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Modernfit

Modern Fit doubled their follower and engagement rates, and saw a 239% increase in revenue.

Before
MF logo.
Follow
  • 274 posts
  • 12.5k followers
  • 910 following
Modernfit

🍑 A Modern take on Fitness | 💪🏽 Come get Fit with us

after
MF logo.
Follow
  • 412 posts
  • 53.9k followers
    Circle on the light background.
  • 1,104 following
Modernfit

🍑 A Modern take on Fitness | 💪🏽 Come get Fit with us

MF logo.

Modernfit

41k Followers Gained

600+ Avg. Likes/Post

  • 209% Reach Increase
  • 239% Revenue Increase
  • 3,489 Customers Gained

The Overview

Before the pandemic, Modern Fit was already struggling to generate enough traffic and buzz around their tailored meal and fitness plans. They knew that if more people spread the word about their business, they would see an increase in trial sign-ups and ultimately increase sales.

Document and magnifying glass outline icon. Overview
a man standing in front of a woman

The Strategy

Modern Fit knew they had to make a change. They focused on two things: Coming up with a strategy to quickly increase traffic to their website, and promote their amazing trial program. They decided to partner with Path Social and revitalize their social media to help gain more exposure and drive more traffic to their site. The goal was simple: Get as many followers as possible, increase engagement, and in turn drive traffic and sales.

They partnered with Path Social in the fall, the season where many are not thinking of weight loss and health, but rather saving money for the holidays with family. Thus Modern Fit was struggling during the Fall Season like they typically do. It seemed fewer and fewer individuals were finding out about Modern Fit and trying out their program. After a month of being with Path Social, they doubled their followers from just 10k to 25k. With the increase in followers interested in fitness and health, they also saw a huge increase engagement, which was key.

With so many people viewing their social media and becoming interested in what Modern Fit had to offer, there were more people going to their website and signing up for their $1 trials. This is all they needed, as their tailored plans instantly impress their client sand many end up signing up for many months to years.

a woman sitting at a desk eating a sandwich

Modern Fit saw 239% increase in their revenue and actually thrived during the pandemic while many other fitness companies declined. Because they continue to work with Path Social, they continue to thrive and benefit from social media that really stands out.

41k Followers Gained

600+ Avg. Likes/Post

  • 209% Reach Increase
  • 239% Revenue Increase
  • 3,489 Customers Gained

Get growing right away

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