Comment vendre sur Instagram: Tout ce que vous devez savoir pour mettre en place Instagram Shopping et maximiser votre potentiel de gain

Businesses, particularly ecommerce ones, must develop a strong presence on Instagram. Mastering the best practices for how to sell on Instagram is crucial to keeping your business growing, maintaining good sales, and turning decent profits. Here’s everything you need to know about selling on the platform — from setting up Instagram Shopping to maximizing your earning potential.

Pourquoi vous devriez prendre le train des achats sur Instagram

There are plenty of ways to make money on Instagram, and selling products is one of the most effective. Whoever your target market is, they’re already on Instagram. Most of your existing customers and potential new ones are most likely already active on the platform. In fact, a survey commissioned by Facebook found that 83% of respondents discovered new products and services via Instagram. Here are more business statistics that should motivate you to hop on the Instagram Shopping bandwagon:

• Vous devez apprendre toutes les façons de vendre sur Instagram car 90 % des utilisateurs suivent au moins une entreprise sur la plateforme.
• If you play your cards right, you can be among the Instagram business accounts that grow their followers by an average of 1.69% each month, which converts to steady business growth.
• Environ 44 % des utilisateurs font des achats sur Instagram chaque semaine.

By learning all the ins and outs of how to sell on Instagram, you’ll be able to reach your target customers, connect with users who love to shop on the platform, and provide your target market with a convenient way to stay up-to-date on your brand’s latest releases and promos and shop their heart out. Building a strong Instagram following for your business guarantees that you’ll remain competitive in your industry and grow continuously for many years to come.

But first things first, increase brand awareness on Instagram by knowing how to get more Instagram followers. You need to build a decent follower base before you can start selling your products on the platform. Once this ball gets rolling, you just have to keep the momentum going to keep earning followers and converting more sales.

Conseils pour vendre des produits sur Instagram et gagner de l'argent

You shouldn’t just expect your customers to go looking for you on Instagram. Remember that you have a lot of competition on and off the platform, so you should take every opportunity to make your presence known — both to your existing and potential customers. Here are some tips to help you reach the customers you want and sell products on Instagram.

• Inform your customers that they can shop directly via your Instagram Business Account
  A great way to make this announcement is via Instagram Stories. You should also share links to your Instagram on your other social media, your website, and all other places where your target customers can be found.
• Créez régulièrement des posts sur vos produits
  Découvrez les meilleurs moments pour poster sur Instagram en fonction de votre secteur d'activité et de votre marché cible.
• Créez des mises en avant pour différents produits/catégories de produits pour une visualisation plus pratique. 
• Use different post formats to tag your products
  You can now tag products in Stories and Reels, not just in photos, videos, and carousels.
• Montrez toutes les variantes disponibles pour chaque produit
  C'est aussi une excellente occasion de faire preuve de créativité dans la préparation de votre contenu.
• Create tutorials on how to use your product
  You can also create short videos that take your followers behind-the-scenes of your content and/or product creation. You can use Stories, Instagram Video, or Reels to make your content more appealing.
• Post teasers for upcoming products
  Use the countdown sticker in Stories to generate excitement. You can also build a contest around a product launch, which is a great opportunity to increase engagement and get new followers. Don’t forget to create a hashtag for your new products/product launch.
• Ajoutez toujours un appel à l'action dans vos légendes
  Un simple "Tap to shop" est un moyen efficace de rappeler à vos clients qu'ils doivent effectuer un achat et de les y encourager.

Configurez Instagram Shopping pour commencer à vendre sur Instagram

Instagram Shopping allows you to set up shop on the platform. Just like other online selling platforms, your Instagram Shop is a convenient place for your customers to browse products and make a purchase — without leaving the app. Setting up Instagram Shopping is, technically, not a requirement if you want to sell products on Instagram. But it offers tons of advantages for strong business growth.

Avantages de Instagram Shopping

Savoir comment vendre sur Instagram est une chose, réaliser des ventes en est une autre. Instagram Shopping est spécialement conçu pour faire de la vente et de l'achat une expérience enrichissante pour toutes les personnes concernées. Voici les principaux avantages de l'utilisation de Instagram Shopping.

• You can create collections to customize product categories according to themes, new products, seasonal trends, and more.
• You’ll have Product Detail Pages which provide all relevant information on all your items, like pricing and descriptions. PDPs also pull content from wherever a product is tagged on Instagram and drive people to your website to complete a transaction.
• You can add Product Tags to your posts, which your customers can just tap to learn more about the products.
• Vous pouvez transformer n'importe quel message contenant des étiquettes de produits en une publicité afin de toucher plus de personnes et de stimuler les ventes de n'importe quel produit.
• Vous pouvez faire figurer votre marque sur l'onglet Boutique de Instagramet être découvert par un plus grand nombre de personnes.

Comment configurer Instagram Shopping

You must fulfill certain requirements to be eligible for Instagram Shopping. In addition to your compliance with Instagram’s Commerce Eligibility Requirements, your business has to have its own website where your products can also be purchased. You’ll need a business manager or creator account, which you should also connect to your Facebook page. Once you have all of these in order, just follow these steps to set up your Instagram Shopping via Commerce Manager and start selling on Instagram with greater success. 

1. Créez un magasin dans le Commerce Manager.
2. Choisissez votre compte professionnel Instagram lors de la création de votre magasin.
3. Select one catalog to connect to your commerce account; you can’t switch to another catalog later, but you can edit the connected catalog.
4. Vous pouvez commencer à personnaliser les paramètres de votre Commerce Manager. Notez que seul le propriétaire du compte commercial Instagram peut avoir le niveau d'autorisation Gérer le compte commercial ou Modifier les paramètres pour modifier les paramètres du Commerce Manager. 
5. Complete your shop details in Commerce Manager: select a checkout method; select Instagram, Facebook, or both as your sales channel/s; and then add products to your shop.

You can view and manage your connected Instagram account and catalog in Commerce Manager by going to Settings, selecting Catalogue, selecting Business assets and then Ad and sales channels, and then selecting Instagram. You can also add a new Instagram business account here.

Commerce Manager allows you to manage your inventory, create collections, customize your shop, and promote your shop. After you have connected your Instagram business account to Commerce Manager, it will appear as a sales channel in the Shops tab. Take note that you don’t need to use Commerce Manager to sell products on Instagram. You can use other supported platforms to sync with your Instagram account and manage your shop and products on Instagram.

Comment vendre sur Instagram sans site web

If your website is still under construction or you don’t have enough resources for your own website, how do you sell on Instagram without a website?

You can actually use a personal account to start selling products on Instagram. Of course, your reach and follower base will determine your selling success. But there are strategies you can try to promote your Instagram or get more likes so you can reach more people. You will also have to work extra hard to boost the visibility of your posts and encourage people to buy your products. Instagram’s shopping tools won’t be available to you and your customers, so your selling experience and their shopping experience won’t be as convenient and seamless as when you have an actual Instagram store set up. The processing of sales, including order confirmation, payments, and shipments, will have to be done manually.

You still have the option of converting your personal account into a business account so you can access advanced Instagram tools to help you grow your brand. Again, you don’t have to set up Instagram Shopping to sell on Instagram with your business account. But this time, you’ll have business tools on hand for more effective audience targeting and content promotion. 

If you host your products on a platform with Facebook integration (as mentioned in the previous section), then you have the option to simply connect your account on the partner platform to your Facebook page and make sure your Facebook is synced with your Instagram. You will continue managing your products on the partner platform and Facebook and Instagram will be updated on a regular basis. 

Comment vendre de l'art sur Instagram

Some products are a perfect match to the highly visual and aesthetic-centric platform like Instagram. Art is a great example. If you’re still a relatively unknown artist or if you have already made a mark on the industry, knowing how to sell art on Instagram is easy.

Building a decent following, of course, is a must. Creating art is often an unpredictable process, so it may not be possible to regularly post new pieces for sale. You’ll have to figure out a scheme that works for you and your target market. For example, you can dedicate a few months just creating various pieces. This period would be a great opportunity to post behind-the-scenes content on your Instagram as a way to keep your Instagram active and your followers engaged.

You can also reuse your most popular posts; share them again for a Throwback series or to encourage your customers to commission artwork. When you have enough pieces to showcase, you can hold a virtual exhibit on Instagram via Stories, Reels, or Live.

Comment vendre des vêtements sur Instagram

Knowing how to sell clothes on Instagram is one of the most popular strategies for earning money on the platform. A lot of sellers simply use their personal accounts to do Live selling; others set up a selling window, usually over the course of a few hours, when they post clothes for sale one by one or in batches every 10 minutes or so. Customers make their purchase via the comments section or DM. Aside from having plenty of followers, promoting your upcoming Live selling or for-sale posts via regular posts and Stories is extremely important — this ensures that you’ll have a big enough audience reach to sell your items.

La question n'est pas "Comment vendre sur Instagram", mais "Comment vendre avec succès sur Instagram".

Instagram makes it easy for users to learn how to sell on Instagram and make good money on the platform. Being successful at it is another story. Instagram offers a lot of tools to help business owners maximize their earning potential. But there are many factors that determine how well your Instagram selling goes, such as the competition within your niche or industry, how effective your content strategy is, and whether or not you’re reaching your target market. 

Figuring out Instagram’s all-knowing algorithm may help give you an edge — but this is no easy task. Especially if you’re just starting out or if your Instagram growth has slowed down or stalled, you’ll need help reaching a wider audience to gain more followers and engagement and make more sales. The best option you have is to team up with an expert in Instagram growth strategy, a company like Path Social. With Path Social’s advanced AI targeting capability and in-house team of social media experts, you’ll have your own algorithmic advantage and get all the expert help you need to reach the right people with your posts. Start growing and gaining Instagram followers today!