¿Qué significa "adelante" en Instagram y otros análisis de historias?

What does forward mean on Instagram? Or tap backward? Instagram Insights shows you engagement analytics to enhance your Instagram for Business strategy. It eliminates guesswork, helps you get more likes and followers, and grows your profile. 

While Insights makes the user experience better, understanding them can often pose serious challenges, especially for influencers and businesses. This article will walk you through what Tap Forward and other Instagram Story Insights mean. 

¿Cómo consultar Instagram Story Insights?

Puedes consultar fácilmente tus Instagram Story Insights pulsando el botón "Insights" en la esquina superior derecha de tu perfil. 

However, if you still haven’t shifted to the business profile, follow these steps and view Instagram insights. 

1. Abrir Instagram: Inicie la aplicación Instagram en su ordenador o móvil.
2. Go To Settings: Tap on the profile picture in the bottom-right-hand corner of the feed. Click on the lines (hamburger icon) in the top-right corner. From there, choose the Settings and Privacy option.
3. Tipo de cuenta: Desplázate hacia abajo en la página de Configuración y privacidad hasta que encuentres Tipo de cuenta y herramientas. Selecciona esta opción.
4. Switch To ‘Professional’ Account: Select the Switch to Professional Account option. Follow the provided instructions, which may include specifying the category your account relates to, and then click Done.
5. Get Access To Instagram Insights: With your professional account set up, return to the profile page. You can check your insights through the ‘hamburger icon’ or by directly clicking on it from your Instagram profile.

Once you open Insights, go to the ‘content’ tab. Here, you’ll find a range of data for Instagram Stories, posts, and other promotions you run. 

If you tap the See All button next to Stories, you can seamlessly filter metrics by types of interactions and date range. 

Also, you can access these analytics directly from the active story by swiping up. It opens various metrics related to that Story, such as profile visits, link clicks, impressions, etc. 

Now that you know how to view Instagram stories insights, let’s find out what forward navigation means on Instagram.

Instagram Story Insights: ¿Qué significa "adelante" en Instagram Story?

Entonces, ¿qué significa exactamente avanzar en la historia de Instagram ?

Taps forward on Instagram show how many users skipped your Story without watching it entirely. When users tap to move to the next Story in a queue, Instagram counts it as a forward. 

If only a few people skip your ‘full’ Story, it’s a sign you create engaging content. However, if many people tap forward, it’s a sign that you must improve your story content.

Puede aumentar el compromiso y reducir las salidas rápidas utilizando Instagram story games. 

Also, it’s a given that many people quickly tap through Instagram Stories. So, it’s best to look at taps backward, exits, and next story metrics to effectively gauge your Instagram story performance.

Otras historias de Instagram que debería conocer

Instagram Los análisis de historias proporcionan información sobre cómo interactúan los usuarios con tus historias. Estos datos ayudan a comprender cuántos espectadores interactúan con tu historia "completa".

In addition to taps forward, there are several other metrics like next Story and taps backward. 

Ayudan a descubrir qué forma de contenido funciona mejor para que puedas publicar más de eso en tus historias de Instagram . Hablemos de cada uno por separado.

Grifos hacia atrás

Taps backward mide la frecuencia con la que los usuarios tocan la parte izquierda de la pantalla para volver a ver una historia anterior. 

Es un valioso indicador de qué tipo de contenidos funcionan y cuáles no. 

When viewers tap backward, it suggests they find the content worth revisiting. Or it grabs their attention during a quick scroll. If your post receives many ‘taps backward,’ take note of the content type and continue experimenting. 

Se trata de un método excelente para descubrir las tendencias deInstagram y comprender qué resuena entre su público.

Siguiente historia y salidas

Exits track how often someone swipes out of your Story. Whereas ‘next story’ measures tap to the next account’s Story. Although these two metrics are somewhat similar, exits may not always indicate disinterest. 

For instance, an exit simply means the user was short on time. They might also have swiped up for more information if you provide a link. In contrast, the ‘next story’ metric suggests users wanted to skip to the next one, indicating a loss of interest. You can use these metrics to determine your ideal story length – whether it’s 3 or 13 slides. They also reveal areas for content improvement. 

If you notice many exits or nexts, make sure to create captivating content to engage your audience. This will get users to stay till the end and eager to return for more.

Métricas de descubrimiento

Believe it or not, discovery metrics matter a lot. Many people use the Instagram app to find new brands. 62% of people say they become more interested in a product or brand after seeing it in Stories.

To understand how much your target audience watches your Stories, compare impressions and reach numbers to follower count.

• Alcance: te da una estimación de cuántos usuarios (cuentas) han visto tu historia. 
• Impressions – This shows how often people watched your Instagram story, including repeats.

Tip: Make sure to include stickers to increase your Story’s discoverability. When you employ location stickers or hashtags, your Story will likely appear in the Explore Page or sticker’s larger Story. If you’re a small business, it’s best to use Gift Cards or Food Orders stickers. 

Métricas de interacción

A continuación se enumeran algunas métricas de interacción que debe tener en cuenta:

• Visitas al perfil: Veces que la gente vio tu perfil después de ver tu Historia.
• Respuestas: Los usuarios han respondido a tus historias en Instagram .
• Seguimientos: Nuevos seguidores que ganaste con tus historias.
• Compartidos: Cantidad de veces que la gente compartió tu Historia.
• Visitas al sitio web: Clics en el enlace de tu perfil después de ver la Historia.
• Sticker Taps: Taps on location, mention, product stickers, or hashtag in your Ig story.
• Calls, Emails, Texts, Get Directions: Users who took these actions when they saw your Story.
• Visitas a páginas de productos: Visitas a páginas de productos que obtienes a través de etiquetas de productos en tu Historia.
• Interacciones: Total de acciones realizadas después de ver tu Historia.

If you want to achieve engagement or other specific actions, these stats can help measure success. 

Want more followers? Compare Profile Visits with Follows. However, if you hope to drive traffic to your website, look at Website Visits to gauge performance.

Tip: Stick to one clear CTA that matches your goals. Highlight it with branded stickers or creative elements. According to Facebook data, highlighting CTAs boosts conversions in 89% of cases tested.

Optimice su estrategia de marketing basándose en Instagram Story Analytics

Instagram Stories Insights como los taps forward pueden ayudar a mejorar los esfuerzos de marketing y aumentar el compromiso de la audiencia. 

He aquí seis formas de optimizar su estrategia basándose en los datos de Ig que recopile:

• Encuentra el contenido que funciona: Monitorizar el rendimiento de tus Stories puede ayudarte a identificar las mejores publicaciones. Recrea vídeos y fotos que eclipsen tus otras historias. 
• Listen To Audience Feedback: Pay attention to both qualitative and quantitative data, including poll and quiz responses. Use it to inspire new services, products, or content.
• Understand How People Love To Communicate: Analyze metrics for text, call, and email interactions. Adjust your approach based on audience preferences to boost engagement.
• Post At Optimal Times: Let’s say your data indicates more engagement on weekdays at 8 p.m. So, plan your content to go live then for increased visibility and interaction.
• Track Audience Demographics: If your target audience is women aged 20-32, create stories that appeal to their needs and interests.
• Aproveche el contenido generado por el usuario: el contenido generado por el usuario puede ser cada vez más útil para sus historias. Comparta contenidos de clientes satisfechos que utilicen sus productos para generar confianza y credibilidad.

Optimice su estrategia de Instagram Stories con Path Social

Now you know what does forward means on Instagram, along with other popular story metrics. 

Apart from tap forward and other navigation metrics, consider story length and content type to ensure your Story performs best. 

Want to make stories that go viral among your audience? Choose Path Social! With custom strategies and tools, refine your Instagram account, unleash the true potential of your profile, and grow your followers. Don’t wait to learn what forward or other metrics mean by yourself – let Path Social help you. Start growing and gaining Instagram followers today!