Instagram Portée : Attirer plus d'attention sur votre contenu

Every brand knows that if people don’t see their content, it’s a losing game. No one will buy from you, support you or even know your name if your posts don’t reach their feed. That’s why Instagram reach is the most important metric for many content creators to look at when assessing their social media strategy.

Il y a environ un milliard d'utilisateurs actifs chaque mois sur Instagramtout le monde veut sa part du gâteau. La plateforme est très lucrative pour les marques et les entreprises qui souhaitent toucher le plus grand nombre de personnes possible.

But what is reach in the first place? And why is it so important for content creators and businesses? Today, we’re taking a deep dive into this key Instagram metric.

Instagram Reach pour les nuls : Que signifie Reach sur Instagram?

Toute marque ou tout spécialiste du marketing qui travaille sur sa stratégie de médias sociaux devrait connaître une chose ou deux sur les mesures Instagram . C'est ce qui détermine les objectifs et les indicateurs de réussite de leur campagne. L'une des mesures les plus fondamentales que tous les créateurs de contenu doivent comprendre est la portée.

So, what does reach mean on Instagram? Instagram reach is the number of unique people who see your content, visit your profile or watch your Instagram Stories or Reels. Whether people see your posts on their feed, on the Explore page or by visiting your profile, they add to your total reach.

Keep in mind that because reach equals people, one person watching your content over and over won’t increase your reach. Even if someone views your Instagram Story multiple times, they will only contribute one count to the post’s reach.

There are also a handful of other important metrics tied to reach. One is your reach rate, the percentage of your followers seeing your post. You can compute a post’s reach rate by dividing your total reach by your follower count.

Let’s say you have 1,000 followers. You post an Instagram carousel, and your post reaches 200 people. That means you have a reach rate of 20%. Note that this is quite high, as brands with huge followings get a rate of around 10% per post.

Another set of metrics related to reach are Instagram organic reach rate and paid reach. Paid reach is a great way for business owners to see if they get a return on ad investment. Meanwhile, Instagram organic reach rate shows how many of your followers you reach without paying money for them to see your post.

Clarifier les choses : portée et impressions Instagram

Many people confuse Instagram reach with other awareness metrics, such as impressions. But these two could not be more different. So, let’s talk about reach vs impressions on Instagram.

Reach is the total number of unique users who see your post. Meanwhile, impressions refer to the number of times people see your post on their app. If one person were to replay your Instagram Story five times, it would have one reach and five impressions.

Even if a person doesn’t watch your Instagram Reels or Stories in full, it will still count as an impression. The only requirement is for it to show up on their screen. That’s what makes it different from a view, which requires a user to watch the video content for at least three seconds.

Engaging, shareable content will have both high reach and impressions. However, your total reach will never be higher than your impressions. It’s mathematically impossible because reach is unique, and impressions are not.

Pourquoi Instagram Reach est l'une des mesures Instagram les plus importantes pour les marques

There are plenty of Instagram metrics that brands and content creators use to measure the success of their posts. For some, engagements and content interactions like likes, comments and even swipes on an Instagram carousel are success indicators. For others, views on video content like Instagram Reels and Stories are the bigger priority.

But however you measure the success of your social media strategy, you should still always look at your total Instagram reach. It’s one of the most important metrics for businesses and brands on Instagram. Here’s why.

Une portée élevée sur Instagram signifie potentiellement une plus grande notoriété de la marque.

First, reaching more accounts with your Instagram posts can boost brand awareness. Even if you’re running a campaign with the goal of sales and conversions, brand awareness is also important. No customer will buy from a brand they don’t know, right?

Aim for high Instagram reach for every post if you’re a small brand or a striving influencer. High reach means getting your name out there more. You’ll be discoverable to others, which can potentially help you increase your follower count and loyal audience.

Une bonne portée sur Instagram signifie que plus de gens voient votre contenu

Imagine slaving away, editing that Instagram Reel or feed post for hours, only for no one to see your content. You don’t want your hard work to be for nothing, right? If your post has an excellent total reach, it’s a sign that people see your content and like it.

La portée élevée de Instagram rend les influenceurs plus attrayants pour les marques

When big brands select influencers to help them promote their campaign, they base their decision on potential reach. They choose content creators that have a high following because it means they’ll reach more people. Sometimes, brands will even ask influencers to share their Instagram insights to see how much their average total reach is per post.

That’s because high reach is a sign that you are credible and that people listen to you. It’s social proof that signals to brands that if they invest in a partnership with you, they will get a return on investment. It assures them that when you post about their brand, a lot of people will see it.

So, if you’re a striving influencer, you must ensure a high reach on Instagram. This will be your key to getting more brand deals and product partnerships.

Instagram Reach vous indique le succès d'une campagne

Tracking your posts’ Instagram reach will also tell you how well your campaign is performing. Reach is a key performance indicator for campaigns with objectives such as brand awareness, event promotion, and growing follower count.

The reach metric also helps you improve your future campaigns. Let’s say your goal is to boost brand awareness, but you see a low number of accounts reached. That tells you that you need to revisit and tweak your social media strategy. Use these learnings for your next campaign to see if it helps increase your reach next time.

Comment trouver Instagram Reach sur votre message ou votre profil

Vous pouvez voir la portée totale Instagram de vos posts ou de votre profil sur la page Insights. Seuls les créateurs de contenu qui sont passés à un compte professionnel ou d'entreprise peuvent voir cette page.

To see your Insights page, go to your Instagram profile and tap the “Insights” button below your bio. You can also click the hamburger menu on the upper-right of the screen and select “Insights” from there. To see your profile’s total reach, look at the metrics under “Overview.” This shows you how many accounts visited your profile within the selected timeframe.

Vous souhaitez connaître la portée totale d'un message spécifique ? Accédez à votre profil et choisissez la page Instagram Reels ou le message pour lequel vous souhaitez obtenir des informations. Vous verrez un bouton "View Insights" sous le message. Tapez sur ce bouton et lisez vos mesures de portée.

You can also see metrics for specific posts by going straight to the Insights page and clicking “Content You Shared.” You’ll see reach, engagement and other key insights on feed posts, Instagram Stories and Reels here.

Lire la métrique : Que signifie l'expression "comptes atteints" sur Instagram?

When you look through the metrics of your Instagram post, one of the first ones you’ll see is “accounts reached.” What does “accounts reached” mean on Instagram?

Le nombre de comptes atteints correspond à votre portée totale - c'est ainsi que Instagram Insights vous présente l'information. Il vous rappelle que la portée de votre publication Instagram correspond au nombre de comptes uniques qui l'ont vue.

What’s cool about the “accounts reached” section is that you can break down the information about this audience. You’ll be able to see what cities and countries the people you reached are from, as well as age and gender.

Des taux de portée décevants : Pourquoi la portée de mon site Instagram est-elle si faible ?

Not happy with your total reach on Instagram after checking it out on the Insights page? Don’t be so hard on yourself. Instead of overthinking and asking, “Why is my Instagram reach so low?” it’s better to study and understand reach benchmarks for brands.

Remember that the higher your follower count, the lower your reach rate will be. That’s simply because you can’t expect to reach every single person that follows you. Meanwhile, those with smaller follower counts have more chances of engagement and views.

The reach rate benchmark for big brands with over 10k followers sits at around 8%. Meanwhile, small brands will have an average of 34% reach rate.

So, if your reach is low, it doesn’t automatically mean you have a bad social media strategy. It could just mean you have a lot more followers than other brands—which is always a good thing!

Of course, reach rates will differ for every brand. You shouldn’t compare yourself to another brand’s benchmarks. Don’t be too hard on yourself. Instead, focus on your posts’ performance and how you can increase your reach each time you publish something new.

Vous n'êtes pas satisfait de votre portée ? Comment obtenir une plus grande portée sur Instagram

That said, striving for higher Instagram reach for your posts is perfectly okay. It’s important to keep tweaking your social media strategy to get more and more reach for every campaign.

Want to get more eyeballs on your content? Here’s how to get more reach on Instagram, whether you’re an everyday content creator or a business interested in social media advertising.

Comment augmenter la portée de Instagram de manière organique

Vous vous demandez comment augmenter la portée de Instagram sans payer pour booster vos posts ? Nous allons vous révéler tous nos secrets pour augmenter la portée de vos posts de manière organique.

If you’re a regular content creator, the best way to boost Instagram reach is by ensuring that your content is engaging. If your posts are exciting and relevant to your followers, they have high chances of engagement. The more engagement a post gets as soon as it’s published, the more it is shown on people’s feeds. As a result, it increases your total reach.

Un moyen infaillible d'obtenir plus d'engagements sur votre message et d'augmenter votre portée est de le publier lorsque votre public est en ligne. Vous pouvez voir quand vos abonnés sont les plus actifs en consultant l'onglet "Audience Insights" de votre page "Insights".

You can also experiment with different post formats to see what your followers like. If your reach and engagements on feed posts are declining, try posting Instagram Reels, Stories or carousels. Your audience might appreciate the refreshing chance and be more attentive to these posts. And if they engage with them, you might see an uptick in reach later on.

Comment atteindre les non-suivants sur Instagram pour augmenter le nombre de suiveurs ?

Business owners might be interested in learning how to reach non-followers on Instagram. After all, you can’t just sell products to the same group over and over again. You need to expand your audience and reach new potential customers.

La publicité sur les médias sociaux est le meilleur moyen d'accroître la portée de votre entreprise sur Instagram . Publier du contenu partageable est une chose. Mais booster votre publication pour atteindre un plus grand nombre de personnes est encore mieux si vous voulez que plus de gens connaissent votre marque.

Once you “boost” an Instagram post, it technically turns into an ad. Instagram then serves it to people who don’t follow you yet but are within your target audience demographics. This increases brand awareness and your page’s total reach on Instagram. It can potentially boost your follower count, too.

Ce qui est intéressant dans le fait de booster des posts ou de publier des publicités, c'est que vous pouvez ajuster leurs spécifications en fonction de vos objectifs commerciaux. Voici quelques éléments que vous pouvez spécifier lors de la gestion des publicités afin de les aligner sur votre stratégie de médias sociaux :

·   Brand goals, whether it’s brand awareness, app downloads, conversions or others

- Cibler les données démographiques du public pour s'assurer que les bonnes personnes voient votre contenu

- Votre budget publicitaire quotidien afin de ne jamais dépenser plus que vos moyens pour un projet.

·   The ad duration, so the ad automatically stops running when the campaign is over

Obtenez une plus grande portée sur Instagram lorsque les utilisateurs vous découvrent par le biais de balises

If you don’t want to pay for social media advertising, consider using hashtags in your content. They help get you on someone’s radar when they explore the hashtag. Plus, it’s completely free! Just make sure that you use hashtags that are relevant to your brand.

Aside from hashtags, consider adding a location tag to your posts. Not only will this make your posts more discoverable by non-followers, but it tells people where they can find your business. It’s a great way to reel in more followers in your local area. 

Briser le mythe : la modification d'un message sur Instagram a-t-elle une incidence sur la portée ?

Rumors abound that if you edit a post on Instagram, it will reset its reach. There are whispers that if you do that, the algorithm won’t rank your post as high on people’s feeds. Thus, it lowers your chances of engagement and total Instagram reach.

So, does editing a post on Instagram affect reach? Should you stick to the first caption you publish, even if you’re unhappy, to preserve your reach momentum?

Nous sommes là pour vous dire que ce n'est pas du tout vrai. Instagram permet aux gens de modifier les légendes de leurs posts au cas où ils voudraient corriger une faute de frappe ou ajouter un hashtag. Certaines personnes peuvent même modifier leur légende parce qu'elles ont pensé à une légende plus spirituelle que la première. L'algorithme ne punit jamais les créateurs de contenu pour cela en privant leur contenu de priorité dans le flux.

If you want to edit your caption or add a location tag after you’ve published your content, go ahead! There’s no reason to stress over losing your momentum and how it affects your reach. Those engagements and content interactions will keep on coming!

Comprendre la portée de Instagram est essentiel pour la croissance continue et le succès des marques.

Likes and comments are great, for sure. But businesses and influencers that want to grow their community and increase brand awareness should always prioritize Instagram reach. If you don’t focus on reach, you’ll be stuck catering to a small audience, lowering your chances of engagement and sales.

Need a leg up in reaching more people on Instagram? We can help out by giving you a boost in following!Path Social has a proprietary targeting algorithm that serves your content to people most likely to be interested in it. Not only will your posts reach more people, but you’ll also get an uptick in your follower count. With our growth tools, you can grow your community and maximize your reach on Instagram. Work with our team today!