Cómo hacer una encuesta en Instagram: haz preguntas divertidas y sencillas

Running polls on Instagram is a fantastic way to learn more about what makes your followers tick. It’s an unassuming way to engage with your fanbase while strategically picking their brain. Through quick surveys and Q&As, you can discover what they want to see from your brand. Do you want to keep your finger on the pulse of your fanbase’s thoughts and expectations? Today, we’re tackling how to do a survey on Instagram to help you do just that.

Las 3 ventajas de publicar una encuesta sobre historias en Instagram

You can run a survey on Instagram using a poll—one of the many interactive stickers on Instagram Stories. In an Instagram Story survey, you type a question and provide possible answers for your followers to choose from. Then, you can watch the results roll in in real time.

Surveys are a terrific way to disguise a powerful social media marketing tool as a fun, laid-back online poll. It seems like you’re asking questions for fun. But in reality, you can use these surveys to gain important information and increase engagement on your page.

Estas son algunas de las muchas ventajas de realizar una encuesta en Instagram:

1. Encuestas para Instagram Aumentar el compromiso con sus seguidores

Polls for Instagram can help strengthen your relationship with your followers. It allows you to interact with them directly and hear their thoughts on certain things. When you give your fans a chance to speak their mind, you indirectly tell them you value their feedback. This makes them feel important and heard, which helps drive brand loyalty to you.

Fun surveys are also a way to humanize your brand and get personal with your followers. You can ask them anything under the sun, from questions about your products to their hobbies and experiences.

Add a personal touch by telling a story about yourself and following up with a poll question. For example, post a photo of your breakfast and ask your followers how they prefer their eggs in the morning. It may be super simple, but it’s a great way to increase engagement and views. It’s an awesome solution for when your Instagram Story views are low.

2. Puede obtener comentarios sobre contenidos antiguos e ideas para nuevas publicaciones.

Las encuestas también son una forma fantástica de obtener información sobre tus contenidos y saber si tus seguidores actuales los disfrutan. Pregúntales qué les parecen tus publicaciones actuales y qué tipo de contenidos les gustaría ver.

Based on their answers, tweak your creative strategy to produce interesting content for your target audience consistently.

Utilizando este método te aseguras de no malgastar dinero en contenidos creativos que no son eficaces. Sabrás con certeza que se trata del tipo de contenido que tu audiencia realmente quiere ver en su feed. Esto puede ayudar a mejorar el interés de los clientes y las tasas de participación a largo plazo.

3. Las encuestas permiten a la gente ayudar a tomar decisiones para su marca

If your business is having an identity crisis, social media surveys can also help. According to the Forbes Agency Council, polls help you conduct market research and detect people’s issues and pain points. From there, you can come up with solutions to your target audience’s problems through your product offerings.

Ask your followers to choose between two different aesthetic styles or features they want to see in products. When you’re manufacturing your products, conduct polls on the kind of packaging they prefer. Essentially, you can use polls as a decision-making tool. Ask your potential customers anything and everything that will help make your latest product launch a well-received success.

How To Do a Survey on Instagram, a Step-By-Step Tutorial

Are you ready to make your first poll on a Story post? Here’s how to create a survey on Instagram, step by step:

1. Abra la aplicación Instagram .

2. On the home screen, swipe right to add a new Story post. You can also create a new Story by clicking the plus sign on your profile photo in the Story tray. Another way is to click the plus sign on the bottom of the screen and choose Story.

3. Sube la foto o el vídeo que quieras utilizar como fondo para tu encuesta. También puedes utilizar la cámara para hacer una foto o un vídeo en el momento.

4. Haz clic en el icono de la pegatina en la parte superior de la pantalla del Editor de historias.

5. Seleccione el adhesivo de sondeo entre las opciones que aparecen en la bandeja de adhesivos.

6. Type your poll question and response options. If you have more than two possible answers, click Add another option. You can have a maximum of four response options in one poll.

7. When you’re done typing your questions and answers, click Done.

8. Drag and pinch your poll sticker to resize and reposition it however you want on your Story post. Customize your Story with different stickers, text, or music if you would like.

9. When you’re happy with your post, click the arrow on the bottom-right part of the editor screen.

10. Elige el público con el que quieres compartir la Historia. Puedes hacer una Historia pública o sólo para Amigos íntimos.

11. Finally, hit Share to publish the poll to the followers you selected.

And that’s how to make a survey on Instagram! It’s easy, right? Now, the poll is available for your followers to see and answer for the next 24 hours.

Cómo ver los resultados de la encuesta en Instagram Survey

Give your followers some time to view and answer your Instagram poll. After a while, you can start looking at the real-time results of your survey.

Don’t know how to see poll results on Instagram? It’s even easier than making a poll! All you have to do is open your Story post with the poll and swipe up. Typically, you’ll see your Story’s viewers here. But if you have a poll sticker, the very top of the screen will show the survey’s current results.

In this section, you’ll see the percentage garnered by each response option. You’ll also see the total number of respondents and who answered which option. These results will change in real time depending on your followers’ answers as they view your post.

If your Story expires, you can still access the results by pulling up your post in the Story Archive. Swipe up on the archived Story with a poll to see the final percentages of the answers.

When you see your poll’s final results, you can start analyzing them to glean actionable insights for your brand.

Yes or No Questions for Instagram: Quick, Easy Poll Ideas for Your Fans

One way to ensure that many people answer your poll is by making it as convenient and easy as possible. Yes or no surveys are the epitome of easy polls. So, if you can, simplify your questions and ask your followers to choose from these black-and-white answers.

Do you need help crafting questions to ask your followers for easy polls? Here are some strategic, brand-centric poll ideas using yes or no questions for Instagram:

• "¿Le gusta la nueva formulación de nuestros productos?"
• "¿Quieres ver más sabores de frutas de nuestra colección?"
• "¿Recomendarías nuestra marca a tus mejores amigos?"
• "¿Te interesa ver más guías de viaje mías?".
• "¿Te apuntarías a un sorteo para ganar un vestido gratis de nuestra tienda?".
• "¿Le gusta ver nuestros contenidos entre bastidores?".
• "¿Has probado esta nueva tendencia de TikTok?".
• "¿Hace un esfuerzo por comprar productos más ecológicos?".
• "¿Irías a nuestro primer acto sobre el terreno?".

Your questions don’t always have to be serious, brand-related queries. You can also add some charm and quirkiness to your polls with lighthearted, funny questions. This allows you to show off your personality and casually interact with fans while still gaining pertinent, actionable insights. Here are some examples of these kinds of questions:

• "¿Vas a ir a Coachella este año?"
• "¿Parezco una loca con este peinado?"
• "Piñas en la pizza: ¿es un delito perdonable?"
• "¿Debería tener una cita con este chico que conocí en Bumble?".
• “Do you repeat outfits like it’s nobody’s business, too?”
• "¿Tu compañera de piso también se vuelve loca cuando cantas en la ducha?".
• "¿Llevas calcetines desparejados?"
• "¿Alguna vez has tropezado delante de tu enamorado?"
• “Are you getting into the K-pop craze, too?”
• "¡Socorro! ¿Estos pantalones me hacen parecer un oompa loompa?"

The More Followers You Have, the More People Will Answer Your IG Polls!

Polls on Instagram Stories are an awesome way to promote two-way communication between you and your followers. These surveys allow you to gain insights about your fans and customers. With these learnings, you can mold your brand to be as effective and relevant to your target audience as possible.

Now that you know how to do a survey on Instagram, it’s time to get more respondents. The key to doing that is boosting your follower count so you have more viewers for your polls. Path Social can lend a hand with that.

We use AI to scope out Instagram and find the audience most likely to interact with your posts. Then, we promote your page to them. Before you know it, you’ll see an increase not just in followers but potentially also in poll participants on Instagram Stories. Gain more followers today and maximize the reach of your polls and other types of content!