Instagram 포스팅을 강화하여 잠재 고객 도달 범위를 넓히고 콘텐츠에 필요한 관심을 유도하세요.

Your Instagram reach went down because the platform updated its algorithm again? Or you’re an IG newbie and finding it hard to compete with accounts that have the advantage of time and experience in your industry and on the platform? Perhaps you’re looking to improve your brand’s overall performance scores on Instagram. The solution: boost Instagram posts.

What Does “Boost Post” Mean on Instagram

Social media opened the content floodgates and inundated news feeds with a deluge of posts that users are unable to keep up with. Even on Instagram, which has more than 1 billion active monthly users, there’s an oversupply of content — which means tons of posts are not getting the attention they deserve or need. If you want to increase your post’s visibility, you can effectively do so by using the boost Instagram post feature. What does “Boost post” mean on Instagram? 
Boosting a post on Instagram is the quickest way to turn any regular post into an ad so you can reach more people. But first, you need an Instagram business account. Once you’ve converted your account into a business profile, you can boost any of your previous posts, create a new post for boosting, boost posts that contain product tags if you have a shop on Instagram, or boost a Story.

Instagram 에 게시물을 올리면 어떻게 되나요?

So what happens when you boost an Instagram post? These the things you can do with post boosting:

• 목표를 지정합니다. 브랜드 인지도를 높이기 위해 더 많은 프로필 방문을 원하십니까? 추종자들과 일대일 관계를 맺을 수 있도록 사람들을 직접 메시지로 유도하고 싶습니까? 온라인 판매를 늘리거나, 특정 페이지로 트래픽을 유도하거나, 사람들이 약속을 예약하도록 장려하기 위해 웹 사이트로 트래픽을 유도하고 싶습니까? 
• 잠재 고객을 식별하십시오. 광고로 누구에게 연락하고 싶으신가요? 자신만의 잠재고객을 만들거나 자동 잠재고객을 선택할 수 있습니다.
• 예산을 지정합니다. 광고에 매일 얼마를 지출하고 싶습니까? 예산에 따라 광고를 볼 수 있는 사람의 수가 결정됩니다. 
• Specify the ad duration. How long do you want your ad to run? Instagram recommends starting with at least 7 days to give the platform’s delivery system sufficient time to find your ideal audience.

After you boost an Instagram post, it will appear on people’s feeds, Story feeds, and Explore pages. You can track your ad’s performance via your Insights.

Instagram 게시물을 높이는 방법

There are two options for how to boost an Instagram post: from the post itself or from the Ad Tools feature on your profile page.

Steps to Boost an Instagram Post Directly From the Post

1. Go to your profile and select the post (or Story) you want to boost. Alternatively, you can start creating a new post to boost. Instagram recommends boosting posts that feature images no greater than 8 MB.
2. 이미지 아래에서 '부스트'를 탭합니다.
3. 광고의 세부 정보(목표, 잠재고객, 예산 및 기간)를 완료합니다. 
4. Tap “Next.” You will be prompted to connect your Instagram business account to a Facebook account if you haven’t done so yet. You can choose to “Skip” this part. If you skip this step, it won’t appear again when you boost future posts. But you can still link your Instagram to a Facebook account at any time. 
5. '검토'에서 '광고 만들기'를 탭합니다. 귀하의 광고는 검토를 위해 제출되며 승인된 후 실행되기 시작합니다. 프로세스의 모든 단계에 대한 알림을 받게 됩니다.  

When you boost an Instagram Story post, the Story will appear in the Story carousel of users who don’t follow you yet but belong to your target audience. The boosted Story will continue to run after 24 hours and for the specified duration of your ad.

Use Ad Tools Feature to Boost an Instagram Post

1. 프로필로 이동하여 '광고 도구'를 탭합니다.
2. "게시물 선택"을 탭한 다음 부스트하려는 게시물을 선택하십시오. 
3. iOS의 경우 "다음"을 탭하거나 오른쪽 상단의 Android의 경우 앞으로 화살표를 누릅니다. 
4. Again, unless you’ve already linked your Instagram business profile to a Facebook page, you’ll be prompted to do so. Or you can “Skip” this step. 
5. 광고의 세부 정보를 작성한 다음 iOS의 경우 '다음'을 탭하거나 완료되면 Android의 경우 앞으로 화살표를 탭합니다. 
6. '검토'에서 '광고 만들기'를 탭하여 광고 제작을 완료하고 검토 및 승인을 위해 제출합니다.

How Much Does It Cost to Boost Posts on Instagram

How much does it cost to boost posts on Instagram? It depends on how much you want to spend — which means you get budget flexibility. You’ll set the total budget for your ad, which is the total amount you want to spend for the duration of your ad; and the duration of your ad, which will determine how much of your total budget will be allocated per day. 
The budget you set for boosting an Instagram post will affect how many people will see your ad. The bigger your budget, the more of your target audience you can reach. Keep in mind that if you’re in a competitive industry, the cost will also be higher. When you’re setting your budget, Instagram will show you the estimated number of people your ad will reach so you can adjust your budget according to your preference. Instagram recommends starting with at least USD 5 for an ad duration of 3 days. This budget will allow you to reach the ideal number of people and give Instagram’s delivery system adequate time to find them.

How to Pay for an Instagram Ad

There are two ways to pay for boosted Instagram posts: via the Instagram app or via your Meta Ad account. 

To pay from your Instagram app, just follow these steps:

1. 프로필 페이지에서 오른쪽 위 모서리에 있는 메뉴를 탭합니다. 
2. '설정'을 탭한 다음 '비즈니스'를 탭하고 '광고 결제'를 탭합니다.
3. '결제 방법'을 탭한 다음 신용 카드/직불 카드 또는 PayPal을 선택합니다.

If your Instagram business account is linked to a Facebook page, you’ll use the same payment option you’ve set for your Meta Ad account.

Why Should You Boost an Instagram Post?

Is organic reach extinct? It would be more accurate to say that it has become a highly desired privilege that you can only earn once you’ve established a big enough audience base. For example, if you looked at who has the most Instagram followers, you’d see that these accounts don’t usually boost Instagram posts because they don’t need to. With a reach numbering millions, their posts will organically reach a high number of users — tens or hundreds of thousands of them — because the law of probability is on their side. To enjoy the same privilege, you can start by boosting your posts. 

You should boost an Instagram post if: 

1. 특정 잠재 고객을 타겟팅하는 비용 효율적인 방법이 필요합니다. 게시물을 올리면 광고를 게재하려는 구매자 페르소나, 지출 금액 및 기간을 제어 할 수 있습니다.
2. You want to increase brand awareness. Boosting an Instagram post is the ideal solution if you’re still in the early stages of building your brand’s presence on the platform. Boosting posts will effectively let you reach more of the right people, so you can gain more followers and increase your engagement — both of which will create a snowball effect and help your brand become more visible and well-known. 
3. You want to collect data for your marketing strategy. Boosting an Instagram post gives you access to Insights. From your Insights, you can find out how well your boosted post is doing in terms of traffic and engagement, and the demographics you have reached. You can use this information to identify weaknesses in your strategy and build on your strengths so you can create better marketing campaigns in the future.    
4. 특정 제품에 대한 판매를 늘리고 싶습니다. 제품 태그가있는 게시물을 밀어서이 작업을 수행 할 수 있습니다. 다른 사람들처럼 잘하지 않는 제품을 홍보하거나 실행중인 프로모션의 일부인 경우 훌륭한 솔루션입니다.

최종 생각 : 게시물에 대한 올바른 관심을 포착하십시오.

Boosting Instagram posts is a must for your content strategy if you want your post to reach and engage more of the right people, or if you want to use your content to put the spotlight on your brand. 

Paid social media content promotion, like Instagram’s boost feature, helps ensure that your efforts deliver worthwhile returns. Especially if you’re still in the early stages of your growth journey and aiming to gain more followers, boosting a post is a good way to spend some of your marketing budget because you’ll be able to target the right audience for your business — users who are most likely to be interested in what you have to offer and, therefore, will give you a follow and provide engagement. 
You can achieve the same results by partnering with a reliable growth service, like Path Social. Path Social offers their advanced, proprietary AI targeting technology to deliver followers who are genuinely interested and engaged. Their in-house team of social media experts will expertly handle your content promotion to give you quality engagement and help you build a strong community around your brand. Start growing and gaining Instagram followers today!