Augmenter le nombre de vos followers sur Instagram pour votre entreprise : Meilleures pratiques

Running a business is a numbers game. It’s about the number of customers you have, sales, the number of successful years, and the number that represents customer reviews, among others. Growing your Instagram followers for your business is equal parts challenging and rewarding.

Pushing to get new followers every day is a tough climb for most. But with the right tools and strategy, you can power up your follower growth and improve your business performance. Here’s your guide to the best practices for growing your Instagram followers for your business.

Augmenter le nombre de vos followers sur Instagram pour votre entreprise : Quel est le bon nombre ?

Regarder les entreprises et les influenceurs sur Instagram attirer des milliers de followers par post et engranger des dollars peut soit vous inspirer, soit vous frustrer. Chaque marque veut être la prochaine grande chose sur la plateforme. Les nombreuses réussites rendues possibles par Instagram donnent l'impression qu'il est facile d'augmenter le nombre de vos followers pour votre entreprise.

For businesses, follower count is not just a vanity metric. It determines your authority in your niche/industry, credibility, page value, and how much you can make. It can keep doors to more opportunities wide open or tightly shut. It can attract even more followers or leave you unnoticed. When it comes to growing your Instagram followers for your business, what’s a good number?

It depends on several factors, including your niche, the audience demographics you’re targeting, and your business goals. Influencers, for example, must reach a certain number of followers to rank higher and earn more. You can be a nano-influencer if you have 1,000 to 10,000 followers. But you’ll need to go above 10k followers to become a micro-influencer.

To get a good idea of how many followers you need for your business, check out other brands within your niche. You can aim for as many followers or more than what your competitors have. But it would be best if you look beyond their follower count.

Engagement rate is a more critical metric than follower count. If you have 20,000 followers, but only a tiny percentage actively engages with your content on Instagram, then you’re performing poorly. If you only have 2,000 followers, but hundreds of them engage with you daily, then you’re a superstar, at least within your community. With higher engagement, you can have more significant opportunities to grow your Instagram followers for your business.

Augmenter le nombre de vos followers sur Instagram : Le pourquoi

While engagement is a better indicator of business performance, steadily growing your Instagram followers is still crucial to your overall growth. New followers can translate into additional likes, comments, views, shares, and sales. Even after you’ve reached the 10k or 50k mark, you should keep growing your Instagram followers for your business. Here are all the reasons why.

• Un plus grand nombre d'adeptes est synonyme de crédibilité. Les utilisateurs sont plus enclins à vous accorder une grande attention et à vous considérer comme fiable lorsque vous avez accumulé un nombre décent de followers. Un nombre élevé de followers augmente vos chances d'en attirer de nouveaux.
• More followers can lead to more earnings. For influencers, reaching a particular tier in follower numbers can mean higher payouts. For businesses, new followers are new opportunities to make more sales.
• More followers mean expanded influence for brands whose goal is to become an authority or a leader within a particular area of expertise. Follower growth can represent increased awareness for a cause, significant social or political influence, and more connections to tap.
• Un plus grand nombre de followers augmente votre portée organique. Votre base de followers actuelle crée un réseau de nouveaux followers potentiels que vous pouvez atteindre rapidement et de manière organique. Chaque nouvel adepte que vous gagnez peut se ramifier de plusieurs façons pour vous connecter à d'autres adeptes.
• More followers determine the strength of your brand. Growing your Instagram followers for your business will help you build a stronger community. The stronger your community is, the longer your brand will be successful.

Augmenter le nombre de vos followers sur Instagram de manière organique : Le comment

Growing your Instagram followers is considered by many as the golden standard for growth. It takes time and dedication to gain highly engaged and loyal followers. Here are five innovative, organic strategies for growing your Instagram followers for your business.

1. Atteindre de nouveaux publics en conquérant Instagram Reels

Reels are a relatively brand-new format for Instagram and mimic TikTok’s widely popular short-form videos. With Reels, you can use visual, audio, and other creative tools to create more entertaining content.

With users mindlessly scrolling through their feeds without actually seeing and appreciating posts, making them stop in their tracks is tricky. Videos compel users to pause their scrolling so they can see more. Videos also require a longer viewing time than still photos. This will help you increase the number of views and even prompt viewers to like, comment, or share your post. The higher your views and engagement, the higher your odds of having your Reel featured on Instagram Explore. It’s where you can get discovered by new followers.

2. Augmenter le nombre d'adeptes de votre entreprise sur Instagram grâce à un programme de récompenses

De nombreuses grandes marques ont prouvé leur efficacité en augmentant le nombre de leurs followers sur Instagram grâce à un programme de récompenses. Des récompenses telles que des réductions ou des cadeaux en échange de followers facilitent un accord mutuellement bénéfique auquel il est difficile de résister pour de nombreux clients. Voici quelques idées que vous pouvez utiliser pour votre programme de récompenses :

1. Les acheteurs peuvent gagner des points supplémentaires ou des cartes-cadeaux en suivant votre compte sur Instagram. 
2. Followers can earn extra points by inviting their friends to follow you via user-generated content. When tagged friends hit your follow button, they can get these bonus points.
3. Les followers peuvent devenir membres de votre programme de fidélisation et bénéficier d'avantages spéciaux s'ils vous amènent de nouveaux followers.
4. Customers can earn a free service (manicure, foot spa, etc.) or dessert on their next visit when they follow your Instagram account. 
5. Les followers peuvent gagner des points de fidélité en partageant votre article vedette, ce qui vous permet d'atteindre un plus grand nombre de personnes. 

3. Augmenter votre visibilité en utilisant les géotags dans vos messages

Hashtags are not the only valuable tags you can add to your posts to optimize your content for relevant searches. Tagging your location is relevant to your brand/target audience works the same way in growing your Instagram followers for your business. Tagging your business location is, of course, given when you have a physical store. If yours is purely an online business, you can still tag locations such as:

• Your general vicinity, such as your city. 
• Un lieu célèbre ou un site touristique près de chez vous. 
• Zones fréquentées par votre marché cible. 
• Le lieu d'un événement auquel vous participez. 
• Lieu où vos clients utilisent vos produits ou où ils peuvent les utiliser. 

4. Encourager la participation du public en organisant des sondages sur Instagram

You can increase your engagement and visibility by running Instagram polls in Stories, Reels, and regular feed posts. Polls also allow you to interact directly with your followers and get to know them better. You can get as creative as you want with your polls.

Utilisez des sondages pour savoir ce que vos clients pensent d'un nouveau produit. Demandez à vos clients de vous donner leur avis sur le thème de vos prochaines fêtes de fin d'année. Les résultats des sondages sont des informations en temps réel et exploitables que vous pouvez utiliser pour améliorer vos stratégies de marketing et de croissance.

5. Augmenter le nombre de vos followers sur Instagram avec des autocollants interactifs

Stories are a huge favorite among Instagram users, and you can make a story even more engaging with interactive stickers. Stickers like the Questions, Emoji slider, and Quiz give users a fun break from the repetitious content that fills their feeds. Giving your followers an entertaining and interactive story-viewing experience makes them more likely to engage with your other content. And with higher engagement comes greater follower appeal.

Comment faire fructifier votre compte Instagram Business comme un pro

Growing your Instagram business account like a pro involves using tried-and-tested promotional tools that require investment. Some tools don’t require marketing knowledge or experience, and others that would deliver more bang for your buck with the help of experts. Let’s take a look at each one.

Comment augmenter le nombre de followers sur Instagram pour une petite entreprise ?

Growing Instagram followers for a small business is often challenging, given the fierce competition on the platform. Here are a few options that are worth a try. 

1. Mise en place et optimisation Instagram Achats

Facilitez les achats de vos clients en créant votre boutique sur la plateforme. Pour augmenter le nombre d'adeptes de votre entreprise sur Instagram , vous devez préparer votre boutique à la vente en créant et en gérant votre catalogue de produits. Vous devez également faciliter la découverte de vos produits à l'aide d'étiquettes et encourager les clients à acheter chez vous grâce aux offres promotionnelles de Instagram.

2. Collaborer avec les créateurs de Instagram

Collaborating with creators will help you get discovered by new audiences. Creators will also give your brand greater authenticity and the benefit of their creativity. When you use Instagram’s Creator Marketplace, you’ll be able to “find the best creators to promote your brand with advanced search and recommendation features.” You can select potential creator partners according to your budget, the creator’s follower count and portfolio, and the specific collaboration project you have in mind, etc.

3. Faire équipe avec des personnes influentes dans le domaine de la nanotechnologie

Nano influencers are an excellent choice for growing your Instagram followers for your business for several reasons. First, they’re cheaper and are more flexible about what they can get in return for their promotional and creative services.

Influencers might agree to a partnership in exchange for complimentary products. Second, although their audience base is small, a niche audience/community is typically dedicated and highly engaged. So you can be sure that the people you’ll reach through the influencer are genuinely interested and will become your new followers.

Augmenter le nombre de vos followers Instagram pour votre entreprise avec les outils Instagram

Augmenter le nombre de followers de votre entreprise sur Instagram grâce à des posts boostés est aujourd'hui une pratique courante. La bonne nouvelle, c'est que vous n'avez pas besoin de connaissances ou d'expérience en marketing numérique ou en référencement pour commencer.

Boosting a post is the simplest way to convert a post into an only takes a few steps. You can reach more people by boosting a post and specifying your target audience. You can choose how long your boosted post will run according to your budget. You can also promote an Instagram Story, a Reel, or feed posts with product tags.

When you’re ready to level up your ads game, you can build multi-platform campaigns via the Ads Manager. Campaigns allow you to create ads across Instagram, Facebook, and more so you can reach a broader audience to fuel your growth.

Instagram Service de croissance des followers

If you need expert help growing your Instagram followers for your business, you can subscribe to an Instagram followers growth service.

Remember that accelerating your follower growth should not compromise your brand’s integrity, so stay away from services that instantly deliver thousands of followers. Your priority should be high-quality Instagram followers and not a quick fix using counterfeit followers.

Un bon service de croissance Instagram doit avoir une capacité de ciblage avancé de l'audience et une expertise des médias sociaux pour la promotion organique du contenu. Augmenter le nombre de vos followers Instagram pour votre entreprise avec l'aide d'un service de croissance devrait signifier obtenir de vrais followers. Des utilisateurs réellement intéressés par le biais d'un ciblage précis de l'audience et d'une promotion habile et humaine. Vous devez vous attendre à une augmentation progressive du nombre de followers sur une courte période.

The growth service does all the heavy lifting involved in tracking down the right audience for your brand and putting your content in front of them. This way, you can spend more time creating unique content for your page. This leads to potential new followers not hesitating to hit your follow button when they discover you.

Augmenter le nombre de vos followers sur Instagram pour votre entreprise de la bonne manière

You could fill a whole book with strategies for growing your Instagram followers for your business. Some are more effective than others, but only some formulas work the same for everybody. Your type of business, brand image, business goals, and target audience, among many others, will determine the right strategies to help you grow.

Getting expert help from a service with a proven track record in Instagram growth will take all the guesswork out of the equation. Path Social is such a company. You can rest assured that your business will grow with real followers who are genuinely interested and highly engaged. Path Social achieves this through its proprietary AI technology. Designed for precise audience targeting, combined with the established content promotion strategies employed by their in-house social media specialists.

Reconnu par plus de 20 000 Instagram , tous secteurs et domaines confondus, Path Social votre meilleur allié pour une croissance durable et fructueuse. Commencez dès aujourd’hui à développer votre audience et à gagner Instagram !