Instagram Prise en charge : Conseils pour réussir

Add a fun twist to your brand or influencer collaboration with an Instagram takeover. An Instagram takeover can give your account a refreshing change in mood and tone, a vivid and stimulating shift in aesthetic, or a delightfully new experience for your Live audience. It’s a fascinating and effective strategy to boost engagement and get more likes on Instagram. Here’s everything you need to know to host a successful Instagram takeover!

Qu'est-ce qu'une prise de contrôle par Instagram ?

Une reprise de Instagram signifie que quelqu'un d'autre prend temporairement le contrôle de votre compte. La personne qui prend le relais crée et partage son contenu par l'intermédiaire de votre profil et en votre nom. Les reprises sont généralement effectuées par des influenceurs ou des célébrités pour des marques dans le cadre d'une collaboration promotionnelle.

The takeover provides your followers with an interesting shift in perspective about your brand and product/service. At the other end of the spectrum, the followers of the person taking over are given front-row seats as they learn about your brand and what you have to offer. With the right takeover partner and a well-planned collaboration, this strategy can be mutually beneficial, with you and your collaborator successfully tapping into each other’s audiences, effectively widening your reach, and boosting each other’s engagement levels. 

Comment fonctionne une prise en charge par Instagram

Il y a deux façons de prendre le contrôle de Instagram :

1. You give account access to the takeover host. This allows the person to post natively from and for your account. They also create all the content. The Instagram takeover can be exclusively about a particular product/service; it can be a Live stream; it can be a Story Q&A; or they can simply post any brand-related content to your feed. During the takeover, they will also actively engage with your followers and promote their posts to their followers.
2. Vous publiez le contenu créé par votre collaborateur. Votre "hôte" prépare le contenu à l'avance afin que vous puissiez le publier pendant toute la durée de la prise en charge. Vous pouvez opter pour cette méthode si vous êtes préoccupé par la sécurité de votre compte.  

Pourquoi devriez-vous laisser quelqu'un d'autre reprendre votre compte ?

Vous et votre hôte pouvez tirer des avantages considérables d'une OPA sur Instagram . Voici toutes les raisons de collaborer à une OPA !

• An authentic and engaging way to raise brand or product awareness. An Instagram takeover lets you present your brand/product to a wider community and offer social proof of brand, product, and content quality to potential new followers/customers, thereby building your credibility. A takeover event is an amazing opportunity to make a good impression on a bigger audience.
• You’re able to reach a new audience that’s already interested in what you have to offer. By partnering with the right influencer, celebrity, or brand, i.e., one whose follower base is similar to your target audience, you can make your presence known to genuinely interested users who have yet to discover you.
• Share fresh and fascinating content from a new perspective. Your takeover host will bring with them their unique voice and brand of creativity so your audience can have a new experience and see you in a different and still flattering light. For the takeover host, featuring an amazing, new brand/product in their own posts and Stories is their bread and butter. An Instagram takeover can even be an opportunity to bring your followers on a journey, literally, if your takeover host is traveling, at a special event, or lives in another part of the world. 
• Generate new and greater interest in your brand/product. A takeover is an exciting and unique event that your followers and new audiences will look forward to and won’t want to miss. The surge of interest will effectively boost engagement for your brand for the duration of the takeover event, and even after.

Comment faire une reprise de Instagram

Voici un guide étape par étape sur la façon de reprendre le site Instagram et de le transformer en un succès retentissant !

1. Fixer un objectif

What’s the purpose of your takeover? Your goal will guide the direction that your host will take when creating content, as well as how you’ll measure the success of the takeover event. Do you want to build brand/product awareness? Do you want to reach a new audience and gain new followers? Do you want to promote a new product and boost sales? Or is there an upcoming event for which you want to ensure high engagement?

2. Choisir le bon hébergeur pour la reprise de votre site Instagram

How do you identify the best fit for your takeover event? Your host’s follower base should match your target audience and should be significantly larger than yours. They should have adequate experience working within your niche/industry to ensure that they have credibility with their audience. Their voice, values, and interests must be aligned with yours. They should have an actively engaged audience, which means they know how to create interesting content and they have built a meaningful connection with their followers.

3. Préparez le cadre de votre événement Instagram .

• Décidez d'un format. S'agira-t-il d'une diffusion en direct ? Souhaitez-vous que votre animateur fasse participer votre public à une séance de questions-réponses ? 
• Set the parameters for your Instagram takeover event. Have all your requests and expections in writing, as well as any disclosure requirements. Do you have specific shooting requests? Will it involve feed and Story posts, and how often do you want your host to post on your account? Is there a theme or a particular topic you want your host to focus on? What types of content do you want delivered, e.g., photos, videos, reels, etc., and when should they deliver content for your approval? When will the event start and how long will the takeover run?
• Vous devez également décider des hashtags que vous utiliserez pour obtenir plus de likes et de followers lorsque vous ferez la promotion de la prise en charge sur Instagram et pendant l'événement de prise en charge lui-même. C'est une bonne occasion d'utiliser un hashtag de marque.  
• Make sure all submitted content meet your requirements and are aligned with your brand’s aesthetic, identity, and values.
• Finaliser tout le contenu avant le début de l'événement de prise en charge du site Instagram .

4. Faites la promotion de votre Instagram Takeover

You and your takeover host should do this not only on your respective Instagram accounts, but also on your other social media pages.

Que faire sur Instagram Takeover

Il est maintenant temps de procéder à la prise de contrôle de Instagram ! Que faire exactement lors d'une prise de contrôle de Instagram ?

Conseils pour la reprise d'une marque par un influenceur

If you’re the brand that’s relinquishing temporary control of your account to a collaborator, keep the following things in mind:

• Assurez-vous que tous les contenus créés par l'hôte de la prise en charge pour votre compte ont été approuvés au préalable. Cela signifie que tout le contenu doit être soumis à votre approbation avant l'événement de prise en charge.
• At the same time, you should let your takeover host do what they do best — this is why you picked them in the first place! While you need to approve their content, they should still have ample room for their creative expression.
• Don’t micromanage. With a prior agreement about exactly how the takeover event will be run, you should be able to just sit back, relax, and enjoy the show. During the takeover itself, you should let your host do their thing. This will ensure that the event will run smoothly and be successful, and that your collaboration will be a pleasant one and can lead to more in the future.
• Keep track of the takeover event’s performance. Keep an eye on your Instagram Analytics to see how well the event is going. Take note of what works, so you can use it for your future content and future takeover events; and also identify areas that need improvement.

Conseils pour Instagram Hôte de la prise en charge

If you’re the Instagram takeover host, here are some tips to help you deliver results that will satisfy your client and your audiences:

• Remember to share all content you post for the brand you’re hosting to your own page’s feed and Stories. If you have permission to do so, you should also share your takeover content on your other social media pages to drive more people to the brand’s Instagram page.
• On your own Instagram page, regularly promote the takeover event and encourage your followers to join you and participate with likes and comments. Encourage your followers to give the Instagram account you’re collaborating with a follow.
• Ne perdez pas de vue les choses et tenez votre marque partenaire informée par des rapports réguliers en fin de journée afin de démontrer votre engagement et votre fiabilité. Cela peut également garantir des projets futurs avec la marque.

Instagram Exemples de prise de contrôle

If you need inspiration for your own Instagram takeover, here are some examples from brands that did it well and reaped amazing results!

• Fenty Family Takeovers, qui mettait en scène des influenceurs et des maquilleurs utilisant des produits Fenty pour créer des looks impeccables et partager des conseils et des astuces de maquillage.
• NatGeo Featured Stories Takeovers permet à certains photographes renommés de National Geographics de prendre le contrôle du compte de plus de 100 millions de followers pour présenter du contenu en coulisses et un regard plus approfondi et plus intime sur les histoires présentées. Le photographe Stephen Wilkes en est un excellent exemple.

• Little, Brown and Company Author Takeovers allow authors to answer reader questions in their Stories, provide writing tips, and promote new releases — a great example of a win-win Instagram takeover for both the company and the host! Here’s their latest Instagram takeover by the author of Simple Comforts Step by Step cookbook!

Instagram Idées de reprise

For more Instagram takeover ideas, check out this list!

• If you have a limited budget, you can have some of your team members host your Instagram takeover. Although budget was not an issue for Finnair, Finland’s largest airline, this is exactly what they did for a brand-building campaign. A few of their flight attendants took turns hosting a series of takeovers for the company’s Instagram account.
• Create an Instagram contest  wherein the winner will get the chance to host your Instagram takeover event! For The Calgary Stampede event, for example, the city of Calgary invited photographers to submit photo entries using the hashtag #Instastampede, and 9 were selected for a day-long Instagram takeover of Calgary Stampede’s account during the annual 10-day, city-wide celebration.
• Feature new and up-and-coming influencers. Don’t just focus on industry influencers with a huge following. You should also consider those with a smaller, niche following (but still bigger than yours) and even those who are just starting. Just make sure their audience, although relatively smaller, is actively engaged. This is the ideal option if you have a small budget; at the same time, you’ll be guaranteed new followers who are genuinely interested in what you have to offer.
• Do seasonal Instagram takeover events. Holidays are always perfect for themed content. You can easily reuse the influencer-generated content from you holiday-themed Instagram takeover for your other social media pages. Given that you can always expect to be extra busy during holidays, having ready-made and professionally done content from your takeover ensures high engagement across all your social platforms with minimum effort on your part.

Dernières réflexions : Laissez quelqu'un d'autre prendre la barre de votre site Instagram pour fournir un contenu frais et authentique

Doing an Instagram takeover is a great strategy for widening your audience reach, increasing brand/product awareness, gaining new followers, and boosting engagement. What’s even better is you get to sit back and relax while you reap the benefits! You’ll have to do a lot of planning beforehand, of course, but a successful takeover will deliver amazing results long after it’s over. So make sure that you get everything right during the planning stage!

Speaking of collaborations with Instagram experts, you should also consider teaming up with a pro in Instagram growth strategy, a growth service company like Path Social. Take advantage of Path Social’s advanced audience targeting capability to find followers who are the best match for your brand. Let Path Social’s in-house team of social media specialists organically promote your content and put it in front of the right people to give you a big engagement boost. Start growing and gaining Instagram followers today!