Informes de seguidores para Instagram: Evalúe correctamente su base de fans

Your followers on Instagram can tell you a lot about how your business is doing. Is your follower count growing or declining? Are your fans real or fake? Do they fall under the target audience you had in mind when you first launched your brand? The answers to these questions can all paint a picture of how well your brand is performing on the platform. You can find this data, and more through follower reports on Instagram.

Keeping tabs on your followers and their activity in relation to your page might not be conventional. However, assessing audience data is a terrific way to better understand your followers.

Hoy hablaremos de cómo los seguidores y los informes sobre tu audiencia en Instagram pueden ayudar a que tu cuenta prospere. Sigue leyendo para conocer los valiosos datos que proporcionan y cómo puedes utilizarlos para mejorar tu página.

Followers vs Following en Instagram: ¿Cuál es la diferencia?

Before we talk more about follower reports and the valuable insights they hold, let’s have a refresher on Instagram jargon. What are followers vs following on Instagram? We throw these words around a lot when we talk about social media. But what do they actually measure in terms of a brand’s online presence?

Let’s tackle followers first. Your followers are the people who “subscribe” to your Instagram page. So, when you publish regular feed posts, Instagram Stories, and Reels, these people will see them on their feeds. If they have their notification setting turned on for your page, Instagram sends them an alert for each new post.

A high follower count means that you have a wide audience that sees your content. It means your page is interesting enough to attract the attention of a large pool of users. It could also be indicative of your influence on a specific target audience on the platform. That is likely the case if you’re a content creator operating within a specific niche, industry, or hobby.

A continuación, tenemos el recuento de "seguidores". Este número en tu perfil representa a cuántas personas sigues. Las publicaciones subidas por estas cuentas aparecerán en tu feed.

The number of people you follow dictates how busy and crowded your feed is. The more accounts you follow, the more some content might drown out others. That’s why some people like to regularly “clean up” their following list and remove accounts they’re not interested in anymore.

While there’s no limit to the number of followers you gain, you can follow only up to 7,500 accounts yourself. According to Instagram, this is an effort to reduce spam. So, don’t be surprised if you try to follow over 7,500 accounts and find an error message.

¿Por qué necesita informes de seguidores en Instagram?

Follower reports allow you to have a deeper, better understanding of your audience. In these analytics reports, you’ll see a myriad of information about them. This includes personal data, such as their age, gender, location, hobbies, and more. However, you might also be able to gain valuable insights about their Instagram behavior.

By understanding your fanbase better, you can tweak your Instagram content strategy to ensure it’s well-suited to their tastes. By doing so, you can communicate key messages that you know will be relevant to your followers. This can give you stellar engagement rates for future content.

Follower reports can also show you important information on how your followers are acting in relation to your brand. They can depict follower growth patterns to give you an idea of how fast or slow you’re growing your community. They can tell you other pertinent information about your fanbase, like who unfollowed you and whether you have fake followers.

The best part is that data backs up these follower reports. Whether you utilize the in-app reports on Instagram or a third-party app, these reports rely on your account’s information. That way, you can rest assured that the numbers and insights are precise every time you pull them up.

Información que debe conocer sobre su público objetivo

Investopedia groups target audiences into four different types. Based on your regional location preferences, you have geographic audiences. Then, there are psychographic audiences, which take into account a user’s hobbies, interests, lifestyle, values, and more. There are also behavioral audiences that consider people’s shopping motivations and habits.

However, the most common type of audience used for social media marketing is demographic target markets. Demographics refer to the basic, statistical characteristics of an audience that narrow them down into a specific segment. These include their age, sex, job, income level and more.

Es importante conocer antes que nada los principales datos demográficos y la ubicación geográfica de su público objetivo. Solo entonces podrás profundizar en sus características psicográficas y su comportamiento de compra.

Understanding these facets of your target audience allows you to build a genuine connection with them. By having a basic understanding of who your target market is, you can craft relevant content for them. That makes them more likely to follow your Instagram page, engage with your content, and be loyal to your brand.

Cómo comprobar los datos demográficos en Instagram: Conozca mejor a sus seguidores

Entonces, ¿cómo puedes comprobar los datos demográficos de tu base de seguidores actual? Fácil. La mejor manera de ver un análisis demográfico de tus seguidores es a través de Instagram Insights.

A continuación te explicamos cómo comprobar los datos demográficos en Instagram para conocer mejor a tu audiencia. Ten en cuenta que esta función solo está disponible para cuentas profesionales (empresas y creadores).

1. Abre la aplicación Instagram y ve a tu perfil.

2. Haga clic en el menú hamburguesa situado en la parte superior derecha de la pantalla. Desplázate hacia abajo y haz clic en Insights. También puedes simplemente tocar el botón de acción Insights en tu perfil.

3. This takes you to your professional account’s Instagram Insights page. Keep scrolling until you see the Audience tab. Here, you’ll see information such as your follower growth, your fans’ top locations, gender split, age range, and more.

Aside from the basic demographic charts, Instagram Insights also shows you valuable insights into your followers’ engagement with your posts. You can see an overview of how people interact with your page overall and with each of your posts. You’ll even see the times of the day your followers are most active on the platform. This gives you an idea of the best time to post on Instagram.

Invierta en un rastreador de seguidores Instagram : Aprende sobre seguidores y no seguidores

Although Instagram Insights is the easiest way to generate follower reports, the data there can be quite limited. So, many brands and creators invest in third-party apps and software that help them track their follower info and activity. This is called an Instagram follower tracker.

Los rastreadores de seguidores son aplicaciones que vinculas a tu cuenta de Instagram para que puedan monitorizar la información pertinente sobre tu base de seguidores. Tienen una amplia gama de funciones y te ofrecen una gran cantidad de información específica que no puedes obtener en Instagram. Puede incluir una lista de los seguidores que has dejado de seguir recientemente o de los seguidores mutuos que compartes con una marca de la competencia. Algunos rastreadores pueden incluso ofrecer funciones de análisis de la participación para mostrarte cómo interactúan los usuarios con tus publicaciones.

¿Quieres conocer todas las demás funciones que puedes aprovechar cuando utilizas un rastreador de seguidores de terceros Instagram ? A continuación te explicamos por qué deberías invertir en aplicaciones que generen informes de seguidores por ti:

Proporcionan datos reveladores sobre la actividad de sus seguidores en Instagram .

Third-party trackers provide a wealth of valuable insights about your Instagram follower activity. They show key metrics you might see on Instagram Insights, like how many users your posts reach and growth trends. But you also glean super-specific metrics and data that you can use to refine your social media strategy and content.

Por ejemplo, FollowMeter es un popular rastreador analítico de seguidores que te muestra mucho más que lo básico. Te muestra la información que verás en tu panel profesional en Instagram. Sin embargo, se adentran en el meollo de la actividad de tus seguidores e incluso identifican a los usuarios que realizan acciones específicas.

La aplicación te muestra quién ha dejado de seguir tu cuenta y cuántos usuarios lo han hecho recientemente. También muestra quién ha bloqueado tu página. Esto te ayuda a saber si estás haciendo algo mal en Instagram y si deberías mejorar tu contenido.

También verás las personas a las que sigues y que no te siguen a ti. Esta información puede orientarte a la hora de ajustar tu estrategia de seguimiento si quieres conseguir un ratio de seguidores más impresionante.

El rastreador de seguidores también te muestra quiénes son tus principales seguidores y quiénes ven más tus Stories. Incluso te muestra tus "admiradores secretos", es decir, las personas que interactúan y se desplazan por tus contenidos sin que les gusten ni comenten las publicaciones.

On top of all of that data on follower activity, FollowMeter also does engagement analysis on your content. This bonus feature helps you analyze your posts and see which ones are performing the best. It’s a great way to glean learnings that can help you improve your overall Instagram strategy!

Aside from all of these, you can also make in-app purchases to get even more insights into your followers.

Afirman si está ganando los seguidores que desea en Instagram

Cada marca de Instagram tiene un público objetivo específico al que quiere atraer. Por eso las empresas pagan mucho dinero por los anuncios que envían a personas con características demográficas y psicográficas concretas. Los rastreadores de seguidores pueden ayudarte a evaluar tu comunidad para ver si los usuarios que la componen pertenecen a tu mercado objetivo.

These trackers analyze your fanbase’s demographics to see if you’re gaining the targeted Instagram followers you want. That way, you can get an idea of whether your content resonates well with the people who see it.

¿Y si te das cuenta de que no consigues seguidores entre tu público objetivo? Eso sólo te indica que necesitas cambiar tus estrategias de promoción y contenidos para atraer a esos usuarios.

Recuerda que tener miles de seguidores no sirve de nada si no pertenecen a tu público objetivo. Es importante que evalúes periódicamente los datos demográficos de tus seguidores para ver si estás cumpliendo tus objetivos de captar seguidores específicos.

They Help You Assess Whether You Have Ghost, Bot, or Spam Followers on Instagram

Just because you have a high follower count doesn’t mean you have a high-quality community. The cold, harsh truth is that you might have a few low-quality followers in your fanbase.

These include spam followers on Instagram, who send unsolicited promos and phishing links via DM. It can also mean bot or ghost followers. These followers don’t really have active users or real people behind them, thus driving zero engagement for your content.

These fake followers might balloon your follower count and make it look impressive. But in the long run, they’ll only do your page harm. These accounts don’t engage with your content, so all they do is bring down your engagement rates. And when that happens, Instagram de-prioritizes your content on people’s feeds, lessening your visibility on the platform. Yikes!

That’s where follower reports from trackers come in to save the day. These trackers analyze your fanbase and detect if you have any spam, bots, or ghost followers hiding in plain sight. You can choose to remove these flagged accounts to “clean up” your fanbase.

This can help improve your engagement rate—and consequently, your visibility on the Instagram feed—moving forward. It also preserves your credibility and integrity as a brand because you know all your followers are real and legitimate.

Te permiten visualizar tu crecimiento a través de un gráfico o informe de seguidores Instagram

Not everyone is good at numbers. Some people are totally blank when you hand them a spreadsheet full of metrics, key performance indicators, and hard numbers.

That’s the beauty of using follower trackers. Instead of overwhelming you, they organize valuable insights into Instagram follower charts and graphs that are easier to digest.

Estos gráficos y diagramas te ayudan a visualizar datos que pueden ser difíciles de entender cuando se presentan en forma de meros números. Información como la tendencia de crecimiento de seguidores y los picos y caídas en la participación son más fáciles de entender cuando se presentan en gráficos. También facilita la localización de movimientos y cambios clave en los datos.

¿Ha perdido seguidores en Instagram? Recupéralos con la ayuda de Path Social

One of the most anxiety-inducing findings to read about in follower reports is that you’re losing fans. Maybe you were inactive on the platform for a few months, or you just haven’t nailed your creative content strategy. Regardless of the reason, it’s a bummer learning that a lot of previously loyal fans have unfollowed your page.

¿Has perdido seguidores en Instagram recientemente? No te estreses. Hay muchas formas de retomar la actividad donde la dejaste y volver a ganar seguidores. Recuerda producir contenidos de alta calidad y aprovechar las tendencias más candentes de Instagram para atraer a los usuarios. Incluso puedes probar a publicar contenidos de pago para promocionar tu marca entre un público específico de forma eficaz.

But if you really want to get followers back fast, work with a growth service like ours. Here at Path Social, we use a proprietary targeting algorithm to find your niche audience and promote your content to them. As a result, you’ll gain tons of new followers—all of them 100% real and engage with your content.

Next time you generate follower reports for Instagram, you’ll surely breathe a sigh of relief at the rapid follower growth! So, what are you waiting for? Grow your Instagram community with us today.