IG Story Posts 101: La guía definitiva de Instagram Stories

Brands and creators fight to the death to curate the most beautiful, aesthetically pleasing Instagram feeds. They conjure feed posts from cute photo dumps to cinematic videos to build the perfect page. But in recent years, quick, concise, casual content has gotten more popular—thus the rise in popularity of Stories. In this Instagram Stories guide, we’ll tell you the ins and outs of mastering the art of this content type.

IG Stories are temporary posts that let people post casual, candid content to show off their most authentic selves. And with Instagram’s many creative tools, you can get as out-of-the-box as you want when crafting and editing your Stories. Are you ready to learn everything you need to know about Stories? Let’s take a deep dive into this well-loved Instagram feature.

¿Qué es Instagram Stories?

Stories are an Instagram content format that lets users upload vertical photos and videos that expire after 24 hours. This lessens the burden of curating manicured, aesthetically perfect content that lives on your feed permanently. Since they’re up on your page for such a short time, Stories can be more casual and authentic, never contrived.

Stories are fantastic for sharing life updates on your personal account or posting promotional content for your business. If you run a brand on Instagram, you can even run Story ads to reach your target audience.

You can also use your Stories to amplify existing content on the platform. Share a post to your Story and get more people to see it. You can do this for your feed posts, or someone else’s that you think is interesting and exciting.

One awesome thing about the Stories feature is that it’s big on viewer interaction. People who see your Story can react with emojis and even reply to it through a direct message. With the help of specific stickers, your followers can also interact with your posts (but we’ll get to that later!). Plus, Instagram shows you exactly who views your Story posts.

Needless to say, Stories have become incredibly successful over time. A few years back, Meta (then Facebook) reported that half a billion users use Stories every day, according to SocialMediaToday. God knows how many people share and view Story content on a daily basis today!

Instagram Carretes vs Historias: ¿Cuál es la diferencia?

Instagram Reels vs Stories—how are they different from each other? Well, although these formats are the platform’s two vertical formats, they couldn’t be more different.

IG Reels are short-form videos that go up to 90 seconds long, as opposed to Stories, which can be static photos. Their biggest difference is that Reels live on the feed permanently. They don’t expire like Stories do after 24 hours. So, if longevity and permanence are what you’re after, go for Reels instead of Stories.

Another stark difference between the two is that you can see who views your Stories but not Reels. For the latter, you can only see the number of views you’ve garnered but not who watched your video.

Cómo comprobar Instagram Story Views

Una de las mejores cosas de Stories es que puedes ver quién ve tu contenido antes de que caduque. Verás si estás llegando a una buena cantidad de gente y si tu público objetivo está viendo tus Stories.

Checking your Instagram Story views to see who’s been gobbling up your content is super easy. Just open your active Stories on the Instagram app. Then, swipe up on a Story to see the list of people who have viewed it. This process allows you to see who has viewed your Story at any given time.

What’s great is that your viewer list updates in real time, so you see new Story viewers instantly! However, note that the full viewer list disappears when your Stories expire. When accessing old Stories in the archive, you’ll only see the viewers who reacted to your content.

Instagram Ideas para tu marca personal o tu empresa

¿No está seguro de cómo utilizar Stories en su plataforma Instagram ? No te preocupes, tenemos algunas ideas para compartir contigo en Instagram . A continuación, te explicamos cómo puedes utilizar este formato creativo para promocionar tu marca personal o tu empresa e impulsar su participación.

Para marcas personales y personas influyentes:

• Fragmentos de tu día a día que muestran a tus seguidores lo que haces en un día normal
• Historias y actualizaciones de la vida: básicamente, cualquier cosa que te haga hablar delante de la cámara.
• Sesiones de preguntas y respuestas con el uso de pegatinas interactivas de Instagram

Para empresas que venden productos y servicios:

• Contenidos entre bastidores que muestren a sus clientes potenciales cómo gestiona su empresa.
• Tutoriales sobre cómo utilizar correctamente sus productos
• Preguntas más frecuentes (consejo: ¡haz un Story Highlight para esto!)
• Anuncios del lanzamiento de su último producto con una cuenta atrás en Stories
• Mensajes sobre rebajas y descuentos por tiempo limitado en sus productos o servicios

Cómo guardar Instagram Stories antes de que caduquen

As mentioned earlier, Stories are only posted live on your profile for 24 hours, after which they expire. This 24-hour “shelf life” encourages more spontaneous content without making users feel extra self-conscious when posting on the app. That way, you can post anything you want and have fun with it. You won’t need to stress about how polished every Story has to be.

Sadly, once a Story expires, it will live only in your archives, which no one but you can see. But that doesn’t mean you can never access your Story content again. There are actually several ways to save Instagram Stories so you can view and rewatch them whenever you please. Let’s take a look at three of them.

1. Guarda la foto o el vídeo directamente en tu dispositivo

The easiest way to save your Stories is by downloading them straight to your device from the app. That way, you can keep a copy of your fave Stories in your camera roll. This allows you to look back on these candid posts whenever you want, long after they’ve expired. Here’s how to do it, step by step:

1. Abre tu aplicación Instagram .

2. Haz clic en tu foto de perfil en la sección Instagram Stories de la página de inicio. Se abrirán las Historias que tengas activas.

3. Busca la historia que quieras guardar en tu dispositivo.

4. Pulse el botón Más (con tres puntos horizontales) en la esquina inferior derecha de la pantalla.

5. Pulsa Guardar.

6. Elige guardar la foto o el vídeo individualmente o tu Historia completa.

And there you have it! Now, that Story lives in your camera roll for you to access even offline.

2. Crea historias destacadas para mantener tu contenido en tu perfil

A veces, Instagramestipula que las Historias caducan a las 24 horas. Trabajas muy duro en el contenido de las Historias de tu marca solo para que la gente no vuelva a verlas al cabo de un día.

But there is a way to keep your old Stories on your profile. How? With Story Highlights, of course!

When you create a Highlight on your page, you can permanently store old Stories on your profile. You group old Story posts in one collection and create a Highlight for them, making them very organized. That way, people who visit your page can rewatch them at any time.

Here’s how to create Story Highlights, step by step:

1. Abre la aplicación Instagram y ve a tu perfil.

2. In the Highlights section below your profile photo and bio, click the plus icon. This lets you add a new Highlight.

3. Select Stories from your archive to add to your new Highlight. Then, click Next.

4. Pulse Editar portada y elija la foto que desea mostrar como portada de Highlight.

5. Nombra tu Destacado.

6. Finally, click Add to publish the Highlight to your page.

3. Descargar Instagram Historias publicadas por otros usuarios con una herramienta de terceros

Las cosas se complican un poco cuando quieres guardar las Historias de otros. Instagram no tiene una función dentro de la aplicación que te permita descargar directamente las Historias de otros de Instagram . La única forma de hacerlo es utilizando un sitio de descargas de terceros.

These sites all usually work the same way. You enter the handle of the user whose Stories you want to download. The website then fetches their current Story. From there, you can download their content straight to your device. You are done and dusted! Now, you have a copy of their Stories to go back to and rewatch whenever you wish.

Cómo mejorar el contenido de las historias

Instagram makes creating Stories incredibly fun for any user with plenty of creative tools exclusively for Story content. You can add just about anything to your Stories to make them pop, from text to emojis to cute stickers. That way, you can make your content as engaging as possible, even if they’re only up for 24 hours.

¿Quieres conocer algunas de nuestras formas favoritas de embellecer Stories? Aquí tienes algunas guías paso a paso sobre cómo elevar tu contenido antes de pulsar "publicar".

Cómo añadir enlaces a un artículo de Instagram

Adding a link to your Story content used to be possible only for influencers with significant fanbases. However, in recent app updates, Instagram has started allowing people with personal accounts to post links in Stories.

There are many reasons why it might be beneficial for someone to share a link on Instagram. It helps drive traffic to any site outside the app, whether it’s your shop’s e-commerce site or a personal blog. It also allows you to share other content on the internet you would like other people to see.

A continuación te explicamos cómo añadir enlaces a Instagram Stories en unos sencillos pasos:

1. Abre la aplicación Instagram y crea una nueva Historia.

2. Importa una foto o un vídeo del carrete de tu cámara (¡o haz una nueva con tu cámara!).

3. Haz clic en el icono de la pegatina en la parte superior de la pantalla del editor.

4. Pulse la opción Vincular pegatina de las opciones que aparecen.

5. 5. Introduce la URL a la que quieres enlazar tu pegatina.

6. Escribe el texto de la pegatina personalizada que quieres que aparezca en tu Historia.

7. Haga clic en Listo.

8. 9. Mueve y cambia el tamaño de tu pegatina de enlace como quieras que aparezca en tu Historia. 9. Personaliza tu Historia añadiendo aún más stickers y texto si quieres.

9. Haga clic en Su historia en la parte inferior de la pantalla del editor para publicar su Historia.

Cómo añadir música a una historia Instagram

Adding music to your IG Story posts is a fabulous way to spruce up your content. Not only do you get to share your favorite songs with others, but you enhance your post’s storytelling as well.

Music helps set the mood and atmosphere for your Stories, making them more engaging and intriguing. It could even boost audience retention because it encourages people to watch your Story for longer.

¿Quieres marcar el tono (literalmente) del contenido de tu Historia? A continuación te explicamos cómo añadir música a una Historia de Instagram :

1. On the Instagram app, create a new Story and upload or capture your visual content.

2. Haga clic en el icono de música situado en la parte superior de la pantalla del Editor de historias. Se abrirá la biblioteca de música de Instagram.

3. Tap the search bar and type the name of the song you want. Alternatively, you can choose from Instagram’s recommended songs.

4. Haz clic en la canción que quieras añadir a tu Historia.

5. Arrastre el control deslizante para elegir el fragmento de la canción que desea incorporar a su entrada.

6. Choose what kind of music sticker you want people to see on your Story. You can choose from animated lyrics, the song’s album cover, and many more options.

7. When you’re happy with your music snippet and sticker selection, click Done.

8. Mueve y cambia el tamaño de tu pegatina musical como quieras en tu Historia.

9. Pulsa Tu historia para publicar el post.

Cómo añadir varias fotos a una historia de Instagram

A veces, añadir una foto a tu Historia no es suficiente. Maximiza el espacio de tu historia publicando más de una imagen a la vez. A continuación te explicamos cómo añadir varias fotos a una Historia de Instagram para mostrar numerosas imágenes bonitas a la vez:

1. Abre la aplicación Instagram y crea una nueva Historia.

2. Instead of uploading or capturing new visual content, click the layout icon on the left corner of the screen. It should look like a grid.

3. Haz clic en Cambiar cuadrícula y elige la plantilla de varias fotos que quieras utilizar. Hay seis opciones para elegir que te permiten publicar de 2 a 6 fotos de una sola vez.

4. After choosing your layout template, swipe up on the Story Editor screen.

5. Elige de tu carrete una foto que quieras incluir en tu Historia.

6. Repite el proceso de deslizar el dedo hacia arriba y elegir una foto hasta completar el diseño.

7. Then, click the check mark at the bottom of the screen to finalize your multiple-photo Story.

8. Customize your Story post however else you want with stickers, text and more.

9. Pulsa Tu historia para publicar tu producto final.

And there you have it! Now, people will see multiple photos in one Story.

Cómo insertar divertidas pegatinas en tus Stories

IG stickers are amazing for making your Stories look extra vibrant and entertaining. GIFs and emoji stickers make them look more exciting. Meanwhile, interactive stickers like polls and trivia questions can help boost your content’s engagement. You can even add product stickers to promote specific items featured in your Story!

¿Quieres insertar divertidos stickers en tus Stories para mejorar su atractivo visual y su naturaleza interactiva? Aquí te explicamos cómo hacerlo:

1. Crea una nueva Historia y sube una foto o un vídeo.

2. Haz clic en el icono de la pegatina en la parte superior de la pantalla.

3. Choose from the many sticker options. For this example, let’s click GIF.

4. Selecciona un adhesivo de los resultados sugeridos o utiliza la barra de búsqueda para encontrar adhesivos relacionados con un tema.

5. If you see a sticker you want to add to your post, tap it.

6. Cambia el tamaño de la pegatina y colócala donde quieras en tu Historia.

7. Añade más pegatinas hasta que estés satisfecho con el aspecto de tu entrada.

8. Pulsa Tu historia para publicar la entrada terminada para que la vean tus seguidores.

The process is pretty much the same for other stickers, from decorative stickers to interactive ones.

Juega con las plantillas de Instagram Story: Cómo hacer un collage en una historia de Instagram

¿Quieres ser más creativo y original con tus artículos? Considera la posibilidad de utilizar plantillas de Historias listas para usar en Instagram de herramientas de terceros. Son perfectas para los usuarios que quieren Historias impactantes pero no tienen el don de crear collages y diseños geniales.

Tried-and-tested tools such as Canva and the SCRL app are popular for their aesthetically gorgeous Story templates. Whether you’re interested in Polaroid-themed templates or collages with photos stacked on top of each other, these tools have it. It’s difficult to learn how to make a collage on Instagram Story all on your own. But with these tools, making collages, montages, and seamless, creative Story posts is a walk in the park.

El proceso es muy sencillo:

1. Elija una plantilla de una herramienta de plantillas de terceros de confianza.

2. Crea tu Historia rellenando la plantilla con tus fotos o vídeos.

3. Guarda la Historia que has creado en tu dispositivo.

4. Abre la aplicación Instagram y sube la Historia que has creado para que la vean tus seguidores.

Easy peasy, right? Now, you have beautiful collages and layouts for your Story without having to do the heavy lifting!

Instagram Guía de Historias: ¡Muestra tu personalidad para cautivar a tu audiencia!

Think of the Instagram Story Editor as a blank canvas where you can express yourself online with no holds barred. Posting Stories allows you to show off your personality without the pressure of curating the perfect feed. And while they expire in 24 hours, you can always save your content to your device or through Story Highlights.

Now that you know how to create awesome Stories with stickers, music, links, and more, it’s time to get cracking. Use all your new knowledge from this Instagram Stories guide to craft the best Stories for your brand. Make it engaging, exciting, and enticing for your target audience to gain the most traction possible!

Do you want more people to see your Stories? Grow your fanbase to widen your reach with Path Social. We use tried-and-tested promotional strategies to push your page out to the right people, so you can get more of your target audience to discover your profile. This leads to more followers and higher engagement, taking your brand to new heights. Grow your Instagram community with Path Social today!