Comment intégrer un article Instagram dans un article de blog afin d'augmenter le trafic vers votre site web ? Instagram

Photo de profil de Karen Lin, autrice

Karen Lin

Instagram | 24 mai 2024

Vous voulez plus de vrais followers sur Instagram ?

Why should you bother to learn how to embed an Instagram post on a blog post? Because blog readers are already interested in the blog’s content, so an embedded Instagram post will most likely get clicked by these readers. The closer to the blog’s content your embedded IG post is, the higher the likelihood that a reader will check it out as well. Every opportunity to drive traffic to your Instagram is also an opportunity to get more followers and engagement. Here are the different ways to embed an Instagram post on a blog post. 

Phone screen showing Instagram photos gallery.

Comment intégrer un article Instagram dans un article de blog à l'aide du code d'intégration (Embed Code)

If you have your own blog, you should definitely know how to embed an Instagram post on your blog posts. If you already have an Instagram creator account or if your business account features a lot of how-to videos, having a blog is another great platform for your kind of content and it creates more opportunities for you to reach more people and make your business stand out on Instagram

Notez que votre compte Instagram doit être public ET que le paramètre Embeds doit être activé pour permettre l'intégration de votre contenu ou de votre profil Instagram . Voici comment intégrer un article Instagram dans un article de blog en copiant le code d'intégration

  1. Accédez à l'article que vous souhaitez intégrer et cliquez/tapez sur les trois points dans le coin supérieur droit. 
  2. Cliquez/tapez sur "Embed", puis cliquez/tapez sur "Copy Embed Code" pour copier le code dans votre presse-papiers. Vous pouvez également cocher/décocher la case "Inclure la légende". 
  3. Paste the embed code in your website’s HTML editor. Wrap the code with ‘<center>’ and ‘</center>’ tags to make sure the embedded post appears in the center of the blog post page.

Screenshot showing how to embed an Instagram post on a blog post.

Et voila! Your Instagram post is now embedded on a blog post. Your Instagram username will also appear alongside the embedded post, and when a reader clicks on the Instagram logo, they will be taken directly to your Instagram page. Make sure the post you’re embedding is related to the blog’s content. 
Keep in mind that if your Instagram account is public and the Embeds setting is on, anybody can copy your profile’s or content’s embed code. You can opt to manually turn off the Embeds setting or switch your account to a private one to prevent others from sharing your content without authorization.

Instagram Guide de croissance

Découvrez comment les entreprises et les créateurs tirent parti des dernières astuces pour développer leurs comptes Instagram - GRATUITEMENT !

Comment intégrer un article Instagram dans un article de blog WordPress

Knowing how to embed an Instagram post on your WordPress site is another option to expand your Instagram’s content reach. First things first, you need to get the Instagram Feed Pro WordPress plugin. Unfortunately, pasting an Instagram embed code directly to a WordPress site was discontinued by Instagram and Facebook in 2020. Follow these steps to enable the plugin and link your Instagram account to your WordPress site.

Instagram Feed Pro plugin website page for embedding Instagram post on a WordPress blog site.
  1. Installez le plugin sur votre site WordPress et activez-le dans le menu "Plugins" de votre site WordPress. 
  2. From your WordPress dashboard, go to “Instagram Feed” and click on “Settings” and then click on the “Connect an Instagram Account” button. 
  3. Choisissez si votre compte Instagram est "personnel" ou "professionnel", puis cliquez sur "Connecter".
  4. Vous serez redirigé vers votre compte Instagram ; cliquez sur "Allow" pour donner au plugin un accès en lecture seule, puis cliquez sur "Connect This Account" lorsque vous serez redirigé vers votre compte WordPress. 
  5. Go to “Instagram Feed” on your WordPress dashboard, click “oEmbeds” then “Enable Instagram oEmbeds.”
  6. Cliquez sur "Se connecter à Facebook", puis sur "Suivant" et sur "Terminé".   

Screenshots showing how to enable Instagram Feed Pro plugin to embed Instagram post on a WordPress site.

Vous êtes maintenant prêt à intégrer un article Instagram dans un article de blog WordPress :

  1. Copiez le code d'intégration de votre article sur Instagram . 
  2. On WordPress, go to “Pages” and click “Add New” to open WordPress editor, or go to “Posts” and click “Add New” if you want to embed your Instagram post on a new blog post. 
  3. Enfin, il vous suffit de coller le code et d'enregistrer votre article de blog.

Screenshots showing how to embed Instagram post on a blog post using WordPress.

Dernières réflexions : Utilisez la fonction Embeds de Instagrampour atteindre un plus grand nombre de personnes pour votre contenu Instagram

Blogs are still popular among 77% of internet users, and knowing how to embed an Instagram post on a blog post is a must if you have your own blog site. Alternatively, you should also explore collaborating with a blogger as a way to get others to share your Instagram content and reach more of the right kind of audience for your Instagram content.
Instagram’s Embeds option provides an opportunity to organically earn new followers and higher engagement if you have your own blog site. Another effective way to deliver your content to the right audience and achieve meaningful growth on Instagram is by teaming up with a partner with adequate experience in Instagram growth strategy — a growth service like Path Social. You can attract the right kind of followers and engagement with the help of Path Social’s proprietary advanced AI targeting technology and in-house team of experts. Start growing and gaining Instagram followers today!