo el mundo. Puedes enviar mensajes directos a otros usuarios y compartir contenidos con seguidores específicos a través de la aplicación.

Instagram also allows everyday users to connect with celebrities as well as businesses. It’s a great way for actors, musicians and sports stars to better connect with their fans. The app has even led to an emerging career niche – the influencer. Ready to learn more about using Instagram for business purposes?

Las ventajas empresariales de entender qué es Instagram

In addition to personal use, many brands and business owners look towards Instagram for marketing purposes. As we mentioned above, it can be a powerful tool. Are you wondering about the business benefits of understanding what Instagram is? We’re here to highlight a few.

The main benefit is, of course, brand recognition. Whether starting a small business or learning to become an influencer, it’s all about getting your name out there. Growing your social media presence is vital to furthering your success – and profits. You can reach new potential customers and clients by promoting and advertising on social media.

Setting up an Instagram business account also unlocks many helpful solutions and analytics. These include Instagram ads, direct product shopping and personalized marketing plans. With their help, you can grow your brand and expand your network reach. They even have a dedicated Instagram help center just for business accounts.

A woman learning what is Instagram used for.

Qué es Instagram: Empezar con lo básico

Now you are all caught up and can quickly answer what Instagram is. Next, it’s time to learn how to start using the platform. Once you achieve that, you can begin sharing content with friends and family. The social media platform is a great way to create and maintain lasting connections.

Keep scrolling below, as we will cover all the steps you need to take to create your Instagram account. While this may sound intimidating – don’t worry, we promise it is easy. From signing up to creating the perfect profile picture, we are here to help.

Qué es Instagram: Cómo inscribirse

Tal vez se haya preguntado qué es Instagram y cómo abrir una cuenta. Déjanos guiarte por el proceso si no estás seguro. Coge tu smartphone u ordenador y sigue leyendo para conocer los pasos necesarios.

  1. First, download the app from the App Store (iPhone) or the Google Play Store (Android). If you don’t have a smartphone, you can access Instagram from a computer by going to Instagram’s website.
  2. A continuación, pulse el icono Instagram en la pantalla de tu teléfono.
  3. You’ll select create a new account if you’re on an iPhone. For Android users, look for sign up with an email or phone number.
  4. Introduzca su número de teléfono o su dirección de correo electrónico, lo que prefiera. Ten en cuenta que si utilizas tu número de teléfono será necesario enviar un código de confirmación a tu teléfono.
  5. From here, the screen will prompt you to create a username, password and profile info.
  6. Once you sign up, you can follow others, and your news feed will show their posts and stories.

Enhorabuena, acaba de crear su propia cuenta.

Qué es Instagram: Cómo elegir un mango

As mentioned above, you must select a username when you sign up. This is also commonly referred to as an Instagram handle. Keep in mind that there are a few requirements Instagram has in place for these names.

What is Instagram’s policy on accepted usernames? It can contain characters and numbers, although there is a 30-character limit. Periods are the only memorable characters that are allowed at this time. And, of course, your username must be unique to you.

It’s common to change your mind over time. Luckily, changing your Instagram username is easy. Whether you have a new legal name, a different business venture or want to change things up, you can. Follow our steps below for how to test out a new handle.

  1. Abra su cuenta Instagram y acceda a su perfil.
  2. Select edit profile from here, just below your name and profile picture.
  3. A new screen will pop up, from which you can change your display name, username or profile photo.
  4. Pulse sobre el nombre de usuario e introduzca el nuevo identificador que desee.
  5. Seleccione Hecho en la esquina superior derecha de la pantalla.

Qué es Instagram: Cómo configurar tu foto de perfil

The next thing you will want to do to complete your profile is choosing a profile picture, sometimes called an Instagram PFP. I Located it at the top left-hand side of your profile; this image can set the stage for your entire grid. So as you can imagine, learning how to change it is an important lesson that falls under learning what Instagram is.

Sigue estos sencillos pasos para subir una nueva foto o cambiar la que ya tienes.

  1. Abre tu cuenta Instagram y toca tu foto de perfil en la esquina inferior derecha.
  2. A continuación, toca Editar perfil y haz clic en Editar foto o avatar.
  3. From here, you can choose a photo from your phone’s photo library or take a photo with Instagam’s built-in camera.
  4. Once you have your image selected, tap done

Recuerda que tu foto de perfil es la imagen en miniatura que la gente ve cuando se desplaza por sus nuevas historias. Instagram la muestra en la parte superior de tu feed de inicio. Los usuarios tocarán tu foto de perfil para reproducir la secuencia de tu historia.

Friends figuring out what is Instagram used for.

4 funciones populares de Instagram que debe conocer

You may be confused if you are new to Instagram or just an infrequent user. Maybe you aren’t current on all the social media app features. After all, when you first sign up, there’s much to take in. The jargon alone can leave your head spinning from stories to reels and DMS.

So, what is Instagram – and how exactly do you share content through the app? We are here to answer your questions. Below, we highlight four of the app’s most popular features for posting videos and staying in touch with others. Keep reading below, and you’ll be an Instagram expert quickly. We suggest opening your account to check things out as we go along.

1. Qué es Instagram Story Feature?

¿Cuál es la característica más destacada de Instagram? Muchos consideran que son las historias de Instagram . Las historias, lanzadas en 2016, se convirtieron rápidamente en la forma favorita de los usuarios para compartir contenidos con amigos y seguidores. Las historias ofrecen una forma fácil e instantánea de publicar cualquier cosa que tengas en mente.

They let you quickly share moments throughout the day, captured in a photo and video format. Stories appear together in sequence, creating something of a slideshow. You can even re-post another user’s story if they have added your handle as a tag.

Los usuarios pueden acceder y ver las historias de Instagram desplazándose por los iconos de las historias en la parte superior de su página de noticias. También pueden acceder al perfil de una persona y pulsar sobre su foto para ver sus historias. Es importante tener en cuenta que todas las historias de Instagram desaparecen al cabo de 24 horas.

2. ¿Qué es un carrete Instagram ?

When it comes to sharing content, reels are another popular method. This is an important topic when learning about what Instagram is and its features. So, what is an Instagram reel? They are short, 15-90 second multi-clip videos that let you add editing features such as audio and other special effects. You can create Instagram reels in a short series of separate clips or one continuous video stream.

With a focus on content creation, they let users post engaging and fun videos to share with a broad audience. After learning how to make a reel on Instagram, you can post and share it with your friends and followers.

Your profile features a separate tab to hold your reels, making it easy for followers to locate them. Any reel you post will be available virtually until you physically delete it. This sets it apart from Stories, which, as you now know, expire after 24 hours.

3. Qué son las notas Instagram

Instagram Las notas son una de las funciones más recientes de la plataforma de redes sociales. Se lanzaron por primera vez como función de prueba en julio de 2022. Entraron oficialmente en rotación en diciembre del mismo año.

¿Qué es la función de notas de Instagram? Puedes compartir estas frases con tus seguidores, con un máximo de 60 caracteres. Piensa en ello como una forma de hacer anuncios o dejar actualizaciones para que otros las vean. Muchos han comparado esta función con un mensaje de ausencia en AOL Instant Messanger.

To view these notes, access your message inbox. Across the top of the screen, you will see thumbnail images of the people you follow, along with their notes. You can even send responses to your friend’s notes, which you deliver to them as a direct message. Don’t worry; we will dive deeper into that feature next.

¿Listo para probar a hacer tu propio billete de Instagram ? Sigue estos pasos

  1. Abre la aplicación y desliza el dedo hacia la derecha para abrir la bandeja de entrada de mensajes.
  2. In the top left-hand corner, you’ll see your profile picture. Underneath, click on leave a note.
  3. Jot down your message and choose who can view it. When complete, hit share to publish your Instagram note.

You are all caught up on what are Instagram notes. Remember that, like Instagram stories, notes disappear after 24 hours.

4. ¿Qué es un DM en Instagram?

Next, let’s talk all about Instagram messages. If you are new to the platform, you may wonder what a DM on Instagram is. This abbreviation stands for Instagram direct messages. It is an in-app way for users to communicate with each other. Through Instagram, you can send messages to one (or multiple) people with text, photos or videos.

The app also lets you send posts and account profiles through direct messages. Many use this feature to communicate with friends, families and followers quickly. You can also send direct messages to your favorite influencers and celebrities. However, remember that if you send a message to someone who doesn’t follow you, it will appear as a request in their inbox.

When understanding what Instagram is, knowing what others can see is essential. When you open and read a message, it will show a read status underneath, commonly called a read receipt. This appears both on your end and on the sender’s end. It lets them know that you have opened, read and received the message.

A man trying to understand what is Instagram used for.

¿Qué es el modo restringido de Instagram ?

Finally, allow us to address the question of what is Instagram restrict mode. This built-in feature will let you choose who can see and interact with your private or public profile. By activating this, you limit a person’s access to your content on Instagram.

Restrict mode gives your social experience enhanced safety and privacy. You have better control of many things, including what comments appear on your posts and who can see that you are online.

Additionally, placing someone in restrict mode will automatically turn their direct messages into message requests. This will let you view them before accepting them, a great way to read your Instagram messages without being seen.

Any comments a person in restrict mode leaves on your feed posts will only be visible to them – and not your other followers. You can manually approve others to have visibility on the comment if you so choose. When you place someone in restrict mode, you also won’t receive any notifications from that person.

En Path Social, hemos desarrollado durante la última década una plataforma propia de Instagram y un algoritmo de segmentación basado en inteligencia artificial. Así es como segmentamos y llegamos de forma orgánica a los usuarios que interactúan con tu contenido. ¡Y por eso nadie puede igualar nuestros resultados, lo que significa que crearás una Instagram que perdurará! Empieza hoy mismo a crecer y a ganar Instagram .