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the_beauty_of_baking_

The_beauty_of_baking partnered with Path Social to enhance their online presence, attract more followers, and ultimately boost their sales through the platform.

Before
a pan of food with berries on it
Follow
  • 25 posts
  • 2.6k followers
  • 495 following
the_beauty_of_baking_

Easy baking, step-by-step Baker • Blogger • Food Photographer • Photo Stylist

after
a pan of food with berries on it
Follow
  • 70 posts
  • 21.5k followers
  • 1,463 following
the_beauty_of_baking_

Easy baking, step-by-step Baker • Blogger • Food Photographer • Photo Stylist

a pan of food with berries on it

the_beauty_of_baking_

19k Followers Gained

550+ Avg. Likes/Post

  • 394% Engagement Rate Increase
  • 293% Traffic Increase
  • 107% Sales Increase

The Overview

Manny, the owner of the_beauty_of_baking, partnered with Path Social to enhance his online presence, attract more followers, and ultimately boost their sales through the platform.

Overview
a man standing in front of a group of people

The Strategy

Path Social began with an in-depth audience analysis, allowing them to understand their existing followers and identify the ideal demographic segments, including local customers, dessert enthusiasts, and event planners. They then collaborated with Manny to elevate their content quality and consistency.  A detailed content calendar was established, ensuring regular and consistent posting. It included a mix of promotional content, baking tips, customer testimonials, and interactive posts to keep the audience engaged.

To boost discoverability, we crafted a customized hashtag strategy, incorporating trending, industry-specific, and brand-specific hashtags. Our team also engaged actively with followers, responding to comments, fostering a sense of community, and hosting giveaways. We encouraged user-generated content and responded promptly to inquiries. Additionally, we identified local influencers aligned with SweetBake Delights’ target demographic and arranged collaborative posts and shoutouts to further expand the bakery’s reach.

a woman sitting at a desk eating a sandwich

Path Social not only increased their followers and engagement but also had a substantial impact on their business performance. By combining tailored content, strategic engagement, and influencer partnerships, Path Social helped establish a thriving online presence, bringing their delicious treats to a wider audience and ultimately boosting their bottom line.

19k Followers Gained

550+ Avg. Likes/Post

  • 394% Engagement Rate Increase
  • 293% Traffic Increase
  • 107% Sales Increase

Get growing right away

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