Instagram Las estadísticas no mienten. ¿Necesita más información?

Foto de perfil de Karen Lin, autora

Karen Lin

Instagram | 29 de mayo de 2024

¿Quieres más seguidores reales en Instagram ?

Praying for that viral moment? Throwing out content identical to what you see out there already? Increasing hashtag performance may do the trick. You don’t have to be doing guesswork for your social media. Instagram stats will help you streamline your content. Yes, the app allows serious content creators to see the analytics for their content.

Instagram analytics are the tools that provide you access to vital metrics and statistics relating to your own Instagram success. This information could be fundamental, such as the number of individuals who saw or liked a single post. It could also be detailed, such as the time of day during which your account’s followers are most likely to be online. 

The way to construct a winning plan for Instagram is to use this monitoring tool and analyze your analytics data. Flinging content on the gram and seeing what sticks is not a good use of your time. Consequently, by making use of Instagram Insights, you will be able to devise a plan for Instagram that is more successful. We’ll demystify it all for you! Just keep reading for a detailed report. 

A Group of People Discussing Charts on a Table

Curar su contenido después de mirar sus estadísticas Instagram 

What are your social media goals? Social media is still a hobby to some. On the other hand, some have found a way to monetize their Instagram reel content. Are you trying to grow a following for your personal brand or business account on Instagram? You may wonder how you increase the number of people who follow you without resorting to strategies such as buying followers. This could be an investment for some who want to one day get paid for reels.

While buying Instagram followers can be safe, some people want to use other means. The native analytics tool of Instagram, which goes by the name Instagram Insights, is where you should focus your attention to grow your page organically. But wait! Users logged in with Instagram business accounts are the only people who can access these Instagram stats.

This section lets you access your followers, content, and Stories details. You can design a high-quality follower growth strategy for your profile if you correctly understand and apply this data. You can even access Instagram Insights through the app’s web version now.  You don’t need to visit your Instagram profile on your mobile device to locate this feature. You will notice four vertical bars of varied widths in the upper right-hand corner of your screen. To access Instagram Insights, you’ll need to click on this icon.

Documents showing graphs and laptop.

Conozca sus métricas en Instagram

Some of the data provided by Instagram Insights are simple in nature, and they pertain to posts on your feed, your followers, Instagram stories, and promotions. To help you understand Instagram Stats, let’s start with some recurring verbiage. The app uses the following Instagram metrics to communicate information:

  1. Su alcance es el número de cuentas distintas que han visto su contenido.
  2. Your Average Post Engagement rate is measured by counting the number of times a post has been commented on, liked, or saved by people.
  3. El número total de veces que se ha visto una de tus publicaciones se denomina impresiones.

Additional indicators include the number of times a user clicks on their profile, the website, email, or directions. Your insights can advise you on just about everything except how well your Instagram theme is doing!

Person Drawing on a Notebook

Cómo utilizar las estadísticas de Instagram 

When you access Instagram Insights, you will see an overview of your account that spans the previous week displayed for you to peruse. The most recent week’s totals for impressions, reach, profile views, website clicks, and email/call clicks are included in this section. 

Need the Instagram stats on your active users?  Here you will be able to obtain information on your followers, including the following:

  • Ubicación 
  • Actividad clasificada por horas y días de la semana
  • Género 
  • Edad 

Instagram Insights muestra información sobre cualquier campaña que hayas podido realizar en el sitio. Explora las muchas partes de Instagram Insights y mira lo que puedes aprender. ¿Has aprendido a utilizar la herramienta y has encontrado la información exacta que buscabas en ella? Es hora de poner en práctica esos conocimientos para que puedas aumentar tus seguidores en Instagram .

Person holding a smartphone showing a graph.

Conozca los componentes de sus estadísticas en Instagram

Your Instagram stats capture all the content you post on the app. You can follow how well your posts, stories, and reels do.

Instagram Puestos

You will discover a section containing all your Posts directly below the part that lists your Followers. In this section, you can investigate various data about your content, such as reach, impressions, and engagement. You can also classify the posts according to a certain date, period, statistic, or kind of content.

Instagram Historias

Después del área de Publicaciones es donde encontrarás Instagram Stories. Aquí podrás ver información sobre la participación de tus espectadores en Instagram Stories si publicas en esa plataforma con regularidad. 

Instagram Carretes

Comfortably view the ploy count for all the reels you’ve uploaded in the last period. This overview will help you compare and decide what content received the most reception. The length, choice of audio, or subject matter could assist in a reel’s success. Did those Instagram reels templates work out for you? The insights will help you determine this.

In addition to impressions and reach, the following Instagram stats are broken down for your perusal in this section:

  1. Toques atrás es el número de toques necesarios para ver la foto que se ha visto antes.
  2. Taps Forward se refiere al número de toques necesarios para ver la siguiente imagen o vídeo.
  3. El número de veces que un personaje abandona tu trama se llama "salida".
  4. Las respuestas son el número de respuestas (en tu bandeja de entrada) que recibe una foto o un vídeo de una historia. Las respuestas pueden ser positivas o negativas.
  5. Swipes Away es el número de toques necesarios para pasar a la historia de la siguiente cuenta después de ver esta foto o vídeo.

Esperamos que estas estadísticas de Instagram le ayuden a elaborar contenidos.

Instagram Las estadísticas de Reels ayudan a llegar a nuevos seguidores

Ya hemos hablado del uso de las estadísticas de Instagram para analizar las estadísticas de los carretes de Instagram . Veamos cómo esta métrica principal puede beneficiar a tu marca.

Insights and analytics revolving around reels are comprehensive. Plays, Reel interactions, Reach, Likes, Comments, and Saves, are some tracked metrics. You may get to these analytics by opening the Instagram Insights menu or a particular Reel and pressing the symbol that looks like three dots. The choice is yours.

Reels accounts for much of the activity on Instagram, so influencers and content creators cannot afford to disregard the data on their videos’ performances. The insights that Instagram stats have provided will ultimately help businesses make better choices in terms of content.

¿Llega a nuevos seguidores? La división "seguidores y no seguidores" de Reels es el aspecto más destacable de las estadísticas de Instagram . Esto indica si tus carretes se ofrecen a través de la página Explorar o si el algoritmo los recoge.

You may get a solid indication of the material you should continue developing if you analyze to see which of your reels captivated your audience. The more engaged your audience is, the higher the likelihood that you will be favored by the algorithm Instagram uses to determine who gets featured.

Instagram Stats Tracker es una poderosa herramienta para su marca.

Le mostraremos cómo acceder a los datos de Instagram Stats Tracker en su dispositivo móvil u ordenador personal.

  1. Launch the Instagram app, navigate to your profile, and select the Professional Dashboard option.
  1. Haga clic en el botón "Ver todo" situado junto a "Información sobre la cuenta".
  1. View a summary of your material, which includes accounts reached, engagements, the overall number of followers, and content shared. You may select a timeline from the menu at the top of the page.
  1. Pulse la flecha de la derecha junto a la categoría que le interese para obtener más información sobre estas medidas con mayor detalle.

The comprehensive and complete Instagram Insights tool may not be available on a desktop. However, you can still obtain fundamental individual post data from your Instagram feed.

You may bring up a pop-up box that displays the total number of likes, comments, saves, direct message shares, profile visits, and reach by clicking “View Insights” under an item displayed in your feed. You’ll need to move to different tools to view further Instagram stats on the web.

Person in White Long Sleeve Shirt Using iMac

Utilice el resumen de estadísticas de Instagram para beneficiar a su empresa

When it comes to monitoring results and making adjustments based on market reception. Social media is the same as any other part of your marketing strategy. So, why take advantage of Instagram Insights?

You can gain access to vital user interaction statistics for your Instagram business profile through the usage of Instagram Insights. It is insufficient to be aware of the raw figures, such as the number of likes you receive for a single post. Numbers are just numbers until they are analyzed. You may run a business solely on your instinct. You will have a far better chance of success if you can back up your assumptions with impartial data.

The Insights tool comes in handy if you want an overall picture of what your followers like to see from you. You learn how they conduct themselves, what they value most, and who they are from using your Instagram stats summary. 

Puede identificar si hay algo que debe cambiar: 

  1. Dirigirse a un público objetivo diferente,
  2. Publicar a una hora concreta del día, 
  3. Experimentar con un nuevo formato de contenidos.

Mida el efecto de sus esfuerzos de marketing a través de numerosos canales utilizando las estadísticas y análisis de Instagram que se le proporcionan.

To begin using Instagram Insights, you must create a business profile for your account. If you are logged in with a personal account, you can move to a business profile directly from your mobile device. It won’t cost you. We’ll walk you through converting your account in just a few easy steps.

A Group of People Discussing Beside a Desktop with Graph on Screen

Cambio a una cuenta de empresa para acceder a las estadísticas de Instagram

You can switch from having a regular Instagram profile to having an Instagram Business account from the mobile app. You likely already use Instagram on your phone, so this is perfect. This is how you get to your Instagram stats:

  1. To begin, launch the application and select your profile image from the menu in your feed’s lower right-hand corner.
  1. After that, it’s time to go to the Settings page. To edit your profile, use the hamburger menu in the page’s upper-right-hand corner. On the pop-up menu, select “Settings.”
  1. El menú aparecerá en forma de lista. Asegúrate de elegir "Cuenta".
  1. Even if you do not have a business per se, you can obtain instant access to Insights by upgrading to a Professional account. This is true even if you do not have a business.
  1. Pick the category that comes closest to describing who you are. When you are completed, you may click the “Done” button.

After that, you should return to your profile. You’ll see a noticeable difference.

“Analytics” spelled out above crayons.

Instagram Stats for Posts, Reels and Stories

Next, we will walk you through how to view Instagram stats for each individual post, story or reel you’ve made on Instagram.

Puestos

  1. Vaya a su perfil.
  2. To view the insights for a particular post, you will need to navigate to that post individually.
  3. A banner will be positioned at the very bottom of the post. To view the insights, select View Insights.
  4. You can now view the likes, comments, shares, and saves made on your post.

Carretes

  1. Acceda a su perfil navegando hasta él.
  2. Debe navegar hasta el carrete específico del que desea ver información. 
  3. There will be a banner displayed at the very bottom of the reel. To view the insights, tap View Insights.
  4. You can now view the total number of views, likes, comments, shares, and saves your reel has garnered.

Historias

If your Story is now visible on your profile, the following applies to you:

  1. Acceda a su perfil navegando hasta él.
  2. Toca tu foto de perfil y desliza el dedo hacia arriba.
  3. You will get instant access to insights pertaining to that Story, which may include replies, link clicks, forwards, and more.

Si las múltiples fotos de tu Historia de Instagram ya han seguido su curso o si han pasado más de 24 horas desde su publicación:

  1. Vaya a su perfil.
  2. Pulsa el botón de acción "Insights" situado en la parte superior de la cuadrícula de tu entrada.
  3. Tap the row of Stories you’ve shared in the past, which can be found under Content You’ve Shared.
  4. Swipe up on the specific story you’d want to get insights on, and it will bring up the next page.

Businessperson Using Her Laptop

Empiece hoy mismo a analizar sus estadísticas en Instagram .

What does your Instagram Report say about your page? Over the past decade, our team here at Path Social has developed a proprietary AI targeting algorithm and our internal platform of Instagram influencers. Stick with us, and your Instagram stats will soar! Our client reviews speak for themselves.

De esta forma, podemos atraer a usuarios orgánicos interesados, entusiastas y comprometidos. Dado que, hasta la fecha, nadie ha logrado replicar con éxito nuestros hallazgos, puedes crear una Instagram próspera Instagram siguiendo nuestros consejos. Empieza ya a aumentar tu Instagram . Empieza hoy mismo a crecer y a ganar Instagram