Qui est propriétaire de Instagram? Chronologie des événements marquants de Instagram

Instagram ranks fourth among the most popular social media platforms in terms of user numbers, with an estimated 1.21 billion active users per month or 28 percent of the world’s internet users. Instagram has changed ownership twice since it was first launched for iOS in late 2010. Who owns Instagram today? Let’s take a look at Instagram’s ownership history.

Quelle est la société propriétaire de Instagram?

The company that owns Instagram is Meta Platforms, formerly Facebook, Inc. Meta Platforms also owns the world’s four most extensive social media platforms, namely Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.

Chronologie du financement de Instagram et de ses propriétaires Instagram

Who owned Instagram when it was first developed? Initially named Burbn, Instagram was first developed as a mobile check-in app by Kevin Systrom and Mike Krieger in early 2010. They eventually redesigned Burbn into a photo-sharing app. The rebranding also came with a name change; Systrom and Krieger came up with the name “Instagram” by blending “instant camera” and “telegram.”

In March 2010, Instagram received seed funding of US$500,000 from Baseline Ventures and Andreessen Horowitz. In February 2011, Instagram raised US$7 million in Series A funding from various investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D’Angelo.

After passing several startup milestones, Instagram closed its Series B funding round in April 2012 with US$50 million from venture capitalists, including Sequoia, Thrive Capital, Greylock, and Benchmark.

A few days later, on April 9, 2012, Facebook, Inc. (now Meta Platforms) bought Instagram for US$1 billion in cash and stock. The deal was officially closed on September 6, 2012.

With Facebook, Inc.’s rebranding to Meta Platforms in October 2021, who owns Instagram, has also changed to the Meta company.

Qui détient aujourd'hui Instagram en termes d'actions ?

Who owns Instagram now in terms of shares is Meta Platforms’ founder, chairman, and CEO, Mark Zuckerberg.

According to Meta Platforms’ annual filing with the Securities and Exchange Commission (SEC), Mark Zuckerberg owned 13.6% of the company as of December 2021.

Zuckerberg est l'un des 32 actionnaires de classe B de Meta. Chaque actionnaire de classe B a droit à 10 voix pour chaque action. Zuckerberg continue de détenir la majorité des actions et des votes de classe B.

Instagram La croissance au fil des ans

Who owns Instagram now will likely stay the same until the foreseeable future.. Despite the entry and mainstream popularity of new apps like TikTok, Instagram’s solid foundation, innovative features, and loyal following give the platform a razor-sharp competitive edge that’s hard to match.

InstagramLa croissance de Instagram au fil des ans, et en particulier l'histoire des investisseurs et des propriétaires, est une chronique du succès remarquable de la plateforme. Voici les étapes les plus marquantes de la plateforme.

• October 6, 2010: Instagram recorded more than 25,000 user registrations on the first day of its launch. The platform had more than 100,000 users within a week.
• December 12, 2010: Instagram surpassed 1 million registrations.
• Juin 2011: Instagram a atteint les 5 millions d'utilisateurs actifs mensuels.
• Septembre 2011: Instagram a atteint 10 millions d'utilisateurs actifs mensuels.
• April 3, 2012: Instagram became available to Android devices and was downloaded more than 1 million times in less than a day.
• April 5, 2012: Instagram was valued at US$500 million after raising US$50 million in its Series B round of funding.
• April 9, 2012: Who owns Instagram shifted hands when Facebook acquired the platform for approximately US$1 billion in cash and stock.
• April 30, 2012: Instagram reached 50 million monthly active users.
• Février 2013: Instagram a atteint 100 millions d'utilisateurs actifs mensuels.
• Septembre 2013: Instagram a atteint 150 millions d'utilisateurs actifs mensuels.
• Mars 2014: Instagram a atteint 200 millions d'utilisateurs actifs mensuels.
• Décembre 2014: Instagram a atteint 300 millions d'utilisateurs actifs mensuels.
• Septembre 2015: Instagram a rendu les annonces disponibles dans le monde entier.
• Septembre 2015: Instagram a atteint 400 millions d'utilisateurs actifs mensuels.
• Juin 2016: Instagram a dépassé les 500 millions d'utilisateurs actifs mensuels.
• Décembre 2016: Instagram a dépassé les 600 millions d'utilisateurs actifs mensuels.
• Juin 2018: Instagram a franchi la barre du milliard d' utilisateurs actifs mensuels.
• Décembre 2021: Instagram atteint les 2 milliards d'utilisateurs actifs mensuels.

Who Owns Instagram in Terms of Demographic, Most Number of Followers, and Most Liked Post?

Il y a plus d'une façon de définir "Qui possède Instagram?". Voyons qui domine la plateforme par catégorie.

• Largest demographic on Instagram: Users aged between 18 and 24 years make up almost 31 percent of global Instagram audiences as of January 2023. Females accounted for 50.8 percent of global Instagram users. According to Business of Apps, over 70% of Instagram users are under 35 years old.
• The country with the highest number of Instagram users: India has the largest Instagram audience, with 230 million Instagram users to date.
• Most popular Instagram feature: Instagram Stories, which had 500 million daily active users by January 2019.
• The account with most number of followers: Instagram’s official page remains number 1, with 610 million followers. The most followed personality on the platform is Cristiano Ronaldo, with 552 million followers.
• Le post le plus populaire sur Instagram : Le post du carrousel de Lionel Messi sur la victoire de son équipe sur la France lors de la Coupe du Monde de la FIFA 2022.
• C'est l'industrie qui a le plus d'engagement sur Instagram: Socialbakers indique que les pages consacrées à la mode représentent 25 % de toutes les interactions avec les marques sur Instagram.
• Who owns Instagram in terms of shares? According to Meta Platforms’ 2021 annual report, 3,258 Meta Platforms shareholders hold Class A common stock and 32 shareholders hold Class B common stock. Class A common stock is available to the public, and each shareholder gets 1 vote per share. Class B common stock is not available to the public, and each shareholder gets 10 votes per share.
  
  While Zuckerberg does not hold the majority of shares in terms of stock, he holds the most voting power. Meta’s founder, chairman, and CEO, therefore, technically owns Instagram.

Comment développer votre marque et obtenir une part du gâteau Instagram

With upwards of 2 billion active users per month, Instagram shows no signs of slowing down. Who owns Instagram now may have plenty to do with the platform’s continued popularity, but it is the billions of users worldwide that fuel Instagram’s continued growth.

This massive Instagram audience represents a pool of virtually infinite targeting opportunities for brands. It takes a lot of work, but you can also grow your brand on the platform and get a piece of the Instagram pie.

Targeting the right audience for your business is often the trickiest part. Instagram’s algorithm decides which pieces of content to display on users’ feeds based on the relevance of the content to a user’s interests. Figuring out the best strategy to optimize your content’s relevance for your target audience often involves a lot of trial and error. Once you’ve perfected your strategy, you’ll be rewarded with consistently high engagement and a regular influx of new followers.

If you need help with your Instagram growth strategy, get it from an expert like Path Social. When you team up with Path Social, you’ll have precise audience targeting capability, made possible by their advanced, proprietary AI technology. The technology tracks down real users who are right for your brand. You’ll also receive expert help from Path Social’s in-house team of social media specialists. They’ll provide assistance promoting your content to your target audience.

With Path Social, your brand will grow with real followers who are genuinely interested in what you have to offer. You’ll reach potential new followers whose interests are aligned with yours.

Path Social fait confiance à des dizaines de milliers de marques de tous les secteurs sur la plateforme. La société a aidé toutes sortes d'entreprises et d'influenceurs à atteindre une croissance cohérente et durable. Commencez à croître et à gagner Instagram followers dès aujourd'hui !