Cum să vă promovați prezența pe Instagram pentru a obține mai mulți urmăritori și interacțiuni

Discussing the solutions to “How to promote your Instagram” will most likely be a jam-packed TED Talk event. With the platform’s constant and rapid evolution, you always have to be quick on your feet to keep up and build and maintain a strong Instagram presence. Let’s take a look at the tried and tested best practices for promoting your content and brand on Instagram to get more followers and engagement for your account time and time again.

How to Promote Your Instagram Post With an Ad

Going the ad route is the obvious and popular solution for “How to promote an Instagram post.” The Instagram Ad feature is designed for newbies and pros alike, for a wide range of budgets, and for all types of businesses and audiences. Here are the nuts and bolts of promoting Instagram posts by using Instagram Ads.

Promovează Feed Post

Instagram allows you to boost a feed post and turn it into an ad or take the more specialized option with Ads Manager. Here are the basics of how to promote your Instagram post by boosting it:

1. Dacă nu ai făcut încă acest lucru, transformă-ți contul într-un cont de afaceri. 
2. Deschide profilul tău și atinge "Instrumente pentru reclame". 
3. Atinge "Alege o postare", apoi selectează postarea pe care dorești să o promovezi. 
4. În colțul din dreapta sus, atingeți "Următorul" pentru un iPhone sau săgeata înainte pentru un Android. 
5. Ți se va oferi opțiunea de a-ți asocia contul la o pagină de Facebook, dacă nu ai făcut-o încă. Sau puteți atinge "Săriți". Dacă alegi să sari peste acest pas, acesta nu va apărea în viitor atunci când promovezi postări noi. 
6. Stabilește detaliile corespunzătoare pentru reclama ta, cum ar fi obiectivul reclamei, tipul de audiență, bugetul și durata reclamei. Atingeți "Următorul" pentru un iPhone sau săgeata înainte pentru un Android.
7. Atinge "Creează o reclamă" pentru a finaliza procesul.

Reclama ta va fi trimisă spre examinare și va fi difuzată după aprobare.

The Ads Manager option allows you to run an ad campaign using advanced tools for ad creation, management, and tracking. Getting started with Instagram Ads for e-commerce requires a more careful strategy, but this option opens up greater opportunities for growth and delivers bigger results. Keep in mind that you’ll need a Facebook Business page to use Ads Manager to promote your Instagram content.

Promovează povestea

With the huge popularity of Instagram Stories, it was only a matter of time until business pages were also given the option of creating Stories ads to promote their content. You can choose how long your Stories ad will run and how to optimize it to match your defined Instagram business goals. Here’s how to promote your Instagram content using a Stories ad. You’ll need access to an Ads Manager account to get started.

1. Deschide Administrare reclame și selectează între "Creație ghidată" și "Creare rapidă", apoi atinge "Creează".
2. Selectează-ți obiectivul: Vizibilitatea mărcii, Impact, vizionări de clip video, Conversii, Instalări de aplicație, Generare de clienți potențiali sau Trafic.
3. Fill in your campaign details. In the Placements section, select “Automatic Placements.” If you select “Manual Placements,” tick the box for “Stories” under “Instagram.”
4. Stabilește bugetul, programul și alte elemente ale reclamei. 
5. Pentru formatul de anunț, alegeți dintre O singură imagine, Un singur videoclip sau Carusel.
6. Adaugă-ți imaginile sau videoclipurile. 
7. Atingeți "Confirmați".

Preview your Stories ad by using the drop-down menu and selecting “Instagram Stories.” If you’re happy with your ad, submit it for review. 

How to Promote Your Instagram Page Organically

Knowing how to promote your Instagram page organically involves maneuvering your way around challenging obstacles that hinder your organic reach and engagement. Organic promotion takes a lot more time, effort, commitment, and patience, but it’s a critical component of a sustainable growth strategy. Here are guaranteed tips and tricks on how to promote your Instagram page with hands-on skill and creative insight.

How to Promote Your Instagram Page With Regular and Quality Content

This is a must for an effective organic growth strategy on how to promote an Instagram page. Create content that’s optimized for the target audience you’ve identified for your brand/business and aligned with your business goals. Know the best times to post on Instagram for all days of the week and ensure that each and every post you create is interesting and of high quality.  

It’s also important to use all content formats to attract more views and get more engagement. Use Instagram Insights to keep track of and analyze your content performance.

How to Promote Your Instagram Account Through Other Social Media Platforms

Knowing how to promote your Instagram account on other platforms has been made easier with the following options:

• Conectarea paginilor de social media
• Adăugarea butoanelor paginii de social media pe site-uri web
• Promovarea încrucișată a conținutului specific prin promo-uri și concursuri
• Publishing Instagram content, especially user-generated content, on your website
• Utilizarea unui manager terț de social media

How to Promote Your Instagram Page With a Hashtag Strategy

It’s also important to have the know-how to promote your Instagram page with the help of a good hashtag strategy. Here are the key hashtag points to remember:

• Learn how to choose the best hashtags for your Instagram brand/business and content. 
• Fii la curent cu cele mai recente tendințe de hashtag din industria ta. 
• Află ce hashtaguri sunt utilizate frecvent de publicul tău țintă. 
• Utilizați etichete de locație ori de câte ori este posibil. 
• Folosește toate etichetele Stories potrivite pentru marca/afacerea ta și pentru conținut. 
• Fii creativ introducând hashtag-uri adecvate în subtitrările tale principale. 
• Creează un hashtag de marcă.

Final Thoughts: Know How to Promote Your Instagram to Boost Your Numbers

Knowing all the ways to promote your Instagram page and content will help fast-track your growth on the platform. Approach your overall promotion strategy from different angles. Experiment with different tactics combinations. See and stick to what works best for each type of post and post format, for your type/s of an audience, and for your brand identity.

You can also accelerate your growth with the help of an expert in Instagram growth strategy, such as Path Social. Path Social’s proprietary advanced AI targeting algorithm and in-house team of experts can give you the organic and lasting boost you need. Start growing and gaining Instagram followers today!