Instagram Promotion: Developing the Best Paid Strategy for Your Business
Effective Instagram promotion is all about location, location, location. You want your content to land a prime location on the news feeds of your target audience; a prominent spot in the Explore page; and a high rank in Instagram search results. Instagram promotion is an aggressively competitive game — one which requires a multi-faceted strategy to help you make the grade. From do-it-yourself best practices to third-party partnerships, here are surefire tactics for leveraging paid Instagram promotion services to get you all the way to the top.
What is Instagram Promotion?
Instagram promotion is sponsored or paid content promotion that’s algorithmically designed to boost brand awareness, follower numbers, and engagement rates and to achieve other business goals on the platform.
Through Instagram’s native promotion tools, business accounts can convert regular posts and Stories into ads through boosting, or access Ads Manager to create more advanced advertising campaigns on Instagram and other platforms. Paid Instagram promotion can also be done through influencer marketing or outsourced to third-party companies that specialize in Instagram growth strategy.
Businesses, both big and small, need paid Instagram promotion to more effectively seek out and reach their target audience among the more than 1 billion monthly active users on the platform. In addition to advanced and intelligent audience targeting, Instagram promotion helps businesses derive valuable and actionable performance insights to help them improve their Instagram strategy, build a highly engaged community, and stay competitive within their industry.
Investing in Instagram promotion is a must for businesses if they want to thrive on the fiercely busy and packed platform. All the tools you need to devise the right ecommerce marketing strategy for your brand are right at your fingertips. Of course, you must know how to use these tools to your advantage. Let’s take a closer look at the hows of Instagram promotion.
Sell directly on Instagram
How Does Instagram Promotion Work?
Currently, Instagram business accounts have two options for Instagram promotion: boosting, which can be done with regular posts and Stories, and using Ads Manager.
Boosting Regular Posts and Stories for Instagram Promotion
Boosting regular posts is the most direct method for paid Instagram promotion. You can turn any post you shared on Instagram into an ad by boosting it, and it only takes a few clicks. You can boost an image, video, or carousel post, as well as posts with product tags. When you boost a post, you need to identify your goal, or the destination where people who click your ad will be directed. You will also define your target audience. You can specify certain demographics or choose look-alike audiences. And then you’ll set a budget and duration. The cost of your boosted post depends on how much you’re willing to spend and how long you want the ad to run.
Simplu și flexibil instrumente pentru a vă satisface Obiectivele
You can boost Stories that are active, as well as any Story in your Highlights or archive. When you boost a Story for Instagram promotion, you can only use up to five interactive elements which are limited to the following:
- Autocolant de locație
- Autocolant hashtag
- Text care poate fi aplicat
- @mention sticker (pentru a eticheta creatorul de conținut pentru CGU sau profilul partenerului tău de afaceri)
- Un sticker cu numărătoare inversă
- Sticker de sondare (disponibil numai pentru reclamele create fără o postare preexistentă)
- Glisați în sus autocolant CTA (disponibil numai pentru anunțurile care sunt create fără o postare preexistentă)
Poveștile promovate rulează atât timp cât durata pe care ai stabilit-o, adică o poveste activă pe care ai promovat-o nu va expira după 24 de ore și va continua să ruleze ca reclamă.
Boosting Regular Posts and Stories for Instagram Promotion
Ads Manager provides businesses with advanced tools to build multi-platform ad campaigns. When you use Ads Manager for Instagram promotion, you can create and edit ads; manage ad budgets, schedules, and placements; and keep track of their performance from a single dashboard. Below are the key features of Ads Manager:
- Creează o campanie publicitară cu parametri specifici, cum ar fi un obiectiv de publicitate care să se potrivească obiectivelor tale de afaceri.
- Direcționarea mai inteligentă a anunțurilor, care vă permite să definiți o audiență largă sau exclusivă.
- Configurați un buget general al campaniei și decideți dacă doriți ca acesta să fie aplicat zilnic sau pe toată durata de viață a campaniei.
- Rulează automat reclame în mai multe aplicații și servicii Facebook.
- Modifică reclamele după cum este necesar, de exemplu, editează-ți bugetul, audiența, opțiunile de poziționare și componentele creative.
- Îmbunătățiți și personalizați anunțurile cu o abordare creativă dinamică, care combină imagini, videoclipuri și text.
- Efectuați teste A/B pentru fiecare dintre campaniile dvs.
- Profitați de instrumentele de raportare pentru a obține informații în timp real.
Construiți mai multe platforme campanii cu Administrare reclame
Promote Instagram Post
Let’s get into the nuts and bolts of promoting an Instagram post.
Cum să stimulezi o postare Instagram
Here’s your Instagram promotion how-to for boosting a regular feed post.
- Go to your profile and select the post you want to boost. Instagram recommends against boosting a post with an image that’s bigger than 8 MB.
- Atingeți "Boost" sub imagine.
- Particularizează setările pentru reclame. Definește-ți obiectivul de publicitate, identifică-ți audiența țintă și stabilește bugetul și durata reclamei.
- Atinge "Următorul" după ce finalizezi setările pentru reclame.
- If your Instagram business account is not yet linked to a Facebook account, you’ll be prompted to do this next. You can also choose to “Skip” this step.
- Atinge "Creează o reclamă" sub Revizuire.
Your ad will still be subject to approval and will be reviewed to make sure it meets Instagram’s ad policies. You will receive a notification when your ad is submitted for review, when it is being reviewed, if it’s approved or disapproved, and when the ad run ends. You can also turn a new post into an ad before publishing it on Instagram; just toggle on the “Create Ad” option.
ADRESA URL a site-ului web
Apel la acțiune
How to Boost an Instagram Story
Below are the steps to boost an Instagram Story for Instagram promotion.
- Deschide o poveste activă sau una din Repere sau din arhivă.
- Atingeți "Boost" în partea de jos a imaginii sau a videoclipului, apoi selectați "Boost" din opțiuni.
- Particularizează setările pentru reclame. Identifică-ți audiența țintă și stabilește bugetul și durata reclamei.
- Atingeți "Următorul" pentru iOS sau săgeata înainte pentru Android.
- Atinge "Creează o reclamă".
Reclama ta din Poveste va fi trimisă spre examinare.
How to Use Ads Manager for Instagram Promotion
Using Ads Manager for Instagram promotion involves a more detailed process. Here are the basic steps.
- Link your Instagram business account to a Facebook account and set up your Facebook Business Page. This is your access point to Ads Manager.
- În Administrare reclame, selectează "Creează".
- Choose your Instagram ad objective/s: brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, and store traffic.
- Selectați "Continuați".
- Completează detaliile pentru setul tău de reclame.
- For ad placement, you can select “Manual placements” and then select “Instagram” to run your ad on Instagram only; or you can select “Automatic placements” to run your ad across all Facebook platforms.
- Selectați "Continuați".
- Completați celelalte detalii necesare ale anunțului, de exemplu, identitatea anunțului, forma și linkurile asociate.
- Previzualizează reclama.
- Trimite reclama spre examinare.
Publicul țintă
Buget
Instagram Promotion: Alternative Approaches
Instagram promotion using the platform’s native marketing tools is pretty straightforward and standardized, while also allowing creative and strategic customization. Whether you have a boosted post or Story or a sophisticated ad campaign — customized according to your preferences and objectives — the entire “machinery” is still run by complicated and intelligent algorithmic functions.
If you want your Instagram promotion to have the “human touch,” or if running and managing ads is simply not in your wheelhouse, you can hand over the task to an influencer or a social media agency.
Instagram Promotion Through Influencer Marketing
Collaborations with influencers have been a popular marketing practice for many years. But as with everything else on Instagram, business-influencer partnerships have also become more complex. When you find the right influencer and are able to build a strong and mutually beneficial relationship with them, you’ll have a sustainable and consistently rewarding Instagram promotion strategy. Influencer marketing is ideal for businesses that are still in the early stages of Instagram growth and need help reaching the right audience, gaining new followers, and boosting content engagement.
Recently Instagram also introduced Instagram Partners, which are companies that are considered experts in their fields and vetted by Facebook to help businesses on Instagram run ads, sell products, and engage with their customers.
Partener cu un expert pentru a ajuta la creșterea afacerea dvs.
Instagram Promotion Led by a Social Media Agency
If you want an Instagram promotion plan of action devised and executed by experienced professionals, you can team up with a social media agency or growth service company. Take note that most of these companies use automation to deliver Instagram services, such as automated likes and follows. There are some agencies that still perform old-fashioned, hands-on social media account management to deliver organic growth. The best ones combine advanced and intelligent targeting technology and the expert knowledge and skills of social media strategists to provide the best results.
Do Instagram Promotions Work?
Paid Instagram promotion services have proven highly effective in delivering marketing objectives and stimulating and sustaining growth on the platform.
Here are some relevant Instagram statistics according to Facebook:
- 60% of users discover new products through Instagram.
- Instagram videos have contributed to an 80% increase in time spent on the platform.
- More than 200 million users visit at least one business profile on Instagram daily.
Running ads on Instagram offers the following advantages:
- Livrare optimizată. Sistemul de livrare al platformei funcționează cel mai bine atunci când există mai multe persoane din care să alegeți. Aceasta înseamnă că o reclamă poate ajunge la mai multe persoane potrivite la un cost mai mic atunci când o rulezi pe mai multe platforme.
- Increased engagement. As a popular visual platform, Instagram is highly preferred by users looking for inspiration. The various ad formats available on Instagram, such as Instagram Story ads and Explore ads, create more opportunities for businesses to reach and engage with their customers and target audience.
- Quick and easy Instagram promotion process. You can simply boost an existing or new Instagram post or Story to turn it into an ad. If you don’t have an Instagram account, you can also run an Instagram ad using your Facebook page.
- Instagram Insights. You can keep track of your ads’ performance through a professional dashboard. Analyze metrics relevant to your objectives and make the necessary changes to your Instagram promotion strategy where needed.
Profesionist Tablou
Instagram Paid Promotion Best Practices
Whether you’re looking to gain more followers, increase content engagement, boost your sales or conversions, generate new leads, or drive more traffic to your website, Instagram paid promotion will deliver your desired results. Even with the benefit of advanced optimization offered by Instagram ads, you may still have to go through a trial-and-error phase before you are able to determine a strategy that works best for you. Here are Instagram promotion best practices to keep you on the right track.
- Testați, învățați și îmbunătățiți. Succesul unei reclame depinde de multe variabile. Testează fiecare variabilă, ține evidența și învață din rezultate și fă modificările necesare pentru a îmbunătăți aceste rezultate și pentru a-ți atinge obiectivele de publicitate. De exemplu, te poți juca cu diferite formate de conținut – află dacă imaginile, videoclipurile sau caruselurile funcționează cel mai bine cu tipul tău de conținut și cu publicul tău.
- Fii creativ cu conținutul tău. Indiferent de formatul pe care îl alegeți, încercați diferite modalități de prezentare a conținutului. Pentru fotografii și caruseluri, puteți arăta diferite unghiuri ale unui produs sau le puteți prezenta în fața unor fundaluri unice și surprinzătoare. Pentru videoclipuri/clipuri video, afișați un produs utilizat, cum ar fi într-un videoclip introductiv. Sau spune o poveste pe care oamenii vor dori să o urmeze până la sfârșit.
- Widen your reach. Once you’re comfortable creating Instagram ads and you have figured the best strategy, run your ads on Facebook to reach a bigger audience.
- Be consistent. Consistency in aesthetics and voice is highly valued on Instagram, and even more so when you’re growing a brand on the platform. Regular posting and ensuring that your messaging is aligned with your business goals are also crucial to achieving and maintaining momentum to grow faster and attain long-term success.
Obțineți mai mulți urmăritori Instagram cu Path Social
Accelerate your Instagram growth by placing your Instagram promotion in the capable hands of an expert in Instagram growth strategy — a company like Path Social. Build a strong presence on Instagram, with a community of genuinely interested and highly engaged followers. Path Social’s proprietary advanced AI targeting algorithm and in-house team of social media strategists will get you closer to your Instagram growth goals more quickly and more efficiently!
Path Social nu este Instagram afiliat sau o gazdă pentru conținutul Instagram . Toate datele și conținutul descărcate sunt proprietatea creatorului de conținut Instagram . Pentru orice întrebări sau nelămuriri, vă rugăm să vă adresați la [email protected]