為您的目標定義目標 Instagram 成長

You must know how to define goals to kickstart and sustain your Instagram growth. The great thing about social media is that you can have more control over your brand’s marketing with a carefully crafted content strategy. Indeed, many e-commerce startups are born on Instagram because it provides an accommodating and user-friendly platform for small businesses that can only afford a “hands-on” approach. Many enterprising individuals soon discover, however, that growing their brand and gaining more followers on Instagram is not as easy as it seems

When you’re taking your first steps toward Instagram growth, you have to define your goals to have a clear view of where you’re going.

Properly Define Goals to Optimize Instagram Growth

There are two key measures of Instagram growth: the rate of increase of your follower numbers and sustained engagement levels. But in order to achieve good numbers for both and optimize your growth journey, you must properly define your goals to get started on the right track and to make sure that you stay on it.

Keep in mind that Instagram gives your brand direct access to your target audience. This presents both wonderful opportunities and challenging goals to reach and engage with them on a personal level. This is where your defined goals come in, as they’ll help you determine the appropriate content strategy that will attract the right people and encourage them to follow you and interact with you on Instagram. 

When you set the right goals for your Instagram growth, you’ll be able to:

• 制定合適的長期內容策略，以實現更高效的客戶管理。 
• 正確管理您的預算 ，以滿足贊助廣告 和其他社交媒體行銷需求。 
• 定義明確的投資回報率預期和目標。 
• 熟練地引導您的業務走向成功。

智慧增長戰略的智慧目標設定

When defining your goals for Instagram growth, remember that they have to be SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound.

定義特定目標

When you define goals, ask yourself this: What are your brand’s specific needs? Your Instagram presence should specifically address these needs, first and foremost. Do you want to build brand awareness, boost conversions or sales, increase traffic to your website, provide customer service, or boost Instagram engagement? Aligning your Instagram goals with your brand’s needs will help streamline your growth strategy.

定義可衡量的目標

You should be able to measure your goals using reliable and quantifiable performance indicators. For Instagram growth, you can evaluate the performance of your organic content strategy and/or your boosted posts using Instagram Insights, which will also help you determine if your current strategies are suitably aligned with your goals. You can set your goals and assess your progress on the platform based on these insights:

• 最近的亮點，向您顯示帳戶效果的任何顯著提升。 
• 已訪問的帳戶或參與的帳戶，提供根據特定人口統計數據分類的數位。 
• Total followers, which show follower growth, top locations of your followers, age range and times they’re most active on Instagram.
• 內容成效分析，包括互動、發現成效分析以及速推帖的廣告成效分析。

例如，如果您的具體目標是建立品牌知名度，則通常用於衡量成功的指標包括帖子覆蓋率、受眾增長率、潛在覆蓋面以及社交分享和提及。如果您的目標是提高轉化率，則可以根據轉化率、點擊率和跳出率獲得各種轉化成效分析。

定義可實現的目標

當你定義現實的目標時，你可以為自己的成功做好準備，這並不排除你品牌未來的崇高目標。在業務方面，你能走多遠通常只取決於你能為你的品牌設想的成功高度。但是，為了實現你的大夢想或你的終身目標，你必須設定更小的、可實現的、里程碑式的目標，最終獲得大獎。

For your Instagram growth, smaller goals can be a specific follower growth rate per month according to industry standards, a monthly sales target that may vary according to seasonal trends, or a target number for app installs by the end of an ad campaign.

定義相關目標

If you’re exclusively growing your business on Instagram, your brand goals and Instagram growth goals are usually the same. But if you’re only using Instagram as one of your brand’s marketing platforms or for customer service purposes, then you have to define goals that are relevant to your Instagram account’s specific purpose. Setting relevant goals also means setting milestone goals that fit together perfectly to create the big picture — which is your ultimate vision for your business.

Relevant goals for your Instagram growth strategy could include reaching certain demographic groups through enhanced targeting or reaching a target number of participants in a Facebook contest to driving more traffic to your Instagram account. 

定義有時限的目標

When you define your goals for your Instagram growth, you must also set a timeline within which you should achieve said goals, both short-term and long-term ones. If goal attainment does not occur within the specified amount of time, then your goal/s may not be specific or attainable or your timeline may not be realistic. You can determine the appropriate time frame for a certain goal based on your brand’s historical data on the platform or your competitors’ numbers for the same goal, or both. 

Final Thoughts: Start With a Goal-Oriented Approach for Lasting Instagram Growth

You have to know exactly what you want to achieve so you can formulate and execute the right plan to achieve it. Every business needs a road map to lead them to Instagram success. Best practices for Instagram growth serve as general landmarks that let you know where you are on the map; your defined goals are the specific markers you set for your brand based on your specific needs and targets.

With the right goals, you can be self-sufficient and achieve impressive organic Instagram growth. You can also go much farther with the help of a reliable growth partner, like Path Social. Path Social understands that lasting growth can only be attained if it’s organic and through proper audience targeting. Take advantage of their proprietary AI targeting technology and in-house team of experts, and start growing and gaining instagram followers today!