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In just one year with Path Social, Hailey was able to gain nearly twenty-thousand followers, as well as gain 1,090 new customers.
Effortless silhouettes • Slow fashion
Effortless silhouettes • Slow fashion
Hailey’s Clothing, a fashion brand with effortless silhouettes and unique pieces, came to Path Social to boost the social presence of the company and revitalize sales.
Overview
Looking to really boost revenue as well as increase repeat customers, Path Social stepped in and first optimized the entire profile. These optimizations recommended by the team instantly provided a lift to the social media account. Next, the approach was to drive as many individuals to the profile as possible.
Path Social took the initial target settings provided and began their promotion. During this time, the team and AI together analyzed the growth, making adjustments to the targeting and promotion as needed. The optimal target audience was found, and Path Social then doubled down on promotion.
Within 3 months, Hailey’s Instagram profile had grown considerably, and at this point engagement and revenue started seeing noticeable increases as well. The Path Social team also achieved additional success by working with Hailey during her own promotions. The result of working together to push promotions at the same time resulted in campaigns performing 40% better than when not pushing campaigns at the same time.
Ultimately, Hailey built an IG community around her unique brand. This in time resulted in an increase in repeat customers who shop exclusively at Hailey’s Clothing, which was the ultimate goal for Hailey. Because of this, after a year, Hailey saw her revenue increase by 156%.
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