Comment gagner des adeptes sur Instagram sans publier de nouveaux articles ?

Photo de profil de Karen Lin, autrice

Karen Lin

Instagram 101 | Sep 09, 2024

Vous voulez plus de vrais followers sur Instagram ?

The content you put out on Instagram is one of the biggest factors to reel new followers. We’ve heard enough times that high-quality content is king on the platform, especially since it’s so centered on visual aesthetics. But that’s not a hard-and-fast rule for becoming successful on Instagram. You can still grow without an ongoing, consistent content plan if you’re lucky. And today, we’re teaching you how to gain followers on Instagram without posting new content.

Il existe une multitude de stratégies alternatives pour attirer des adeptes potentiels sur votre page sans inonder les fils d'actualité des internautes avec du nouveau contenu. Il vous suffit de sortir des sentiers battus et de faire preuve de créativité pour attirer leur attention. Continuez à défiler pour apprendre comment aller à contre-courant et augmenter votre nombre de followers sans publier de nouveaux articles.

Une femme souriant à son téléphone, un ordinateur portable posé sur les genoux.

Quand devriez-vous envisager de faire une pause dans la publication de nouveaux contenus ?

Churning out high-quality content is a great way to grow on Instagram. But sometimes, a content hiatus might be best for you and your brand.

Content fatigue is one big reason a brand or creator might stop posting for a bit. This becomes a huge issue for brands posting too much content in a day, sacrificing quality for quantity. Maybe you’ve been posting a lot but getting fewer likes and comments each time. That is a sign that your target audience isn’t enjoying your content and craving something fresh and new.

In that case, it’s best to stop posting for a while to review and rethink your creative content strategy. Use that break to consider the type of content that’s been doing well and which hasn’t. Then, tweak your strategy to fit your page’s strengths.

You might also consider taking a break from rolling out your content plan due to budget constraints. Content production is an investment and can be quite pricey for smaller brands. If you’re on a tight budget, you might refrain from posting often or cut down on your posts altogether.

A content creator might also pause their posts because of creative burnout. If you feel drained or exhausted from posting too much, it’s good to take a break. After all, you can’t expect to come out with stellar, high-quality content when you aren’t inspired and just forcing it.

All these reasons are valid and warrant a break from posting. If you have no choice but to halt your posting schedule, don’t worry. It’s not the end of the line for your page. If you’re creative and put on your marketing hat, you can still sustain your momentum on the platform.

A piece of paper with “Take a break!” written on it surrounded by other crumpled papers.

Est-il possible d'obtenir des followers sur Instagram sans publier de plan de contenu ?

Thinking of how to gain more followers on Instagram without posting new content sounds like a headache, we know. But yes, increasing your follower count is possible even if you’re not actively posting on Instagram. It sounds ridiculous, we know. But you just have to think outside the box and figure out how to reach and engage people effectively.

There are two ways to do that. First, you can focus on maximizing previously posted content. That means promoting it more and finding ways for new people to see your old posts. The second way is to focus on engagement strategies to encourage others to post content for you.

If you focus on these two marketing strategies, you’ll be on your way to growing on Instagram without new posts.

Someone looking at their Instagram feed to review their old content.

Comment obtenir 1000 followers sur Instagram sans poster de nouveau contenu

Gaining a thousand followers without relying on new content sounds like a huge challenge. But with a solid approach to how to get IG followers without posting, you can set yourself up for success.

Reeling in 1,000 potential followers is no easy feat, especially with no new creative material. It takes lots of time, but with persistence and top-notch strategic thinking, it’s very doable with some organic growth strategies.

Êtes-vous prêt à relever le défi ? Voici comment obtenir 1000 followers sur Instagram sans rien publier de nouveau sur votre page.

Commentez les Hashtags populaires dans votre contenu récemment publié

Ce n'est un secret pour personne : l'utilisation de hashtags pertinents dans la légende de votre article permet d'en augmenter la visibilité. Mais voici un fait amusant : l'affichage de ces balises dans les commentaires a le même effet !

When you comment hashtags in your old posts, they’ll show up on the tag’s main page. It might even appear on the Explore pages of people interested in that topic.

Go through your recent posts and comment on some popular hashtags your target audience might be interested in. This adds exposure for your content to a wider audience, allowing people to discover your page for the first time. If these users like your content, they might just give your page a follow.

Someone encircling a sticky note with the hashtag symbol using a whiteboard marker.

Encouragez les CGU en récompensant les fans qui publient du contenu sur vos produits

According to ComScore, engagement increases by 28% when social media users see a combination of professional content and user-generated content. So, if you want to take a break from overly polished and manicured branded content, let UGC take center stage. How? You can do this by encouraging your followers to post some, of course!

When people post content that features your brand, it exposes your business to their followers. Many of these users might not know of your page yet. But when they see their friend or family member’s UGC, they might check out your profile and follow you.

To get your fans and customers to post UGC centered on your brand, incentivize them. Offer up some cool discounts, vouchers, and even freebies to those who post content featuring your products or services. And you don’t have to post about these incentives, either. Just make a note about it on your brand website or perhaps your Instagram bio to spread the word!

User-generated content isn’t just a terrific way to get your brand out there without posting your content. This kind of word-of-mouth marketing also serves as social proof about your brand as a legit, trustworthy business. Since real people—not influencers or celebs—post about it, it must be a good brand, right?

A woman unboxing products she purchased from a cosmetics brand.

Engagez-vous auprès de votre base de fans existante dans les commentaires qu'ils publient sur votre ancien contenu.

If you have recently posted content with comments from your followers, reply to them to boost your engagement scores. Have genuine conversations with people who compliment your post or share insights about your niche. Not only does this strengthen your relationship with your audience, but it can boost your page’s overall visibility, too.

See, the more engagement you drive on your posts, the higher up the Instagram algorithm pushes it on the feed. That means more people will see it if there are more likes and comments on your posts.

This affects your brand’s overall visibility everywhere else on the platform too, like on the Explore page. If you have many interactions on your posts, they could appear on the feeds of users who don’t follow you. And if they like what they see, they just might tap that follow button!

Replying to your fans’ comments also encourages more people to write their comments on your content. I mean, who wouldn’t want a chance to converse with or be acknowledged by their favorite brand or creator? Keep driving meaningful conversations to ensure people keep commenting on your future posts and pushing you out on the platform.

Someone typing comments on an Instagram post.

Créez des temps forts pour mettre en valeur vos meilleures histoires Instagram du passé

Everybody knows that Instagram Stories expire after 24 hours. After they disappear, nobody sees them anymore. But it doesn’t need to be that way. Collate your best Stories and curate them into a Highlight. That way, more people will see them—maybe even for the first time.

Story Highlights are a fantastic way to maximize your best Stories after they’ve expired. Each Highlight goes right underneath your Instagram bio. That way, if someone new visits your page, it will be one of the first things they see. So, even if you’re not actively posting new content, they’ll still see an abundance of posts they might find interesting.

Highlights might include customer testimonials, FAQs, vacation memories, ongoing brand sales, OOTDs, and more. Don’t forget to make aesthetic Story Highlight covers to make your Highlights section look cohesive and enticing!

Comment obtenir 1K followers sur Instagram en 5 minutes sans poster de message

Obtenir un millier de followers sans rien poster de nouveau est déjà un véritable défi. Mais le faire en quelques minutes seulement ? C'est presque trop fou pour être envisagé ! Ou bien est-ce le cas ?

Although it sounds impossible, there are tons of ways to reel in potential followers fast, even without publishing anything new. Note, however, that because this is such a demanding goal, you might have to turn to paid methods. But if you truly want thousands of new followers in a short amount of time, it will be worth it.

Let’s kick it up a notch and get thousands of followers in the blink of an eye, shall we? Here’s how to get 1k followers on Instagram in 5 minutes without posting a thing.

Lancer une publicité sur Instagram en renforçant un article organique précédent

Brands love to run ads to increase their followers. But you don’t have to set up a whole new campaign to do that. Instead, just find a high-performing existing post in your feed and turn it into an ad by boosting it. Setting it up only takes a minute or two, but the results are almost instant.

When you boost a post, you essentially turn it into a paid ad. You get to choose the target audience that gets to see it, your budget, the ad duration, and much more. If you have a large enough budget to reach more people, you can win the hearts of many potential followers. You’ll get all the benefits of an ad campaign without having to post new creative content.

Buy Instagram Followers From a Renowned, Trusted Service

If you want super-fast follower growth, consider buying followers from a trusted third-party website. This move is a bit risky since buying followers is notorious for potentially giving you inactive ghost followers. But if you choose a reputable service to buy followers from, you can get real, authentic, engaging fans.

Veillez à n'acheter des followers que sur des sites web qui ont reçu des commentaires élogieux de la part de leurs clients précédents. Privilégiez également les sites qui ne vous demandent pas votre mot de passe Instagram et qui proposent des méthodes de paiement sécurisées. Soyez très vigilant : on n'est jamais trop sûr lorsqu'on achète des followers en ligne !

Someone handing another person dollar bills to buy something.

Sponsoriser le post d'un influenceur pour qu'il mette en avant votre marque

Lastly, you can work with an Instagram influencer to get them to talk about your brand on their page. Reach out to them and offer a paid partnership or collab. Then, sponsor one of their posts where they feature and promote your brand.

What’s awesome about getting an influencer shoutout is that you’re exposing your brand to a whole new audience—their followers. There’s a big chance that many of their followers don’t already follow you. So, lots of users will hear about your brand for the first time and potentially give it a follow.

If you work with an influencer with massive reach, the result is almost instantaneous. Because they reach so many fans, you can expect to get new followers within minutes. That’s how to get more Instagram followers without posting yourself but getting someone influential to do it for you.

A blonde, tattooed woman recording a video of herself using her phone and tripod.

Et voilà comment gagner des followers sur Instagram sans rien poster de nouveau !

There’s more than just one road to seeing consistent growth on Instagram. It’s smart always to have an engaging content plan in the works. However, you can also focus on existing content to get more followers without posting anything new. From using relevant hashtags to boosting posts to creating ads, there are many ways to grow without new Instagram content.

So now, you know how to gain followers on Instagram without posting new content. The next step is to keep that momentum going by crafting a solid content strategy for when you post again. Make it your goal to reach a wider audience with Path Social.

Our AI-driven algorithm assesses your feed and pinpoints the niche audience with which your content resonates the most. Then, we push your page out for them to see. The more people see your page, the more followers and post engagement you’ll gain. That means maximum visibility for your posts and significant follower growth all at once. Grow your community today!