Programmation de contenus sur Instagram

Instagram success, whether you have a brand or personal account, is largely defined by engagement rate. The busier your account is with regards to likes and comments, the more successful it is. Engagement, in turn, is determined by the kind of content you publish and also when you publish it. “Organic” is a big word when it comes to engagement, but programming content posting can actually be beneficial to your engagement success.   

Pourquoi programmer la publication de votre contenu

Automation often helps increase efficiency, and while Instagram discourages the use of automation tools and bots, content programming is acceptable and also practical. 

Planifier la publication de votre contenu présente plusieurs avantages :

• Il vous fera gagner du temps
• Vous n'avez pas à vous soucier d'oublier de publier votre contenu
• Vous pouvez optimiser les horaires de publication de votre contenu en fonction des analyses.
• La programmation du contenu est plus pratique car elle peut être effectuée via votre ordinateur
• Vous pouvez concevoir un calendrier éditorial pour renforcer vos stratégies de contenu.

Comment fonctionne la programmation de contenu

Content programming on Instagram simply involves the use of a third-party application to schedule your posts. These apps allow you to create your posts in advance and then line them up for publication according to a schedule you set. Publishing the content can be automated or it can still be done manually with the help of notification reminders. Depending on the app, you can program your content for scheduled posting on your computer or through the mobile app. 

Outils de programmation de contenu pour Instagram

Instagram allows the scheduling of posts via the platform’s own posting options or by using a third-party app. Instagram’s scheduling option, as well as some third-party apps, don’t require monitoring as the scheduled content automatically goes live. Other apps only offer content programming with the help of notification alerts, i.e., you receive an alert to publish a saved content draft. 

Content scheduling tools are suitable for businesses as regular posting is critical to constant brand presence engagement, especially during specific hours when the brand’s reach is known to be at its highest. Automated content posting can help improve a brand’s marketing efficiency and makes it easier to create a regular stream of new and carefully crafted content. 

Voici quelques-uns des outils de publication automatique les plus utiles pour Instagram. 

Publier du contenu à partir de votre application mobile

• Later (Formerly Latergramme). This is a  widely used Instagram scheduler app for mobile — but can also be used from a computer. It offers free, monthly scheduling of up to 30 contents to your Instagram account. However, the app does not do auto-posting; it sends alerts to your mobile phone to remind you to publish your saved content.   
• TakeOff. Cette application de planification intelligente est très conviviale et est gratuite pour Android et iOS. Vous pouvez définir le nombre de posts que vous souhaitez télécharger et les programmer tout au long de la journée. L'application planifie également les publications en fonction des meilleurs moments pour atteindre votre public cible ; elle propose également des suggestions de hashtags et les meilleurs moments pour publier votre contenu. 

Publication sur Internet

• Hootsuite. This well-known app is an approved third-party automation tool for Instagram. It offers a wide variety of options for scheduling and auto-posting content, which includes single photos and videos, carousel, and stories. It also offers wonderful editing tools to optimize content prior to scheduling and publishing. 
• ScheduGram. The web-based app has an easy-to-use interface for uploading images and videos, and for scheduling posts. It can be used to post different contents to multiple Instagram accounts and also allows multiple users to make IG account management easier.  
• Onlypult. This app is one of the most affordable scheduler and publishing tool for Instagram, and can also be used to post content to multiple Instagram accounts. It has a clean user interface and offers in-app editing of photos and videos. 
• InPic (anciennement InstaPic). Il s'agit d'une application Windows qui offre des outils d'édition de contenu et divers autres outils pour la gestion du compte Instagram .  

Réflexions finales

Remember that using third-party automated tools on Instagram is mostly discouraged. The platform closely monitors spam-like and bot-like activities, so make sure to only use legitimate third-party apps for scheduling and auto-publishing content. At the same time, keep in mind that Instagram imposes limits for specific activities on the platform, including the number of posts per hour and per day. 

Scheduling and auto-publishing apps can be invaluable in optimizing content creation and marketing. With the advantage of being able to plan your posts in advance, you should also keep track of how many posts you schedule throughout the day to make sure that your account doesn’t get flagged for spamming. 

Enfin, n'oubliez pas d'utiliser l'outil d'analyse Instagram pour choisir les meilleurs moments pour programmer et publier votre contenu. La plupart des applications mentionnées ci-dessus proposent également leurs propres outils d'analyse pour vous aider à mieux planifier votre stratégie de publication de contenu. 

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