Gérer les publicités sur Instagram pour atteindre les objectifs : L'ultime mode d'emploi

Créer du contenu pour promouvoir vos produits est un excellent moyen de mettre en valeur ce que votre entreprise peut offrir. Mais c'est une chose de créer du contenu mignon et des bobines Instagram pour votre entreprise. C'est la partie la plus amusante. Vous devez également gérer vos posts lorsque vous les stimulez et les transformez en publicités. Mais savez-vous comment gérer correctement les annonces sur Instagram ?

Today, Instagram isn’t just a place to post pretty travel photos and OOTDs. It’s also a place to target consumers by piquing their interest visually. Advertising on the platform is a must for your business, especially if you’re targeting a younger crowd.

Let’s talk about how to properly manage Instagram ads, from linking your account to the Ads Manager to budgeting your ads campaign.

Pourquoi créer et gérer des publicités sur Instagram ?

Before taking you through how you can manage Instagram ads, let’s talk about why they’re beneficial to your business.

Advertising on Instagram is a must for businesses that want to reach as many people in their target audience as possible. Although it’s not a mass media platform like TV or radio, it has a huge reach worldwide.

Statista shows that every month, there are 2 billion monthly active users on Instagram. That’s about a quarter of the world’s total population! There is much potential to widen your reach on the platform using Instagram ads. These paid ads might even give you a boost in followers.

Instagram est un outil de marketing très puissant parce qu'il est connu pour être une plateforme "visuelle". Instagram est une plateforme de photos esthétiques. Vous pouvez en tirer parti et publier un contenu visuellement attrayant qui rendra vos produits incontournables !

That means businesses with visual products, like clothes, travel plans, food, and makeup, will thrive on the platform. Shopping ads and boosted Instagram Stories and Reels with tempting, enticing visuals will lure your target audience in. If you’re an e-commerce brand in those niches, consider running Instagram ads to boost sales.

Gérer les publicités Instagram 101 : Découvrir le gestionnaire de publicités

It’s super easy to boost Instagram posts you already have up on your business page. If you have a professional account, you can click “Boost post” under your post and run it as a paid ad. You can also boost Instagram Reels or Stories.

But sometimes, you need to be more organized with how you run your ads. This is the case if you have a big campaign idea with tons of ad sets you need to keep track of. That’s where Ads Manager comes in—the best way to advertise on Instagram in an organized, efficient manner.

Le Gestionnaire d'annonces sera votre partenaire pour la création et la gestion des annonces sur Instagram à partir de zéro. Voici le 411 sur ce qu'il est et comment le configurer.

L'essentiel : Qu'est-ce que le gestionnaire de publicités sur Instagram?

So, what is Ads Manager on Instagram, you ask? To put it simply, Ads Manager is your workspace for creating and organizing all the Instagram ads you run for your business.

It’s pretty much your starting point if you have a marketing campaign idea that you want to run on Instagram. It’s where you’ll set up your ads campaign, from the creative format to the daily budget and ad placements. It’s also where you’ll see all the reports on campaign performance.

Note, however, that Ads Manager isn’t solely an Instagram product. It’s a Meta feature, which means it houses your ads for both Facebook and Instagram. That might sound intimidating. But trust us—that makes setting up your campaigns easier because you see all your ad sets in one place.

Où se trouve le gestionnaire de publicités sur Instagram? Existe-t-il au moins ?

If you whip out your phone right now and try to look for the Ads Manager on your Instagram app, you’ll probably be disappointed. Where is Ads Manager on Instagram? Why isn’t there easy access to it anywhere on the app?

While it’s easy to look at Instagram Insights for regular feed posts on the app, reports on Ads Manager are more extensive. That’s why the Meta Ads Manager is viewed better on a desktop. It’s easier to display and digest large amounts of data about your Instagram ads there. That said, apps are also available for Ads Manager on iOS and Android.

Voici comment accéder au gestionnaire d'annonces afin de pouvoir gérer immédiatement les annonces sur Instagram .

1. Go to the Meta Ads Manager page. If you already have a Facebook business page, you will find it automatically linked to your Ads Manager.

2. Cliquez sur le menu hamburger dans le coin supérieur droit de l'écran et sélectionnez "Paramètres commerciaux".

3. Cliquez sur "Comptes" puis sur "Instagram Comptes".

4. Suivez les étapes pour connecter votre compte Instagram au Gestionnaire de publicités.

5. Confirm that you want to link your Instagram account, and that’s it! Now you can run your Instagram ads campaign directly from Ads Manager.

Comment gérer les publicités sur Instagram : Préparer le succès de votre campagne publicitaire

Now that you’re set up on Ads Manager, it’s finally time to get to the nitty-gritty—how to manage Instagram ads. While Ads Manager is user-friendly and easy to navigate, it also allows you to manage every detail of your ads campaign. It’s important to understand every aspect of your ad sets when you set them up so they can perform well.

Here are our top five tips for running Instagram ads. Whether it’s a single ad or part of a big ad campaign, these will set it up for success.

1. Choisir le bon format créatif

First up, we have the creative. Ads Manager isn’t just for managing your ads. It’s also where you create or upload images and video content that will make or break your campaign.

Ensure your content is visually appealing and will resonate with your target audience. Instead of using professional photos, use lifestyle photos like flat-lays and cute OOTDs. That way, your content blends seamlessly into how people normally use the platform. Your copy and voice-over, if any, must also be captivating and impactful.

But aside from how your content looks, you also have to think about the right format. Thankfully, most (if not all) of Instagram’s ad formats are non-intrusive. They’re never annoying and are integrated seamlessly into the fabric of how people normally use Instagram.

Voici quelques-uns des formats que vous pouvez choisir lorsque vous gérez des annonces sur Instagram :

- Annonces d'images et de vidéos: Ces publicités apparaissent sur le flux Instagram . Il peut s'agir d'une seule photo ou vidéo ou d'une annonce carrousel contenant plusieurs photos et vidéos.

- Instagram Stories: Ces vidéos verticales sont présentées à votre public cible pendant qu'il parcourt Instagram Stories. Il est préférable de faire deux ou trois Stories qui racontent une histoire.

·   Instagram Reels: Make your Reel ads short, snappy, to-the-point, engaging, and funny. It’s important to make an impression in the first few seconds!

·   Shopping ads: If you’ve already linked your product catalog to your Instagram account, these ads can showcase them. If people click on the ad, Instagram directs them to your product’s description.

Always keep your target audience in mind when you choose your ad formats. For example, if you’re targeting a younger crowd, place ads on Instagram Reels and Stories.

2. Gérer les annonces Instagram en sélectionnant votre objectif commercial

When you manage Instagram ads, you should also choose a clear objective for them. Ads Manager allows you to select your campaign goals per ads campaign. It then optimizes how it delivers your ads to your target audience to help you meet those goals.

There are many objectives you can choose from when running Instagram ads. These include awareness, traffic, engagement, leads, app promotions and sales. Each one will signal to Instagram a specific approach to pushing your ads to people.

The business objective you choose for your Instagram ads should align with your business’ marketing objectives. If you have a new brand that you want more people to know about, choose brand awareness. If you’re trying to build a relationship with your client, choose engagement, and so on.

3. Réduire votre public cible

When you manage Instagram ads, you can choose to target a specific audience who will see your ads.

What’s great about Instagram’s Ads Manager is that you can narrow your target audience to a specific demographic. And we’re not just talking about age and gender. You can also select their interests, behaviors, location, and even what language they speak.

Hypertargeting ensures that your ads will be seen by those they’re meant for. That way, you get your money’s worth when you pay to have these Instagram ads running.

Based on the target audience you choose, Ads Manager will also show you your estimated reach and results. That gives you an idea of how well your ads campaign will perform. If you’re unhappy with your potential outcome, simply tweak your parameters for your audience.

You can also choose custom audiences for your Instagram ads. These include super-specific groups of people, such as those who have bought from your business or visited your profile before. You can even ask Meta to include “lookalike audiences.” These people have the same personality and demographics as those who have interacted with your business.

4. Définir le budget le plus efficace pour gérer les publicités sur Instagram

Instagram Les publicités ne sont pas gratuites. Il s'agit d'une fonctionnalité pour laquelle vous devez payer pour jouer. Ce qui est génial dans le fait de payer pour gérer les publicités sur Instagram , c'est que votre budget peut être aussi flexible que vous le souhaitez. Vous pouvez choisir le montant que vous êtes prêt à payer chaque jour pour que votre campagne publicitaire soit diffusée.

You can set up your ads campaign budget in two ways. The first is with a daily budget, which is the amount you’re willing to spend per day the ads are up. You can also set a lifetime budget, which is a budget for the entire duration of the ads campaign.

Regardless of the budgeting method you choose, how much money you put in is completely up to you. You can even set your daily budget for as low as $5 per day! Note, however, that for low-frequency objectives like app promotions, the minimum daily budget may be higher.

5. Suivre les performances de votre campagne

Le dernier conseil que nous avons à vous donner lorsque vous gérez des publicités sur Instagram est de suivre en permanence les performances de votre campagne. Le Gestionnaire de publicités vous donne des tonnes d'informations sur les résultats de votre campagne publicitaire. Consultez ces rapports d'analyse au fur et à mesure de l'exécution de votre campagne pour voir comment vous vous en sortez.

There are many metrics available for you to see on Ads Manager. These include your Instagram ads’ total reach, engagements, app installs, views, sales conversions and more.

Les données qu'il fournit peuvent vous en apprendre beaucoup sur votre public cible et sur le type de contenu auquel il réagit. Vous pouvez utiliser ces informations pour ajuster et améliorer votre campagne afin de l'optimiser. Vous pouvez également utiliser ces enseignements pour une future idée de campagne pour votre entreprise.

Voici comment vérifier les paramètres de vos annonces sur Instagram :

1. Ouvrez l'application ou le site Web du Gestionnaire de publicités.

2. Cliquez sur la campagne publicitaire que vous souhaitez consulter.

3. Sélectionnez "Afficher les graphiques" pour voir les mesures de performance actuelles des publicités Instagram dans cette campagne.

4. Vérifiez ces paramètres au fur et à mesure que la campagne se déroule. N'hésitez pas à modifier votre message et votre ciblage si vous pensez que cela peut améliorer les performances de votre campagne.

Gérez les annonces Instagram pour développer votre activité dès aujourd'hui !

Ads Manager is a powerful tool to set up your ads campaign. It’s your one-stop shop where you can set up your daily budget, choose the right target audience, and see your campaign performance. They’re hands down the best way to manage Instagram ads. And when used right, the results are astounding—your business will grow, and so will its Instagram following.Looking for more ways to grow your community of followers on Instagram? We’ve got you. Path Social uses a proprietary AI targeting tool to help push your content out to people who are likely to engage with it. This can help boost your business not just in engagement but in followers too. Start growing your community today with Path Social!