Modern Fit knew they had to make a change. They focused on two things: Coming up with a strategy to quickly increase traffic to their website, and promote their amazing trial program. They decided to partner with Path Social and revitalize their social media to help gain more exposure and drive more traffic to their site. The goal was simple: Get as many followers as possible, increase engagement, and in turn drive traffic and sales.

They partnered with Path Social in the fall, the season where many are not thinking of weight loss and health, but rather saving money for the holidays with family. Thus Modern Fit was struggling during the Fall Season like they typically do. It seemed fewer and fewer individuals were finding out about Modern Fit and trying out their program. After a month of being with Path Social, they doubled their followers from just 10k to 25k. With the increase in followers interested in fitness and health, they also saw a huge increase engagement, which was key.

With so many people viewing their social media and becoming interested in what Modern Fit had to offer, there were more people going to their website and signing up for their $1 trials. This is all they needed, as their tailored plans instantly impress their client sand many end up signing up for many months to years.