Como contactar em Instagram: Faça novas e gratificantes ligações

Why not step out of your own feed and explore what else is out there, in the greater Instagram universe? You can’t just keep your fingers crossed and hope that Instagram’s algorithm will “favor” your posts and put them in front of more people. Sure, you know the best times to post on Instagram; but this doesn’t mean that you can just sit back, relax, and wait for like and comment notifications to start pouring in. So you have the budget to boost an Instagram post or launch an ad campaign, but sponsored posts are not the be-all and end-all of Instagram growth. You should also connect with users outside your feed if you want to reach more people, gain new followers, and get more likes on Instagram. Here are great ideas on how to reach out on Instagram to make new and rewarding connections.

Porque se deve envolver com utilizadores fora da sua alimentação

Why should you know how to reach out on Instagram and engage with users outside your feed? Printing out flyers and handing them out to random people on the street is a dying promotional practice. Events where you can connect with new people who may become potential customers, as well as with other brands for possible partnerships have been put on hold for too long due to the global pandemic. Email newsletters and promotions rarely see the light of day — if they’re lucky enough not to be automatically labeled “Spam.”

Fortunately, many brands and businesses have managed to stay afloat and maintain their presence in their industry and relationships with their customers through social media platforms. Just as you would go around introducing your brand to attendees at an event, actively reaching out to Instagram users outside your feed will help you create and tap into new connections — connections which have the potential to develop into beneficial partnerships, deliver new and genuinely interested followers, and increase brand awareness and content engagement.

How to Reach Out to Brands on Instagram

You can send a DM to a brand you’re interested in working with, or go the email route. Alternatively, you can take advantage of Instagram’s latest suite of new tools that connects brands and creators. Here’s how to reach out to brands on Instagram for collaborations through partnerships, commerce, and many more.

• Branded content partnership. You can select brands you want to work with and Instagram will include you in a list of suggested creators when these brands look for partners.

• Partnership messages DM folder. Instagram has included a DM folder exclusive for messages about branded content partnerships. If you want to reach out on Instagram to send a collaboration proposal, you can rest assured that your message will get priority placement, won’t go to the Message Requests folder, or won’t get buried in the account’s busy inbox.

Para além destas novidades, certifique-se de que tem todas as suas bases cobertas e contacte as marcas que lhe interessam através de correio electrónico para lhes dar a conhecer o seu interesse numa colaboração.

How to Reach Out to Influencers on Instagram

Influencer marketing is a must for any brand that’s looking to grow their follower base and engagement levels. Make sure to follow these best practices for how to reach out to influencers on Instagram.

Reaching Out to Instagram Influencers: Template for a Successful Collaboration

Keep these in mind when you reach out to Instagram influencers:

1. Fazer uma lista de potenciais candidatos. Fazer alguma pesquisa na indústria para encontrar os melhores candidatos. Faça uma lista dos influenciadores que trabalham no seu nicho/indústria e que têm o(s) mesmo(s) grupo(s) de público(s) que está(ão) a visar.
2. Get to know your influencers. Learn their content style, values, aesthetic, and all relevant Instagram metrics. Take note of the following data: # of followers, # of total engagements, engagement rate, rhythm and frequency of posts, and quality of comments (relevant comments vs. not relevant comments).
3. Reach out to these Instagram influencers. Here’s a basic message template to get you started: 

Hi there! I’m Joe, owner of <Brand Name>!

We offer <describe product/service> and I’m looking to reach more people to hit 1,000 followers on Instagram. Your content is amazing and I’m impressed by the work you’ve done with <company name> for their <campaign name>. I feel that you’d be the best fit to help me increase brand awareness and that your audience would appreciate what I have to offer. I’d be glad to discuss the details of a possible collaboration further. You can reply to me here or at <insert your email address>. Thanks for your time and I hope to hear from you soon!
All the best!
Joe

You can reach out to Instagram influencers through DM, email, or both. You may also include an outline of your campaign proposal, subject to changes and negotiations; or you can stick to a simple brand introduction. Don’t forget to engage with them on their social media accounts before reaching out; follow them and like, comment on, and share some of their posts to let let them know you’re familiar with their content and appreciate their work.

How to Reach Out to Celebrities on Instagram

Getting a celebrity to even mention you in a post is a long shot, but you have nothing to lose if you want to know how to reach out to celebrities on Instagram. Whether you just want a simple shout-out or you want to find out if they’d be interested in your brand, product, service, an event, or a cause you’re promoting, here are some tips on how to best get in touch with celebrities and get their attention.

• Encontrar um endereço de correio electrónico para o representante da celebridade. Mesmo que consiga descobrir o endereço de correio electrónico pessoal de uma celebridade, seria uma má ideia utilizá-lo. A sua melhor opção é passar pelo canal adequado, que é o seu representante.
• Ter uma proposta bem redigida e sólida. A sua mensagem deve ser simples e incluir todos os detalhes importantes. Lembre-se de que pode ter apenas uma oportunidade de ter a sua mensagem lida pelo receptor, por isso faça-a contar. Dê-lhes uma boa razão para considerarem a sua proposta, ou seja, apelar aos interesses ou ideais bem conhecidos da celebridade - mas faça-o de uma forma profissional.
• Find the right contact person if you’re sending a product sample. If you want to reach out to a celebrity on Instagram to send a sample of your product, the correct person to contact is their publicist, manager, or personal assistant. They’re the ones who are most likely to reply to you, provide you with the correct postal address, and recommend your product for testing.

How to Reach Out to Companies on Instagram

Companies on Instagram typically provide their contact information for all kinds of queries. If you’re a brand that’s looking for a partnership or an influencer who wants to send a pitch, here are some tips for how to reach out to companies on Instagram.

• Os DM frios podem demonstrar o seu espírito moxie e de luta, mas pode aumentar as suas hipóteses de ser notado e obter uma resposta positiva de uma empresa, mostrando-lhes uma amostra do que pode fazer. Como? Crie um post com a marca e marque-os. Pode então também incluir o link para o seu post no seu DM.
• Vá directamente para o endereço de correio electrónico da empresa com o seu discurso. Mas dê o mesmo passo que o descrito acima - crie primeiro um post com a marca e depois marque-os.
• Make sure your pitch includes the following: a catchy subject line (for emails); a short and smart introduction of yourself; a straightforward description of what you love about the brand; a media kit which should have your Instagram account, verified Instagram analytics data, previous work, and contact information; a call to action; and your rates.
• Escusado será dizer, certifique-se de que está activamente envolvido com as páginas dos meios de comunicação social da empresa.

How to Reach Out to People on Instagram

Instagram’s DM feature allows anybody to message almost any other user on the platform via a private chat. If you want to know how to reach out to people on Instagram, all you need is an Instagram account. You don’t need to follow the people you want to message or be followed by them to send them a DM. You may also add multiple recipients to a message you want to send. Just follow these steps to send a message:

1. Open the Instagram app and swipe left on the homescreen, or tap the paper airplane icon in the top right corner.
2. Toque no ícone da nova mensagem no canto superior direito (o ícone da caneta e da nota).
3. Digite o nome de utilizador da pessoa a quem pretende DM. Pode seleccionar mais do que um destinatário para a sua mensagem.
4. Toque em Chat no canto superior direito, e depois escreva a sua mensagem. Pode também incluir uma fotografia ou vídeo.
5. Carregue em Enviar.

Alternatively, you can reach out on Instagram directly from the person’s profile by tapping the Message button. However, this option is only available if you’re following and being followed by the person you want to message.

Reflexões finais: Praticar o envolvimento proactivo para alcançar mais utilizadores

You can’t just be reactive or, worse, completely passive on Instagram if you want to reach more people and especially if you want to grow your brand. Don’t just wait for users to go to you, comment on your posts, or send you a DM. Know how to reach out on Instagram, whether you want to connect with brands, companies, influencers, celebrities, or regular users. Reaching out with a simple follow or post like or by commenting on a post or sending  DM is an effective way to make your presence known and a good first step in developing meaningful connections.

If you need expert help in growing your brand on Instagram, you can team up with an Instagram growth strategy pro — a growth service like Path Social. Get genuinely interested followers with the help of Path Social’s advanced, proprietary AI targeting technology. Experience higher and quality engagement with the help of their in-house team of social media specialists. Start growing and gaining Instagram followers today!