Path Social began with an in-depth audience analysis, allowing them to understand their existing followers and identify the ideal demographic segments, including local customers, dessert enthusiasts, and event planners. They then collaborated with Manny to elevate their content quality and consistency.  A detailed content calendar was established, ensuring regular and consistent posting. It included a mix of promotional content, baking tips, customer testimonials, and interactive posts to keep the audience engaged.

To boost discoverability, we crafted a customized hashtag strategy, incorporating trending, industry-specific, and brand-specific hashtags. Our team also engaged actively with followers, responding to comments, fostering a sense of community, and hosting giveaways. We encouraged user-generated content and responded promptly to inquiries. Additionally, we identified local influencers aligned with SweetBake Delights’ target demographic and arranged collaborative posts and shoutouts to further expand the bakery’s reach.