Instagram Comparación de seguidores: Evalúa a tu competencia en IG

Comparing followers is something most Instagram users do. There’s a notion that the more followers you have, the more successful you are on the social media platform. So, most people will compare their follower count with that of others to gauge who is doing better online. 

But to really assess who is a more effective creator, it’s best to do a more insightful Instagram follower comparison. Today, we’ll teach you the many ways you can do just that.

¿Qué es la comparación de seguidores en Instagram y por qué es importante?

Follower comparison refers to analyzing one brand’s audience and looking at it in contrast to another brand’s fanbase. You might look at factors such as growth trends, audience demographics, follower counts, and more. It’s a way to see whether one creator is doing better than the other by assessing their audience.

Comparing followers doesn’t just mean checking who has a larger following. After all, influence and success on Instagram don’t just depend on having millions of followers. You could have a smaller following than mega-influencers but have a highly engaged audience, making you a more effective creator. So, when comparing followers, it’s important to assess engagement, too.

Las comparaciones de seguidores son muy útiles para las marcas que buscan a los influencers perfectos con los que colaborar como embajadores de marca.

If you have a bunch of potential creators on your shortlist, compare their fans. See who has the most authentic fans that engage with them or which one has a steadier follower growth trend. These comparisons can help you narrow down your list easier and find what you’re looking for in a brand influencer.

Compara Followers y Following en Instagram: ¿Cuál es la diferencia?

Before anything else, let’s get our definitions straight and compare followers and following on Instagram. Followers refer to the people who follow and “subscribe” to your content so your posts appear on their feed. Meanwhile, your following list refers to users you follow—aka accounts whose content you enjoy.

Pitting one brand against the other and comparing their followers is heaps of fun, sure. But you should also stop and compare someone’s followers with, well, their following list.

Calculating what is called the follower-to-following ratio helps you assess whether an account has a huge influence on the platform. The more followers you have in contrast to your following list, the more popular and influential you are.

Se considera que una persona con un alto índice de seguidores es muy atractiva. Esto significa que su contenido es tan atractivo que atrae a muchos seguidores sin necesidad de seguirlos primero.

Mientras tanto, alguien que sigue a más personas de las que le siguen a él puede no tener tanto éxito. Es posible que estos usuarios tengan que ajustar sus estrategias de captación de audiencia para atraer a más seguidores de forma orgánica.

So, what exactly is a good follower-to-following ratio? According to Circleboom, anyone with followers half the size of their following list is “almost spammy.” Meanwhile, anyone with two to 10 times as many followers as they are following could be considered a micro-influencer. Users with over 10 times as many followers as people they follow might as well be celebrities.

5 formas de comparar los seguidores de dos cuentas en Instagram

When you compare Instagram followers between two accounts, it’s never just about the follower count. It also has to do with the quality of these followers and whether the fans are an engaged audience. That intel gives you deeper and more meaningful insights about which of the two creators is doing better on Instagram.

Entonces, ¿qué es exactamente lo que hay que comparar cuando se observan los seguidores de dos marcas? He aquí algunos aspectos que se deben evaluar al realizar un análisis competitivo mediante una comparación de seguidores.

1. Buscar seguidores mutuos

Checking on mutual followers with another account is a great way to assess if you have a shared audience. This shows how similar your audience is to bigger brands, which you can treat as an industry benchmark.

Instagram doesn’t show you a list of profiles that follow both you and another page. However, you may be able to assess mutual connections by looking at the “Followed by” section of a profile. When you visit a page on Instagram, you’ll see a list of mutual connections you have under their bio.

If you want to compare the mutual followers of two other accounts, use an audience overlap tool like InfluData. This tool shows you the percentage of mutual followers two profiles have. The higher the overlap, the bigger their shared audience. So, if you’re looking for brand ambassadors to reach a broad audience, look for creators with a small overlap.

2. Realice una comparación del recuento de seguidores en directo en Instagram para obtener actualizaciones en tiempo real

Want to see a live broadcast of two brands’ fanbase size side by side? Do an Instagram live followers count comparison with a real-time follower count tool. With this kind of tool, you can watch two creators gain and lose followers live.

The Live Counts website is one such tool. Just type in the usernames of the accounts you want to compare and hit “submit.” Then, you’ll see their live fan count, one next to the other. The page refreshes at regular intervals, allowing you to see the growth in real time.

Es una forma estupenda de ver quién gana seguidores más rápido. También es genial para ver cómo unos creadores superan a otros en número de seguidores.

3. Utilice una herramienta de seguimiento de seguidores de terceros para realizar un análisis de la competencia

Dive deeper into follower analytics by looking up the two accounts on a third-party Instagram follower tracker. This shows you all sorts of important data about a brand’s followers, from engagement metrics to their most active followers. You might also be able to see someone’s unfollower growth trend, which speaks volumes about their content’s weaknesses.

Tome todos estos datos de ambas cuentas y compárelos uno al lado del otro. Esto puede darte una idea de qué página está funcionando mejor y conectando más con su audiencia.

4. Ver cuántos seguidores falsos tiene cada cuenta

Don’t just assess their high-quality followers; check for fake, inauthentic fans, too. Use a third-party fake follower detector like Modash. This site shows the percentage of an account’s fans that are likely fake. Just type the username of the account you want to assess, hit “Check profile,” and see the results!

The higher the percentage of fake followers an account has, the less trustworthy it is. It could mean that the creator is buying fake fans to artificially grow their account instead of doing it organically.

También es una prueba de lo atractivo que es el contenido de estas cuentas. El contenido de alta calidad resonará con los seguidores auténticos. Tener muchos seguidores falsos implica que su contenido no da en el blanco con su público objetivo.

5. Cálculo de las tasas de participación en función del número de seguidores

This one isn’t exactly a way to compare followers, but it is a way to see how engaged an account’s audience is. Engagement rates of Instagram posts are calculated based on someone’s follower count, not the absolute number of likes or comments. So, it’s still an awesome assessment of content performance based on someone’s fanbase size.

To get a post’s engagement rate, add all its likes, comments, and shares. Then, divide it by the account’s total followers and multiply by a hundred. When a post has a high engagement rate, it successfully piques the interest of a large chunk of followers. If the rate is low, even if the total number of likes sounds large, it isn’t that impactful or engaging.

Preguntas frecuentes

No te fijes en los seguidores de otros usuarios; ¡consigue más seguidores tuyos!

Comparing followers may sound shallow, but it’s an excellent strategy for understanding your performance vis-à-vis other creators. With the right tools, you can learn who has a more engaged audience and who grows faster on IG. Next time you want to see how you’re faring against your competitors, conduct an analytical Instagram follower comparison.

However, don’t be so caught up with other people’s followers. Instead, channel most of your energy into getting more of your own fans. Enlisting the help of Path Social can make that easier.

We use AI-driven targeting algorithms to hunt down your niche audience and promote your content to them. That way, your posts reach the people they were made for. This boosts engagement and skyrockets your follower count—just like we did for Modern Fit and thousands of other brands. See more growth and followers with Path Social!