Identificar seguidores falsos en Instagram : Advertencias de bandera roja

“Wow! She has tens of thousands of followers! She must be really good.” Like Instagram filters enhance a photo’s appeal, high follower numbers create an appearance of popularity or authority. However, you must look beyond the numbers and ask yourself why and how they’re so high.

On Instagram and other social media platforms, it’s always better to be skeptical than easily impressed and trusting. Knowing how to identify fake Instagram followers is something everyone should learn.

Whether you have a personal account or a brand on the platform, you must be keen enough to identify fake Instagram followers. Stay away from them and the accounts that use them. Here’s your guide to keeping your social media a fake-free zone or as close to it as possible.

Comprobación de seguidores falsos en Instagram : Por qué es importante

Whatever type of account you have, it’s more likely than not that you have interacted with a fake user on Instagram at least once. At the very least, bots and fake accounts is a nuisance on the platform. At worst, they can risk your privacy, and personal information, and cost you your credibility. It can get you booted off the platform if you don’t know how to identify fake Instagram followers. Here are the reasons that you should be checking for fake Instagram followers.

• Some bots or fake accounts use phishing to steal user data, such as login credentials and credit card information, or install malware by sending harmful links.
• According to a 2019 Wired report, fake followers cost businesses more than $1 billion that year.
• Using fake followers to fabricate high follower numbers has serious repercussions. Since 2018 Instagram has been aggressively cracking down on third-party apps that generate fake followers, likes, and comments. They’re also punishing accounts that buy followers.
• Colaborar con una empresa o influencer que utiliza seguidores falsos expondrá tu/s cuenta/s a los peligros que estos seguidores falsos suponen. También estarás perdiendo dinero, ya que estarás pagando por llegar a una audiencia que no existe.
• Even if you unknowingly get them, failure to identify fake Instagram followers can cost you your credibility and your real followers.
• Tener seguidores falsos puede sesgar gravemente tus datos de rendimiento y provocar una caída drástica de tu tasa de engagement.
• Cuando el algoritmo de la plataforma identifica seguidores falsos de Instagram en tu cuenta y los elimina. El enorme descenso en el número de seguidores también afectará a tu rendimiento general y a tu imagen de marca.

Cómo detectar seguidores falsos en Instagram

Why do some businesses and influencers get fake followers? In the influencer industry, how much an influencer gets paid depends on their number of followers. Padding their numbers to fake popularity can help them rank higher on the pricing scale.

Crear la ilusión de tener clientes puede traducirse en ventas reales para las empresas que venden productos. Estos razonamientos pueden parecer sólidos en teoría. Pero cada vez más usuarios se han vuelto más cautelosos y vigilantes en la realidad y están aprendiendo a identificar a los seguidores fantasma en Instagram.

Siga estos consejos para detectar seguidores falsos en Instagram .

Identifique a los seguidores falsos de Instagram vigilando los picos en los números

Un aumento gradual y constante del número de seguidores con picos y caídas aleatorias es normal para la mayoría de la gente. También es normal que una cuenta experimente un aumento masivo de seguidores. A las pocas horas o días de aparecer en un programa de televisión o después de que una gran celebridad la mencione en su cuenta pública de las redes sociales.

Pero puedes identificar fácilmente a los seguidores falsos de Instagram si los números de una cuenta aumentan drásticamente sin razón y luego se estancan poco después. Es muy probable que la cuenta esté comprando sus seguidores.

Los que son más prudentes y pacientes compran seguidores "por goteo". Estos paquetes de seguidores se entregan en pequeños lotes diarios/semanales a lo largo de semanas o meses para simular un crecimiento gradual y constante.

According to the aforementioned Wired article, you can still detect drip followers with the help of a follower account graph. “Normal users will have a smooth logarithmic slope. If you see a jagged, stair-like pattern out of nowhere, that’s fraud.”

Identifique a los seguidores falsos de Instagram controlando su participación

Another easy way to identify fake Instagram followers is by checking if there’s a questionably huge discrepancy between the account’s follower count and engagement levels. More often than not, fake followers don’t deliver any sort of engagement to the account for which it was bought. So you have to ask yourself this question: Why aren’t those followers engaging or interacting with the account? And the obvious answer is that they’re fake.

Averigua cuál es la tasa de interacción estándar del sector para cualquier marca o influencer cuyas cifras quieras verificar. Recuerda que los nano y micro influencers con una base de seguidores más pequeña tienden a tener tasas de engagement más altas. Los macro y mega influencers tienen tasas comparativamente más bajas. Todo lo que sea muy inferior a la media del sector debería justificar una investigación más profunda.

This brings us to the quality of engagement. Engagement, particularly in the form of comments, is a valuable commodity on social media. Comments take more time and effort to make; at the same time, they can also be easily faked.

Dozens or hundreds of comments on a post can mean that an account has legit and highly engaged followers. But you should take a quick look at the comments to check for quality. If the majority of the comments sound canned, generic, or are obviously copied and pasted, these point to inauthentic engagement.

Detectar seguidores falsos buscando otros patrones sospechosos

Existen otros patrones sospechosos que pueden ayudarte a identificar seguidores de Instagram falsos. Las aplicaciones de terceros que venden seguidores falsos se están adelantando a las tecnologías diseñadas para detectarlos vendiendo también likes y comentarios. Algunas empresas han "reempaquetado" sus planes de seguidores y los han clasificado en "seguidores reales/de calidad" y "seguidores activos/premium." El paquete activo/premium viene con "compromiso real" para hacer más creíble el crecimiento de seguidores.

However, you can also use this to your advantage to identify fake Instagram followers. Always look for repeating patterns, such as:

• Cuando una cuenta tiene casi el mismo número de me gusta y/o comentarios en casi todas sus publicaciones.
• Si un grupo de usuarios deja comentarios genéricos similares o iguales en cada entrada o en rápida sucesión en una misma entrada.
• Si a un mismo usuario le gustan tus publicaciones o las comenta de forma aleatoria y en rápida sucesión.
• Si los comentarios de los clientes de una cuenta suenan demasiado parecidos entre sí en redacción y/o tono.

Encontrar seguidores fantasma comprobando las cuentas de seguidores

This requires some investigative work. It’s worth doing if you’re a business and are looking for potential candidates for your influencer marketing campaign or brand collaboration. Before you invest your hard-earned money, you should do adequate background research to identify fake Instagram followers.

Puedes seleccionar seguidores de la cuenta al azar para examinar detenidamente sus perfiles. Busca las siguientes banderas rojas que te ayudarán a identificar a los seguidores falsos de Instagram .

• El identificador IG contiene números o letras aleatorios.
• They’re not using a profile photo, or their photo does not identify who the person is.
• The account’s profile photo is blurry, or the person in the photo does not appear in any of their posts. You can do a reverse Google image search to find out if the photo was lifted from another user or site.
• The account follows thousands of IG users but only has a small number of followers. The number may range from a handful to dozens, but rarely more than 100.
• The account has zero or very few posts. If present, the posts don’t show them in any of the photos. The photos typically look like stock images, or the posts are mostly quotes. You should be especially suspicious if the handful of posts are all fairly recent and coincide with the huge increase in followers of the person you’re investigating.

To be fair, many well-known business and influencer accounts have their share of a bot and counterfeit followers. So it’s essential to use other pieces of evidence to correctly identify fake Instagram followers and accounts that use them.

Detecta bots y cuentas falsas con un comprobador de seguidores falsos Instagram Checker

If you’re looking for a quick way to identify fake Instagram followers, you can use an Instagram auditing app or a fake followers Instagram checker. Here are a few of them that you can check out:

• Path Social’s Instagram Audit Tool. This online tool is absolutely free to use. Type the Instagram username and the tool breaks down any public accounts. This includes comments, likes, and followers to give you a breakdown of the quality of followers and engagement.
• Social Audit Pro. The company also investigates any public profile’s followers to identify fake Instagram followers. You can also use the tool for auditing your Instagram account to determine if your followers are legitimate active users. The service is not free, however. You can pay $0.001 per follower or choose from their bundles. You can audit 5,000 followers for $5, 10,000 followers for $10, or 20,000 followers for $15.
• HypeAuditor. The company offers a full stack of solutions for influencer marketing management. One of these solutions is their Analyze Influencers tool. You can get statistics for any influencer account and identify fake Instagram followers. It is based on “35 valuable metrics like engagement rate, follower growth, and comments authenticity.”

Qué hacer si encuentra seguidores falsos en Instagram

Así que ha identificado cuentas de seguidores falsificadas. ¿Qué debe hacer a continuación? Puedes seguir estos pasos cuando encuentres seguidores falsos en Instagram .

• If you identify fake Instagram followers in your account, you can remove them from your list of followers. You can also block certain accounts so they won’t be able to follow you. The accounts you remove from your follower list or block won’t be notified when you take the said actions. All their likes and comments on your posts will automatically disappear.
• If you identify fake Instagram followers in another account, you can submit a report to Instagram. If you’re following the account, it would be good to hit the unfollow button.

Por qué no debe conseguir seguidores falsos

Hay que repetir la advertencia contra el uso de seguidores falsos. Utilizar una solución rápida para aumentar tu número de seguidores puede ser muy tentador, sobre todo si te ha costado darte a conocer en la plataforma.

You might believe that creating the illusion of popularity through fabricated follower numbers will pay off. Should you fake it until you make it? When it comes to increasing your follower base, faking it won’t help your brand in any way.

Remember that most users already know how to identify fake Instagram followers. Being associated with counterfeit followers is akin to being caught with your pants down. It’s embarrassing. And as a brand that should be laying a strong foundation for rewarding growth, building and maintaining your credibility is crucial.

Fake followers are nothing but meaningless numbers. Even if they appear to be remarkable “human forgeries” and are supposed to give you engagement, the faked engagement just becomes additional evidence of your attempt to hoodwink other users.

If you have the budget to buy fake followers, it would be better to boost a post or run an ad campaign. Either one of these will not only give you precise audience targeting capability. It will also provide you with actionable data to help you improve your targeting and content strategy.

Consigue seguidores reales y comprometidos para hacer crecer tu marca

Knowing how to identify fake Instagram followers is crucial for any serious brand to grow on the platform. Once you’ve identified them, you can disassociate yourself from them and the accounts that use them.

If you’re looking for real and engaged followers for your brand, you can team up with a growth service company with an excellent track record in Instagram growth strategy. Path Social is your best bet for lasting and rewarding growth.

Path Social is trusted by over 20 thousand Instagram brands across all niches and industries. With Path Social, you’ll have the advantage of their proprietary AI targeting technology, which ensures precise audience targeting. Proper audience targeting ensures you’ll reach real users who are right for your brand.

Path Social también ofrece la experiencia de sus especialistas internos en redes sociales y su amplia red de personas influyentes Instagram . Tendrás la garantía añadida de que personas reales se encargarán de promocionar orgánicamente tus contenidos entre tu público objetivo.

With Path Social as your partner, you can expect lasting and meaningful organic growth! Start growing and gaining Instagram followers today!