Estrategias de captación de audiencia para conseguir más clics y me gusta en IG

Many brands and creators use Instagram to show off their most aesthetically pleasing and visually stunning content. But it doesn’t always cut it on social media platforms. No matter how cinematic or captivating your posts are, they won’t be meaningful if they don’t engage people. That’s why it’s a must for brands to have audience engagement strategies in place before they even plan their content.

Though Instagram was an app made for beautiful content, it also values community-building and conversation among its users. Brands should strive to produce relevant, interesting content that their followers will actively interact with. Not only does engaging content improve their relationship with customers, but it also boosts their page’s overall Instagram performance.

¿Quieres saber cómo tus contenidos pueden despertar el interés de tu público objetivo y fomentar la participación en tus publicaciones? Sigue leyendo para ver nuestros mejores consejos para crear tu plan de interacción en Instagram .

¿Qué es una estrategia de compromiso y por qué las marcas la necesitan?

Many social media creators and brands know that a creative content strategy is a must for Instagram. But some might be asking, what is an engagement strategy? Do brands really need to consider engagement if they can come out with cool content anyway?

An engagement strategy is a brand’s game plan for how it can connect and build a relationship with its audience. The content you make under this kind of strategy should entice audiences to interact with your brand. That means liking, commenting on, saving, or sharing your post. Not only does this increase your overall engagement scores, but it also fosters rapport between you and your audience.

There are plenty of ways to go about getting an engaged audience, from influencer marketing to online brand challenges. However, your strategy always needs to be aligned with your branding and your target audience’s interests.

Engagement strategies are different from run-of-the-mill creative content plans. Just because you post aesthetic content doesn’t automatically mean people will interact with your brand. Sure, pretty posts might get a lot of likes. But if your content doesn’t spark conversation or audience participation, it won’t help you build a connection with your followers. Your content must make them stop scrolling and interact with your brand.

The ultimate goal of these efforts is to have an actively engaged audience. Engaging content helps build a solid community where your followers and customers feel valued. By having a relationship with your followers, it will be easier to drive conversions and sales for your brand.

Plus, Instagram’s algorithm will push your content higher on people’s feeds if you have an excellent engagement rate. By engaging your audience today, you pretty much guarantee a higher reach for your future content. You’re essentially hitting two birds with one stone!

Cómo captar la atención del público de forma eficaz en Instagram

No basta con publicar uno o dos contenidos que despierten interés y esperar que la tasa de participación se dispare. Construir esa relación con tus seguidores requiere tiempo y esfuerzo. Tienes que emocionar e interactuar con tu base de seguidores con regularidad hasta que veas que tu tasa de interacción aumenta.

Una estrategia de contenidos para captar la atención del público nunca es algo que se hace de una vez, sino un proyecto a largo plazo. Estos son nuestros principales consejos para captar la atención del público en Instagram a lo largo del tiempo: 

Consistently Come Out With Interesting, High-Quality Content

If your content isn’t interesting and eye-catching, it’s not likely to get a lot of likes and comments. Try to come up with fresh, unique content that can immediately capture attention and drive engagement. The goal is to get people to stop scrolling when they see your post and interact with it somehow.

Make sure that the theme of your content is relevant to your target audience. Align them with their interests or trends and topics they might be talking about online today. This helps make your content more shareable. If people share your content with their friends or Stories, it counts as engagement and boosts your reach further.

Aside from your content being eye-catching, it’s also important to ensure they’re of high quality. Don’t use blurry videos or overused photos you’ve uploaded before. People will most likely scroll past them. Instead, go with original, high-resolution, creative material every time you post. 

Encienda la conversación con una pregunta en los pies de foto de sus publicaciones

One easy way to get more comments on your post is by adding a call-to-action (or CTA) in your caption. Pose a question to your audience related to your post. Then, encourage them to leave a comment below to share their answer.

This strategy gives your followers a reason to comment something meaningful on your post. It makes room for a two-way conversation instead of a brand hard-selling its products to a customer with no voice. This can help make your audience feel more connected to you, thereby strengthening your overall relationship.

It’s also a terrific way to get audience insights about specific topics. That way, you can get to know your fans more and create content that you’re sure they will enjoy.

For example, let’s say you’re a health and fitness influencer, and you post content about your morning workout routine. Explain each step in your regimen in the caption. At the end of the post, ask your followers to comment on their favorite exercise to wake up in the morning.

Aquí tienes otros ejemplos de preguntas que puedes incluir en tu pie de foto para aumentar el número de comentarios:

• Travel post: “If you could travel anywhere, where would it be? Let me know!”
• Bookstagram post: "¿Qué libro estás leyendo este fin de semana largo? Me encantarían tus recomendaciones!"
• Christmas post: “Do you have any special holiday memories, too? Comment it below to spread the festive spirit!” 

Interactúa con tus seguidores a través de comentarios y mensajes de texto

When you see followers comment on your post or send you a direct message, respond to them promptly. And that doesn’t just go for queries and complaints from angry customers. You should always reply as soon as possible, even to fans simply showing their love and appreciation for your posts.

This humanizes your brand while making a connection with them. Plus, it makes your audience feel like their thoughts about your brand are valued.

And don’t just reply to comments and DMs with a few emojis or a templated response. Say something more meaningful that can make your followers feel validated and listened to. Make it a conversation, not a reply, for the sake of a reply.

Genuine, thoughtful responses go a long way on Instagram. It helps make your brand look authentic and credible, thereby boosting your trust scores among your followers. It also strengthens your bond and emotional connection with them. 

Disponga de una amplia gama de formatos en su plan de contenidos

Keep your content fresh, exciting, and engaging by experimenting with different content formats. Don’t limit yourself to feed posts only. Rotate what kind of content you choose each time to keep your audience on the edge of their seats.

Post interactive Stories or funny, relatable Reels that resonate with your audience and entice them to engage with your brand. According to Social Insider, carousel posts drive more conversations than other formats. So, make sure your content plan has some of those as well.

Posting various content types on Instagram means each post will appeal to a different kind of audience. Some like watching videos on the Reels tab, while others prefer admiring beautiful photos on the feed. By being versatile with your content, you can captivate and engage every kind of follower. 

Utiliza hashtags para aumentar la visibilidad y la participación

Don’t forget to add any relevant hashtags to your post caption before you publish it. That way, your content can appear on the hashtag’s main page for more people to see.

By doing this, you can potentially drive engagement even from Instagram users who don’t follow you yet. And the higher your post’s reach, the more chances you get of gaining likes, comments, and shares on your content.

Súbase a las tendencias relevantes para su marca

When something is trending online, people talk about it non-stop. So, if you post content related to a viral Instagram trend, it will likely drive tons of conversations and shares.

Create brand-related content referencing popular topics that everyone on the internet is talking about. Use viral memes or trendy audio clips, or perhaps insert a pop culture reference in your posts. These techniques can drive buzz and engagement from your audience as long as you choose the right trends to leverage.

Hopping on trends (or trendjacking) also tells your audience that you are in touch with current events and viral topics. It shows that your brand is in tune with the world, not caught in a bubble trying to sell stuff. This can help build a terrific brand image. 

Ejemplos concretos de participación de la audiencia para inspirar su contenido de IG

We’ve already laid out how a brand should act on Instagram to drive engagement. Now, it’s time to brainstorm what interactive content you should post to get those likes, comments, and shares.

Puede ser difícil pensar en nuevas publicaciones que generen engagement de forma constante. No puedes limitarte a fotos y vídeos estéticos. Tienes que pensar en formas de resonar con tu audiencia y hacer que interactúen con tu contenido.

¿Tienes problemas para elaborar este tipo de publicaciones destinadas específicamente a conseguir una mayor participación del público? Aquí tienes algunos ejemplos concretos de interacción con el público que pueden servirte de inspiración: 

Concursos y sorteos

Dos de las publicaciones que más engagement generan son los concursos organizados y los sorteos. Estas publicaciones animan a los seguidores de una marca a realizar una acción específica para tener la oportunidad de ganar un premio.

Common mechanics include hitting “like” on a post, tagging friends in the comments, or sharing content to their Story. You can even hold a UGC contest—let people compete for the prize by creating content featuring your brand.

Mientras tanto, los premios pueden ser desde descuentos especiales en compras en el sitio web de la marca hasta productos enviados por correo directamente al cliente. Anima a tus seguidores a participar en tu concurso o sorteo poniendo a su disposición ofertas y regalos increíbles.

La gente tiene un deseo natural de ganar cosas gratis. Estas publicaciones aprovechan ese sentimiento innato y animan a la gente a participar y comprometerse con la marca. 

Instagram Cuentos con pegatinas interactivas

Another way to engage your audience is by adding interactive stickers to your Instagram Stories. These clickable stickers allow people to interact with your Stories in fun, easy ways.

There are stickers for polls, trivia quizzes, Q&A posts, and many more. They’re amazing not just for engaging your fans but also for gaining audience insights from them. Here are some of our favorite stickers available in the Story sticker tray:

• Encuestas: Haz una pregunta a tus seguidores y permíteles votar entre 2 y 4 opciones de respuesta.
• Emoji deslizante: Comprueba qué opinan tus fans de algo pidiéndoles que deslicen un emoji por una escala.
• Quiz sticker: Educate your followers with multiple-choice, trivia-style questions.
• Pegatina "Añade el tuyo": Anima a la gente a publicar sus contenidos bajo un tema o indicación específicos.

The more people engage with your Story, the more the algorithm boosts its visibility to other people. Using stickers is a terrific way to increase engagement and put your Story posts in the spotlight. The fact that it allows you to get to know your followers more is just the cherry on top! 

Desafíos de marca divertidos y creativos

Plenty of challenges have taken over social media, from the ice bucket challenge to trendy K-Pop dance challenges. To boost brand engagement on Instagram, make up your challenge for your followers to have fun with.

Inspire your followers to let their creative juices flow with your unique brand challenge. It can be something as simple as encouraging them to post photos with a specific branded hashtag in the caption. You could also go the extra mile to create choreography for a dance challenge. Not only does this give you tons of UGC, but it also creates a bond between you and your audience.

If you’re lucky, your brand challenge could go viral! When that happens, even more people will want to join in on the fun in the name of FOMO. Your brand can potentially get catapulted into fame and gain tons of views and engagement on your content!

Asociaciones con las personas influyentes favoritas de su público objetivo

Another slick technique to get your audience to engage with your content is to collaborate with an influencer they love. If your followers see someone they look up to in your posts, they’ll likely like and comment on it. Having a familiar face that everybody loves in your content also gives it a shareability factor. And more shares mean higher reach and engagement.

There are also a bunch of other benefits of working with a popular influencer. For one thing, if you do a collaborative post with a creator, you could reach an even wider audience. More people might discover your brand, giving you more new followers and potential customers.

Working with an authoritative influencer also makes your brand look trustworthy and credible. People trust their favorite influencers more than traditional brands. If an influencer associates themselves with a brand, it’s social proof for their supporters that the brand is worth following. 

Path Social puede ayudar a ampliar estas estrategias de captación de audiencias

Beautiful photos and videos showcasing your brand are never enough. To be a successful brand on Instagram, you need to engage your audience, too.

Remember to create relevant posts in diverse content formats and interact with your followers through comments, DMs, and Stories. Be creative in your posts by coming up with engaging contests, challenges, and collaborations. That way, you can foster a fun, genuine relationship with your fanbase and gain their loyalty.

¿No confía del todo en estas estrategias de captación de audiencia? Combínelas con nuestros servicios de crecimiento en Path Social para obtener la máxima participación posible de su audiencia.

Our team can help you pin down the best target audience for your page. Then, we’ll push out your content to their feeds to get more eyeballs on your photos and videos. The more people see your content, the more likes, comments, and shares you might get on it. As a bonus, you’ll gain lots of new followers on your page, too! Start growing your fanbase and boosting your engagement rate with Path Social today.