Top Hashtags dans la mode : Libérez la fashionista qui sommeille en vous

Photo de profil de Karen Lin, autrice

Karen Lin

Instagram | 29 novembre 2024

Vous voulez plus de vrais followers sur Instagram ?

Trendy outfits, luxurious high heels, stunning accessories, and clever poses aren’t enough to help you succeed as a fashion influencer. Sure, your style game may be strong. But you need more than a sophisticated sense of fashion and beautiful clothes to make it big on Instagram. For that, you need to get more people to see your OOTDs with the top hashtags in fashion.

Because fashion is one of the fastest-growing niches on social media platforms, it’s also among the most competitive. So, if you want to get noticed, you can’t just rely on fashion shots, no matter how much they slay. Ready to make a statement in the fashion world and get more eyes on your fabulous ‘fits? Read on to see the most popular fashion hashtags Instagram has to offer.

Une femme portant des lunettes de soleil, un pull rose et une jupe à carreaux marron, posant devant un fond jaune.

Style de mode populaire Instagram Hashtags pour OOTDs

The most popular form of fashion content on Instagram is OOTDs, aka your “outfit of the day.” There are millions of posts like these, and it’s easy to be drowned out by other photos of beautiful outfits. The key to still reaching your target audiences with your fashion posts is having a solid fashion hashtag strategy.

Vous voulez être présent sur les hashtags de mode les plus populaires sur Instagram? En voici quelques-uns à ajouter à votre légende :

  • #fashion
  • #style
  • #fashionstyle
  • #modèle
  • #instafashion
  • #dress
  • #outfitoftheday
  • #OOTD
  • #fashionblogger
  • #fashionable
  • #fashiondiaries
  • #fashionphotography
  • #fitcheck
  • #outfitideas
  • #outfitinspiration
  • #fashionista
  • #dressup

A smiling woman in a sweater and coat holding her orange hat while surrounded by autumn leaves.

Good Fashion Hashtags for Girly, Feminine Styles

Does your style emulate feminine charm with pinks, tulles, glitters, and floral elements? Whether your style reflects the trendy coquette aesthetic or leans more toward the glamour of Barbiecore, hashtags are super important. Here are some that can help you boost visibility on your girly, feminine fashion posts:

  • #femininefashion
  • #girlystyle
  • #feminineenergy
  • #coquette
  • #coquettegirl
  • #pinkoutfit
  • #prettyinpink
  • #floraldress
  • #girlyfashion
  • #cutefashion
  • #girlyoutfits

A woman wearing a pink tulle dress lying down and posing while holding a pink rose.

Meilleures étiquettes de mode pour Instagram Baddies

Baddie fashion culture is on the rise today. So many young women everywhere ditch the pinks and sparkles and instead go for black leather skirts and winged eyeliner. The baddie look is the embodiment of women’s empowerment—it’s tough, edgy, unapologetically fierce, and oh-so-sexy!

Want to ooze confidence in your baddie content captions? Slay with your sultriest, most savage OOTDs that scream baddie with these hashtags:

  • #baddieoutfits
  • #baddiestyle
  • #baddieaesthetic
  • #edgyfashion
  • #boldfashion
  • #badasswomen
  • #baddielook

A woman wearing a black corset top, gray mini skirt, and sunglasses.

Hashtags de mode célèbres pour les vêtements de luxe

Gone are the days when luxury brands, high-end fashion, and haute couture were exclusively for the rich and famous. Vox reports that 27% of people who make up the luxury fashion market are from low to middle-income households. And get this—it’s almost as big as the amount of consumers from high-income households for the category!

Today, the likes of Dior, Chanel, and Christian Louboutin are loved by people of all backgrounds. So, it makes sense to create high-end fashion content and target audiences who love designer brands and sophisticated styles. How do you get on their radar? By using the right hashtags related specifically to luxury fashion, of course. Here are just a few of the most popular ones:

  • #luxuryfashion
  • #luxurystyle
  • #luxuryoutfit
  • #designerbrand
  • #designerfashion
  • #highfashion
  • #highendfashion
  • #hautecouture
  • #couturefashion
  • #chanel
  • #chanelstyle
  • #louisvuitton
  • #dior
  • #prada
  • #versace
  • #christianlouboutin
  • #luxurybag
  • #sophisticatedstyle
  • #oldmoneyfashion
  • #fashionluxury

Hashtags de mode pour Instagram Reels

While some fashion creators upload photo outfits only, more seasoned influencers come up with fashion-forward video content. Instagram prioritizes Reels on the feed. So, this is a terrific move if you want to make it big in the fashion scene.

But when you make the switch to fashion videos, the hashtags you use need to change, too. They need to still be fashion-centric while being more geared toward videos and views. Here are some you can use for your fashion Reels:

  • #fashionreels
  • #reelsfashion
  • #fashionvideo
  • #stylevideo
  • #OOTDreel
  • #fashioninmotion

Hashtags IG pour la mode masculine

Women aren’t the only ones who can sashay their best dresses and most gorgeous shoes on social media. Men’s fashion is also huge on Instagram. Whether you love OOTDs in business attire or laidback athletic wear, you still need hashtags to come out on top.

Envie d'être présent dans une communauté d'hommes qui aiment les vêtements et la mode autant que les femmes ? Voici les hashtags à utiliser pour que vos looks brillent sur Instagram:

  • #mensfashion
  • #mensstyle
  • #mensclothing
  • #mensclothes
  • #stylishmen
  • #menwithstyle
  • #outfitsformen
  • #dappermen
  • #menswear
  • #menswearfashion
  • #mensformalwear
  • #clothesformen
  • #mensfashiontrends

People taking phone photos of a man wearing a white shirt and gray cardigan around his neck.

Hashtags Insta ultra-spécifiques pour les micro-niches de la mode

Aside from the tags above, there are also niche hashtags for ultra-specific fashion subcategories. These tags allow you to connect with smaller but more tight-knit and fashion-forward communities on Instagram. Here are some of them that might align with your niche:

  • #petitefashion: Pour les femmes qui veulent s'habiller en fonction de leur petite taille.
  • #vintagefashion: For pieces that have been around for decades, showcasing retro styles.
  • #sustainablefashion: Un contenu de mode qui place la responsabilité environnementale au cœur de ses préoccupations.
  • #streetstyle: Looks urbains et tenues à l'allure citadine.
  • #plussizefashion: Mode pour les personnes de grande taille, axée sur la positivité du corps.
  • #athleisure: Contenu présentant des vêtements qui brouillent la frontière entre les vêtements athlétiques et les vêtements d'intérieur confortables.
  • #capsulewardrobe: Contenu de mode minimaliste centré sur la possession d'une petite collection de vêtements.
  • #maternityfashion: OOTDs et guides de style pour les futures mamans stylées.
  • #koreanfashionstyle: For outfits inspired by the young, trendy, minimalist Korean styles.

Développez votre page de mode encore plus rapidement avec Path Social!

Fashion and style hashtags will do wonders for your page if you love posting outfits and glam looks. With these tags, your content can easily reach Instagram users with a passion for fashion. This allows you to grow your fanbase with engaged followers who love the content you create.

Want a faster way to get more fashion-forward Instagram users to discover your page? Don’t just rely on the top hashtags in fashion; work with Path Social, too. Our AI-powered targeting algorithms can help you attract your niche target audiences to your page. This boost in page discovery can help skyrocket not just your follower count but engagement on your content, too.

Nous avons des années d'expérience pour aider les sites de mode à se développer sur Instagram. Il suffit de jeter un coup d'œil à Hailey's Clothing, unemarque que nous avons aidée à gagner plus de 20 000 nouveaux fans. Vous voulez que votre page reçoive la même attention de la part des amateurs de mode ? Travaillez avec Path Social et développez votre compte de mode dès aujourd'hui !

Questions fréquemment posées

Quels sont les hashtags les plus populaires dans le domaine de la mode ?

The most popular hashtags related to fashion are those that are generic enough to encompass every style. These include tags like #fashion, #style, #instafashion, and #OOTD.

Quels sont les hashtags qui obtiennent le plus de likes ?

Tons of hashtags are designed specifically to boost your post’s likes. These include #likeforlike, #instalike, #followforlike, among others. It’s also important to use tags related to your niche. For example, if you post city guides, travel hashtags will get you the most likes.

Comment choisir mes hashtags ?

The most strategic way to create a line-up of tags for a post is to combine popular and niche hashtags. You can use a hashtag monitoring tool to check on trending tags according to your niche. Oh, and remember to use about 10 hashtags per post only; you don’t want to overwhelm your fans!