Femmes Instagram Influenceurs : Les reines des médias sociaux

Women always rise to the occasion. From politics to pop culture, more and more women are stepping up and taking the world by storm. And it’s the same thing with social media. It seems that everywhere you turn online, female creators are going viral for exciting videos or new online trends. Female Instagram influencers specifically tirelessly churn out stunning visual content.

Le marketing d'influence est aujourd'hui très répandu sur Instagram. Les marques mettent tout en œuvre pour travailler avec les plus grandes stars des médias sociaux, qui comptent des millions de followers. La plupart de ces personnalités sont des femmes qui exercent une influence sur d'autres femmes.

From dismantling beauty standards to empowering other women, female creators do so much for the world online and offline. Today, we’re going to discuss the power of females on Instagram platforms and how to activate them for your brand. We’ll also honor some of the most amazing female creators on Instagram in niches popular among women. Keep reading to see all this and more!

Le pouvoir des créatrices sur les médias sociaux

According to Statista, 78% of adult women are active on social media platforms, compared to only 66% of men. Cure Media also finds that women are more intentional and present in their social media usage. Meanwhile, men are a bit more passive when they scroll through their apps.

All of this data suggests that women are the perfect target audience for brand campaigns on social media. A huge majority of them are online, and they take an active role in posting and consuming digital media.

And what do women on the internet need? Role models to look up to, of course. They need a community of other women they can look up to, talk to, and learn from. Women that they can ask advice from, even for small things like what to wear and what products to try. That’s where female creators come in.

Female creators on Instagram make content that is interesting to other women. Travel, fashion, beauty, tech, fitness, and food are just some of the niches these influencers specialize in. When these influencers amass a large following, they create communities that trust and listen to what they have to say.

That makes them the perfect marketing tools for brands who want to reach a wider audience. By tapping female creators for campaigns, they can get an influential figure to encourage women to patronize their brand. These creators can even influence consumer trends if they’re popular enough, making them a dream for brands to work with.

But that’s not to say that female creators only solidify their influencer status to land brand deals. Plenty of female social media stars on Instagram use their influence to be a voice online. They use their platform for advocacies close to their heart, from inclusivity to gender equality to body positivity.

Comment trouver des influenceurs féminins pour votre campagne de marque

Are you a brand owner looking for the best female creators to tap and invite to become your brand influencers? Here’s how to find female influencers that can best represent you in your campaign, step by step.

1. Définissez votre public cible

The first thing you want to do is pin down your target audience. Before choosing the influencers you want to work with, it’s important to know who you want to talk to first.

Avec quel type de femmes essayez-vous de communiquer pendant votre campagne ? Définissez clairement leurs caractéristiques démographiques (âge et lieu de résidence) et psychographiques (centres d'intérêt et stade de la vie). Examinez également leurs habitudes de consommation des médias. Tous ces éléments d'information vous aideront à affiner vos choix d'influenceurs de marque par la suite.

2. Recherchez des créatrices dans votre créneau spécifique

When you know what audience you want to speak to, start looking for female creators these people might gravitate towards. If you’re trying to reach women who love fashion and beauty, make a list of female creators under those niches.

Il existe de nombreuses ressources que vous pouvez utiliser pour trouver des tonnes d'influenceurs sur Instagram. Demandez l'aide d'une agence de marketing d'influence ou d'une plateforme d'influence qui peut vous aider à établir des connexions. Vous pouvez également vous tourner vers l' écoute sociale pour trouver des influenceurs qui sont à la mode et pertinents pour votre public en ce moment.

3. Présélectionner les meilleurs influenceurs qui conviennent le mieux à votre projet

Vous devriez maintenant disposer d'une première liste de créatrices potentielles avec lesquelles travailler. L'étape suivante consiste à la réduire et à présélectionner celles qui, selon vous, conviendront le mieux à votre projet. Ne sélectionnez que les meilleures créatrices qui répondent à vos critères.

For example, if you need a content creator who can put out visually appealing content, choose influencers with aesthetic feeds. If your campaign’s goal is brand awareness, select creators with millions of followers to reach as many people as possible. Think of what your campaign needs and create your final list of female creators you’d like to work with.

4. Prendre contact avec eux et discuter d'une éventuelle collaboration

Finally, reach out to these potential partners. Many influencers will have their contact details on their Instagram bio. Shoot an email and ask if they might be interested in collaborating or doing a paid partnership with your brand. If they show interest in the project, you can then negotiate their scope of work and compensation.

Les meilleures influenceuses Instagram dans le domaine de la mode et de la beauté

Now for the fun part—getting into the top female Instagram influencers according to niche. First, we have fashion and beauty.

If there are two niches that have been significantly transformed by female creators, they are these two. Fashion influencers set style trends and offer fashion inspiration to women everywhere. Meanwhile, beauty gurus provide educational content centered on makeup, skincare, and hair care.

Ce qui est génial avec les influenceurs mode et beauté, c'est qu'ils ne se contentent pas de promouvoir les marques de luxe et les griffes de créateurs. Ils s'engagent également à briser les normes de beauté et à promouvoir le soin de soi. Ils utilisent également leur voix pour des causes telles que la positivité du corps et l'expression créative de soi à travers les vêtements et le maquillage.

Alors, qui domine la scène de la mode et de la beauté sur Instagram aujourd'hui ?

One name in fashion that everyone has their eyes on is Leonie Hanne. This German influencer is popular for her luxurious, sophisticated style, which her 4.7 million followers gobble up. She’s worked with big fashion labels and beauty brands, from La Mer to Dior to Louis Vuitton.

Another macro-influencer in the fashion space is Ashley of @best.dressed. Ashley first rose to fame on YouTube years ago, thanks to her love for fashion thrifting. Since then, she has shifted to Instagram. Her two million followers get to see her outfits, which range from cute and preppy to moody and edgy.

But let’s not forget about our beloved beauty gurus! NikkieTutorials is a prominent figure in the beauty industry, and her 19.2 million followers are a testament to that. Nikkie is known for her exquisite makeup skills. She posts makeup looks that range from smokey glam to vibrant and colorful.

D'autres grands noms de l'industrie de la mode et de la beauté sont présents sur le site Instagram :

• Danielle Bernstein
• KathleenLights
• Huda Kattan
• Chiara Ferragni
• Michelle Phan
• Salima Aliani
• Alexa Chung
• Lori Harvey
• Aaliyah Jay

Les influenceurs du fitness féminin qui gardent les femmes fortes

Next, let’s look at the female fitness influencers taking the world by storm, one exercise regimen at a time.

Fitness influencers on Instagram encourage their fellow women to stay on top of their health. This means posting workout videos, diet, and meal recommendations, and giving everyday tips to stay fit and active. These posts are meant to empower women and motivate them to care for their bodies. And for many women, fitness content like this has become a part of daily life.

One of the most popular female fitness creators out there today is Cassey Ho, the creator of the famous Blogilates. Cassey jumped into content creation in the late 2000s with her fitness blog centered on pilates—hence, “Blogilates.” Her health and fitness empire has grown over the years. Now, she has 6 million subs on YouTube and 2.5 million followers on Instagram. She still posts workout videos, but she also focuses on her activewear and fitness equipment brands!

Another fitness influencer popular for her yoga-centric workout videos is Yoga with Adriene. Adriene is passionate about yoga and loves to share her routines with other women, all for free on YouTube. She has routines for all needs, from alleviating anxiety to prenatal yoga. As of writing, Adriene has 1.3 million followers on Instagram and a whopping 12 million subs on YouTube.

Vous voulez suivre encore plus de créatrices de fitness ? Voici d'autres femmes que vous devez suivre si vous voulez plus de contenu sur l'entraînement dans votre fil d'actualité :

• Kayla Itsines
• Emily Skye
• Jen Selter
• Massy Arias
• Maddie de @madfit.ig
• Chontel Duncan
• Lisa Lanceford
• Alexia Clark

Influenceurs féminins célèbres dans le domaine du voyage

Vous êtes une mordue de voyage et vous rêvez de toutes les villes et de tous les pays qui figurent sur votre liste de voyage ? Suivre des influenceuses de voyage pourrait être le meilleur moyen d'obtenir votre dose quotidienne de wanderlust sur Instagram. Ces créatrices publient des contenus étonnants sur leurs aventures et leurs voyages dans le monde entier.

Ces créatrices de voyages ne se contentent pas de publier de jolis contenus touristiques. Elles donnent à d'autres femmes les moyens d'être aventureuses d'une manière qu'elles n'auraient jamais cru possible.

Many travel influencers post about the joys and plights of solo travel or traveling with babies as new moms. Sharing these personal stories about being strong female travelers tends to wow audiences, making them even more Instagram-famous.

One female travel influencer that has proven the test of time is Kiki, aka @theblondeabroad. Kiki started in the 2010s as a travel and lifestyle blogger chronicling her solo travel adventures. More than a decade later, she’s still at it. Except this time, she’s making her captivating travel content with her partner and baby by her side. She shares family travel tips with her 500k followers on Instagram.

Another big name in travel is Katy Esquivel, also known as @whatthechic. Katy is a Peruvian creator who jumped into content creation to “cure” her shyness. Today, she has traveled all over the world. Katy shares her stunning photos and cinematic videos with her two million Instagram followers.

Parmi les autres influenceurs féminins célèbres dans le domaine du voyage que tous les amoureux du voyage doivent suivre, citons

• Lauren Bullen
• Renée Hahnel
• Jess Dales
• Brooke Saward
• Ellie Green
• Kate McCulley
• Nadine Sykora
• Chelsea Kauai
• Nicola Easterby

Des femmes noires influentes qu'il faut suivre

In the spirit of representation, more and more black female influencers are making a name for themselves today. These strong, empowered ladies bring their culture and diversity to the platform to share their beautiful stories with all women.

Many black female creators simply focus on lifestyle niches to deliver beautiful, entertaining content to their followers. However, some go the extra mile and advocate for causes close to their heart. These include inclusivity, positive self-image, community-building for black women, and many more.

Alors, qui sont les "it" girls de la communauté noire sur Instagram?

First, we have Jessica Nabongo, a travel influencer and entrepreneur of Ugandan descent. She loved to travel so much that she became the first black woman to explore every country in the world. Her 244k followers love seeing her vibrant content showcasing the beauty of every city she visits. Undeniably, Jessica is a champion of culture and diversity.

Another super popular influencer today is Miracle Watts, a fashion enthusiast and former model. With close to three million followers on Instagram, Miracle posts content about fashion, family, and other aspects of daily life. She also promotes her clothing brand, Miracle Lifestyle.

Lastly, we’ve got TikTok and Instagram sweetheart Kristy Scott, who describes her Instagram account as “curated chaos.” Kristy is well-loved on the internet for her quirky personality and the funny pranks she pulls on her husband, Desmond. She also posts content centered on fashion, beauty, travel, and her home life. Today, Kristy has 5.7 million followers on Instagram.

Voulez-vous voir plus de femmes noires fortes sur votre fil d'actualité ? Voici d'autres reines absolues que vous devez suivre sur Instagram dans différentes niches :

• Winnie Harlow
• SonMyRayeRaye
• Ellarie Noel
• Kiitan Akinniranye
• Janea Brown
• BrittneBabe
• Misty Copeland
• Skylar Marshai

Les influenceuses des médias sociaux devenues chefs d'entreprise

Female content creators aren’t just in the business of creating beautiful content online. Many of them are also in the business of, well, business. Plenty of successful female creators amass such a huge following that they use it to build their influencer brands. That means they make the switch from internet personality to full-time entrepreneur.

Il est important que des créatrices comme elles racontent leur histoire sur les médias sociaux. Cela permet non seulement à d'autres femmes d'explorer leurs prouesses entrepreneuriales, mais aussi aux femmes d'être représentées dans le monde de la direction d'entreprise, dominé par les hommes. Cela permet également aux femmes d'être représentées dans le monde dominé par les hommes de la direction d'entreprise.

One of the most popular social media stars who has become a businesswoman in her own right is Kylie Jenner. While the reality TV star might face controversies left and right, it’s undeniable that Kylie has built her empire. 400 million Instagram followers later, Kylie now owns multiple brands, including Kylie Cosmetics and her new fashion line, Khy.

Une autre influenceuse populaire devenue entrepreneuse est la charismatique Jackie Aina. Cette influenceuse beauté compte plus de 3,5 millions d'abonnés sur YouTube et près de 2 millions de followers sur Instagram. Elle est surtout connue pour son engagement en faveur de l'inclusion des personnes de couleur dans le monde du maquillage et de la beauté.

Today, Jackie is the proud owner of FORVR Mood, a luxury-scented candle brand that promotes self-care. She believes that while black women are strong and tough, they deserve to relax and unwind, too. Her elegant mood candles are a way to do just that.

Faites votre marque en tant que créatrice sur Instagram avec Path Social

Female creators play a huge role on social media platforms, especially on Instagram. They make beautiful content in exciting niches like fashion, travel and beauty, sure. But they also use their voice to make a positive impact on the world. They raise awareness for important social movements and showcase different cultures and stories people need to hear today.

Are you dreaming of becoming one of the top female Instagram influencers of this generation? Jumpstart your path to success with Path Social. Our proprietary targeting tool helps hunt down the best target audience for your specific content. We’ll push your posts organically and make them more visible to this audience, boosting both your engagement and follower count. Start growing your page and building a community of solid followers with Path Social today!