Que signifie "en avant" sur Instagram et autres analyses d'histoires ?

What does forward mean on Instagram? Or tap backward? Instagram Insights shows you engagement analytics to enhance your Instagram for Business strategy. It eliminates guesswork, helps you get more likes and followers, and grows your profile. 

While Insights makes the user experience better, understanding them can often pose serious challenges, especially for influencers and businesses. This article will walk you through what Tap Forward and other Instagram Story Insights mean. 

Comment vérifier Instagram Story Insights ?

Vous pouvez facilement consulter vos Instagram Story Insights en cliquant sur le bouton "Insights" dans le coin supérieur droit de votre profil. 

However, if you still haven’t shifted to the business profile, follow these steps and view Instagram insights. 

1. Ouvrir Instagram: Lancez l'application Instagram sur votre ordinateur de bureau ou votre téléphone portable.
2. Go To Settings: Tap on the profile picture in the bottom-right-hand corner of the feed. Click on the lines (hamburger icon) in the top-right corner. From there, choose the Settings and Privacy option.
3. Type de compte: Faites défiler la page Paramètres et vie privée vers le bas jusqu'à ce que vous trouviez le type de compte et les outils. Sélectionnez cette option.
4. Switch To ‘Professional’ Account: Select the Switch to Professional Account option. Follow the provided instructions, which may include specifying the category your account relates to, and then click Done.
5. Get Access To Instagram Insights: With your professional account set up, return to the profile page. You can check your insights through the ‘hamburger icon’ or by directly clicking on it from your Instagram profile.

Once you open Insights, go to the ‘content’ tab. Here, you’ll find a range of data for Instagram Stories, posts, and other promotions you run. 

If you tap the See All button next to Stories, you can seamlessly filter metrics by types of interactions and date range. 

Also, you can access these analytics directly from the active story by swiping up. It opens various metrics related to that Story, such as profile visits, link clicks, impressions, etc. 

Now that you know how to view Instagram stories insights, let’s find out what forward navigation means on Instagram.

Instagram Aperçu de l'histoire : Que signifie "en avant" sur Instagram Story ?

Alors, que signifie exactement "forward" sur Instagram story ?

Taps forward on Instagram show how many users skipped your Story without watching it entirely. When users tap to move to the next Story in a queue, Instagram counts it as a forward. 

If only a few people skip your ‘full’ Story, it’s a sign you create engaging content. However, if many people tap forward, it’s a sign that you must improve your story content.

Vous pouvez stimuler l'engagement et réduire les départs rapides en utilisant les jeux d'histoire Instagram . 

Also, it’s a given that many people quickly tap through Instagram Stories. So, it’s best to look at taps backward, exits, and next story metrics to effectively gauge your Instagram story performance.

Autres informations sur Instagram que vous devriez suivre

Instagram L'analyse des histoires fournit des informations sur la manière dont les utilisateurs interagissent avec vos histoires. Ces données permettent de comprendre combien de spectateurs s'intéressent à l'ensemble de votre histoire.

In addition to taps forward, there are several other metrics like next Story and taps backward. 

Ils vous aident à déterminer la forme de contenu qui fonctionne le mieux afin que vous puissiez en publier davantage dans vos articles sur Instagram . Discutons de chacun d'entre eux séparément.

Taps Backward (vers l'arrière)

La fonction "Taps backward" mesure la fréquence à laquelle les utilisateurs appuient sur le côté gauche de l'écran pour revoir une histoire précédente. 

C'est un indicateur précieux du type de contenu qui fonctionne et de celui qui ne fonctionne pas. 

When viewers tap backward, it suggests they find the content worth revisiting. Or it grabs their attention during a quick scroll. If your post receives many ‘taps backward,’ take note of the content type and continue experimenting. 

Il s'agit d'une méthode de choix pour découvrir les tendances du siteInstagram et comprendre ce qui trouve un écho auprès de votre public.

Prochaine histoire et sorties

Exits track how often someone swipes out of your Story. Whereas ‘next story’ measures tap to the next account’s Story. Although these two metrics are somewhat similar, exits may not always indicate disinterest. 

For instance, an exit simply means the user was short on time. They might also have swiped up for more information if you provide a link. In contrast, the ‘next story’ metric suggests users wanted to skip to the next one, indicating a loss of interest. You can use these metrics to determine your ideal story length – whether it’s 3 or 13 slides. They also reveal areas for content improvement. 

If you notice many exits or nexts, make sure to create captivating content to engage your audience. This will get users to stay till the end and eager to return for more.

Métriques de découverte

Believe it or not, discovery metrics matter a lot. Many people use the Instagram app to find new brands. 62% of people say they become more interested in a product or brand after seeing it in Stories.

To understand how much your target audience watches your Stories, compare impressions and reach numbers to follower count.

• Portée - Cela vous donne une estimation du nombre d'utilisateurs (comptes) qui ont vu votre Story. 
• Impressions – This shows how often people watched your Instagram story, including repeats.

Tip: Make sure to include stickers to increase your Story’s discoverability. When you employ location stickers or hashtags, your Story will likely appear in the Explore Page or sticker’s larger Story. If you’re a small business, it’s best to use Gift Cards or Food Orders stickers. 

Mesures des interactions

Vous trouverez ci-dessous quelques indicateurs d'interaction à prendre en compte :

• Visites du profil: Nombre de fois où des personnes ont consulté votre profil après avoir vu votre article.
• Réponses: Les utilisateurs ont répondu à vos histoires Instagram .
• Suivis: Nouveaux adeptes que vous avez gagnés grâce à vos histoires.
• Partages: Nombre de fois où des personnes ont partagé votre histoire.
• Visites du site web: Clics sur le lien de votre profil après avoir regardé l'article.
• Sticker Taps: Taps on location, mention, product stickers, or hashtag in your Ig story.
• Calls, Emails, Texts, Get Directions: Users who took these actions when they saw your Story.
• Vues de la page du produit: Vues de pages de produits que vous obtenez par le biais des étiquettes de produits dans votre article.
• Interactions: Nombre total d'actions entreprises après avoir vu votre article.

If you want to achieve engagement or other specific actions, these stats can help measure success. 

Want more followers? Compare Profile Visits with Follows. However, if you hope to drive traffic to your website, look at Website Visits to gauge performance.

Tip: Stick to one clear CTA that matches your goals. Highlight it with branded stickers or creative elements. According to Facebook data, highlighting CTAs boosts conversions in 89% of cases tested.

Optimisez votre stratégie marketing sur la base de Instagram Story Analytics

Instagram Histoires Les informations telles que les "taps forward" peuvent contribuer à améliorer les efforts de marketing et à accroître l'engagement du public. 

Voici six façons d'optimiser votre stratégie sur la base des informations recueillies par Ig :

• Trouvez le contenu qui fonctionne: Le suivi des performances de vos Stories peut vous aider à identifier les meilleures publications. Recréez les vidéos et les photos qui surpassent vos autres histoires. 
• Listen To Audience Feedback: Pay attention to both qualitative and quantitative data, including poll and quiz responses. Use it to inspire new services, products, or content.
• Understand How People Love To Communicate: Analyze metrics for text, call, and email interactions. Adjust your approach based on audience preferences to boost engagement.
• Post At Optimal Times: Let’s say your data indicates more engagement on weekdays at 8 p.m. So, plan your content to go live then for increased visibility and interaction.
• Track Audience Demographics: If your target audience is women aged 20-32, create stories that appeal to their needs and interests.
• Exploiter le contenu généré par les utilisateurs: le contenu généré par les utilisateurs peut s'avérer de plus en plus utile pour vos histoires. Partagez le contenu de clients satisfaits qui utilisent vos produits pour renforcer la confiance et la crédibilité.

Optimisez votre stratégie Instagram Stories avec Path Social

Now you know what does forward means on Instagram, along with other popular story metrics. 

Apart from tap forward and other navigation metrics, consider story length and content type to ensure your Story performs best. 

Want to make stories that go viral among your audience? Choose Path Social! With custom strategies and tools, refine your Instagram account, unleash the true potential of your profile, and grow your followers. Don’t wait to learn what forward or other metrics mean by yourself – let Path Social help you. Start growing and gaining Instagram followers today!