Resources

Character limits on certain social media platforms may seem, well, limiting a lot of times, but they also encourage users to be more creative with their content. On Instagram, the character limits imposed on usernames, bios, and captions, as well as the limit on the number of hashtags create consistency throughout the news feed and […]

Sharing photos, videos, and other content with your followers is the essence of Instagram. That ubiquitous “Share” button is your account’s lifeline. But it’s one thing to engage your audience through the content you share so they appear on your followers’ respective news feeds; it’s another thing to make people interested enough in what you […]

From its humble beginnings as a photo-sharing platform, Instagram has evolved into the best networking platform for businesses. With its unique and constantly reinvented tools and features and its immense popularity, Instagram has proven to be the ideal place to grow a brand’s reach and engagement.  In fact, the most recent estimates put the number […]

To date, Instagram has an estimated 1 billion active users every month. While Facebook still edges out Instagram when it comes to the number of monthly users, Instagram offers better exposure and engagement for brands, popular personalities, and even regular users.  Statistics from last year have revealed that: On a daily basis, more than 500 […]

Social media has inspired creative innovations not only from artists/creatives but also from the regular Jane and John Does. Whether they’re selfies, photos of family and friends, or travel, adventure, or nature photos, and for whatever purpose they may be, applying filters has also become a standard post-photo processing step for most users.  The variety […]

With more than one billion active users per month, Instagram has become the most popular social media platform for sharing visual content, whether to stay connected with family and friends or to reach out to and engage with other users with similar interests or a target market for one’s brand. Most personal accounts are, of […]

Instagram is a great way to stay connected — with loved ones, friends, favorite celebrities, admired content creators, and popular brands. Whether yours is a personal or business Instagram account, you also have followers who await your latest updates and have a keen interest in your posts. You might be curious to find out who’s […]

Curating the list of accounts you’re following on Instagram helps create the Instagram experience you want as you can customize what shows up on your newsfeed and who you want to engage with. Just as you can choose who to follow based on your desired content “consumption,” so too can you choose to unfollow certain […]

Instagram success, whether you have a brand or personal account, is largely defined by engagement rate. The busier your account is with regards to likes and comments, the more successful it is. Engagement, in turn, is determined by the kind of content you publish and also when you publish it. “Organic” is a big word […]