Comment créer une page Instagram : Un guide facile pour les débutants en IG

Even if it’s been around for years, Instagram is still one of the hottest social media apps to be on. According to Statista, there are 1.2 billion active users on the platform monthly. That’s around 28% of the entire globe’s internet population! So, if you want to connect with people online, Instagram is really the place to be. And the first step to getting started on the app is learning how to create an Instagram page.

Luckily, creating your Instagram account is easy. You can do it straight from the app on your mobile device. Plus, if you’re a business owner or aspiring influencer, you can even switch your new account to a professional page.

In this guide, we’ll show you exactly how to set up your first Instagram page. We’ll even throw in some of our top tips for succeeding on the platform, even as a newbie! Stick around to learn these Instagram basics and get yourself started on the world’s favorite visual social platform.

How To Create an Instagram Page, Step by Step

It’s straightforward to make a page on Instagram, and you can do it straight from your mobile app. Just note that you have to be at least 13 years old to create an account on the platform.

There are two routes you can take when you make your Instagram account. You can start completely from scratch or immediately link it to your existing Facebook account. But don’t worry; the process is easy no matter what. Here’s how to make an Instagram page, step by step:

1. Téléchargez l'application mobile Instagram sur l'Apple App Store ou le Google Play Store.

2. Ouvrez l'application sur votre appareil mobile. Vous devriez alors accéder à la page de connexion de la plateforme.

3. If your Facebook account appears, you can click it to create an Instagram account that mirrors your Facebook details. If you want to create a page from scratch, click Create New Account.

4. Enter the email address or mobile number you want linked to your page. If you ever get locked out of your Instagram account, you can regain access using this contact information.

5. Saisissez le code de confirmation unique envoyé à votre adresse électronique ou à votre numéro de téléphone.

6. Choose your password. Make sure it’s strong enough for people not to guess it easily! Then, tap Next.

7. Enter your date of birth, then click Next.

8. Choose your Instagram handle (aka your username), then tap Next.

9. Go through Instagram’s terms of use. If you agree with them, tap I agree to finalize your account creation.

10.  Upload a profile photo. If you want to add a photo later on, just tap Skip.

And that’s it—you’re done! Note that if you create an account synced with Facebook, you can log into Instagram with the same login details.

Comment créer un compte professionnel Instagram

When you first make an account on Instagram, it will be a personal page by default. But if you run a brand, you can easily switch to a professional account.

Les comptes professionnels donnent accès à des outils Instagram spécialement conçus pour la création de marques. Il s'agit notamment de fonctionnalités telles que Instagram Insights et la possibilité de diffuser de la publicité payante sur la plateforme.

There are two types of professional accounts: business profiles and creator accounts. The tools available for each are tailored to the needs of these types of accounts. Business accounts can use tools like Instagram Shopping to drive sales and have their establishment’s info in their bio. Meanwhile, influencers in creator mode have access to features relating to brand partnerships and sponsored content.

Vous souhaitez passer à un compte professionnel ou à un compte de créateur ? Voici comment créer un compte professionnel Instagram à partir de votre page :

1. Ouvrez l'application Instagram et accédez à votre profil.

2. Cliquez sur le menu des paramètres en haut à droite de la page.

3. Keep scrolling through the settings until you see the “For professionals” section. Then, tap Account Type and Tools.

4. Sous "Type de compte", cliquez sur Passer au compte professionnel.

5. Lisez les rappels et l'introduction sur les comptes professionnels en cliquant sur Continuer dans les pages suivantes.

6. Choisissez une catégorie qui vous décrit le mieux en tant que professionnel. Les catégories comprennent "écrivain", "blog personnel", "restaurant", etc. Veillez à activer l'option "Afficher sur le profil" pour afficher publiquement votre catégorie.

7. On the next page, choose between a Creator and a Business account. Then, click Next.

8. Finally, connect your Instagram business page with your Facebook account if you want. If not, tap Skip. Now, you have access to your professional dashboard.

Comment créer une page thématique Instagram

Curating an Instagram page with a specific, cohesive aesthetic is an awesome way to attract your target audience. Maintain a certain feed design with your signature look, whether it’s minimalism with neutral hues or bold, loud colors. It’s an awesome way to stand out and catch people’s attention.

Vous ne savez pas comment créer une page thématique Instagram ? Voici une liste de choses à faire pour vous aider à créer la page de vos rêves :

1. Find your niche. It should be a topic you feel passionately about and can create content for consistently. Popular niches include photography, travel, fashion, tech, fitness and more.
2. Choose a color palette. These will be your signature colors for the long term, so choose wisely!
3. Pin down your brand voice, aka the personality you want your feed to emulate.
4. Élaborez une stratégie de contenu qui comprend des piliers de contenu et une planification a posteriori. Cela vous aidera à maintenir une présence cohérente sur Instagram et à organiser votre contenu esthétique.
5. Produisez régulièrement du contenu qui s'inscrit dans votre esthétique.

Quel devrait être mon premier message sur Instagram ?

Now that you know how to start your Instagram page, you’re probably wondering, “What should my first Instagram post be?”

Vous pouvez publier ce que vous voulez comme premier élément de contenu sur Instagram. Il peut s'agir d'une vidéo d'introduction ou même d'un simple selfie accompagné d'une légende racontant votre histoire personnelle. Veillez simplement à ce que votre contenu soit attrayant et pertinent pour votre public cible.

Vous êtes à court d'idées pour votre premier article ? En voici quelques-unes dont vous pourrez vous inspirer :

• Teasers pour le lancement officiel de votre marque sur Instagram .
• Une vidéo vous présentant aux internautes et expliquant ce qu'ils peuvent attendre de votre page.
• Un mot de bienvenue pour accueillir les nouveaux adeptes.
• Un regard en coulisses sur vous et votre équipe en train de développer la marque.
• La vision unique ou la déclaration de mission de votre marque.

Comment réussir sur Instagram en tant que nouvelle page : Nos 5 meilleurs conseils

Maintenant que vous avez créé votre page - avec votre premier post - il est temps de penser à un peu plus long terme. Comment réussir avec une toute nouvelle page sur une plateforme aussi compétitive et débordante de contenu ?

What it really comes down to is the work you’re willing to put into churning out awesome creative content. That means letting those creative juices flow as much as possible while maximizing Instagram’s unique features. Are you not sure how to do that? Here are five of our tips on how to be successful on Instagram, even while you’re new.

1. Expérimentez différents types de messages Instagram

The more types of Instagram posts you play around with, the more people you can potentially reach. Stunning photos and carousel posts are perfect for reaching your followers. But if you want to extend that reach, produce some Instagram Reels, too. This exposes your new page to a wider audience that might prefer consumer video over photo content.

2. Élaborer la bio de votre profil pour faire une bonne première impression

Optimisez la bio de votre profil pour que les gens aient une idée de qui vous êtes dès qu'ils visitent votre page.

If you have a personal page, tell people something about yourself. Consider sharing what city you live in and your current job. You can also just do a simple, funny bio or add your favorite quote to inspire others.

If you have a professional account, make sure to display your category on your bio. Add your contact details and other important info to make it easy for potential partners to reach you.

3. Rédiger des légendes intéressantes et adaptées à votre public cible

Producing high-quality, engaging photos and videos is a no-brainer on Instagram. But you also shouldn’t neglect your captions. They need to be engaging and interesting to capture the attention of your target audience and gain them as followers.

Make sure your captions tell a compelling story that adds context to your image or video. It can also be so witty that people laugh their socks off and give you a follow. Consider adding advice, life lessons, how-to, and other captions that increase dwell time in your post.

4. Utiliser les hashtags et les balises de localisation pour améliorer la visibilité

Do you want to reach more people fast? Use hashtags and location tags to make your post visible to a wider audience. These tags are super effective for pushing your content out on the Explore page. It’s also amazing for reaching people interested in your niche or local community. This exposes your new page to more people, which, in turn, increases your chance of getting more followers.

5. Diffuser des annonces pour atteindre votre marché cible avec précision

If you have a professional account, consider running Instagram ads to reach your target audience. Investing in paid content allows you to reach the right people fast. It gives you a chance to promote any products or services your brand offers. Plus, it’s an excellent way to get that initial boost of followers and potential customers after making your Instagram account.

Vous démarrez à Instagram en partant de zéro ? Prenez de l'avance avec Path Social

Creating a page on Instagram is relatively easy. All you have to do is follow the account creation process, choose a username and profile photo, and post away. If you’re conscious about your feed curation, focus on an aesthetic theme or niche to build your dream page. Then, follow creative and professional best practices to help you become successful on the platform fast.

Cependant, le plus difficile lorsqu'on démarre Instagram à partir de zéro est d'obtenir des adeptes. Vous devez vous efforcer de faire connaître votre marque avant d'attirer un public.

Now that you know how to create an Instagram page, think about working with a growth service like Path Social. Our proprietary algorithm can give you an initial boost in your following. The team uses AI to help your content reach your target audience and expose your new page to them. This boost in visibility results not only in more engagement on your posts but plenty of new followers as well. The best part is that these followers are 100% real and genuinely interested in your content. Gain more authentic Instagram followers with us today!