Luces, cámara, acción: cómo crear un reel en Instagram

Foto de perfil de Karen Lin, autora

Karen Lin

Instagram Tools | Dec 06, 2024

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There’s nothing more satisfying (and addicting!) than binge-watching Instagram Reels. They account for 50% of the time people spend on Instagram. It’s like once you pop, you can’t stop! But while these short-form videos only take a few seconds to watch, it takes hours to produce and edit Reels. 

¿Quieres conocer el proceso creativo que hay detrás? Aquí tienes la guía definitiva sobre cómo hacer un Reel en Instagram.

Alguien que sostiene un smartphone para grabar un vídeo de dos chicos delante de la puerta de un garaje.

Cómo hacer un carrete en Instagram con fotos y vídeos de tu carrete.

Finally gathered enough photos and video clips for the awesome Reel you pictured in your head? If so, here’s how to create a Reel on Instagram using the media in your gallery:

  1. Abra su aplicación Instagram .
  2. Cree una nueva entrada pulsando el icono más en la parte inferior de la página y seleccionando Carrete.
  3. Instead of hitting the record button, swipe up to open your camera roll.

Path Social’s screenshot of the import screen when making a new Reel on Instagram.

  1. Tick the circles on the media you want to add. They should appear in the order you select them at the bottom. When you’ve selected all of them, tap the arrow.

Path Social’s screenshot of multiple photos selected to import into a Reel.

  1. Instagram te recomendará canciones para tu Carrete. Puedes usar una de ellas u omitirla por ahora si quieres usar el audio original de tus clips.

Path Social’s screenshot of Instagram’s suggested audio screen when making a new Reel.

  1. Haz clic en Editar vídeo.
  2. Select any photo or video. Then, use the trim handles to cut them down to their desired length. You can also drag the clips to rearrange them however you want.

Path Social’s screenshot of Instagram’s Reel editor screen with yellow trim handles on a selected clip.

  1. Haz clic en Tocar para añadir texto para crear superposiciones de texto en tu vídeo.

Path Social’s screenshots of text overlay being added to an Instagram Reel.

  1. Pulsa Añadir audio en la parte inferior de la pantalla para abrir la biblioteca de música de Reels.

    Path Social’s screenshot of the Instagram Reel editing screen with a yellow circle around the “Add audio” button.

    1. Utiliza la barra de búsqueda o consulta las recomendaciones de canciones. Selecciona la música o los efectos de sonido que quieras utilizar.

    Path Social’s screenshot of Instagram’s music library for Reels with a red box around a suggested song.

    1. Drag the sliding bar to choose which part of the audio clip to add to the Reel. Then, click Done.

    Path Social’s screenshot of Instagram’s sliding bar for choosing which part of a song to add to a Reel.

    1. Preview your Reel. When you’re happy with it, click the blue arrow at the top of the screen.
    2. Pulse Editar cubierta.

    1. Drag the Reel’s progress bar to choose a frame for your cover photo. Then, tap Done.

      Path Social’s screenshot of a Reel’s frame selected to be the cover photo.

      1. Write a creative caption and add the final details.

      Write a creative caption and add the final details.

      1. Por último, haz clic en Compartir.

      Cómo hacer un carrete con fotos en directo en Instagram

      Making a Reel with photos and videos is pretty straightforward. Some clips are static, while others are in motion. But you get more versatility than that when you’re working with live photos. With those, you can choose whether you want them to be static images, video clips, or even boomerangs.

      ¿Cómo se hace un carrete Instagram con fotos en directo? Es muy sencillo. Puedes añadir fotos en directo a tu Carrete siguiendo estos sencillos pasos:

      1. Abra la aplicación Instagram y cree un nuevo Carrete.
      2. Desliza el dedo hacia arriba para abrir la galería de tu teléfono.
      3. Pulsa en el menú desplegable "Recientes".
      4. Seleccione Todos los álbumes.

      Path Social’s screenshot of the import screen when making a Reel with a yellow box around the “All albums” button.

      1. Desplázate por los tipos de medios y elige Live Photos.

      Path Social’s screenshot of the album list in the “Media types” section with a yellow box around “Live photos.”

      1. Elige una foto en directo para añadirla a tu Carrete.
      2. Select the format you want it uploaded in—a photo or a “live” video. You can also change its speed and background audio. Then, tap Next.

      Path Social’s screenshot of a live photo of food imported as a short video in the Reels editor.

      1. Tap Edit video to add music, trim your clips, create text overlays, and more.
      2. When you’re happy with your Reel, set its cover photo and tap Share.

      Cómo hacer un rollo en bucle en Instagram

      Have you ever seen a Reel that seems to play on a loop? The ones that blur the lines between the end of the video and the beginning of its second run? And then you feel like you’re stuck watching the video again and again with no end in sight? These are called looping videos, and they make for engaging Reels. But you may be thinking, “How do I make a Reel​ that loops?”

      Looping Reels seem complex and intimidating, but they’re actually pretty simple to do. The trick is to plan how the end of your video seamlessly transitions into the start of it. Here’s how to make Instagram Reels that seem to loop forever:

      1. Crea un guión gráfico de cómo será tu Reel. Planifícalo de modo que el principio y el final del vídeo se encuentren en una escena o posición similar.
      2. Graba los vídeos que necesites para tu Reel.
      3. Abra Instagram y cree un nuevo Carrete.
      4. Importa los clips que necesites incluir en tu vídeo.
      5. Coloca el clip que quieres que se reproduzca en bucle tanto al principio como al final de la línea de tiempo.
      6. Recorta el primer y el último clip para que la transición sea fluida cuando se reproduzca el vídeo.
      7. Grabe una voz en off que tenga sentido cuando se reproduzca en bucle para otra transición fluida.
      8. Add other creative elements, from text overlays to sound effects.
      9. When you’re happy with your Reel, hit Share.

      Cómo hacer un carrete de diapositivas en Instagram

      Slideshow Reels are among the easiest and quickest types of Reels to create. Instead of stressing about videos, you just gather your fave snapshots and put them together. Think of slideshow Reels as carousel posts in motion.

      All you have to do is import as many pictures as you want and choose the transitions per photo. Then, add engaging background music that fits the vibe of your slideshow. Et voila! Now, you have a slideshow to share with your followers.

      Longitud máxima del carrete Instagram : ¿Qué longitud pueden tener los carretes IG?

      When Reels first came about, they could only go for a maximum of 15 seconds. That obviously isn’t enough, given how people love watching these clips. So, Meta made some fixes to a Reel’s max length. Today, these videos can be as long as 90 seconds.

      A minute and a half is more than enough for creators to make entertaining videos. But if you need more time, you can just break up a long video into several parts. Turn it into a series that you roll out slowly to keep your audience on the edge of their seats!

      Someone in a yellow sweater holding up a white clock to cover their face against a pink background.

      Más consejos para hacer virales los carretes

      Una cosa es saber cómo crear Reels en Instagram. Pero eso es sólo una parte de la ecuación. También debes prepararlos para que tengan éxito. Aquí tienes algunos consejos para que tus vídeos tengan más posibilidades de conseguir visitas y convertirse en virales:

      • Post when your followers are online: The best time to post Reels is when your fans are active on the platform. That way, people see your content as soon as it’s up, allowing them to instantly interact with it. The more engagement you receive, the more the Instagram algorithm pushes it up on the feed.
      • Use hashtags designed to help Reels grow: The most popular engagement-driving hashtags on Instagram include the likes of #likeforlike and #followforfollowback. But there are also tags that help boost video views, like #trendingreels and #reelsviral.
      • Share your Reel on your Instagram Story: Repost your Reel on Stories to make sure your followers don’t miss them. Less engaging Reels end up at the bottom of the feed, and many people don’t see them. So, make sure the Reel is up on your Story, too.
      • Experimenta con herramientas de edición de terceros: ¿Quieres jugar con efectos de vídeo avanzados o técnicas como el croma y transiciones más fluidas? Utiliza aplicaciones de edición de Reel de terceros. Estas herramientas creativas te ayudarán a crear vídeos perfectos con un toque más profesional.
      • Incluye subtítulos y texto superpuesto para facilitar la lectura: Los subtítulos y el texto en el vídeo facilitan la asimilación de los vídeos incluso cuando se ven en silencio. También es estupendo para el público con problemas de audición.

      Y así es como se hace un carrete para Instagram.

      Impactful, scroll-stopping, entertaining videos are the secret to getting more attention on Instagram. With engaging video content, you can show off your creativity and brand personality while showing up more on the platform. And it is worth it, because Reels are becoming even more popular than TikTok videos.

      Now that you know how to make a Reel on Instagram, it’s time for the next step. You need to do everything you can to make sure people see it. If you’re having trouble getting your content out there, Path Social can help.

      We use organic promotional strategies to lead more potential fans to your page. This quickly gets you more followers and engagement on the Reels you work so hard on. We’ve helped pages like Pushing the Project gain over 17,000 fans, and you can experience the same immense growth, too. Hit up Path Social and get more Instagram followers today!

      Preguntas frecuentes

      ¿Cómo hago carretes en Instagram con fotos y música?

      When you make a new Instagram Reel, import the photos you want instead of video clips. When you get to the Reel editor screen, tap “Add audio” to open the music library. From there, choose the song you want in the background while your photos play.

      ¿Cómo puedo compartir mi Instagram Reel con mis seguidores?

      When you post a Reel, it will appear on your followers’ main feed. If you want be extra sure that they see it, you can also share the Reel to your Story.

      ¿Cómo convierto mi historia Instagram en un Reel?

      Stories expire after 24 hours, so it makes sense to post that content as a Reel instead. To do that, simply save the Story to your camera roll. Then, make a new Reel and import your saved video. Edit the Reel however you want, then post away!

      Consigue más seguidores en Instagram

      Haz crecer tu Instagram con seguidores reales y orgánicos gracias a las listas propias de influencers y de correo electrónico Path Social.

      Vea por qué Path Social es la agencia de crecimiento TOP Instagram

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