如何成為健身影響者：創造積極的職業生涯

In recent years, fitness has certainly become a prominent mainstay in people’s lives and a part of their everyday routines. From group studio classes to at-home machines and virtual streaming workouts, there’s something for everyone – and at any time. Lately, a new crop of hyper-focused influencers has been popping up on our Instagram feeds and gaining serious traction.

是的，我們談論的是越來越受歡迎的 健身影響者。 這種類型似乎不會很快停止，所以讓我們學會擁抱它。我們是否激發了您對成為社交媒體健身專家的興趣？如果是這樣，您可能想知道如何成為健身影響者。這就是我們的切入點 - 教你這個新興行業利基的來龍去脈。在我們涵蓋所有內容時繼續滾動，從背景基礎知識到將其轉變為有利可圖的職業道路。

What Is a Fitness Influencer on Instagram?

Now, you most likely already know what an Instagram influencer is and, in fact, probably already follow quite a few. You may even be up to speed on how to become an Instagram influencer in general. For a quick reap, it is someone who can influence people to buy a product or service by recommending it through their social media platforms. But what is a fitness influencer, exactly? The answer is simple. A fitness influencer is one that shares content related to working out, fitness and even healthy living ideas.

There is a wide range of different and specialized focuses for fitness influencers to take. Their niche can include anything from sharing daily yoga poses to creating workout apps and launching activewear brands. In fact, you may be surprised to learn that many fitness influencers are also fitness bloggers. This means they have a separate platform away from Instagram where they share daily updates, pictures and even specialized workouts. If you crave an active lifestyle, then becoming a social media fitness influencer may just be the perfect match for you.

How Many Instagram Followers Do Fitness Influencers Need to Succeed?

可以想像，擁有忠實的追隨者是成為成功影響者的關鍵之一。無論您關注哪種類型或領域，都是如此。那麼，在如何成為健身影響者方面，需要多少神奇的追隨者？說實話，它可能會有所不同。這一切都取決於您希望在旅途中實現的目標。

You may prefer to hold a smaller, more focused following of people you know in real life. This lets you carve out a more intimate relationship in the vast world of social media. On the other hand, perhaps you have big dreams of creating a fitness empire with your name and likeness. If that sounds more like your speed, then you’ll need to focus on growing your Instagram presence and followers.

Did you know that you can be considered an influencer with as few as a couple of hundred followers? It’s true. This entry-level influencer is referred to as a nano influencer and is where many famous fitness gurus get their start. Once you achieve this, the growth opportunities are endless. To follow the natural progression of an Instagram influencer, you’ll move on from nano and right into micro status. That is, someone with approximately up to 100,000 followers.

接下來，您將進入大約 500，000 到 100 萬人作為您的受眾的 宏觀層面 。最後，您將成為超級影響者，您的粉絲數量達到數百萬甚至數千萬。雖然這個高境界似乎遙不可及（特別是對於那些剛剛起步的人來說），但這並非完全不可能。但是，這需要對您的工藝進行大量奉獻。

What Do Instagram Fitness Influencers Do?

因此，您決定學習如何成為健身影響者。恭喜，承諾是第一步。到目前為止，我們已經介紹了影響職業的確切 含義。但是，您可能仍然想知道健身影響者到底是 做什麼的。讓我們讓您對日常運營有一點瞭解。作為影響者，您的主要目標通常是內容創作，尤其是在商業交易方面。

Once you enter into brand partnerships, you’ll be responsible for making regular posts. This can be through both feed posts as well as making Instagram reels, stories and live videos. You’ll also need to prepare for long hours and constant engagement. Connecting with your audience and keeping your posts fresh, new and relative can be very time-consuming. Influencers are always ready to evolve and change, whether it’s using a new platform or a new way of sharing content.

How to Become a Fitness Influencer on Instagram

You’re officially up to speed on what it means to be a fitness influencer. Now it’s time to dive right into the how. That’s right. Let’s cover exactly how to become a fitness influencer on Instagram. Like any other career path, it is going to take a lot of time, energy and dedication. Remember, it won’t happen overnight.

通過專注於讓您與眾不同的地方，制定增長戰略並學習如何正確突出您的內容，您將走得更遠。繼續閱讀下文，我們將分解您可以採取的各種步驟來實現健身影響者的地位。從入門到 提高您的參與率，我們將涵蓋所有內容。隨意記筆記並讓輪子運動。

1. How to Become a Fitness Influencer on Instagram: Identify Your Area of Expertise

首先要做的事。如何成為健身影響者的開始步驟很簡單。您必須確定您的專業領域。健身世界很廣闊，有許多不同類型的鍛煉和制度需要關注。您可能已經有一些激發您興趣的特定內容。如果是這樣，那就太好了。您已經領先一步。但是，也許您對健身世界有很多興趣，需要幫助來縮小範圍。

要做到這一點，請仔細考慮您最喜歡的鍛煉、健身品牌，甚至是您的首選教練。從這裡開始，磨練並確定是什麼讓您與影響健身的世界中的其他人不同。您是否在一種類型中具有使您與眾不同的特殊才能或技能？

或者也許是對某個主題的深入瞭解，比如瑜伽或健康生活？當您對自己的手藝充滿熱情時，您的追隨者會很清楚。這將有助於獲得他們對您的整體品牌的信任和忠誠度。最重要的是，你必須堅信你與世界分享的東西。

2. How to Become a Fitness Influencer on Instagram: Develop a Strategy

Next step on the journey of how to become a fitness influencer? You’ll want to develop a strategy to achieve your goals. A popular first step is to think up a catchy and creative Instagram handle that your followers will easily remember. Try to make sure it’s closely related to your fitness focus. It’s also important to keep consistent branding throughout all your social media channels. Take the time to do a little research on availability before you commit.

接下來，確定您在影響力方面的最終目標是什麼。正如我們前面提到的，有些人可能會有遠大的夢想，而另一些人則更喜歡緊密聯繫的社交社區。這兩種方式都不是錯誤的道路。這一切都歸結為個人喜好以及您長期看待自己的位置。

Once you have your actual strategy set, it’s time to put the wheels in motion. You’ll want to create a dedicated Instagram business page for your career. With this, you can start to share content and gain followers. Remember, it’s hard to achieve immediate success and growing an organic following can often take time. This is where your carefully curated content, target audience and engagement rate come into play. Keep reading our list as we dive into those next.

3. How to Become a Fitness Influencer on Instagram: Get Your Content Noticed

當然，學習如何成為健身影響者的關鍵是增加您的受眾。想知道它是如何完成的嗎？一種方法是在社交媒體應用程式上引起您的內容注意。請記住，獲得新的關注者需要一些工作。首先，確定目標受眾很重要。

這些是社交媒體應用程式上與您的內容最相關的人。您的目標受眾應該感興趣且相關，以產生最佳結果。請記住，與他們互動是讓他們回來的好方法。您的關注者可能經常對特定的鍛煉或結果有疑問。確保解決並回答所有可能的問題。

Another way to get your content noticed? Utilize hashtags, account tagging and other Instagram features. Adding hashtags to your posts that are relevant to your industry can increase your visibility on the social media app. It can even lead to your content being featured on the Instagram explore page. This will give your posts a fresh new audience. When you tag fitness companies, activewear brands or even other influencers, your content will show up under their tagged posts. The more visibility your profile can achieve, the better.

4. How to Become a Fitness Influencer on Instagram: Increase Your Engagement Rate

如果不說明您的 參與率，我們就無法完成如何成為健身影響者的步驟。如果這個術語對您來說是新的，讓我們瞭解您的定義及其重要性。網紅的參與率是企業在尋找潛在網紅合作時尋找的分析工具之一。

它是指您的受眾對您的內容的積极參與程度。它將您的關注者總數與每個帖子的平均喜歡、反應、分享和評論數量進行比較。從本質上講，它是衡量您的內容表現如何的指標。那麼，健身影響者的目標參與率是多少？根據最近的報告，對於影響領域的任何人來說，1%到5%都是最佳點。

When planning how to become a fitness influencer, a higher engagement rate is extremely important and can be very lucrative. In fact, a good rate can help lead to more money and additional brand sponsorships. Wondering how to increase your Instagram engagement? As you start out as an influencer, experiment with different types of posts. This will help to identify what your audience reacts strongly to – both good and bad. Do they prefer feed posts or stories? You can even use the Instagram sticker options in your stories to find out. Additionally, lean into popular hashtags and trends.

小眾健身影響者的具體提示：3 個熱門類別

當談到如何成為健身影響者時，您可以關注許多特定的類型。正如我們上面提到的，你會想要真正磨練你的利基市場。這將説明您脫穎而出並成為您正在交談的專家。

Below, let’s take a look at a couple of the most popular fitness topics in the social media world. Hopefully, this list will help to get your creative juices flowing. Feel free to mentally jot a couple down and continue your research on them. With our tips and tricks, you’ll be an Instagram fitness influencer in no time.

1. How to Become a Weight Loss Influencer on Instagram

健康的生活方式是所有健身影響者中最重要的。這對普通大眾來說也是一個非常重要的話題，所以你可以想像這些有影響力的人很受歡迎。這種類型包括清潔飲食、減肥和身體改善。如果您有興趣學習如何成為減肥影響者，請記住，這是一個個人利基市場。

最重要的組成部分之一是與您的關注者分享您的旅程。您需要確保在探索之前和期間都能輕鬆發佈結果。一開始，與您的受眾分享您的意圖和最終目標。請記住，隨著您的進步，事情通常會發生變化和發展。許多人會發現障礙和成就都是鼓舞人心和相關的，所以請記住對你的聽眾保持開放。

2. How to Become a Yoga Fitness Influencer on Instagram

瑜伽仍然是世界上最受歡迎的健身實踐之一。事實上， 根據最近的報導，據估計，超過 2800萬 美國人在該國大約40k工作室練習瑜伽。因此，很明顯，在如何成為健身影響者時，將其作為您的重點是一個好主意。

當然，瑜伽不僅僅是分享姿勢。它需要對實踐的起源有深刻的理解。為了成功，您需要成為瑜伽方式和原因的專家。努力將瑜伽和冥想的練習融入您的日常生活——兩者齊頭並進。瑜伽需要精神心態和呼吸、身體和心靈之間的協調。尋找其他瑜伽士也會有所説明，以進一步練習和理解。

3. How to Become a Competitive Fitness Influencer on Instagram

當談到健身影響者的類型時，最後一個想法是什麼？專注於競爭激烈的健身行業。雖然健美可能是你想到這句話時想到的第一個利基市場，但它肯定不是唯一的。事實上，它涵蓋了從游泳專案到自行車比賽甚至長跑的所有內容。如果您想知道如何成為專注於競爭激烈的健身行業的健身影響者，您需要進行研究。

當然，您需要確定一個具有競爭力的利基市場。您還需要了解競爭世界包括哪些內容。許多行業的競爭季節都持續了幾個月。有些甚至可能需要之前的勝利才能參加下一場比賽。如果這是您的主要興趣，聘請教練或加入團隊來協助您的旅程也會有所説明。這樣，您就有其他人可以一起訓練並説明您取得成功。

如何成為健身影響者並將其轉化為有利可圖的職業

人們決定成為影響者的主要原因之一是賺錢。事實上，許多成功的社交媒體影響者都將其作為他們的全職工作。您可能想知道如何成為健身影響者並賺錢。我們隨時為您提供説明。說實話，健身可以影響很多錢。

對於一個想法，請將其保留在本地。在任何城鎮，都有許多與健身相關的企業，從精品工作室到國家健身房。確定與您的健身專業領域最相關的清單。您可能已經是會員或在其中的一些課程中上課。從這裡，瞭解業主和老師。當地工作室為健身影響者提供出色的品牌贊助，尤其是在交叉推廣方面。工作室通常喜歡在他們的宣傳帖子中加入當地的健身影響者，這對雙方都有好處。

Another great way to create monetary gain is by becoming a fitness brand ambassador for activewear brands. Seek out these brands through email or direct messaging on Instagram. These partnerships typically work by receiving gifted clothing from the brands, as well as a set rate for your work. You are responsible for creating and sharing content. Remember, you’ll have to abide by the stipulations outlined in your contract. This can sometimes mean there are certain aesthetics to follow or formats to capture. Always remember to review and agree upon contract terms before signing any deals.

在 Path Social 我們已經建立了一個內部平臺 Instagram 在過去十年中，影響者和專有的 AI 定位演算法。這就是我們接觸有針對性、感興趣和參與的自然使用者的方式。這就是為什麼沒有人可以複製我們的結果，這意味著您將構建一個 Instagram 持久的社區！ 開始成長和收穫 Instagram 今天的追隨者。