Instagram Foto de perfil: Cómo elegir un DP que destaque

First impressions are, perhaps, even more important now than ever before. On Instagram, your profile picture can mean the difference between minimal and high profile visits. Potential followers may decide whether or not to hit your follow button based on your Instagram profile picture. If you’re growing a brand on the platform, you must know how to choose a profile picture that stands out and genuinely represents you.

Instagram Imagen de perfil 101

Conozca los aspectos básicos de la elección de la foto de perfil adecuada en Instagram para causar la mejor primera impresión posible a sus seguidores.

Instagram Tamaño de la imagen de perfil

Why do you need to know the correct Instagram profile picture size? You need to get the size exactly right or as close to the ideal size as possible to ensure the best image resolution. If you upload a photo that’s too big, for example, you may have to crop it and/or reposition it. This means you may end up losing some elements in your picture.

Actualmente, Instagram almacena las imágenes mostradas (DP) a 320 x 320 píxeles; este es el tamaño de imagen óptimo para cargar. Pero el tamaño real de tu Instagram DP es diferente cuando se muestra en la aplicación móvil y en un ordenador de sobremesa. El tamaño DP para cada uno es:

• ‍Instagram Tamaño DP para móvil: 110 x 110 px
• Instagram Tamaño DP para escritorio: 180 x 180 px

Es mejor utilizar el tamaño ideal para un ordenador de sobremesa a fin de garantizar una imagen de alta calidad tanto para móviles como para ordenadores de sobremesa.

While the photo dimensions are square, your profile photo is displayed in a circle. This leaves little room for extra elements you may want to include. If you’re using your business logo, you must make sure all the letters will be visible and easily deciphered within the circular frame. If you’re using a photo of yourself, make sure you’re properly centered when you take the picture. If it’s a close-up of your face and it’s off-center, the circular frame will crop out part of your head/face.

Cómo cambiar la foto de perfil en Instagram

Es fácil cambiar (o añadir) una foto de perfil en Instagram. A continuación te explicamos cómo cambiar tu foto de perfil en Instagram.

1. Toca tu foto de perfil en la esquina inferior derecha.
2. Pulse Editar perfil.
3. Haz clic en Cambiar foto de perfil.
4. Pulse Editar imagen o avatar (o Cargar foto).
5. Selecciona Nueva foto de perfil o Importar desde Facebook.
6. When you select New profile picture, you’ll be taken to your phone’s gallery. You can choose from your saved photos or use the camera to take a new Instagram profile picture. If you choose to import from Facebook, Instagram will use the same picture you’re already using for your Facebook profile.

Cómo elegir el Instagram Dp perfecto

Téngalos en cuenta a la hora de elegir su foto de perfil en Instagram .

Tu foto de perfil en Instagram debe mostrar claramente quién eres como marca.

Tu foto de perfil en Instagram es lo más importante en términos de marca social. Es lo que la gente se imagina inmediatamente cuando piensa u oye hablar de tu marca. Es lo que quieres que la gente visualice rápidamente cuando vea algo relacionado con tu marca. Así que asegúrese de que la gente pueda identificar fácilmente quién es usted como marca a través de su AD cuando visiten su página de perfil por primera vez.

Su foto de perfil en Instagram debe hacer que su marca sea reconocible al instante.

Your Instagram profile picture is the smallest image on your page, but it should pack a lot of punch. Even when you change DPs, your photo should always have a distinct element that’s uniquely yours and instantly recognizable. Think of Nike’s check mark or National Geographic’s iconic yellow frame. It also helps to use the same DP across all your social media pages.

Tu foto de perfil en Instagram debe tener colores llamativos

Choose colors that communicate the mood you want or convey your personality. You can add a pop of color to the background, your clothes, a product, or your logo. The colors should jump out and grab people’s attention even through the small thumbnail that people see when they’re scrolling through their feed. At the same time, your Instagram profile picture’s colors should be consistent with your page’s overall aesthetic and your brand’s image.

Echa un vistazo al DP de @qveenherby y cómo utiliza colores visualmente impactantes.

Utilice HD DP para Instagram

Your DP should have a high resolution and be properly sized, focused, and cropped to zero in on the most important details. Remember that the higher the number of pixels, the larger the image. So it’s important to stay as close as possible to Instagram’s ideal photo resolution size. Always upload the maximum resolution allowed to maximize image quality and have an HD DP for Instagram.

If you upload an Instagram profile picture that’s too big, Instagram will compress the image which can reduce image quality. You may end up with a blurry DP. If the image is too small, you’ll also get a distorted and pixelated image when Instagram enlarges it to fit the right DP size.

You should also choose a DP with a 1:1 aspect ratio. The aspect ratio simply refers to the image’s width and height. Additionally, the image should have the main subject up close and dead center. If you’re using a photo of yourself, always crop from the shoulders up. If you’re using your brand’s logo, make sure it’s centered and readable. Stick to imagery if your logo is hard to read when it shows up as a thumbnail on the main feed or search results.

Utiliza un buen editor de fotos

If you use your phone’s camera to take an Instagram profile picture, you can edit it to get the right size and incorporate other elements using a good photo editor. Here are the best free photo editing apps today:

1. Snapseed tanto para Android como para iOS. Snapseed de Google es ideal para editar fotos en un teléfono móvil. Tiene una interfaz intuitiva y ofrece montones de herramientas de edición avanzadas. Las herramientas más destacadas son la máscara de precisión para editar la profundidad de campo y la herramienta de ajuste selectivo, que te permite editar un área específica.
2. VSCO tanto para Android como para iOS. VSCO ofrece una impresionante selección de filtros que producen efectos de cámara analógica. Prueba esta aplicación si buscas un look clásico para tu foto de perfil en Instagram .
3. Prisma tanto para Android como para iOS. Prisma es tu mejor opción si buscas una app gratuita que cree fantásticos efectos de pintura. La app ofrece más de 500 filtros creativos de forma gratuita.
4. Adobe Photoshop Express for both Android and iOS. For all-around photo editing, Adobe Photoshop’s mobile app always delivers. You’ll get the best of Photoshop’s editing tools, plus a great selection of smart filters. Smart filters automatically correct exposure problems, color temperature, and other common quality issues. If you’re a professional graphic artist, Adobe Lightroom is your best bet for quick, professional adjustments on a phone.
5. Adobe Photoshop Fix para Android. Adobe Photoshop Fix es ideal para editar retratos. La aplicación ofrece mucho más que filtros y efectos increíbles. También puedes corregir o eliminar elementos no deseados de tus fotos y obtener resultados de nivel profesional.
6. Photoleap for iOS. Photoleap Editor by Lightricks is an artistic photo editing app that allows you to create dramatic effects through graphic elements, photo blending, and more.

When choosing a photo editing app, think about the results you want to achieve and try out different apps to find the best one for your purpose. As much as possible, limit your photo editing apps to no more than two. It’s better to be highly proficient using a specific set of tools, rather than just having average skills with different tools from different apps.

Utiliza un descargador de fotos de perfil de Instagram

Puedes utilizar un descargador de fotos de perfil de Instagram para descargar tu DP actual y mejorarlo con tu editor de fotos. Prueba la herramienta gratuita Instagram Photo Download Tool para descargar instantáneamente fotos de Instagram directamente a tu dispositivo. Sólo tienes que proporcionar el enlace de la página de perfil Instagram y la herramienta descargará tu foto de perfil Instagram en alta calidad. También puedes utilizar esta herramienta para descargar el DP de cualquier perfil público.

Instagram Ideas para la foto de perfil

Estas ideas para fotos de perfil de Instagram te ayudarán a elegir la foto perfecta para causar una impresión fuerte y duradera.

• Professional headshot. This is the ideal Instagram profile picture choice for creators, influencers, bloggers, thought-leaders, and other similar brands built around a person. If you can’t afford to pay a professional photographer or don’t have a professional camera, a good-quality phone camera will do. Try out the photo editing apps above to achieve professional-level results. Check out the headshot below:

• Well-designed company logo. An expertly conceptualized and designed business logo is a must for any enterprise. These days, company logos must also be optimized for social media marketing. Using your logo is the best choice to establish brand identity. A great example is Volkswagen’s iconic and minimalist logo below.

• Avatar or illustrated profile picture. If you’re a visual artist, a gamer, or creating a fictional persona for your brand and audience, this would be an ideal option for you. See @misterctoons’ Instagram profile picture which uses a cartoon image.

• DP de temporada. Añade un elemento estacional a tu AD actual o utiliza fotos temáticas perfectas para cada festividad. Esta foto de una chica con un sombrero veraniego en la playa definitivamente dice "¡Preparada para el verano!".

Atraiga más seguidores con su Instagram DP

For brands, choosing the right Instagram profile picture is not about vanity. It’s about how you portray your brand on social media. It’s about how you want others to see you. It’s about what you want to communicate via a single image. Your Instagram DP may seem like a minor feature on your page, especially compared to the bigger photos on your main grid. And if this is exactly how other people see your profile picture, then you’re using the wrong one.

Your Instagram profile picture should be one of the first things that draws more people to your page. It should be one of the reasons that users choose to follow you. When you successfully drive people to your page with your IG DP, make sure they don’t leave without hitting your follow button by giving them something worth their while. We’re referring to the type of content they’ll find on your page.

Instagram users can discover you via your sponsored posts, the Explore page, the Reels page, the search bar, or Instagram’s suggested posts. More often than not, your profile pic will only be displayed as a tiny thumbnail. You have to make up for the tiny size with an image that grabs viewers’ attention and makes them want to see more.

Beyond your DP, growing your brand on Instagram requires dedicated organic content promotion and precise audience targeting. If you need help with both, you can team up with an expert in Instagram growth strategy, a company like Path Social.

With Path Social, you’ll have the advantage of their proprietary AI targeting technology. You can be sure that they’ll find the right audience for your content and that the followers you’ll get are already interested in what you have to offer. They also have an in-house team of social media specialists who does all the heavy lifting involved in promoting your brand and content to your target audience.

Con la confianza de más de 20 000 Instagram de todos los sectores y nichos, Path Social tu mejor opción para lograr un crecimiento duradero y gratificante. ¡Empieza hoy mismo a crecer y a ganar Instagram !