Orgânico Instagram Growth: Guia para o sucesso prático

Is organic Instagram growth a lost cause? Should you even bother with organic strategies when your competitors pay for ads and influencer marketing left and right? Organic growth remains crucial to a brand’s success on Instagram. It’s the bedrock you build the foundation for your brand’s credibility, social proof, and audience trust. You need to invest time and effort in organic growth strategies if you want your paid campaigns to deliver the desired results. Hit the ground running with this complete guide to optimized organic Instagram growth.

O que é o crescimento orgânico nas redes sociais?

Organic growth on social media refers to a brand’s boost in visibility and increase in followers and engagement from organic posts or unpaid distribution. Organic posts include any regular posts you make without paying or getting paid. Therefore, organic Instagram growth is the page or brand growth you achieve at no cost.

A business on Instagram can advertise products or services for free through organic posts. An influencer can promote their brand by sharing organic content. The audiences you reach with these posts and the follows, likes, and comments you get count toward your organic reach and growth. Organic reach may include users who saw your content on their feed, viewed your Story or Reel, or visited and browsed your page.

Is Organic Instagram Growth Difficult To Achieve?

Rising competition on the platform and algorithmic “restrictions” on the reach of organic posts have made organic Instagram growth increasingly challenging.

Pay-to-play is the game’s name on Instagram and other social media platforms. You can put more dollars into your marketing efforts to improve your ranking on users’ feeds, searches, and Explore. Improved ranking means you’ll also reach more people.

If you have a professional account on Instagram, the platform’s algorithm typically limits the reach of organic or unsponsored/unpromoted content. Algorithmic feed ranking and visibility favor ads and sponsored posts. If ad dollars do not back your post, don’t expect it to get prioritized ranking on feeds.

Content overload further curbs the already limited organic reach; content overload occurs when there’s more content than the feed can hold. Instagram’s one billion plus monthly active users are continuously posting status updates and comments. It’s not hard to imagine why reaching your audience with organic posts is challenging.

Porque é que o crescimento orgânico ainda é importante?

Organic Instagram growth defines your success in relationship-building. It’s a more accurate measure of your brand’s credibility, strong platform presence, and trust in your audience.

Developing an effective organic social media strategy will help you nurture a lasting and rewarding relationship with your followers, customers, and greater Instagram audience. Consistent organic growth means you’re providing real value to your audience, and your audience genuinely appreciates what you have to offer. With a successful organic strategy, you can grow your followers and maintain a high engagement. You can also convert more customers and achieve more goals with lower ad spending.

7 Organic Instagram Growth Strategies

It’s time to roll up your sleeves and assimilate these time-tested organic Instagram growth strategies.

1. Desenvolver uma estratégia de conteúdo clara e orientada para os objectivos

Se quiser que o seu conteúdo tenha um bom desempenho, precisa de criar conteúdos dignos da atenção e envolvimento do seu público. Coloque um esforço real e uma reflexão cuidadosa na sua estratégia de conteúdo. Procure sempre qualidade e relevância na criação de conteúdos.

The first question you must answer is, “Who do you want to reach with your content?” This involves identifying your target audience based on their demographics and interests. Check out your competitors on Instagram. What types of content get the most likes and comments on their pages?

Ajudaria se também visitasse páginas cujo público possa sobrepor-se ao seu. Tomemos um carrinho de café localizado num distrito comercial, por exemplo. Veja o que outras empresas da zona estão a publicar nas suas redes sociais. Poderá obter informações valiosas sobre o que os consumidores locais estão a fazer, e poderá optimizar melhor a sua estratégia de conteúdo para captar a atenção deles.

Establish realistic goals for your organic Instagram growth content strategy. Create content that helps you build your brand, audience, and community without being “salesy.” Don’t just create content that sells your brand and products or services. Share targeted content designed to develop a meaningful relationship with your audience.

2. Offer Something of Value To Nurture Organic Instagram Growth

Give people a good reason to follow you and engage with you. This is crucial to achieving organic Instagram growth. Offering something of value to your audience also involves knowing their passions and needs.

The value you offer may come from motivational or inspirational content, entertainment, or beauty or fashion hacks. Your brand’s value proposition has to be relevant to your audience’s daily routine, lifestyle, or cultural identity, among others. Lululemon is a good example. The company has positioned itself as more than just an athleisure apparel brand. By sharing fitness tips through Instagram Live, Reels, and IGTV, it has established itself as an authority on health and fitness.

Irá gerar envolvimento orgânico suficiente no seu posto quando fornecer valor através do seu conteúdo. Também aumentará as suas hipóteses de ser apresentado no Explore. Tire tempo para aprender como aterrar no Explore, onde potenciais novos seguidores o poderão descobrir rapidamente.

O valor pode também traduzir-se em acções orgânicas. Quanto mais acções conseguir, mais pessoas alcançará e maior será o seu compromisso.

3. Feature Real People To Promote Organic Instagram Growth

Um estudo sobre "como as fotografias com rostos impulsionam o envolvimento em comunidades de grande escala e de partilha de imagens" revelou que as imagens com rostos humanos têm 38 por cento mais probabilidades de receber gostos. Têm também 32 por cento mais probabilidades de receber comentários do que imagens sem rostos. Quer promovam um produto ou serviço, afixem conteúdos nos bastidores ou partilhem UGC, escolham fotografias com pessoas reais. Estas são fotos com as quais o público encontrará uma verdadeira ligação.

Whenever possible, tag or mention other accounts in your posts. Don’t forget to practice common courtesy; always ask if you can tag or mention a follower or another brand. Know who to tag on Instagram to generate the organic interest you need. The more genuine the feature, the higher the likelihood your post will generate organic follower engagement and growth.

4. Actively Invite Engagement To Stimulate Organic Instagram Growth

Just ask if you want your post to get likes, comments, or shares. Place a call to action in your caption or as overlaid text on the image or video. A simple but solid call to action can effectively stimulate organic Instagram growth.

You can also invite engagement by asking a question in your post or starting a poll. Use Instagram’s interactive stickers, such as questions, polls, quizzes, or sliding emoji stickers, to encourage your followers to interact with your content. You won’t only get an increase in organic engagement; you’ll also learn more about your audience. And they will appreciate that you’re interested in getting to know them better or hearing their opinions.

5. Alavancar a Colaboração de Marcas Orgânicas

Tirar partido do poder de influência dos influenciadores gera conteúdos pagos ou patrocinados, quer esteja a pagar ao influenciador com dinheiro ou com produtos/serviços gratuitos. Mas pode considerar a possibilidade de se juntar a criadores, marcas, ou seguidores com os mesmos interesses, para uma colaboração mutuamente benéfica. Rapidamente atingirá um público mais vasto com uma elevada probabilidade de lhe dar um seguimento e um envolvimento activo.

Collaborations like account take-overs, cross-overs, or shoutouts have a high potential for engagement and exposure to similar audiences. Encourage members of your Instagram community to participate in a challenge or Live, for example. This will also help you strengthen your brand’s relationship with your followers. This, in turn, will motivate them to remain engaged with and invested in your brand.

6. Monitor Your Analytics To Improve and Sustain Organic Instagram Growth

Mantenha-se atento ao desempenho do seu conteúdo através da sua análise. Monitorizar os seus números de desempenho é a única forma de identificar o que funciona e o que não funciona para que possa ajustar a sua estratégia em conformidade.

A sua análise irá ajudá-lo a estabelecer e manter uma forte presença na plataforma através de uma publicação consistente e atempada. A sua análise dir-lhe-á que tipo de formato de conteúdo o seu público prefere. Poderá descobrir que subgrupos dentro do seu público-alvo se relacionam bem com certos tipos de conteúdo. A sua análise desempenha um papel fundamental para o ajudar a aperfeiçoar a sua estratégia de crescimento orgânico.

Instagram Hacks for Organic Growth

In addition to proven best practices, here are Instagram hacks for organic growth to give your Instagram strategy a sharper edge.

Organic Instagram Growth: Free Tricks To Generate Organic Interest

Paying to boost a post or run a campaign is not always the solution to your Instagram woes. Add these organic Instagram growth-free tricks to your overall strategy to generate organic interest in your brand and content.

• Tap into your active Instagram followers’ powers of engagement. For example, if you have a new product to announce, create a buzz around it by targeting your existing and most engaged followers. Feature the post in your Stories daily or pin it to your profile. If you can get creative enough, organic content can be as effective as a sponsored post, if not more.
• Optimize your content for your Instagram audience. What works on other platforms may not work on Instagram. For example, Stories and Reels are the most consumed on Instagram. Adopt a content strategy that best suits your goals and audience on the platform to help you achieve organic Instagram growth. Stay up-to-date on what’s trending on Instagram. Learn how to use unique Instagram features, such as Instagram Shopping, to your advantage.
• Dar noivado para obter noivado. Responder aos comentários, DMs, e marcas mencionadas o mais rapidamente possível. Pergunte aos seus seguidores se pode partilhar o seu conteúdo. Peça-lhes feedback após uma compra. Obtenha os seus pensamentos sobre o que deve vestir num determinado evento ou mudanças de design que está a planear fazer. Mostre-lhes o seu amor e apreço sempre que tiver oportunidade.

Buy Organic Instagram Growth

Can you buy organic Instagram growth? If you buy followers, it may lead to real organic growth. If you buy an Instagram account for sale, you may get an account pre-packaged with organic and active engagement. Buying organic growth may seem contradictory because “organic growth” means you don’t pay for it. But if you subscribe to a social growth management company to help you grow organically, you’re technically buying organic Instagram growth.

The right Instagram organic growth service will give you the advantage of having experts developing and implementing your growth strategy. You can do away with the trial period that comes with testing and perfecting your content and audience-targeting techniques. And you’ll get accurate and expertly informed insights about your performance, audience, and competition.

Obtenha um Crescimento Especialmente Guiado para a Sua Marca

How can you compete with ads and achieve consistent organic Instagram growth? Keep in mind that while feed ranking prioritizes ads, audiences still prefer to engage with organic content. You can spend a lot to run an ad campaign and reach more people. But this reach will not always translate into increased followers, engagement, page visits, or conversions.

Especialmente hoje em dia, alimenta os utilizadores de bombardeiros com postos patrocinados. Como resultado, o público tem desenvolvido um desejo mais forte de conteúdo orgânico. Se conseguir ajuda especializada na optimização da sua estratégia de conteúdo para o seu público-alvo, estará no caminho mais rápido para o crescimento orgânico.

Give Path Social’s monthly plans for managed, organic growth a try. Path Social offers both advanced tools and professional, hands-on Instagram growth management. You’ll get the same precise audience-targeting advantage offered by boosted posts and Instagram ads, made possible by Path Social’s advanced, proprietary AI technology. You can also leverage influencer power through the company’s immense network of industry of influencers.

You can focus on managing other aspects of your business on Instagram or creating excellent content. Rest assured that your brand is in the very capable hands of Path Social’s team of social media specialists. You can even opt for your own dedicated Account Success Manager.

You can expect real, lasting, organic growth when you team up with Path Social. You’ll gain followers who are authentic users and genuinely interested in your brand. You’ll build a loyal community of actively engaged users who will help you sustain your success on the platform.

Path Social só se envolve em acções de divulgação e promoção práticas e orgânicas para obter seguidores reais, duradouros e altamente envolvidos. Dezenas de milhares de marcas de todos os sectores confiam em Path Social. Comece a crescer e a ganhar seguidores em Instagram hoje mesmo!