有機增長戰略：IG真正成功的關鍵

Some people pay big money to succeed on Instagram. Whether it’s because they buy followers online or shell out money to run ads, they like to pay to play. But any social media veteran can tell you that you don’t always need to pay money to succeed on Instagram. Most of the time, all you need is a well-thought-out organic growth strategy to build a loyal, engaged fanbase successfully.

Sure, paying money can give you quick results. However, focusing on your growth strategy can set you and your Instagram account up for success in the long term. Today, we’ll talk about why organic strategies work best for Instagram. We’ll also give you our top tips for crafting your Instagram strategy. Keep reading to see all this and more!

什麼是有機增長與無機增長？

有機增長和無機增長的最大區別在於，後者是指通過掏錢來實現增長。

有機增長是自然和真實的。這些策略旨在通過一流的內容和徹底的行銷工作來獲得關注者，而無需花錢。

同時，無機增長是指有償努力，無論是通過廣告還是自動化工具。這是一種來得容易，去得容易的在線增長。您可以很快看到結果，但它並不總是可持續或真實的。

根據 Statista 的數據，2021 年品牌在數位廣告上的支出超過 5220 億美元。預計到2026年，這一數位將增長到8300億美元以上。這表明許多品牌認為您必須付費才能在社交媒體上成長。但情況並非總是如此。通過正確的有機增長戰略，您無需花一分錢即可取得成功。

Of course, taking the organic route will take more time than using an inorganic growth strategy. Running Instagram ads can give you more reach and engagement fast. They are perhaps the most popular form of paid efforts on social media to boost your online presence.

如果您願意為即時成功付費，您可以在線購買關注者或喜歡。也就是說，許多人最終 購買了低 品質或不活躍的廉價追隨者。在這種情況下，為無機增長付費是浪費金錢，不會説明您成長。

總體而言，在制定社交媒體策略時，有機增長是一個更好的目標。當然，執行起來可能更乏味，但它的好處和結果超過了無機增長策略。

什麼是有機增長戰略，為什麼要採用它們？

當您想到有機增長策略時，您可能會想到行銷術語，例如錢包份額或市場份額。但這樣的戰略並不僅限於專門從事成長型公司的高增長公司。在社交媒體方面，您還可以制定有機增長策略。

But what are organic growth strategies in the context of Instagram, and why is it necessary to adopt them?

On Instagram, a growth strategy refers to your game plan for gaining more followers and engagements on your content. If you want an organic strategy, you should focus on methods that don’t rely on automation and money.

Basically, strategies like this aim to build a genuine connection with others authentically. It’s all about optimizing your Instagram profile and creating relevant and interesting content for your followers. That way, you can gain new followers, boost engagement, and sustain your brand’s customer retention rate.

有機增長計劃最好的一點是它們不花一分錢。您無需向機器人和自動化工具投入資金來發展，而是可以專注於創建最好的內容。如果您足智多謀和創造力，這是完全免費的！

Since you aren’t using inauthentic activity for inorganic growth, you also adhere to Instagram’s policies. So, you won’t be on the platform’s hit list for getting shadowbanned.

與快速、簡單、無機的方法相比，有機社交媒體策略可能需要一些時間。但是，您獲得的好處（例如真實，參與的粉絲群和 不掉線的追隨者）將是值得的。

8 Social Media Strategies for Organic Growth on Instagram

There are plenty of ways to implement your organic growth strategy on Instagram. But of course, you first need to know what techniques and methods to incorporate into it. Here are eight social media strategies for organic growth you might want to add to your overall plans:

1. 定期發帖是一種簡單的有機增長策略

Posting consistently is a must if you want to grow on Instagram. If you go long periods without creating a post, some might think your account has gone cold. But if you’re regularly active and share a few posts per week, people are more likely to follow you. Why? Because the more you post, the higher the chances of posting content that is valuable to your audience.

So, how often should a brand post on Instagram each week? There’s no hard-and-fast rule on this. On average, an active Instagram brand will post on social media four times per week. If you’re worried about overexposing your audience to your brand, you can also do 2-3 times a week. If you’re a bigger brand with a substantial following, you can even do daily posts.

重要的不是帖子的數量，而是質量和發佈時程表的一致性。為了最大化這種有機增長策略，請在最佳時間（例如受眾在線時）發佈您的內容。這樣，他們可以立即與您的帖子互動，並提高您在動態中的可見性。

太忙了，無法定期在提要上發帖？提前 安排您的內容 ，這樣您就不必為此感到壓力。請記住明智地選擇發佈時間，以充分利用您的受眾參與度。

2. Focus Your Instagram Organic Growth Strategy on Reels

There are plenty of ways to grab the attention of potential clients, customers and followers on Instagram. Regular photo feed posts aren’t the only option out there. You can also play around with other formats, such as carousels and Stories. But when it comes to Instagram organic growth, no format does it better than Instagram Reels.

卷軸對於任何品牌的有機增長戰略都是驚人的，因為它們可以讓您更容易被發現。除了關注者的提要外，您一口大小的捲軸還可以顯示在應用程式的“卷軸探索”選項卡上。即使那些不關注你的人，如果演算法提供給他們，也可能會偶然發現你的捲軸。

Instagram has found that users spend 20% of their time on the app watching Reels. It’s incredibly popular and just keeps on growing. Since it doesn’t look like people will get sick of it soon, take advantage of its pull and impact.

因此，如果您希望更多人發現您的個人資料並可能給您關注，請關注 Reels。每周發佈其中的一些作為內容日曆的一部分。

3. 舉辦競賽和贈品，促進業務有機增長

A fun and quick way to drive organic growth in business is by hosting a giveaway on your Instagram page. On the one hand, it rewards one or more followers for being loyal to you. On the other, you can use the game mechanics to your advantage and grow your fanbase.

贈品和競賽非常適合提高知名度和影響力，如果您知道如何正確打牌。而不是簡單的機制，例如喜歡帖子，要求使用者做一些可以增加他們關注者的事情。以下是您可能需要考慮添加到贈品機制中的簡單任務：

• “跟著我們進入贈品。”——這帶來了更多新的關注。
• “在下面的評論中標記朋友！”- 提高知名度併為頁面帶來潛在的新關注者。
• “Share this post on your Instagram Story for a chance to win.”—The post shows up on their followers’ feeds, which can lead to more entries and new followers.

如果您想最大化這種有機增長策略，請在您的機制中使用多個這些任務。這樣，您的關注率和參與率就會大幅提高。

需要注意的重要一點是比賽獎品。你需要確保它值得人們花時間，否則他們不會遵循你的機制。選擇一個可以創造興奮的獎品，以便人們討好它並積极參與。

4. 在您的有機增長戰略中使用相關的主題標籤

想吸引對某些利基感興趣的新關注者嗎？在帖子標題 中使用相關的主題標籤 是一個很好的方法。

每個主題標籤都有其頁面，其中顯示了使用該標籤的每個帖子。人們可以選擇關注特定的主題標籤，以便提及它們的帖子顯示在他們的提要上。因此，通過使用正確的主題標籤，您最終可能會出現在尚未關注您的人的提要上。

如果您想提高帖子的知名度，請添加您知道人們喜歡流覽的相關主題標籤。如果您要發佈旅行照片，請在標題中添加 #instatravel 或 #wanderlust。你和你的另一半一起發佈一個有趣的卷軸嗎？使用 #couplegoals 和 #relationships 來點擊那些可能喜歡潛伏在這些主題標籤頁面中的人。

這種有機增長策略非常適合那些考慮利基受眾的人。與其花錢在定位廣告上以達到特定的人群，不如使用他們感興趣的主題標籤來吸引他們。它具有成本效益 ， 可以為您提供所需的結果。

5. 社交證明是影響者驅動品牌的有效有機增長策略

In this day and age, people are more trusting of Instagram influencers and content creators than traditional digital ads. Because real people are recommending distinct products and their benefits, it seems more authentic, credible and believable.

讓受眾最喜歡的創作者向他們介紹您的品牌，可以向他們提供社會證明， 證明 您的產品值得嘗試。它使您看起來值得信賴和可靠。當他們看到他們欽佩的思想領袖與您的品牌互動時，可能會鼓勵他們這樣做。

因此，下次您實施增長活動時，請考慮將影響者行銷添加到您的增長策略中。

6. 使用多平臺、交叉促進有機增長策略

Not every social media user is on Instagram 24/7. Most people switch from platform to platform. They could be liking a cute OOTD on Instagram one minute and then watching a video on TikTok the next. These other platforms present opportunities to reach them when they’re not on Instagram. So, try to make your brand present on those platforms as well.

Cross-promoting your brand on multiple social media channels isn’t as simple as cross-posting identical photos and videos on each one. It’s better to curate posts that fit the platform to make each piece of content relevant. That way, your organic growth strategy works not just on Instagram but for other social media sites you’re present in.

Let’s say you’re a beauty brand selling makeup products. On Instagram, you might want to post glamorous photos of women wearing your bestselling products.

但是如果你在 TikTok 上交叉推廣，內容應該會有所不同。在該平臺上，考慮製作一個影響者使用您的產品的“與我一起做好準備”視頻。這兩個帖子都適合他們所在的平臺，但推廣相同的獨特產品和品牌資訊。

7. 與其他品牌合作的協作帖子

If you’re working on a partnership with another brand, don’t forget to use collaborative posts on Instagram. These posts allow your content to show up not just on your feed but that of your partner brand, too.

因此，兩組分享物件會看到您的帖子。您可以向比平時更廣泛的受眾展示您的促銷內容。這可以説明您提高參與率，甚至可以為您的頁面吸引新的關注者。

如果您和您的合作夥伴品牌擁有完全不同的受眾，這種有機增長策略將格外有用。通過協作帖子，您的頁面可以傳達給您原本無法覆蓋的受眾。這是在不花一分錢的情況下擴大影響力的絕佳方式。

8. Use an Organic Instagram Growth Service Like Path Social

If you’re still not seeing any growth, perhaps it’s time to hire an organic Instagram growth service to see results. That way, you can leave the social media growth to the experts while you concentrate on creating fabulous, relevant content.

Not sure where to start looking for these services? We’ve got you. Path Social is a trusted service that can help you implement your organic growth strategy.

At Path Social, we don’t use automation tools to give you inactive bot followers. Instead, we help you determine your niche target audience that will most likely respond to your content. Then, we’ll organically push out your posts for them to see. As a result, you get genuine engagement on your content and tons of new followers.

With our basic packages, you can see an uptick of 2,000-3,000 new followers in as fast as two days. And you never have to worry about these being fake followers. The fans you get through Path Social’s services are always real, authentic and engaging.

制定您的有機增長戰略，並在今天積累真正的追隨者

Don’t rely on inorganic growth and paid efforts to succeed on Instagram. Instead, use the platform how it was meant. Grow your account organically with high-quality content, relevant hashtags, exciting giveaways, cross-platform promotion and more. These strategies will help you reach new fans and even potential clients and customers to grow your brand.

When you craft your Instagram organic growth strategy, make sure you incorporate the elements we listed above. If you stick with these strategies instead of relying on automation tools, you’ll be rewarded with more real, authentic followers.

Speaking of authentic followers, don’t forget to check out Path Social’s growth service packages. Our proprietary algorithm focuses on organically putting your content out there to get you real followers, never bots. Ready to amass your genuine, engaging fanbase? Start organically growing your Instagram community today with our help!