Aumente el número de seguidores de su empresa en Instagram : Buenas prácticas

Running a business is a numbers game. It’s about the number of customers you have, sales, the number of successful years, and the number that represents customer reviews, among others. Growing your Instagram followers for your business is equal parts challenging and rewarding.

Pushing to get new followers every day is a tough climb for most. But with the right tools and strategy, you can power up your follower growth and improve your business performance. Here’s your guide to the best practices for growing your Instagram followers for your business.

Cómo aumentar el número de seguidores de su empresa en Instagram : ¿Cuál es un buen número?

Ver cómo las empresas y las personas influyentes atraen a miles de seguidores por publicación en Instagram y se embolsan miles de dólares puede inspirarte o frustrarte. Todas las marcas quieren ser la próxima gran estrella de la plataforma. Los numerosos éxitos conseguidos gracias a Instagram hacen que aumentar el número de seguidores de tu empresa parezca un juego de niños.

For businesses, follower count is not just a vanity metric. It determines your authority in your niche/industry, credibility, page value, and how much you can make. It can keep doors to more opportunities wide open or tightly shut. It can attract even more followers or leave you unnoticed. When it comes to growing your Instagram followers for your business, what’s a good number?

It depends on several factors, including your niche, the audience demographics you’re targeting, and your business goals. Influencers, for example, must reach a certain number of followers to rank higher and earn more. You can be a nano-influencer if you have 1,000 to 10,000 followers. But you’ll need to go above 10k followers to become a micro-influencer.

To get a good idea of how many followers you need for your business, check out other brands within your niche. You can aim for as many followers or more than what your competitors have. But it would be best if you look beyond their follower count.

Engagement rate is a more critical metric than follower count. If you have 20,000 followers, but only a tiny percentage actively engages with your content on Instagram, then you’re performing poorly. If you only have 2,000 followers, but hundreds of them engage with you daily, then you’re a superstar, at least within your community. With higher engagement, you can have more significant opportunities to grow your Instagram followers for your business.

Cómo aumentar el número de seguidores en Instagram : Los porqués

While engagement is a better indicator of business performance, steadily growing your Instagram followers is still crucial to your overall growth. New followers can translate into additional likes, comments, views, shares, and sales. Even after you’ve reached the 10k or 50k mark, you should keep growing your Instagram followers for your business. Here are all the reasons why.

• Más seguidores transmiten credibilidad. Es más probable que los usuarios te tengan muy en cuenta y te consideren fiable cuando has acumulado un número decente de seguidores. Un número elevado de seguidores aumenta tus posibilidades de atraer a nuevos seguidores.
• More followers can lead to more earnings. For influencers, reaching a particular tier in follower numbers can mean higher payouts. For businesses, new followers are new opportunities to make more sales.
• More followers mean expanded influence for brands whose goal is to become an authority or a leader within a particular area of expertise. Follower growth can represent increased awareness for a cause, significant social or political influence, and more connections to tap.
• Más seguidores aumentan su alcance orgánico. Su base de seguidores actual crea una red de nuevos seguidores potenciales a los que puede llegar de forma rápida y orgánica. Cada nuevo seguidor que consigas puede ramificarse de muchas formas para conectarte con otros seguidores.
• More followers determine the strength of your brand. Growing your Instagram followers for your business will help you build a stronger community. The stronger your community is, the longer your brand will be successful.

Aumentar los seguidores de Instagram de forma orgánica: Cómo

Growing your Instagram followers is considered by many as the golden standard for growth. It takes time and dedication to gain highly engaged and loyal followers. Here are five innovative, organic strategies for growing your Instagram followers for your business.

1. Llegar a nuevos públicos conquistando Instagram Reels

Reels are a relatively brand-new format for Instagram and mimic TikTok’s widely popular short-form videos. With Reels, you can use visual, audio, and other creative tools to create more entertaining content.

With users mindlessly scrolling through their feeds without actually seeing and appreciating posts, making them stop in their tracks is tricky. Videos compel users to pause their scrolling so they can see more. Videos also require a longer viewing time than still photos. This will help you increase the number of views and even prompt viewers to like, comment, or share your post. The higher your views and engagement, the higher your odds of having your Reel featured on Instagram Explore. It’s where you can get discovered by new followers.

2. Cómo aumentar el número de seguidores de su empresa en Instagram mediante un programa de recompensas

Muchas grandes marcas han demostrado la eficacia de aumentar el número de seguidores de su empresa en Instagram mediante un programa de recompensas. Recompensas como descuentos o regalos a cambio de seguidores facilitan un acuerdo mutuamente beneficioso y al que muchos clientes encuentran difícil resistirse. Aquí tienes algunas ideas que puedes utilizar para tu programa de recompensas:

1. Los compradores pueden ganar puntos o tarjetas regalo adicionales siguiendo su cuenta en Instagram. 
2. Followers can earn extra points by inviting their friends to follow you via user-generated content. When tagged friends hit your follow button, they can get these bonus points.
3. Los seguidores pueden convertirse en miembros de su Programa de Fidelización y disfrutar de ventajas especiales por traer nuevos seguidores.
4. Customers can earn a free service (manicure, foot spa, etc.) or dessert on their next visit when they follow your Instagram account. 
5. Los seguidores pueden ganar puntos de fidelidad compartiendo tu publicación destacada para que puedas llegar a más público. 

3. Aumenta tu visibilidad utilizando geoetiquetas en tus publicaciones

Hashtags are not the only valuable tags you can add to your posts to optimize your content for relevant searches. Tagging your location is relevant to your brand/target audience works the same way in growing your Instagram followers for your business. Tagging your business location is, of course, given when you have a physical store. If yours is purely an online business, you can still tag locations such as:

• Your general vicinity, such as your city. 
• Un monumento famoso o un lugar turístico cercano. 
• Zonas frecuentadas por su mercado objetivo. 
• La ubicación de un evento al que vas a asistir. 
• Lugar donde sus clientes utilizan sus productos o donde pueden utilizarlos. 

4. Fomentar la participación del público mediante encuestas en Instagram

You can increase your engagement and visibility by running Instagram polls in Stories, Reels, and regular feed posts. Polls also allow you to interact directly with your followers and get to know them better. You can get as creative as you want with your polls.

Utilice encuestas para averiguar qué opinan sus clientes sobre un nuevo producto. Pida a sus clientes su opinión sobre el tema de sus próximas fiestas. Los resultados de las encuestas son información práctica y en tiempo real que puede utilizar para mejorar sus estrategias de marketing y crecimiento.

5. Cómo aumentar el número de seguidores de su empresa en Instagram con pegatinas interactivas

Stories are a huge favorite among Instagram users, and you can make a story even more engaging with interactive stickers. Stickers like the Questions, Emoji slider, and Quiz give users a fun break from the repetitious content that fills their feeds. Giving your followers an entertaining and interactive story-viewing experience makes them more likely to engage with your other content. And with higher engagement comes greater follower appeal.

Cómo hacer crecer su cuenta de empresa en Instagram como un profesional

Growing your Instagram business account like a pro involves using tried-and-tested promotional tools that require investment. Some tools don’t require marketing knowledge or experience, and others that would deliver more bang for your buck with the help of experts. Let’s take a look at each one.

Cómo aumentar el número de seguidores de una pequeña empresa en Instagram

Growing Instagram followers for a small business is often challenging, given the fierce competition on the platform. Here are a few options that are worth a try. 

1. Configurar y optimizar Instagram Compras

Facilita las compras a tus clientes creando tu tienda en la plataforma. Aumentar el número de seguidores de tu negocio en Instagram requiere preparar tu tienda para las ventas creando y gestionando tu catálogo de productos. También requiere hacer que tus productos sean fáciles de descubrir con etiquetas de producto y animar a los clientes a comprarte a través de las ofertas promocionales de Instagram.

2. Colabore con los creadores de Instagram

Collaborating with creators will help you get discovered by new audiences. Creators will also give your brand greater authenticity and the benefit of their creativity. When you use Instagram’s Creator Marketplace, you’ll be able to “find the best creators to promote your brand with advanced search and recommendation features.” You can select potential creator partners according to your budget, the creator’s follower count and portfolio, and the specific collaboration project you have in mind, etc.

3. Únete a los nanoinfluyentes

Nano influencers are an excellent choice for growing your Instagram followers for your business for several reasons. First, they’re cheaper and are more flexible about what they can get in return for their promotional and creative services.

Influencers might agree to a partnership in exchange for complimentary products. Second, although their audience base is small, a niche audience/community is typically dedicated and highly engaged. So you can be sure that the people you’ll reach through the influencer are genuinely interested and will become your new followers.

Aumenta tus seguidores en Instagram para tu negocio con las herramientas de Instagram

Aumentar el número de seguidores de tu empresa en Instagram a través de publicaciones impulsadas es algo habitual hoy en día. La buena noticia es que no necesitas ningún conocimiento o experiencia en marketing digital o SEO para empezar.

Boosting a post is the simplest way to convert a post into an only takes a few steps. You can reach more people by boosting a post and specifying your target audience. You can choose how long your boosted post will run according to your budget. You can also promote an Instagram Story, a Reel, or feed posts with product tags.

When you’re ready to level up your ads game, you can build multi-platform campaigns via the Ads Manager. Campaigns allow you to create ads across Instagram, Facebook, and more so you can reach a broader audience to fuel your growth.

Instagram Servicio de crecimiento de seguidores

If you need expert help growing your Instagram followers for your business, you can subscribe to an Instagram followers growth service.

Remember that accelerating your follower growth should not compromise your brand’s integrity, so stay away from services that instantly deliver thousands of followers. Your priority should be high-quality Instagram followers and not a quick fix using counterfeit followers.

Un buen servicio de crecimiento de Instagram debería tener una capacidad avanzada de segmentación de audiencias y experiencia en redes sociales para la promoción orgánica de contenidos. Aumentar los seguidores de Instagram para su negocio con la ayuda de un servicio de crecimiento debería significar conseguir seguidores reales. Usuarios que estén realmente interesados a través de una segmentación precisa de la audiencia y una promoción hábil y humana. Deberías esperar un aumento gradual del número de seguidores en un corto periodo de tiempo.

The growth service does all the heavy lifting involved in tracking down the right audience for your brand and putting your content in front of them. This way, you can spend more time creating unique content for your page. This leads to potential new followers not hesitating to hit your follow button when they discover you.

Aumentar sus seguidores en Instagram para su negocio de la manera correcta

You could fill a whole book with strategies for growing your Instagram followers for your business. Some are more effective than others, but only some formulas work the same for everybody. Your type of business, brand image, business goals, and target audience, among many others, will determine the right strategies to help you grow.

Getting expert help from a service with a proven track record in Instagram growth will take all the guesswork out of the equation. Path Social is such a company. You can rest assured that your business will grow with real followers who are genuinely interested and highly engaged. Path Social achieves this through its proprietary AI technology. Designed for precise audience targeting, combined with the established content promotion strategies employed by their in-house social media specialists.

Con la confianza de más de 20 000 Instagram de todos los sectores y nichos, Path Social tu mejor opción para lograr un crecimiento duradero y gratificante. ¡Empieza hoy mismo a crecer y a ganar Instagram !