Cómo publicar en Instagram: 6 maneras de animar tu feed

With about 1.4 billion active Instagram users worldwide, it is the social media platform influencers across different niches most prefer to use. And why not? If you know how to post on Instagram, you get to share and interact with eye-catching content, from photos to live videos to Reels–and more!

It’s the perfect place for influencers to automate growth as long as they understand how to post on Instagram, boost engagement, and make it big in their chosen niche.

Pero todo eso no se consigue simplemente creando una cuenta y publicando fotos seleccionadas. El enorme número de personas que utilizan Instagram hoy en día también significa que debes encontrar la manera de destacar.

Easier said than done, especially when you’re a new influencer. But the good news is that it’s not impossible. With enough creativity and knowledge of how to use Instagram tools, you can make each post count.

Adiós a los feeds aburridos

Lo bueno de Instagram es que te permite ser tan creativo como quieras para expresar tu yo más auténtico. Esto es importante porque la autenticidad es lo más importante en el panorama del marketing actual.

People want raw, real, and genuine. And that’s why we’re seeing an uptick in the number of brands that post user-generated content, which you can easily do on Instagram.

But, of course, Instagram wouldn’t draw as many people if not for the striking content that users share every day. In other words, it’s not enough that you’re a relatable influencer with a message consistent with your brand identity and values.

Your content has to captivate your audiences. Or else, your posts can be quite easily ignored.

Así que déjanos enseñarte cómo transformar tu feed de aburrido a vivo. Aquí está todo lo que necesitas saber sobre cómo publicar en Instagram.

Consejos para publicar en Instagram desde un PC

Publicar usando un ordenador de sobremesa o portátil es un consejo útil para el influencer que quiere crear ese equilibrio entre "trabajo" y vida offline. Otras ventajas de publicar con un ordenador en lugar de un smartphone son las siguientes:

• Scheduling posts for later. Spontaneous posts are great, but a serious influencer knows that inspiration doesn’t always come when needed. It’s much better to plan posts ahead of time. Posting through a PC makes this possible.
• Una mejor visión de los contenidos. Las pantallas de escritorio más grandes permiten controlar mejor la calidad de los contenidos que publicas.
• Allows for offline time. If you would instead not be glued to your phone and still be able to manage your account efficiently, using a PC to post content is a fantastic option.

Note, however, that options for editing are limited when posting content from a PC compared to posting on mobile. To work around this, you can use photo or video editing software to prepare your photos and videos beforehand so they don’t need retouching when you get to the Instagram app.

Cómo publicar en Instagram desde un PC en 9 pasos

To know how to post on Instagram, simply follow these easy steps:

1. On your computer, go to your preferred browser. It doesn’t matter if you’re using Windows or Mac.
2. Visite www.instagram.com.
3. Using your login credentials, open your Instagram account.
4. Haz clic en la casilla con el signo más. Al pasar el ratón por encima, debería aparecer la palabra "Crear".
5. Click “Select from Computer” to upload a photo, but don’t publish yet.
6. Now that you have your chosen image, on to the fun part: Editing! Click “Next” to crop your photo, choose a filter, manually adjust saturation brightness, and more.
7. De nuevo, haz clic en "Siguiente". Escribe un título llamativo enInstagram .
8. También puede añadir una ubicación y un texto alternativo. El uso de texto alternativo en las imágenes es una manera fácil de optimizar las imágenes y ayudar a su contenido rango. Así que no olvides añadir uno a cada imagen.
9. Haz clic en "Compartir" para publicar tu entrada. ¡Listo! Ya has publicado en Instagram en un navegador web.

Tip: If you’re posting content for an account connected to a Facebook page, you can also use Facebook’s Business Suite to create and schedule posts for both Facebook and Instagram.

El único inconveniente de este método es que las opciones de edición son mucho menores que si simplemente publicaras a través de la versión web de Instagram.

Consejos para publicar en Instagram desde un teléfono

Posting on Instagram from a phone is easy. The mobile app is handy, equipped with a wide array of editing tools, and allows you to create posts on the go. You can publish posts and stories on Instagram in two main ways.

Los posts son ideales para contenidos que quieres que permanezcan en tu feed y te ayuden a construir tu personalidad online. Deben coincidir con tu estética si quieres que la gente te reconozca de inmediato y ayudar a que tus publicaciones se impriman mejor en tu audiencia.

On the other hand, stories are disappearing posts lasting for 24 hours. These are ideal for limited-time announcements or minor stories. When used correctly, though, stories can also help you gain more meaningful engagement and touch base with followers deeply interested in interacting with you.

Cómo publicar entradas periódicas en Instagram Mobile

A continuación se explica cómo publicar en Instagram utilizando la aplicación móvil:

1. Abra la aplicación móvil Instagram en su teléfono.
2. Tap on the “Create” button at the bottom of the screen. This will lead you to a “New post” screen where you can select photos from your phone’s library. If you allow the app access to your photo library, your recent photos will also appear here. If not, you’ll need to allow access to selected photos.
3. Once you’ve selected an image, tap “Next” to apply a filter or manually edit the photo.
4. Again, tap “Next” to write a caption. To join in on a viral conversation, you can use trending hashtags or targeted keywords on your caption to optimize your post.
5. On the same screen, you can add a location, tag people, and music.
6. When you’re ready to go, tap “Share” to publish your post.

Cómo publicar Instagram Stories en el móvil

Posting stories, or posts that disappear after 24 hours, is even easier on the mobile app. Because of the unique way audiences can interact with stories, and they are a useful tool for influencers who want to interact with loyal followers.

Unlike posts, you can only access stories by clicking on a user’s profile picture and can’t be viewed by scrolling through your feed. Because of this, the number of people who view your stories is a good gauge of engaged following.

Stories have an extra fun factor too, simply because they are only accessible for a limited time. This can make audiences curious, forcing followers to pause from scrolling and click on your profile to view what you posted.

¿Estás listo para publicar una historia? He aquí cómo publicarla en Instagram:

1. Abra la aplicación móvil Instagram .
2. Pulsa sobre el signo más que aparece en tu foto de perfil.
3. Select a video or image that you want to post. If you want to post a test instead, tap on the camera icon and “Aa.” Start typing what’s on your mind!
4. Now add a frame, effects, or stickers. You can also apply any filter to your liking.
5. Once done, tap on the arrow at the bottom pointing to the right.
6. Su historia está lista para ser vista.

Cómo publicar en Instagram utilizando vídeos

Make your feed more engaging by posting videos instead of your regular photos. Videos are a fantastic way to retain people’s attention longer, especially when the content is well-made, thoughtful, and shares a compelling story.

Consejos para publicar en Instagram: Crear vídeos atractivos

Even if you don’t have much experience with video creation, you can craft content that will catch your audience’s attention if you know how to post on Instagram.

Of course, you’ll need to learn video creation and editing skills to take your brand to the next level. Still, these basics will steer you in the right direction every time you put a video together, whether it be a live video, Reel, or long educational content.

• The shorter the better. On Instagram, short-form videos are received much better. It’s partly because online audiences are in a hurry or too impatient to sit through more than 3 minutes of content. So make your nuggets short but sweet.
• Be consistent with your brand personality. An excellent way to retain your target audience’s attention is to stay consistent with your brand identity. You can show this in the format, colors, music, and even fonts you use on your videos.
• Add value to your audience. Make watching your videos worthwhile. You shouldn’t stop with knowing how to post on Instagram. Every video has to serve a purpose, whether that be entertainment, promoting awareness, or advancing a cause.
• Prioritize video quality. Nobody wants to watch a grainy video, especially in this day and age.
• Sé original. Deja que tu personalidad brille en tus vídeos en lugar de copiar ideas de otros creadores de contenidos.

Cómo publicar en Instagram: Guía paso a paso

¿Quieres aumentar tu participación con contenidos de vídeo originales? Publicar vídeos con la aplicación móvil Instagram es tan fácil como publicar una foto.

Cómo publicar en Instagram: Video Posts como Reels

We used to be able to share Instagram videos the same way we do photos. So as long as you knew how to post on Instagram, you could easily post videos too. However, a recent update made it so that we can share each video we post on Instagram as a Reel.

Reels are short video clips that can be enhanced using effects, filters, lyrics, texts, and music. Compared to regular posts, Reels are much more effective at boosting engagement largely because of their entertainment factor.

Because they also get shared beyond your niche and following, they effectively expand your reach and gain more followers.

Sigue estos pasos para empezar a compartir tus vídeos:

1. Abra la aplicación móvil Instagram en su teléfono.
2. Pulse el botón "Crear" en la parte inferior.
3. Selecciona el vídeo que quieras compartir de entre los vídeos de la biblioteca de tu teléfono.
4. Once your video has been selected, you can edit it by resizing it, adding music, and more.
5. When you’re satisfied with the edits, tap “Share” so your followers can enjoy your video.

Cómo publicar en Instagram: Vídeos en directo

Remember we mentioned the importance of being authentic? One of the best ways this translates to practical Instagram activity is live videos. They’re real, at-the-moment, and raw. In a digital world, you can’t get any more real than this. They’re pretty entertaining too!

A continuación te explicamos cómo publicar tus vídeos en directo en Instagram utilizando un smartphone:

1. Abra la aplicación móvil Instagram en su teléfono.
2. Toca el signo más que aparece en tu foto de perfil. Esto te llevará a "Añadir a la historia".
3. Tap on the camera icon, and then tap on “Live” at the bottom of the screen.
4. Choose from the buttons on the left of the screen to add a title, select a broadcast audience, and schedule a broadcast time.
5. If you want to use a frame or filter, you can choose one by selecting from among the options at the bottom of the screen.
6. When you’re ready to go live, tap the white round button to start broadcasting. Your live video will now start immediately.
7. When you’re ready to end the broadcast, tap the red “Stop” button.

During your live broadcast, you will see all viewers and their comments and reactions. You won’t be able to review viewing activity once the broadcast has ended.

Cómo publicar varias imágenes en Instagram

Can’t you pick just one photo? You don’t have to! If you know how to post multiple pictures on Instagram, you can showcase all your best snaps in one post. Following these steps to do so:

1. Abra la aplicación móvil Instagram .
2. Pulse el botón "Crear".
3. On the “New post” screen, tap the “Multiple photos” icon to the left of the small camera icon.
4. Selecciona varias fotos de tu biblioteca pulsando sobre ellas. Asegúrate de tocarlas para que aparezcan en tu publicación.
5. Si pulsas "Siguiente", podrás editar varias fotos una a una.
6. Tap “Next” to write a caption, then “Share.” That’s it!

Cómo publicar en Instagram con alguien

You can tag other people on posts, Reels, and stories. What’s more, it can work for work and play. Here’s how to post on Instagram with someone to highlight collaborations with other content creators and brands.

Hay dos maneras de hacerlo:

1. Pulsa en "Etiquetar personas" justo después de escribir un pie de foto en una publicación.
2. When posting a story or Reel, tap on “Aa” and type “@” + a friend’s or brand’s username.

Cómo publicar en Instagram con música

Liven up your posts by learning how to post on Instagram with music! Unfortunately, the only place you can add music is on Instagram Reels. To do this:

1. Pulse "Audio" o el icono de la nota en la pantalla de creación del Carrete.
2. Puedes escribir el título de una canción en la barra de búsqueda o navegar por la lista de audios.
3. Pulsa el icono de reproducción situado junto a los títulos de las canciones para escucharlas.
4. Toca el título de una canción para seleccionarla y añadirla a tu Carrete.

Sigue publicando para aumentar tus seguidores en Instagram .

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