Guide des meilleurs hashtags pour Instagram Influencers

Instagram Les hashtags restent l'un des moyens les plus efficaces d'attirer l'attention (et l'engagement !) sur vos posts Instagram .

Did you know 62% of marketers use between four to nine hashtags in an Instagram feed post? So, why are hashtags important? How many hashtags should you use? Our ultimate guide on Instagram hashtags in 2024 has all the answers to finding the best hashtags. Moreover, we will also introduce some hashtag generators for boosting your 2024 posts.

Pourquoi utiliser Instagram Hashtags ?

Instagram hashtags are words, phrases, or numbers marked by the pound or hashtag symbol (#) within captions. This symbol categorizes your Instagram content, aiding in its discoverability on the app. Instagram allows up to 30 hashtags per post. However, it recommends using between 3 and 5 hashtags for best results. 

Your Instagram marketing plan would be incomplete without hashtags. There are lots of reasons to use them. Now, we’ll go over the five advantages that hashtags offer.

Augmente l'exposition et la découverte

The main reason people use hashtags is to get more visibility. On Instagram, when you click on a hashtag, a gallery that includes the most recent and popular posts opens.

You can then look at all the posts that are related to it on this page. Also, if you use the right hashtags for your business, users looking for those hashtags will find your posts.

De plus, votre public peut utiliser des hashtags de marque pour présenter leurs expériences avec vos produits ou services. Il s'agit d'une forme de défense de la marque. Les hashtags contribuent de manière significative à la notoriété globale de la marque. Le simple fait de cliquer sur un message dans la page des résultats de recherche ouvre la voie à la découverte de contenus similaires.

Encourager les interactions avec le public

When you start a hashtag campaign around your brand, it encourages audience interaction. People use these branded hashtags to relate to your campaign and interact with you through their posts. 

Instagram saves the tagged feed posts in search results, and tagged story posts are active as long as the story lasts. However, if people use your hashtag in their posts, it stays on the hashtag page forever. This is until the person removes the hashtag from their post. 

Also, as your hashtag becomes popular, your campaign will grow. More people will discover posts with that hashtag and create a post of their own using the hashtag. This way, your audience interaction will continue to increase.

Vous pouvez donc considérer les hashtags sur Instagram comme un autre moyen d'entrer en contact avec vos clients et d'attirer leur attention.

Analyse des concurrents

Do you wonder how much space your rivals occupy online? Hashtags offer insights into your social media share. Often, you’ll share hashtags with competitors, especially industry and local ones. By analyzing posts through a social media competitive analysis, you can gauge the share of voice, sentiment, and engagement.

Dans l'idéal, vos publications et celles qui sont marquées par vos clients dominent les résultats de recherche des hashtags. Explorez les posts de hashtags pertinents pour vous inspirer et repérer les domaines dans lesquels votre marque pourrait être à la traîne par rapport à ses concurrents.

Recherche de contenu

Just like SEO keyword research, hashtags help in exploring diverse content ideas. Imagine aiming for a higher share of voice within #Summeroutfits, challenging with over 9.8 million posts under the hashtag.

Mais ne vous inquiétez pas. Vous n'aurez pas à parcourir les 9,8 millions d'articles pour vous faire une idée. Vous pouvez explorer l'onglet "Top" de la page des résultats de recherche pour découvrir ce qui fonctionne pour des marques similaires à la vôtre. 

Certains styles ou légendes en vogue attirent-ils l'attention du public ? Inspirez-vous de ces posts performants pour créer votre post sous ce hashtag. 

Liens Campagnes numériques et IRL

If you go shopping, you’ll likely find a marketing campaign linked to a hashtag. Be it their general brand tag or a specific campaign one, hashtags bridge the gap between digital and conventional campaigns.

Comment trouver les meilleurs Hashtags pour Instagram

We know that hashtags can make our posts more successful. But the real question is, how do we know which hashtags would work better for our campaign? Which trending hashtags are more relevant? 

Vous vous demandez comment trouver les meilleurs hashtags pour Instagram? Discutons des 6 meilleures tactiques pour trouver des hashtags pour Instagram. 

1. Utiliser des applications mobiles

There are tons of hashtag generator applications available in the App Store for various social networking networks. Considering everyone uses Instagram on their phones, it makes sense to have most of these apps on mobile phones.

All of the mobile apps share the same basic features. You have the option to generate hashtags by entering keywords or searching for them by category. You can also sort how many times other posts have used the hashtags. This feature can be particularly useful as using popular hashtags can get you more engagement. So, you can turn to these apps if you’re looking for popular and relevant hashtags. 

2. Effectuer des recherches sur la page Explore de Instagram

If you are looking for ideas for Instagram hashtags, the Explore page is a fantastic place to start. Explore Page is powered by a complex algorithm. Everything from your reactions and followers to the accounts you’re following goes into this. This section displays content based on your interests. So everyone will have content unique to their interest on their explore page. 

Now, each of these posts will have niche hashtags in the description. You can start noting these hashtags to create your collection. But you will have to do this manually. So, it might not be a tough one, but it will definitely take a lot of your time. 

One of the best things about the Explore page is how it greatly increases your exposure to a wider audience. If you know how to read Instagram’s algorithm, you can attract a good amount of followers through this hashtag strategy. 

Among the criteria to determine whether or not your Instagram post appears on the Explore page are currently popular hashtags. So, while this strategy may be time-consuming, the results can be super amazing.

3. Vérifier le volume des hashtags sur Instagram à l'aide de l'outil de recherche de tags de Instagram

Considering the number of posts that have already used that hashtag is crucial when determining the most effective hashtags. If a hashtag has millions of posts, your own might get lost in the crowd. On the other hand, a hashtag with only a few hundred posts might not attract attention on Instagram’s Explore page.

For a balanced approach, target hashtags with a post count ranging between 10,000 to 200,000. Navigate to Instagram’s tag search tool within the Explore Page to assess a hashtag’s post volume. This method helps evaluate your hashtags and offers valuable inspiration.

4. Vérifier la fonction d'autocomplétion des hashtags

On Instagram, the search function allows users to explore accounts, audio, places, and hashtags aligned with their interests. As you type, the search engine displays similar, trendy hashtags. Moreover, it shows tags followed by the accounts you’re connected with.

Il est important de noter que cette fonction suggère souvent des hashtags extrêmement populaires qui comptent des millions de messages.

5. Suivre des Hashtags pertinents

All of us are familiar with how we can follow users on Instagram. But did you know that you can follow hashtags? Yeah, that’s right. When you follow a hashtag, the top posts associated with a hashtag will show up on your home page.

Open the description of the post that shows on your homepage and shortlist some of its hashtags for your posts. If those hashtags worked for this user, they might work for you, too. 

For that reason, it’s an excellent way to find trending and relevant hashtags. Besides this, you can also get access to a lot of content ideas for your post from here. 

Again, you need to keep in mind that this option is going to demand a lot of your time and mental energy. So, if you sign up for this strategy, be ready for that. 

6. Suivre les influenceurs pertinents

On Instagram, influencers are the true trendsetters. So, why not keep a check on what hashtags they are using? You can also use hashtags in Instagram Stories. So, make sure you see Instagram stories, too.

But for this strategy to be effective, you would need to follow the right influencers. Check the kind of content they post. Is that what your audience would want to see, too? If so, then you’re in the right place, and you should start walking in the steps of this influencer. 

Quels sont les meilleurs hashtags pour les bobines ?

Instagram Reels is one of the app’s current star features. You can win audience engagement and reach by posting captivating Reels. However, mastering the art of making Instagram Reels requires more than pretty filters. It requires a savvy approach to hashtags.

Imagine having the perfect video—a trending audio clip, clever edits, a compelling message, and an entertaining filter that turns heads. But you didn’t do proper research on the hashtags. Without the right Reel hashtags, your masterpiece might never land in front of its deserving audience.

Here are some generic best hashtags for reels that can make your reels go trending. Get ready to boost your likes, followers, and shares by using the finest list of hashtags for Instagram.

1. #art
2. #amazing
3. #beach
4. #beautiful
5. #beautytips
6. #bhfyp
7. #commentaire
8. #comedySkits
9. #contenu créatif
10. #dancechallenges
11. #design
12. #dogsofinstagram
13. #divertissement
14. #fashion
15. #fashiontrends
16. #fitness
17. #fitnessinspiration
18. #followers
19. #followback
20. #followforfollow
21. #followforfollowback
22. #followme
23. #foryoupage
24. #foodielife
25. #foodporn
26. #holareels
27. #instadaily
28. #instagood
29. #instagramreels
30. #instareels
31. #instalike
32. #inspiringstories
33. #likeforfollow
34. #likeforlike
35. #likesforlikes
36. #mai2024
37. #motivation
38. #musicvideos
39. #Nouvelles tendances
40. #nofilter
41. #ootd
42. #petlove
43. #photographie
44. #photooftheday 
45. #photo 
46. #picoftheday
47. #reelsoftheday
48. #reelsexplore
49. #reelsforyou
50. #reelsinstagram
51. #reelsitfeelit
52. #reelslove
53. #reelslover
54. #reelsIndia
55. #reelsbrasil
56. #reelsvideo
57. #reelsvideos
58. #reelsviralvideo
59. #reelsinsta
60. #shortformcontent
61. #smile
62. #style
63. #summer
64. #voyage 
65. #tbt
66. #Tendance
67. #trendingnow
68. #trendingreels
69. #vidéo du jour
70. #viralvideos

Comment choisir des hashtags pour Instagram grâce au meilleur générateur de hashtags

Are you short on time and want to use the greatest hashtags across all of your social media? If you’re wondering how to choose hashtags for Instagram, there’s news – you can use a hashtag generator. All of these tools will allow you to search relevant hashtags around your target subject. So, if you want to explore hashtags for your post, use one of the best hashtag generators on this list. 

Path SEO Instagram Générateur de hashtag

Within Path SEO, an Instagram marketing toolkit, you can find a hashtag generator offering the following features:

• Fournit des analyses et la meilleure sélection de hashtags pertinents pour #legoleaks.
• Affiche le nombre de messages utilisant le hashtag.
• Toutes les fonctionnalités sont gratuites.
• Indique le nombre de posts par jour et son impact sur l'exposition.
• Niveau de difficulté pour le classement en tête de liste (de 0 à 100).
• Analyse de la nouvelle post-activité.
• Offre une IA unique pour générer des hashtags efficaces.
• Allows clicking on hashtags to add, with a maximum count of 30.

Contraintes: N'a pas d'application mobile. 

Toolzu Instagram Générateur de hashtags

Toolzu, an Instagram marketing tool, presents a hashtag generator akin to Inflact’s. Here are some of its features:

• Accessibilité des applications mobiles.
• Single-keyword, URL, or photo-based hashtag generation.
• Affichage de la difficulté du hashtag et du volume de contenu qui lui est associé.

Contraintes: La version gratuite présente des capacités limitées.

Générateur de hashtag CopyAI

Copy.ai employs AI to recommend pertinent content to its users, including hashtags. Its hashtag generator includes the following features:

• Génère jusqu'à 50 hashtags simultanément.
• Fournit une gamme d'outils de rédaction alimentés par l'IA.
• Permet de copier directement les hashtags dans vos messages.

Contraintes: La version gratuite offre des possibilités limitées et nécessite de s'inscrire pour y accéder.

Instagram Les hashtags ne fonctionnent pas

Are your Instagram hashtags not working? Are they failing to deliver the expected results? Did you craft perfect #OOTD, collaborate with your favorite photographer, and time the elusive #GoldenHour, all for that ‘gram moment?

However, it seems that despite your efforts, it didn’t quite hit your Instagram followers or perform as expected. It’s a sign that your Instagram hashtags aren’t functioning properly, which is concerning.

The reason behind your hashtags not working might stem from several factors. This includes inconsistency in posting, repetitive use of the same hashtags, or mismatch between content and hashtags.

Simply peppering Instagram with attractive-sounding hashtags won’t cut it. There’s more to it than meets the eye. While your initial thought might be that you’ve used banned hashtags, that might not necessarily be the case.

Mais ne vous inquiétez pas ! Il existe des solutions pour que vos hashtags Instagram fonctionnent de manière optimale. Nous allons vous présenter quelques-unes de ces solutions.

S'engager sur un calendrier d'affichage

Stick to a consistent posting schedule, whether it’s thrice a week or five times, and stick with it diligently. This not only informs your followers of your content’s regularity but also boosts the likelihood of their engagement.

Faire correspondre le contenu au hashtag

On Instagram, there’s a dedicated explore section specifically tailored for browsing through individual hashtags. Within this space, you’ll discover posts that share common visual themes and veer into related topics, indicating the hashtag’s popularity.

Before getting into content creation for your Instagram followers, spare a minute or two to explore this Instagram section. It’s a valuable exercise to comprehend the content resonating with the followers of your chosen hashtag. This simple step can expand your target audience reach, elevate engagement, and prevent issues with Instagram hashtags not functioning.

Éviter d'utiliser les mêmes hashtags

Let’s assume you’ve taken our advice from the first two points. So, now you’re maintaining a consistent posting schedule. Moreover, you’re also delivering content your Instagram followers crave within a specific hashtag.

Cependant, il y a encore une chose à laquelle vous devez veiller. Évitez d'utiliser le même groupe de hashtags à plusieurs reprises. Variez vos choix de hashtags afin de maintenir l'intérêt de votre public. Cela évitera également que Instagram ne vous pénalise pour spamming potentiel avec un ensemble récurrent de hashtags. 

Tirez parti des bonnes stratégies pour accroître votre visibilité grâce à Path Social

Hashtags are the lifeblood of an Instagram influencer’s success. Don’t take these words preceded by a sign for granted. They’re powerful tools that shape visibility, engagement, and community on this social media platform.

If you want to win more Instagram audiences, you need to understand the nuances of hashtags. The trick is not aiming for the most popular ones but finding the perfect blend that resonates with your audience.

Pour obtenir une croissance authentique et éviter les raccourcis spammy. Créez des collections de hashtags diversifiées et exploitez des tags de niche et pertinents. Rappelez-vous que l'obtention de likes et de commentaires n'est pas le véritable objectif. L'objectif réel est d'établir des liens significatifs qui durent - vous vous demandez comment vous pouvez y parvenir.

Associez-vous à Path Social et libérez le potentiel des outils Instagram pour amplifier votre influence Instagram dès aujourd'hui !

Whether you’re struggling to find the best hashtags or creating the right reels, Path Social can help you with the best strategies. Our AI-generated algorithm and tools like hashtag generator and analyzer will help you gain engagement and grow your following. Path Social’s results are unparalleled, building lasting Instagram communities. So, what are you waiting for? Start growing and gaining Instagram followers today!