Comment augmenter le nombre de followers sur Instagram : Principaux conseils et stratégies

Instagram is the fourth most popular platform after other social media platforms like Facebook, YouTube, and WhatsApp. This presents a significant opportunity for brands, marketers, and influencers to reach a vast user base.

However, gaining followers and building a strong Instagram presence is increasingly challenging and time-consuming. But with the right assistance, you can expedite the results.

Instagram followers are valuable members of your community. Therefore, knowing how to grow your followers to drive traffic and enhance sales is important. 

Cet article vous guidera à travers des conseils et des tactiques éprouvés sur la façon d'augmenter le nombre de followers Instagram .

Pourquoi est-il important de savoir comment augmenter le nombre de followers sur Instagram de manière organique ?

Believe it or not, organic growth strategies help establish a strong presence for you or your clients over time. Knowing the best way to grow Instagram followers organically ensures long-term engagement and builds a loyal, authentic audience.

Although growing Instagram followers organically can be challenging, it leads to substantial and sustainable rewards without draining the funds. 

Unlike running costly Instagram ads or purchasing followers that end up being fake, organic growth happens naturally. You only need dedication, patience, and tried-and-tested Instagram marketing strategies to attract more genuine followers.

Without further ado, here are a few benefits you should know for how to grow followers on Instagram organically:

• Authentic Recurring Engagement: One of the most obvious benefits of organic growth is that organic Instagram followers are genuine individuals. Realf followers can provide real engagement through shares, likes, and comments.
• Word-of-mouth Marketing: Shares from organic IG followers are similar to digital endorsements (votes of confidence), enhancing your brand reach and authority.
• Increased Conversions: Real Instagram followers, unlike fake ones, can help achieve brand goals, from email signups to sales and more. 
• Reduce The Risks Of Being Restricted Or Banned: Interacting with your genuine followers ensures Instagram won’t detect suspicious behavior, avoiding potential bans or restrictions. Keeping it real keeps your account clean and secure.

Comprendre les différents types de suiveurs

Comprendre comment faire croître Instagram de manière organique permet de créer un lien authentique avec votre public et de favoriser une fidélité à long terme. Voici les types d'adeptes de Instagram que vous rencontrerez :

Faux followers

Fake IG followers are typically fake Instagram accounts or bots that artificially increase your follower count. However, they don’t engage with your content and posts. 

L'engagement joue un rôle important dans l'algorithme d'IG. Le fait que de faux comptes de médias sociaux vous suivent peut nuire à vos chances d'atteindre de nouveaux utilisateurs.

Suiveurs fantômes

Les followers "fantômes" sont des utilisateurs d'IG inactifs qui n'interagissent pas avec vos publications. Un trop grand nombre de followers fantômes peut fausser les mesures d'engagement et affecter votre croissance. 

Envisagez de supprimer ces comptes inactifs de votre liste de followers pour favoriser une véritable croissance.

Followers organiques

Vous devez viser ces adeptes, c'est-à-dire le public actif qui s'intéresse véritablement à votre contenu. Examinons quelques sous-groupes de vos abonnés organiques auxquels vous devez prêter attention :

• Customers: These followers frequently purchase from your business and follow your Instagram profile/account for product sales, discounts, and updates. To get more followers, include your products/services in your Instagram content and give exclusive promotions on the platform.
• Competitors: Some of your organic followers may also follow your competitors. Engage with them by drawing inspiration from competitor content while creating your posts. Use specific, relevant hashtags and location tags to enhance visibility among this group.
• Influencers: Nano and micro-influencers are Instagram users with 10 to 75K followers. Collaborating with these influencers often leads to increased sales and valuable partnerships. To attract influencers, consistently produce fresh content tailored to a specific audience.

Now that you know the different types of followers, let’s discuss how to get more Instagram followers. 

Comment augmenter le nombre de followers sur Instagram pour les débutants

If you just started using Instagram for your business and want to gain followers, first get your IG presence in order.

To grow your Instagram account, you’ll want to post high-quality content and engage with your followers consistently. Here are four key things to nail before moving on to more advanced practices:

1. N'achetez pas de faux followers 

Believe it or not, Instagram growth doesn’t happen overnight unless Taylor Swift mentions you in one of her songs. No matter what, avoid shortcuts like buying bots or fake followers since it goes against Instagram’s rules. 

While you may see a sudden increase in engagement and followers, it will harm you in the long term. That’s because the algorithm for an Instagram feed is smart and detects fake engagements and accounts. Instead of buying followers, focus on engaging with influential users to grow your audience organically.

It’s always better to grow your audience organically, even though it may take a while. Attracting genuine followers who engage with your Instagram posts and content and stay loyal will be worth the patience and effort.

2. Intégrer des mots-clés dans votre nom et votre nom d'utilisateur

Instagram algorithm gives more importance to search results, including keywords in your Instagram handle and username. Here’s what you need to know:

• Le nom d'utilisateur est l'adresse Instagram (le @nom de votre profil) : Veillez à ce qu'il soit similaire au nom de votre marque ou cohérent avec les noms d'utilisateur que vous utilisez sur d'autres plateformes sociales. Il sera ainsi plus facile pour vos followers potentiels de vous trouver.
• Your Name Also Helps Improve Your Visibility: You can use relevant keywords to describe your brand and improve visibility. This way, potential customers can quickly know who you are and what you offer when they visit your profile. After all, it’s the first thing they see, so make it count!

Note: Include only one or two relevant keywords in your name. If you stuff it with keywords, it can seem spammy. 

3. Optimisez votre bio sur Instagram pour augmenter le nombre de vos followers

La bio de votre site Instagram est essentielle pour donner une première impression forte aux nouveaux visiteurs. C'est l'une des occasions idéales de transmettre immédiatement votre identité (ou votre marque) et vos offres.

However, you only have a 150 Instagram characters limit to do it effectively, so keep your bio short and sweet. You can also use targeted keywords to connect directly with your audience, enhancing your search visibility and reaching more users. 

Since you can only have a single external link in your bio, be strategic about its use. To keep your audience engaged, you can link to your brand’s website or update it regularly with your latest posts.

4. Trouver le meilleur moment pour publier votre contenu sur IG

If you want to know how to grow followers on Instagram, know when to post. The best time to post content on Instagram depends on when your niche audience is most active. Once you know the optimal times, go ahead and schedule Instagram posts so you don’t miss out. A regular posting schedule is crucial to maintaining visibility and engagement.

L'établissement d'un calendrier de publication est pertinent pour les articles de Instagram ou tout ce qui se trouve sur votre flux Instagram .

Instead of a universal best time, focus on finding the ideal posting time for your Instagram followers. Wondering how to know when users are online?

Instagram peut facilement vous fournir ces informations grâce à ses aperçus. Voici comment procéder :

• Appuyez sur "Aperçu" sur le profil.
• Faites défiler l'écran jusqu'à "Votre public".
• Appuyez sur "Voir tout" pour connaître les périodes les plus actives des utilisateurs.

Note: The feature is available only on the IG mobile app, not on a desktop.

Comment augmenter le nombre de followers sur Instagram pour les créateurs de contenu de niveau intermédiaire

You can move to advanced practices once you set up an Instagram account and follow the basic strategies to grow followers. How to grow an Instagram following involves creating engaging content, utilizing relevant hashtags, and interacting regularly with your audience.

Voici quatre façons pour les créateurs de contenu intermédiaires de se développer sur Instagram:

Rédiger des légendes pour le référencement IG

Until now, users could only search Instagram Explore page using location tags, hashtags, profile names, and usernames. However, you can use keywords for search now. Writing descriptive, relevant captions using selective keywords can impact your post’s visibility.

While some keywords appear from the account’s usernames, bios, and names, many come from users’ captions. Using descriptive, relevant keywords in captions can increase your chance of appearing on the Explore page and attracting more viewers. 

Créez un calendrier de publication fiable pour augmenter le nombre de followers sur Instagram

Want to know how to grow your Instagram following? Be consistent! Posting regularly with Reels and using effective hashtags and keywords can help you reach new audiences. However, create fresh content that adds value to your audience instead of focusing on quantity. You can also use social media schedulers to plan and share content and maintain a consistent schedule.

Collaborate With Other Creators, Influencers, and Brands—A Proven Tactic

Collaborer avec des marques et des influenceurs partageant les mêmes idées est une astuce de croissance qui permet d'associer la marque et d'accéder à de nouveaux adeptes. Le plus intéressant ? Les partenariats n'ont pas besoin d'être coûteux ; certaines collaborations efficaces sont mutuellement bénéfiques et de plus en plus simples. 

Moreover, you don’t need supersized macro influencers. Micro and nano influencers offer higher engagement and lower sponsored post rates. However, reaching a similar audience size may require working with more nano or micro-influencers, depending on your budget and bandwidth.

Comment augmenter le nombre de vos followers sur Instagram comme les pros ? 

Not seeing an increase in Instagram followers despite your efforts? Or are you stuck in a follower limbo after a surge? To learn how to grow Instagram followers organically, focus on creating authentic content and building meaningful interactions with your audience. Here are some effective ways to get your groove back and elevate your follower count:

Expérimenter une gamme de posts IG

This popular social media platform no longer works as a photo app only. It offers various formats like Instagram Reels, Story Highlights, carousels, and pinned posts.

Which kind of content or post will help increase IG engagements? Studies suggest that Instagram carousels tend to perform best. Although, you may find that you get the most responses from your Instagram stories. It’s not always straightforward. Your target audience may prefer Reels for fun, bite-sized content and carousel posts for informative content.

If your account doesn’t grow, experiment with various post formats. The best approach is to combine all these different formats to keep your content fresh and engaging.

Pro Tip: Experiment with various content types, such as Instagram stories, reels, memes, and trending audio. 

Lean Into UGC for How To Grow Your Instagram

Encourage users to share user-generated content (UGC) to boost brand recognition and grow your Instagram following. It’s simple to find UGC—your IG followers can use your “branded hashtag” or directly tag you. However, seek permission from the original content creators. It’s a useful strategy for how to grow your Instagram followers.

Parlez à votre public dans les articles et les commentaires

Connect with your IG followers to grasp their issues, provide solutions to their inquiries, and gather content inspiration. Wondering how to communicate with the relevant users you want to reach? Reply to the messages and comments you receive, especially if they come from potential customers with questions.

In addition to that, you should also embrace Instagram Stories. There’s a wealth of features that can spark fantastic content ideas. You can use question stickers, countdowns, interactive polls, and even add links to engage your audience in various exciting ways.

Gagner des followers de manière organique

Want to know how to grow your following organically? From posting high-quality, unique content to using relevant hashtags, there are various ways to grow your reach and followers organically.

Voici quatre stratégies organiques faciles et éprouvées pour augmenter le nombre de vos followers sur IG:

1. Optimisez votre profil IG pour plus de visibilité

Une bonne stratégie Instagram pour augmenter le nombre de vos followers consiste à choisir un nom d'utilisateur et une bio Instagram qui soient favorables à l'optimisation des moteurs de recherche. 

Pensez à ce que les utilisateurs de Instagram pourraient rechercher et incluez des mots-clés pertinents. Il est très peu probable que les utilisateurs recherchent votre nom, à moins que vous ne soyez très célèbre. 

Instead, they’ll likely look for keywords like marketing, fitness coach, etc., to find relevant accounts. So, incorporate a business-related keyword into your name for better visibility.

2. Exploiter les hashtags en vogue pour augmenter le nombre de followers sur Instagram

Augmentez les possibilités de recherche de votre contenu en incluant des hashtags Instagram en vogue. Les hashtags sont essentiels pour que les utilisateurs puissent trouver du contenu pertinent sur Instagram. Déterminez le nombre de hashtags à utiliser en expérimentant différents nombres et suivez celui qui donne le meilleur engagement.

Trending hashtags indicate a surge in users searching for them. However, using such hashtags with millions of posts means your content will quickly disappear in the sea of posts. To increase traffic to an Instagram post, conduct hashtag research. Opt for hashtags with fewer posts to stand out. Use small and medium-sized hashtags as they offer great niches and better exposure.

You should utilize a few hashtags with 100,000 to 1,000,000 and 1,000 to 10,000 posts. This approach helps maximize exposure, boosting followers and likes. 

Moreover, it’s important to maintain a document with relevant hashtags for your business and add them to your posts consistently. Doing so can garner more likes, comments, shares, and followers. But remember, avoid using the same set of hashtags for every post to keep your content fresh and appealing.

3. Utiliser l'audio en vogue pour un meilleur engagement

Use trending audio on Instagram to boost visibility and engagement. Audio tracks make IG video posts, stories, and reels catchier, more entertaining, and likely to appear on the Explore page. It also attracts users who seek to use similar audio. 

N'oubliez pas que vous devez attirer l'attention de vos utilisateurs cibles avant de les transformer en adeptes potentiels. Les sons en vogue augmentent la visibilité sur l'application Instagram , qui compte actuellement plus de 2,35 milliards d'utilisateurs mensuels actifs.

4. Publier des contenus appréciés par les utilisateurs

To turn users into followers organically, consistently publishing content that genuinely appeals to them is crucial. To optimize your Instagram page, ensure your post content aligns with Instagram’s algorithm and includes visually appealing Instagram reels.

Design a cohesive Instagram grid with a mix of reels, posts, and story highlights to make your Instagram page more attractive.

Une approche utile consiste à "s'inspirer" de vos meilleurs concurrents sur la plateforme. Consultez leurs profils et concentrez-vous sur les posts et le contenu Instagram qui suscitent un fort engagement pour trouver des idées.

Voici quelques conseils éprouvés pour créer un contenu attrayant sur Instagram:

• Use Various Content Formats: Blend your content strategy by incorporating stories, carousels, reels, and other formats, particularly if your competitors succeed. Choose a content format that perfectly suits your message and style.
• Craft Brilliant Captions: No matter the content format, a well-written caption can significantly improve your chances of gaining followers. Research online or analyze your competitors’ captions for reels, photo dumps, and stories that resonate with your content.
• Jump On Trends: Keep an eye on trending challenges or video formats and use them to catch the attention of your targeted audience. For example, if users create “reel” videos with photos to outsmart the Instagram algorithm, try it.
• Include A “Like And Follow” Call-To-Action (CTA): Encourage users to like and follow your IG page if they enjoyed your post. Employ this call-to-action in captions, voiceovers, and videos (as a text overlay or sticker), whichever fits best.

To get the attention of followers, ensure you set up a social media content calendar. This will help you post consistently and tag relevant users from your existing followers to help spread your content.

Maintenant que vous savez tout sur la façon d'augmenter le nombre de vos followers...

Vous voulez renforcer votre présence sur Instagram et savoir comment augmenter le nombre de followers sur Instagram ? Suivez ces conseils pour avoir une présence forte et augmenter la notoriété de votre marque en tant que créateur de contenu. 

N'oubliez pas que l'augmentation du nombre d'adeptes est un processus continu. Publiez du contenu de haute qualité et restez à la pointe de votre stratégie de médias sociaux pour maintenir la croissance.

Looking to elevate your Instagram presence and gain more followers? Choose Path Social. We focus on organic growth and provide other valuable services to support your Instagram goals. Our platform can seamlessly connect you with real influencers and utilize advanced targeting algorithms to reach your target audience effectively. Join us to create a genuine, engaged Instagram community, and start increasing your follower count today.