Cómo crear una página Instagram : Guía fácil para novatos en IG

Even if it’s been around for years, Instagram is still one of the hottest social media apps to be on. According to Statista, there are 1.2 billion active users on the platform monthly. That’s around 28% of the entire globe’s internet population! So, if you want to connect with people online, Instagram is really the place to be. And the first step to getting started on the app is learning how to create an Instagram page.

Luckily, creating your Instagram account is easy. You can do it straight from the app on your mobile device. Plus, if you’re a business owner or aspiring influencer, you can even switch your new account to a professional page.

In this guide, we’ll show you exactly how to set up your first Instagram page. We’ll even throw in some of our top tips for succeeding on the platform, even as a newbie! Stick around to learn these Instagram basics and get yourself started on the world’s favorite visual social platform.

How To Create an Instagram Page, Step by Step

It’s straightforward to make a page on Instagram, and you can do it straight from your mobile app. Just note that you have to be at least 13 years old to create an account on the platform.

There are two routes you can take when you make your Instagram account. You can start completely from scratch or immediately link it to your existing Facebook account. But don’t worry; the process is easy no matter what. Here’s how to make an Instagram page, step by step:

1. Descargue la aplicación móvil Instagram en Apple App Store o Google Play Store.

2. Abre la aplicación en tu dispositivo móvil. Esto debería llevarte a la página de inicio de sesión de la plataforma.

3. If your Facebook account appears, you can click it to create an Instagram account that mirrors your Facebook details. If you want to create a page from scratch, click Create New Account.

4. Enter the email address or mobile number you want linked to your page. If you ever get locked out of your Instagram account, you can regain access using this contact information.

5. Introduzca el código de confirmación que se le ha enviado a su correo electrónico o a su número de teléfono.

6. Choose your password. Make sure it’s strong enough for people not to guess it easily! Then, tap Next.

7. Enter your date of birth, then click Next.

8. Choose your Instagram handle (aka your username), then tap Next.

9. Go through Instagram’s terms of use. If you agree with them, tap I agree to finalize your account creation.

10.  Upload a profile photo. If you want to add a photo later on, just tap Skip.

And that’s it—you’re done! Note that if you create an account synced with Facebook, you can log into Instagram with the same login details.

Cómo crear una cuenta profesional en Instagram

When you first make an account on Instagram, it will be a personal page by default. But if you run a brand, you can easily switch to a professional account.

Las cuentas profesionales tienen acceso a herramientas especiales de Instagram diseñadas especialmente para crear marcas. Entre ellas se incluyen funciones como Instagram Insights y la posibilidad de realizar publicidad de pago en la plataforma.

There are two types of professional accounts: business profiles and creator accounts. The tools available for each are tailored to the needs of these types of accounts. Business accounts can use tools like Instagram Shopping to drive sales and have their establishment’s info in their bio. Meanwhile, influencers in creator mode have access to features relating to brand partnerships and sponsored content.

¿Quieres cambiar a una cuenta de empresa o de creador? A continuación te explicamos cómo crear una cuenta profesional en Instagram a partir de tu página:

1. Abre la aplicación Instagram y dirígete a tu perfil.

2. Haga clic en el menú de configuración situado en la parte superior derecha de la página.

3. Keep scrolling through the settings until you see the “For professionals” section. Then, tap Account Type and Tools.

4. En "Tipo de cuenta", haga clic en Cambiar a cuenta profesional.

5. Lea los recordatorios y la introducción sobre las cuentas profesionales haciendo clic en Continuar en las páginas siguientes.

6. Elige la categoría que mejor te describa como profesional. Las categorías incluyen "escritor", "blog personal", "restaurante" y más. Asegúrate de activar la opción "Mostrar en el perfil" para mostrar tu categoría públicamente.

7. On the next page, choose between a Creator and a Business account. Then, click Next.

8. Finally, connect your Instagram business page with your Facebook account if you want. If not, tap Skip. Now, you have access to your professional dashboard.

Cómo crear una página temática Instagram

Curating an Instagram page with a specific, cohesive aesthetic is an awesome way to attract your target audience. Maintain a certain feed design with your signature look, whether it’s minimalism with neutral hues or bold, loud colors. It’s an awesome way to stand out and catch people’s attention.

¿No sabe cómo crear una página temática Instagram ? Aquí tienes una lista de cosas que debes hacer y que pueden ayudarte a crear la página de tus sueños:

1. Find your niche. It should be a topic you feel passionately about and can create content for consistently. Popular niches include photography, travel, fashion, tech, fitness and more.
2. Choose a color palette. These will be your signature colors for the long term, so choose wisely!
3. Pin down your brand voice, aka the personality you want your feed to emulate.
4. Desarrolle una estrategia de contenidos que incluya pilares de contenido y programación posterior. Esto te ayudará a mantener una presencia coherente en Instagram y a organizar tu contenido estético.
5. Produzca regularmente contenidos que se ajusten a su estética.

¿Cuál debería ser mi primer mensaje en Instagram ?

Now that you know how to start your Instagram page, you’re probably wondering, “What should my first Instagram post be?”

Puedes publicar lo que quieras como primer contenido en Instagram. Puede ser un vídeo introductorio o incluso un simple selfie con un pie de foto en el que cuentes tu historia personal. Solo tienes que asegurarte de que sea atractivo y relevante para tu público objetivo.

¿Te has quedado sin ideas para tu primer post? Aquí tienes algunas en las que inspirarte:

• Teasers para el lanzamiento oficial de su marca en Instagram .
• Un vídeo para presentarte a la gente y explicarles lo que pueden esperar de tu página.
• Una bienvenida para saludar a los nuevos seguidores.
• Una mirada entre bastidores a usted y su equipo desarrollando la marca.
• La visión o misión única de su marca.

Cómo tener éxito en Instagram como página nueva: Nuestros 5 mejores consejos

Ahora que ya has creado tu página, con tu primer post, es hora de pensar un poco más a largo plazo. Cómo puedes tener éxito con una página nueva en una plataforma tan competitiva y repleta de contenidos?

What it really comes down to is the work you’re willing to put into churning out awesome creative content. That means letting those creative juices flow as much as possible while maximizing Instagram’s unique features. Are you not sure how to do that? Here are five of our tips on how to be successful on Instagram, even while you’re new.

1. Experimente con diferentes tipos de mensajes Instagram

The more types of Instagram posts you play around with, the more people you can potentially reach. Stunning photos and carousel posts are perfect for reaching your followers. But if you want to extend that reach, produce some Instagram Reels, too. This exposes your new page to a wider audience that might prefer consumer video over photo content.

2. Elabore la biografía de su perfil para causar una buena primera impresión

Optimiza la biografía de tu perfil para que la gente se haga una idea de quién eres nada más visitar tu página.

If you have a personal page, tell people something about yourself. Consider sharing what city you live in and your current job. You can also just do a simple, funny bio or add your favorite quote to inspire others.

If you have a professional account, make sure to display your category on your bio. Add your contact details and other important info to make it easy for potential partners to reach you.

3. Escriba subtítulos interesantes y relevantes para su público objetivo

Producing high-quality, engaging photos and videos is a no-brainer on Instagram. But you also shouldn’t neglect your captions. They need to be engaging and interesting to capture the attention of your target audience and gain them as followers.

Make sure your captions tell a compelling story that adds context to your image or video. It can also be so witty that people laugh their socks off and give you a follow. Consider adding advice, life lessons, how-to, and other captions that increase dwell time in your post.

4. Utiliza hashtags y etiquetas de ubicación para aumentar la visibilidad

Do you want to reach more people fast? Use hashtags and location tags to make your post visible to a wider audience. These tags are super effective for pushing your content out on the Explore page. It’s also amazing for reaching people interested in your niche or local community. This exposes your new page to more people, which, in turn, increases your chance of getting more followers.

5. Publique anuncios para llegar con precisión a su mercado objetivo

If you have a professional account, consider running Instagram ads to reach your target audience. Investing in paid content allows you to reach the right people fast. It gives you a chance to promote any products or services your brand offers. Plus, it’s an excellent way to get that initial boost of followers and potential customers after making your Instagram account.

¿Empezando de cero en Instagram ? Tome ventaja con Path Social

Creating a page on Instagram is relatively easy. All you have to do is follow the account creation process, choose a username and profile photo, and post away. If you’re conscious about your feed curation, focus on an aesthetic theme or niche to build your dream page. Then, follow creative and professional best practices to help you become successful on the platform fast.

Sin embargo, lo más difícil de empezar Instagram desde cero es conseguir seguidores. Hay que pasar por el proceso de dar a conocer la marca antes de atraer al público.

Now that you know how to create an Instagram page, think about working with a growth service like Path Social. Our proprietary algorithm can give you an initial boost in your following. The team uses AI to help your content reach your target audience and expose your new page to them. This boost in visibility results not only in more engagement on your posts but plenty of new followers as well. The best part is that these followers are 100% real and genuinely interested in your content. Gain more authentic Instagram followers with us today!