Seguidores vs Seguidos: ¿Por qué es importante?

Foto de perfil de Karen Lin, autora

Karen Lin

Instagram 101 | Dec 05, 2024

¿Quieres más seguidores reales en Instagram ?

On Instagram, users often judge each other by the number of Followers vs Following. It’s even more serious for Instagram influencers as follower counts show their success on the platform. These numbers are the first impression of an Instagram profile, followed by the bio

¿Eres un influencer que busca ganar más seguidores? ¿O quieres generar más ventas y seguidores de tu marca a través de tu cuenta de empresa en Instagram? Usar las mejores formas de conseguir seguidores enInstagram para construir un buen ratio de seguidores vs seguidos es importante.

While everyone focuses on the number of followers, the people you follow are also important. It tells the algorithm about your niche and interests. This balance between followers and following is the ‘followers-to-following ratio’. 

So, what’s the difference between followers and following on instagram? Also, why should you care about maintaining this ratio, and how does it impact your Instagram account?

That’s what we will learn in this blog. By the end of this guide, you will know the difference between follower and following on Instagram. We’ll also tell you how to maintain the perfect follower ratio and give you many helpful tips for influencers. So, let’s begin. 

Women in a living room, one using a smart phone.

¿Qué significa Follower en Instagram?

Let’s dive into differentiating followers vs following on Instagram. What does following on Instagram mean? Followers like what you post and want to keep up with your updates. When Instagram users follow you, Instagram notifies them of Live sessions, Reels, photos, and other posts. In short, it keeps them in the loop about what’s going on in your profile. 

For content creators and influencers, the number of followers matters. More followers mean connecting with more people who share your interests. For example, people interested in travel will follow you if you post travel content.

A healthy following can also boost your credibility. It makes you more attractive to sponsors and advertisers. Yet, it’s not just about numbers–your followers’ quality is also crucial. Having more followers is good, but only if they actively engage with your content.

Podemos dividir los seguidores de Instagram en las siguientes categorías: 

  • Active Followers: The real deal! These followers actively engage with your content through likes, comments, and shares. It’s a sign that they genuinely like your posts.
  • Seguidores pasivos: Son observadores silenciosos. Siguen tu cuenta pero participan poco. Es como una apreciación silenciosa de tu contenido sin interacción directa.
  • Seguidores falsos: Un gran "No". Se trata de seguidores robóticos creados con fines de spam. Aumentan el número de seguidores, pero no aportan ningún compromiso ni valor real.
  • Brand Followers: They are brands interested in businesses. These followers connect to stay informed about new products, services, and updates.

Close up of hand holding a mobile phone with an Instagram profile showing on the screen.

¿Qué significa seguir en Instagram?

Concerning Instagram following vs followers, the following count refers to the accounts you follow on Instagram. These accounts mostly include friends, family, and often colleagues. Other than that, these are celebrities, influencers, streamers, or athletes.

Cómo seguir al público adecuado

In the flashy world of Instagram, content creators are always looking for inspiration. And who better to turn to than the social media platform’s top influencers? 

For instance, @Ninja and @xQc are popular in the Instagram gaming world. Instagram users scroll their feeds to soak up new ideas and strategies. Meanwhile, Cosplay enthusiasts can double-tap the creative posts of @alysontabbitha and @myrtlegail. It can inspire them for their next big costume.

Instagram users don’t just follow accounts for inspiration. On Instagram, networking is very important. Following the right accounts opens doors to potential collaborations and partnerships. 

Cómo mantener una buena relación entre seguidores y seguidos

Siempre sienta bien tener un gran número de seguidores. Pero es muy importante encontrar un equilibrio entre el número de seguidores y el de seguidos. 

To calculate your following vs followers ratio, divide the number of followers by the number of following accounts. For instance, if you are following 100,000 but only 10,000 followers, your follower ratio is 10. 

Tener más seguidores que seguidos es bueno. Esta alta proporción de seguidores frente a seguidos puede ser un distintivo de credibilidad. Sugiere que tienes cierta influencia y que a tu público objetivo le gustan tus publicaciones.

But it’s a different ball game if you are following more accounts than you have followers. This low ratio might be a wake-up call, hinting that your content has no appeal.

Puede que tu audiencia no encuentre tus publicaciones lo suficientemente buenas como para seguirte. También puede significar que eres demasiado generoso con tu propio botón de "seguir". Añadir cuentas a un ritmo superior al de tu creciente base de seguidores es una mala idea.

Entonces, ¿qué es lo ideal? 

Well, there is no specific formula that works, but here are some vanity metrics to make a start: 

  • Cuentas personales: Procure que la proporción sea de unas 5. La clave está en mantener el contacto personal.
  • Cuentas de empresa: Busca un ratio de 10 para las cuentas de empresa enInstagram . Demuestra autoridad y seguidores comprometidos.
  • Creadores de contenidos/pequeños influyentes: Mantenerlo entre 10 y 30 es un punto dulce. Significa que tienes influencia y una audiencia entregada.
  • Mega Influencers/Celebridades: 30 o más. Una proporción alta grita influencia y poder de estrella.

While many assume that a higher ratio of following vs followers means better conversion rates, this isn’t always the case. There are accounts with impressive follower-to-following ratios on Instagram, but most of their audience is fake followers or bots. 

So, don’t fixate on the numbers. Instead, track your engagement rate, reach, and impressions. These metrics give you the real scoop on how your account performs. It also helps you gauge how impactful you are on Instagram.

A man using his mobile phone with a woman sitting in the background.

¿Cómo afecta a tu cuenta el recuento de seguidores de Instagram ?

Un gran número de seguidores ayuda al crecimiento de tu cuenta de numerosas maneras. Vamos a discutir en detalle cómo Instagram recuento de seguidores afecta a su cuenta. 

  • Boosting Sales: A high Instagram following has a direct impact on sales. It attracts more Instagram users, increases brand awareness, and generates leads. A big following instills trust in potential customers. It will make them buy what you sell.
  • Establecer credibilidad: Una gran parte de la audiencia de Instagram juzga la credibilidad de una marca por el número de seguidores que tiene. Los clientes potenciales se interesan más por las marcas con un número significativo de seguidores. Esto les da margen para confiar en tu marca.
  • Mayor visibilidad y tasa de participación: Un gran número de seguidores en Instagram significa un mayor alcance y más oportunidades de interacción. Más seguidores se traduce en una tasa de interacción más alta y constante.
  • Mayor influencia: Un buen grupo de seguidores en Instagram no sólo aumenta su credibilidad, sino también su influencia. Te permite establecerte como creador de tendencias y llegar a un público más amplio.
  • Fostering Loyalty: An impressive follower count can position you as an industry expert. It fosters trust and encourages meaningful connections. It can also turn your followers into brand ambassadors. This way, they will market your brand on Instagram via Stories and word of mouth.

POV shot of a man scrolling on Instagram on his mobile phone.

Cómo tratar con inteligencia a los que dejan de seguir Instagram

Es muy sencillo lidiar con losunfollowersen Instagram. Hay que hacer lo mismo: dejar de seguir alos que te dejan de seguir. No hay que guardar rencor ni lamentar la pérdida de seguidores. 

Una forma sencilla de comprobar quién te ha dejado de seguir es visitando su lista de seguidores. Pero comprobar manualmente cada seguidor puede parecer una tarea imposible. Pero no te preocupes. Algunas aplicaciones pueden ayudarte a ver quién te ha dejado de seguir en Instagram. 

Seguidores Tracker Pro (iOS) 

Followers Tracker Pro comes with a monthly subscription cost of $5.99, $17.99 for six months, or $23.99 per year. This tool makes it very simple to track your Instagram followers. It tells you who unfollowed you and highlights those you follow but who don’t follow you back. Note that it’s only available for iOS users.

Seguir al policía (Android) 

If you’re an Android user, this app is for you. Follow Cop lets you see who has unfollowed you since your last log-in. Expect a few ads along the way, but it’s a reliable tool for monitoring your lost Instagram followers.

InstaFollow (iOS y Android)

InstaFollow is a free tool that offers additional paid features. It’s a versatile app that lets you track new followers and spot unfollowers. You can also see accounts you don’t follow back and pinpoint Instagram users who don’t follow you back. Moreover, it provides detailed follower reports along with engagement rate analysis. This app is available for both Android and iOS.

Close up of a mobile phone showing an Instagram account home page.

Consigue más seguidores con Path Social 

With the perfect number of followers vs. following, your account looks premium and shines among competitors. Do you want to get more followers on Instagram? Let Path Social help. We have an exclusive AI-targeting algorithm and an in-house team of influencers to make your account stand out. Our team of experts is here to take your Instagram account to new heights. So, what are you waiting for? Grab the helping hand of Path Social and gain followers to grow on Instagram today!

Preguntas frecuentes

Ahora ya conoce la diferencia entre seguidores y seguidos. Tal vez tenga algunas preguntas más. Consulta nuestras preguntas frecuentes para saber más.

¿Por qué alguien me seguiría pero no participaría en mis contenidos?

Hay varias razones por las que alguien puede seguirte pero no participar en tus contenidos:

  • Passive Following: They may follow you just to see your content, but not engage with it actively.
  • Bot or Fake Account: The account could be a bot or inactive, leading to no engagement.
  • Lack of Interest: While they followed you, they might not be actively interested in your content, or simply don’t engage

Engagement depends on many factors such as content type, timing, and how active the follower is on Instagram.

¿Puedo ver quién me sigue o deja de seguirme?

Instagram does not notify you when someone unfollows you. However, you can use third-party apps or services to track your followers. Though be cautious about sharing your account information with these apps due to privacy risks. You can also manually check your follower list or check past interactions to identify people who may have unfollowed you.

¿Por qué fluctúa mi índice de seguidores?

Tu número de seguidores puede fluctuar por diversas razones:

  • Engagement rate spikes: If a post goes viral, you may gain a lot of followers temporarily. However, it’s likely some might unfollow once the post’s popularity fades.
  • Personas que dejan de seguirte: Algunos usuarios de Instagram pueden dejar de seguir tu cuenta con el tiempo.
  • Instagram’s removal of fake accounts: Instagram periodically removes inactive or fake accounts, which may lead to drops in follower numbers.