Outils d'analyse des followers : Maîtrisez le nombre de vos followers

Some creators think that a high follower count is what defines success on Instagram. But more than that, it’s the quality of your followers and how much they engage with you that matters most. How do you measure that, you ask? You can get a deeper understanding of your followers and how they interact with you with an Instagram follower analyzer.

Yup, there are analytics tools specifically designed to give you intel on your followers. These tools offer a fantastic way to dig deeper into your audience data. You can discover more about what they like, how they act online, and how to catch their attention with content. In this guide, learn about the best follower trackers and how to use audience analysis to improve your content.

Qu'est-ce qu'un analyseur de followers pour Instagram?

A follower analysis tool is a website or app that provides data and insights into your follower base. It’s kind of like an Instagram profile analyzer. However, instead of a page-level analysis of your popular posts and engagement scores, it zeroes in specifically on your fans.

These analyzers provide all sorts of intel about your followers. They show you your fans’ demographic data, such as their age, gender and location, as well as their psychographics, like hobbies and interests. You can also extract info such as your follower growth trend or your audience’s engagement and activity patterns on Instagram.

Some analyzers even have additional features that fill you in on juicy info about other people’s followers. These features might entail in-app purchases, but they may prove worth it for the intel they provide.

For example, some analytics tools can detect fake followers. A 2022 Sortlist study showed that even popular celebs like Miley Cyrus, Nicki Minaj, and Gal Gadot have inauthentic fans. It’s difficult to know which influencers to trust now. So, fake fan detection is an awesome bonus these analyzers provide.

5 outils d'analyse des followers incontournables pour Instagram

There are plenty of third-party follower apps out there to help you get a better grasp of your audience. But here are the top five we recommend, depending on what you want to get out of your analyzer.

1. Instagram Aperçu des données démographiques

Tout d'abord, nous avons Instagram Insights, l'outil d'analyse intégré à la plateforme pour les comptes professionnels.

Businesses and creators can visit their Insights dashboard to see demographic information about their follower base. There, you can see your fans’ age groups, gender split and even where they’re located. This gives you an idea of what kind of users you should curate your content for to get higher engagement.

D'autres fonctionnalités supplémentaires de Instagram Insights relatives à votre base de fans comprennent des graphiques de croissance des adeptes et les heures les plus actives de vos adeptes.

2. SocialBlade for Live Follower Growth Reports (en anglais)

SocialBlade is an excellent tool for analyzing how popular certain creators are. They apply a letter grade depending on a creator’s follower count, engagement, and other metrics. It’s a terrific way to get a snapshot of someone’s online brand health. You can use this tool for insights on users not just on Instagram but also on YouTube, Twitter, and other platforms.

L'un des points forts de SocialBlade est qu'il propose un suivi de la croissance du nombre de followers jour par jour. Ce tableau vous permet de voir combien de personnes les ont suivis et combien ils les ont suivis un jour donné.

3. Squarelovin pour savoir quand vos followers sont actifs sur IG

Squarelovin is an analytics tool that shows you your followers’ most active times on Instagram. This gives you an idea of the best time to post your content. That way, your fans can engage with it as soon as you upload it.

This is super important because the Instagram algorithm prioritizes the content people engage with most. The more people engage with your content, the more likely Instagram will push it out to the feed.

4. Reports+ (iOS) Pour voir comment les gens interagissent avec votre page

Reports+ est une application iOS de suivi des followers qui vous fournit des données complètes sur la façon dont les followers interagissent avec votre page. Elle peut tout vous montrer, depuis les personnes qui interagissent le plus avec vos posts jusqu'à vos followers fantômes et vos unfollowers. Vous pouvez même l'utiliser pour suivre les comptes avec lesquels vous partagez le plus de followers mutuels. Il s'agit d'un outil d'analyse complet qui montre comment vos fans se comportent sur Instagram.

5. Follower Analyzer pour Instagram (Android) pour des données sur les followers et les unfollowers

Follower Analyzer est une application pour les appareils Android qui se spécialise dans l'affichage de vos récents Instagram unfollowers. Elle est idéale pour les créateurs qui ont remarqué une tendance à la baisse de leur nombre de followers, mais qui ne savent pas qui les a unfollowés. L'application propose également de nombreuses statistiques utiles, telles que vos posts les plus populaires ou les utilisateurs que vous citez fréquemment dans vos posts.

Comment analyser le nombre de followers sur Instagram et l'appliquer à votre stratégie de contenu

Reading and analyzing information about your followers is fun on its own. But make sure to use these insights to your advantage, too. Every piece of info you glean about your followers from the analyzers above can help you improve your content.

By knowing what your audience is like and what resonates with them, you can tailor your content to their preferences. This helps improve your engagement scores moving forward since they’ll find your content more relevant to them.

Vous voulez améliorer votre art et produire un contenu qui plaira sans aucun doute à votre public ? Voici comment analyser les personnes qui vous suivent sur Instagram et utiliser ces enseignements pour élaborer votre stratégie de contenu créatif.

Informations démographiques

Même les informations démographiques les plus élémentaires sur vos followers peuvent vous aider à évaluer le type de contenu qu'ils aiment. Cela peut vous aider à créer des contenus qui leur sont spécifiquement destinés et qu'ils trouveront pertinents.

For example, let’s say you’re a fashion influencer. Through Instagram Insights, you find out that most of your followers are Gen Z females living in major cities. This tells you that you might get the most traction from trendy, feminine, urban-style fashion content. Why? Because it’s the kind of fashion content that will resonate with your key demographic.

Temps d'activité sur Instagram

Les moments où vos fans sont les plus actifs sur Instagram vous indiquent exactement quand vous devez publier du contenu. Si vous publiez votre contenu au moment où vos fans sont en ligne, vous obtiendrez un maximum d'engagement à chaque fois que vous mettrez en ligne quelque chose de nouveau.

This affects how the Instagram algorithm pushes out your content on the feed and the Explore page. The more engaging your post, the more Instagram prioritizes it. That helps you reach a wider audience on different parts of Instagram, increasing your chances of attracting new followers.

Tendance à la croissance du nombre de followers : pics et creux

Some analytics tools show you how many followers you gain and lose within certain timeframes. At first glance, there’s not much you can do with this data in terms of improving your content.

But take a look at what you were posting during significant follower spikes and dips. These posts might be directly related to why you attracted new fans or lost old ones. Your posts, whenever you have gained new followers, are likely your best-performing posts. Meanwhile, whenever you had a decline in fans, your posts around that time might not have been as impactful.

Analyze the elements of these key posts and let them inform how you create content moving forward. If you drove follower growth at a time you posted a funny Reel, consider focusing on entertaining video content. If you lost fans when you uploaded a single-image post, it’s a sign that your audience prefers other formats. Look for these patterns and use them as your guide.

Questions fréquemment posées

Comprenez mieux vos fans pour créer du contenu de qualité et booster votre présence sur IG

The best way to create viral, engaging content Instagram is to understand what makes your audience tick. That’s what a follower analytics tool can help you with. By getting an idea of their age, gender, location, interests and actions on Instagram, you can plan your content better. It gives you a leg up when strategizing your next moves on IG, giving you more chances to shine.

With data from a trusty Instagram follower analyzer, you can easily make the most relevant, impactful content for your audience. To make sure more people see that content, work with Path Social.

We use proprietary, AI-driven targeting algorithms to promote your page to the right people. That way, it’s easier for your niche target audience to discover your brand and give you a follow. That’s exactly what we did for businesses like Pushing the Project, and we’ll do it for you, too! Watch how fast your engagement rates and follower count skyrocket when you work with Path Social today!