Gagner sur IG : comment créer un compte Instagram à succès

What does success look like on Instagram? For some brands, it means racking up profits to exceed their monthly sales targets. For influencers, it might be having tons of fans give you love and admiration through thousands of likes and comments. But none of that happens overnight. 

So, how does a striving social media star get there? Today, we’ll show you how to create a successful Instagram account, whether you’re a business or an aspiring influencer.

Comment créer un compte professionnel Instagram avec succès : 6 conseils pour les marques

Les entreprises peuvent considérer que leur page Instagram est un succès si elle permet d'accroître la notoriété de la marque et de réaliser des ventes en ligne. Cela signifie que vous devez redoubler d'efforts pour atteindre votre public cible et l'impliquer afin de le convertir en acheteur.

Vous voulez que votre entreprise brille et réussisse sur la plateforme de médias sociaux ? Voici six conseils pour réussir sur Instagram et consolider la place de votre marque dans votre secteur d'activité.

1. Diversifiez le type de contenu que vous publiez

Don’t stick to boring old photos and video posts on the feed. Get more creative with your content strategy by including trendier content, like Instagram Reels. According to Socialinsider, these bite-sized videos have the highest impression rates and number of saves out of any Instagram format. If you really want to catch your target market’s attention, it’s through these videos.

Try your best to think outside the box when coming up with content buckets for your posts, too. For example, let’s say you run the Instagram business page of a marketing agency. Don’t limit yourself to cliché business content, like posts about your services and case studies from clients. Stand out more by incorporating funny office content and thought-provoking industry news.

2. Diffuser des annonces pour atteindre rapidement votre public cible spécifique

Running ad campaigns on Instagram will let you reach your specific target market fast. Just upload new creative materials (or boost an existing post), set your budget, choose your audience, and you’re done. Then, just sit back, relax, and wait as Instagram pushes out your ads to the people meant to see them. It’s one of the best Instagram marketing tools for boosting brand awareness on the platform!

What’s awesome about Instagram’s ad system is that you can be as precise as you want when targeting audiences. You choose not just their demographics (like gender, location, and age) but also their online behaviors and interests. That way, you can be as pointed and purposeful as possible when you run your creative ads.

3. Créer une boutique Instagram pour vendre vos produits

Another way to sell more of your brand’s products is by setting up an Instagram Shop. This digital storefront allows you to showcase your products and collections right on your business profile. Potential customers can then buy these products without ever leaving the Instagram app. Awesome, right?

Notez que Instagram Shopping n'est disponible que sur certains marchés et dans certains pays. Vérifiez si ce service est disponible pour votre compte professionnel avant de l'inclure dans votre stratégie de marketing Instagram .

4. Encourager les anciens clients à publier du contenu généré par les utilisateurs

When customers are happy with a business’s goods and services, they might make content showcasing the brand. These posts can be anything from unboxing content, product demos, or selfies and get-ready-with-me videos featuring the product. These types of posts are called user-generated content, or UGC.

Les gens ont tendance à faire davantage confiance aux CGU qu'aux messages des marques, car ils sont rédigés par de vrais clients. Ils sont donc automatiquement plus authentiques et plus crédibles. Ils servent également de preuve sociale que la marque tient ses promesses.

If you want satisfied customers to put in a good word for your brand, encourage them to post UGC. Incentivize their efforts to make these posts with freebies, discount codes, access to exclusive sales, and more. The more UGC is out there that can reach potential new customers, the more you can boost your business’s sales!

5. Ajoutez un lien vers votre page de commerce électronique dans votre biographie

Does your business have an e-commerce website where you’d like people to shop? Make sure to add a link to that site in your bio. Remember, Instagram doesn’t let people add a clickable link to their post’s caption. So, if you want to drive conversions and traffic to your website, your bio is the place to do it.

Got more than one website? Use link-in-bio tools like Linktree and Milkshake to aggregate all your links into one web page. Then, add that main link to your bio for easy access for your followers!

6. Utiliser les données de Instagram Insights pour éclairer vos prochains mouvements

One of the best tools on Instagram that is exclusively for business accounts is Instagram Insights. This is the app’s built-in analytics platform. It shows you all sorts of neat metrics about your page and content, from your reach, engagement, views, and more.

Ces informations vous aident à évaluer les performances globales de votre page Instagram . Elles vous indiquent vos points forts et vos points faibles, ainsi que le type de contenu qui trouve le plus d'écho auprès de vos fans. Elles vous indiquent vos forces et vos faiblesses, ainsi que le type de contenu qui trouve le plus d'écho auprès de vos fans.

With these insights, tweak your Instagram marketing strategy to improve it. Produce more of the content your audience loves and less of what they hate. That way, you can be sure that you only come out with posts you know will be a hit.

Comment devenir un influenceur à succès sur Instagram: 5 conseils pour devenir célèbre sur IG

Of course, it’s not just brands and businesses that want to succeed on Instagram. Influencers and digital creators are just as hungry for fame and recognition on the platform, too.

To get there, creators must cook up a unique, appealing content strategy and build a solid connection with their fanbase. Do that, and you’ll start seeing fans engage with your content, followers showering you with love, and income opportunities left and right.

Devenir un influenceur sur Instagram est une chose. Mais c'est une autre paire de manches que de réussir et de gagner le cœur des fans fidèles qui soutiennent votre contenu. Voici comment démarrer un compte Instagram en tant qu'influenceur de cinq manières différentes.

1. Choisir un style de vie et s'y tenir

One way to be popular on Instagram is to specialize in an ultra-specific niche. Instead of making content for broad categories and competing with thousands of influencers, choose a unique specialty. Ideally, it’s something that not a lot of creators make content about. That way, you can be your target market’s primary source of that specific kind of content.

For example, let’s say you want to be a food influencer. Instead of focusing on food in general, try to hone in on a specific food category. Explore ideas like baked desserts, vegan cuisine, or healthy meal prep. The more specific, the better. Then, build your reputation as the number one authority in that micro-niche to become as popular and trustworthy as possible!

Pro tip: Optimize your profile to showcase your micro-niche. That way, people know exactly what you specialize in as soon as they visit your page.

Take the vegan food influencer example. If you go that route, you might consider including hashtags like #plantbased and #veganlife in your bio. Upload a profile picture of you holding up your favorite ingredients for vegan cooking, too. Pin posts that show off your best, most visually appealing vegan recipes, too, so people see it right away. At a glance, visitors will know right away that you’ve niched down on vegan food.

2. Créez un contenu utile à votre public

There’s nothing that will attract fans to your page like bees to honey than high-quality, impactful content. That’s why it’s super important to come up with posts that resonate with your target audience and their daily struggles.

Think of your audience’s pain points and needs specific to your niche. Then, come up with content that offers solutions. These posts range from product recommendations for specific skin problems to tips and tricks for starting a business. Not only will these posts improve your audience’s lives, but they’ll help you foster a deeper connection with them, too.

3. Postez régulièrement pour garder l'attention de vos fans sur vous

Passer des semaines sans rien publier sur votre page Instagram est une grave erreur. Vos followers peuvent penser à tort que vous quittez la plateforme et que vous devenez inactif pour le moment. Cela pourrait les inciter à ne plus suivre votre page. Avertissement !

Consistency is key to keeping your audience’s attention on you. By regularly giving them fresh content to look forward to, you’ll keep them invested in your page. Try to post at least three to five times a week to keep that momentum going.

4. Engagez-vous auprès de vos followers par le biais de commentaires et de messages

Some influencers define success as having a fanbase that genuinely loves you. If you’re one of them, this tip is for you. To build a strong, solid connection with your audience, it’s important to interact and engage with them. And we don’t mean just liking their comments. We mean responding to them and having interesting conversations.

Communication is a two-way street. It’s not supposed to be just your fans reaching out and you basking in the fame and attention. Reply to their comments and DMs showing you admiration. Ask them questions to spark meaningful conversations. And of course, always thank them for their support.

5. Établissez un lien plus profond avec votre public à l'aide de Instagram Stories

Another way to build rapport and deepen that connection with your audience is by letting them into your life. Show them what your day-to-day looks like outside the glitz and glam of influencer-dom. This humanizes your personal brand, making you more relatable and likable, which boosts fan loyalty.

The best way to do that is by sharing snippets of your daily life on Instagram Stories. Use these fleeting photos and videos to give people a more intimate glimpse at your life. Share pictures of your meals or videos of you at work. You can even host Q&A sessions and polls with interactive Story stickers. All in all, they’re perfect for sharing casual, candid moments with your fans!

Comment créer un compte Instagram réussi : Utilisez Path Social pour un coup de pouce supplémentaire

Need a leg up to get you started on making the most successful page on Instagram? Path Social’s got you. We promote your page and target only 100% real and engaged users. That way, more people discover your page, follow it, and interact with your content whenever you post. No bots here—just authentic users that you can convert into loyal fans.

Savoir comment créer un compte Instagram performant n'est que la moitié de l'équation. Vous devez également mettre en œuvre une stratégie marketing solide et rester cohérent pour voir une croissance réelle sur votre page. Path Social devrait en faire partie.

With our strategies, we’ve helped many struggling creators find sparkling success on the platform. Margene Beaver, for example, got 11,000 followers and 363% more engagement in just half a year with our help. Want incredible results for your page, too? Build a strong community of fans and find Insta-fame fast with Path Social!

Questions fréquemment posées