Want To Be An Instagram Model? Here’s Everything You Need to Know

Want To Be An Instagram Model? Here’s Everything You Need to Know
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Heidi Lang

Last Updated: Nov 08, 2021

Want More Real Instagram Followers?

Becoming a model is a dream shared by countless people and social media, Instagram in particular has helped turn this dream into reality for many. Being an Instagram influencer can actually be a rewarding and profitable job. If you’re thinking of exploring the possibility of becoming an Instagram model, keep reading to learn everything you need to know to get started on the right path.  

Want To Be An Instagram Model? Here’s Everything You Need to Know

What does it mean to be an Instagram model?

Anybody can claim to be an Instagram model, but you actually have to build a following that numbers in the thousands to be taken seriously by the general public and by brands. 

As an Instagram model, you’ll have complete control over your career. This means you get to choose the identity you want to create, the projects and collaborations you want to work on, and the brands and products/services you want to represent, among other things. You will be responsible for sealing deals, campaign promotions, and managing your follower base. Of course, once you’re generating enough income, you can hire a social media manager to help with administrative tasks related to your influencer account. 

Some Instagram influencers promote their own brands and products. So in addition to managing their career as an influencer, they’re also managing their business. It’s a good idea to take this route if you’re not interested in collaborating with other brands — as their representative — or with other influencers — as your brand representative. 

Whether you wish to be an Instagram model in the “traditional” sense and promote other brands or you’re interested in becoming an influencer to promote your own brand, getting started is the most challenging part. We’ll dive deeper into this much later. 

Want To Be An Instagram Model? Here’s Everything You Need to Know

How much do Instagram models make?

Instagram has made it easier to build a lucrative career from modeling. With hundreds of millions of active users daily, the platform offers access to a massive audience — whatever industry you’re in. Many Instagram influencers have found varying levels of success and are earning decent money on a regular basis by building a considerable following, good credibility, and a fair degree of expertise in their chosen niche. 

Brand promotion on social media is now a must, and influencers are in high demand. The most successful Instagram models are paid thousands of dollars by companies to showcase their products, usually via sponsored posts. A single selfie while promoting a product can mean a paycheck that’s more than what one can earn from a week of regular work!

Influencers who are just starting out can get “paid” through freebies; as they become more popular, they can start leveraging their increased influence to charge a fee for a promotion or campaign. Some established influencers are even paid to attend events or travel to exciting places as brand representatives. All they have to do is take photos of themselves, have a good time, and then share their captured and sponsored experiences with their followers on Instagram. Who wouldn’t want a job like that? 

Want To Be An Instagram Model? Here’s Everything You Need to Know

The more Instagram followers you have, the more money you can earn from brand collaborations. A successful influencer, ideally, should have hundreds of thousands of followers and tens of thousands of likes per post. Here are some amazing examples. 

  • Danielle Bernstein has more than a million followers and can earn up to $15,000 per post. 
  • Cristiano Ronaldo earns $750,000 per post when promoting a brand. 
  • Selena Gomez earns $800,000 per post.
  • Kylie Jenner has an average earning of $1 million per post. 

Of course, these are world-renowned celebrities with millions of followers all over the world, so companies are willing to pay them staggering amounts of money to promote their products. But anybody can also “make it” in their niche and make a good living as an Instagram model given the right skills and tools. 

Your modeling journey starts here

You don’t need an agency to represent you and help you build your image to break into the world of Instagram modeling. The platform has leveled the playing field for all aspiring models, providing each one with all the tools and opportunities they need to kick start their career. Here are the essential steps you need to take to begin your modeling journey on the right path. 

Make an attractive portfolio

All the content you produce and post on Instagram will make up your influencer portfolio. Make sure that each and every piece of content represents the highest quality of your work. Even while you’re still experimenting with different aesthetic concepts, uniqueness and creativity are crucial. Professionally created content is not always a must, but it can level up your influencer game — so go for it whenever possible. 

Increase your follower count

This is, of course, the most crucial step toward becoming a successful model on Instagram. Your follower base is going to be your career’s lifeblood. There are a lot of ways to boost your following; you may even have to make an initial investment through your own sponsored posts or by engaging the services of a reliable Instagram growth agency that offers organic growth, such as Path Social. Keep in mind that one of your initial goals is to build credibility so that more people will follow you and want to hear from you — this means focusing on organic growth through high-quality content, consistent engagement with your followers and potential followers, and using the right hashtags. 

Collaborate with other models

There are tons of opportunities for collaboration on Instagram. You’ll have very little difficulty finding another model to work with for a promotion or a campaign. Don’t be afraid to put yourself out there; after all, this is what being an Instagram model is all about. Reach out to influencers who have more followers than you and are in the same industry. Figure out a way to offer a mutually beneficial partnership. Building good relationships is a big part of becoming a successful influencer, so always put your best foot forward.

Want To Be An Instagram Model? Here’s Everything You Need to Know

Final Thoughts

Instagram has completely redesigned the modeling landscape. Countless aspiring models are now given great opportunities to make a name for themselves on the platform and earn good money doing what they love. With the right skills and tools, a good amount of creativity, and the appropriate dose of dedication and passion, you can live your dream of becoming an Instagram model!