Histoire de Instagram: Comment tout a commencé

Once upon a time, two software engineers started work on what was initially a simple mobile check-in app. A few months later, they rebranded the app into a photo-sharing platform, and Instagram was born. The history of Instagram is an internet-age, computer-coded fairy tale, complete with a knight in shining Zuckerberg armor. Let’s take a walk down memory lane and trace Instagram’s growth from its humble beginnings to its decade-long phenomenal popularity worldwide.

InstagramLes débuts modestes de l'Union européenne

The history of Instagram began in 2009. Kevin Systrom, one of Instagram’s co-creators, had the idea of developing a modified location-based, mobile check-in app with a photo-sharing feature. He designed his prototype web app, called Burbn, to allow users to check into a location, share their itinerary online, and post photos.

At a party for a startup in March 2010, Systrom showed his prototype to two venture capitalists from Baseline Ventures and Andreessen Horowitz. They met again to discuss the prototype over coffee, and two weeks later, Systrom secured $500,000 in seed funding to build a team and further develop his app.

The first to join his team was Mike Krieger, whom Systrom knew from Stanford University. The two reassessed Burbn and concluded it was too similar to Foursquare, a popular, local search-and-discovery mobile app. Systrom and Krieger decided to redesign Burbn as an exclusively photo-sharing application with liking and commenting functions. They also renamed the app Instagram, a mash-up of the words “instant” and “telegram.”

They focused the app’s rebranding and fine-tuning on enhancing its photo-sharing features. They wanted to provide a minimalist user experience. After a beta test and a few software adjustments, they launched Instagram as an iOS app on October 6, 2010.

Chronologie des étapes du développement de Instagram

L'histoire de Instagram est jalonnée d'étapes et d'innovations impressionnantes.

Within its first day of launch as an iOS app, more than 25,000 users signed up for an Instagram account. The platform recorded more than 100,000 registrations within the first week and surpassed 1 million users within three months. Instagram hit 10 million monthly active users before its first anniversary. When it was finally made available to the Android OS in April 2012, there were more than one million downloads in less than a day. On April 9, 2012, less than two years after the launching of the app, Instagram’s ownership changed hands when Facebook, Inc. (now Meta Platforms) acquired the platform for approximately US$1 billion in cash and stock.

In November 2012, a limited-feature version of Instagram was made available for web access. Instagram introduced a website app for the Amazon Fire device in June 2014, and the app finally became available to Microsoft Windows tablets and computers in October 2016.

Résumé de l'histoire de la croissance du nombre d'utilisateurs de Instagram

Voici un résumé de l'histoire de la croissance de Instagramen termes de nombre d'utilisateurs actifs mensuels.

• October 6, 2010: Instagram registered more than 25,000 users on the first day of launch. More than 100,000 users signed up within the first week.
• December 12, 2010: Instagram surpassed 1 million registered accounts.
• Juin 2011: le nombre d'utilisateurs actifs mensuels de Instagramest passé à 5 millions.
• Septembre 2011: le nombre d'utilisateurs actifs mensuels de Instagrama atteint 10 millions.
• April 3, 2012: Instagram was downloaded more than 1 million times in less than a day after it became available for Android.
• April 9, 2012: Facebook acquired the platform for approximately US$1 billion in cash and stock.
• April 30, 2012: Instagram’s monthly active users reached 50 million.
• Février 2013: InstagramLe nombre d'utilisateurs actifs mensuels de l'Internet a atteint 100 millions.
• Septembre 2013: InstagramLe nombre d'utilisateurs actifs mensuels de l'Internet est passé à 150 millions.
• Mars 2014: InstagramLe nombre d'utilisateurs actifs mensuels de l'Internet a atteint 200 millions.
• Décembre 2014: InstagramLe nombre d'utilisateurs actifs mensuels a atteint 300 millions.
• Septembre 2015: InstagramLe nombre d'utilisateurs actifs mensuels de l'Internet est passé à 400 millions.
• Juin 2016: Instagram's monthly active users reached more than 500 million.
• Décembre 2016: Instagram's monthly active users reached more than 600 million.
• Juin 2018: le nombre d'utilisateurs actifs mensuels de Instagrama franchi la barre du milliard.
• December 2021: Instagram hit 2 billion monthly active users, exceeding the projected 1.44 billion monthly active users by 2025.

Histoire du logo Instagram

Systrom created Instagram to provide a virtual gallery and permanent repository for mobile phone users’ treasured photographs. Instagram’s iconic, square camera design represents the platform’s aesthetic vision. Look at the fascinating history of the Instagram logo.

• The history of Instagram’s logo begins with a vintage-inspired image of a polaroid camera within a curved square. The picture shows the front side of a polaroid camera, with muted cream, gray, and black colors. A rainbow stripe (showing red, yellow, green, and blue) runs vertically down the middle. The word “Instagram” is inscribed on the left side.

• 2010-2011. Instagram updates its logo to a professionally designed vintage viewfinder inspired by a 1950s Bell & Howell camera. The camera logo is brown and beige, with a smooth surface, and it fills up the entire curved square. The rainbow stripe is in the top left corner, and the letters “INST” is printed in San Serif, block letters right below the stripe.

• 2011-2016. The Instagram logo gets a subtle update, with the top portion getting a leathery texture and the lens having more depth and glare. Each color of the rainbow stripe is broader, and the inscription below it now spells “Insta” in title case and bold Serif.

• 2016-2022. The logo undergoes a bolder redesign. The fourth iteration is a flat camera outline combining the previous logos’ key elements in vivid colors. The curved square shows a vibrant gradient of colors, from blue to pink, orange, and yellow. A smaller, curved, white square sits inside, with a white circle in the middle representing the camera lens. A white dot is positioned in the top right above the shutter to express the viewfinder.

• 2022-present. The current logo design shows a more vibrant pink, red, orange, and yellow; the designers toned down the blue color in the gradient.

Instagram Historique des messages

Instagram’s message history goes back to 2013, when Systrom rolled out Instagram Direct. The new feature allows users to share photos and messages privately.

The history of Instagram’s DM feature shows a stark contrast to how the feature works today. When it was first introduced, users could only start the chat function by sending a picture to anybody they’re following and who’s following them back.

You could send a photo before you post it by tapping the “Direct” tab on top of the post. You could choose up to 15 people to send the message to, and add a message to the picture. A message recipient sees a little inbox icon in the top right corner of the app when somebody sends them a photo. When a recipient opens the message, their profile picture within the chat gets a checkmark indicating that they saw the message. A user always had to send a photo first to enable regular chatting.

If someone you don’t follow sent you a message, it would appear as a pending request; it would not immediately appear in your private inbox.

Histoire de Instagram Stories

The history of Instagram Stories began on August 2, 2016. Instagram Stories is an exact copy of Snapchat Stories, which allows users to post photo and video slideshows that disappear after 24 hours. Kevin Systrom, who was still Instagram CEO at the time, admitted that Snapchat “deserve[s] all the credit” for the Stories concept. In an interview with TechCrunch, he added, “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

Instagram added Stories to its features to give users an “excuse” to be “imperfect.” In the same TechCrunch article, Systrom said that “Instagram is a curated feed, but you only get to see the highlights. [Stories] solves a problem for all these people who want to take a ton of photos of an event or something in their lives, but want to manage what their profile looks like and not bomb feed, obviously, as that’s one of the no-nos on Instagram.”

Instagram Les Stories ont toujours été placées en haut du flux principal. Voici une liste des premières fonctionnalités de Instagram Stories.

• Chaque photo ou vidéo du diaporama Histoires apparaît pendant un maximum de 10 secondes avant que le diaporama ne passe à la suivante.
• Les internautes doivent appuyer sur vos Stories pour les voir.
• Viewers can tap on a Story to fast-forward to the next slide, tap the left side to return to the previous slide, or hold the screen to pause the slideshow.
• Les gens peuvent glisser vers le haut pour répondre à vos Stories par DM.
• You can enhance your Story with drawings, text, emojis, and swipeable color filters.
• Vous pouvez voir qui a consulté votre histoire.
• Vous pouvez empêcher des personnes de consulter vos Stories.
• Vous pouvez consulter les histoires de n'importe quel compte public à partir de son profil.

Histoire des bobines Instagram

The history of Instagram Reels is one of the most recent updates to the platform’s fun and engaging features. Reels’ video content format is patterned after TikTok’s immensely popular short-form, mobile video concept. Instagram introduced Reels in August 2020 as “a new way to create and discover short, entertaining videos on Instagram.”

Users can record and edit 15-second, multi-clip reels with audio, effects, and new creative tools. You can choose a song from the Instagram music library or use your original audio by simply recording a reel with it. You can create multiple video clips, each with different AR effects. You can edit multiple clips to align objects for a seamless transition. You can speed up or slow down parts of your video or audio.

Faites partie de l'histoire de Instagram avec une marque à succès

If the history of Instagram is any indication, the platform’s global impact on cultural and industry trends will only get stronger in the coming years. Countless successful brands on the platform play a crucial role in Instagram’s trend-setting odyssey. With more than 2 billion monthly active users to date, the platform continues to offer fantastic opportunities for brands to find their niche and make their own meaningful impact.

You can be part of the history of Instagram with your story of brand success on the platform. Achieving lasting and rewarding growth is easier said than done, however. But you can get there faster with expert help from a company like Path Social.

With Path Social, you’ll have the advantage of the precise audience-targeting capability. Path Social’s advanced, proprietary AI technology will help you track down the most suitable audience for your brand, whatever niche you’re in. The company’s in-house team of social media specialists will lend you their expertise and help you promote your content to your target audience.

With Path Social, your brand will grow with real followers genuinely interested in your brand and what you offer. You can rest assured that you’ll reach potential new followers who will stick around for a long time and deliver quality engagement time and time again.

Des dizaines de milliers de marques de tous les secteurs font confiance à Path Social. La société a aidé des entreprises et des influenceurs de divers secteurs à atteindre une croissance cohérente et durable. Commencez à croître et à gagner Instagram followers dès aujourd'hui !