¿A quién pertenece Instagram? Cronología de los hitos de Instagram

Instagram ranks fourth among the most popular social media platforms in terms of user numbers, with an estimated 1.21 billion active users per month or 28 percent of the world’s internet users. Instagram has changed ownership twice since it was first launched for iOS in late 2010. Who owns Instagram today? Let’s take a look at Instagram’s ownership history.

¿Qué empresa es propietaria de Instagram?

The company that owns Instagram is Meta Platforms, formerly Facebook, Inc. Meta Platforms also owns the world’s four most extensive social media platforms, namely Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram.

Cronología de la financiación de Instagram y a quién pertenece Instagram

Who owned Instagram when it was first developed? Initially named Burbn, Instagram was first developed as a mobile check-in app by Kevin Systrom and Mike Krieger in early 2010. They eventually redesigned Burbn into a photo-sharing app. The rebranding also came with a name change; Systrom and Krieger came up with the name “Instagram” by blending “instant camera” and “telegram.”

In March 2010, Instagram received seed funding of US$500,000 from Baseline Ventures and Andreessen Horowitz. In February 2011, Instagram raised US$7 million in Series A funding from various investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D’Angelo.

After passing several startup milestones, Instagram closed its Series B funding round in April 2012 with US$50 million from venture capitalists, including Sequoia, Thrive Capital, Greylock, and Benchmark.

A few days later, on April 9, 2012, Facebook, Inc. (now Meta Platforms) bought Instagram for US$1 billion in cash and stock. The deal was officially closed on September 6, 2012.

With Facebook, Inc.’s rebranding to Meta Platforms in October 2021, who owns Instagram, has also changed to the Meta company.

¿Quién posee ahora Instagram en términos de acciones?

Who owns Instagram now in terms of shares is Meta Platforms’ founder, chairman, and CEO, Mark Zuckerberg.

According to Meta Platforms’ annual filing with the Securities and Exchange Commission (SEC), Mark Zuckerberg owned 13.6% of the company as of December 2021.

Zuckerberg es uno de los 32 accionistas de Clase B Meta. Cada accionista de Clase B tiene derecho a 10 votos por cada acción. Zuckerberg sigue poseyendo la mayoría de las acciones y votos de la Clase B.

Instagram Crecimiento a lo largo de los años

Who owns Instagram now will likely stay the same until the foreseeable future.. Despite the entry and mainstream popularity of new apps like TikTok, Instagram’s solid foundation, innovative features, and loyal following give the platform a razor-sharp competitive edge that’s hard to match.

InstagramEl crecimiento de Instagram a lo largo de los años y, sobre todo, la historia de los inversores y los propietarios de son una crónica del notable éxito de la plataforma. He aquí los hitos más destacados de la plataforma.

• October 6, 2010: Instagram recorded more than 25,000 user registrations on the first day of its launch. The platform had more than 100,000 users within a week.
• December 12, 2010: Instagram surpassed 1 million registrations.
• Junio de 2011: Instagram alcanza los 5 millones de usuarios activos mensuales.
• Septiembre de 2011: Instagram alcanzó los 10 millones de usuarios activos mensuales.
• April 3, 2012: Instagram became available to Android devices and was downloaded more than 1 million times in less than a day.
• April 5, 2012: Instagram was valued at US$500 million after raising US$50 million in its Series B round of funding.
• April 9, 2012: Who owns Instagram shifted hands when Facebook acquired the platform for approximately US$1 billion in cash and stock.
• April 30, 2012: Instagram reached 50 million monthly active users.
• Febrero de 2013: Instagram alcanzó los 100 millones de usuarios activos mensuales.
• Septiembre de 2013: Instagram alcanzó los 150 millones de usuarios activos mensuales.
• Marzo de 2014: Instagram alcanzó los 200 millones de usuarios activos mensuales.
• Diciembre de 2014: Instagram alcanzó los 300 millones de usuarios activos mensuales.
• Septiembre de 2015: Instagram hizo que los anuncios estuvieran disponibles en todo el mundo.
• Septiembre de 2015: Instagram alcanzó los 400 millones de usuarios activos mensuales.
• Junio de 2016: Instagram alcanzó más de 500 millones de usuarios activos mensuales.
• Diciembre de 2016: Instagram alcanzó más de 600 millones de usuarios activos mensuales.
• Junio de 2018: Instagram superó la marca de los 1.000 millones de usuarios activos mensuales.
• Diciembre de 2021: Instagram alcanza los 2.000 millones de usuarios activos mensuales.

Who Owns Instagram in Terms of Demographic, Most Number of Followers, and Most Liked Post?

Hay más de una forma de definir "¿Quién es el dueño de Instagram?". Desglosemos quién domina en la plataforma por categorías.

• Largest demographic on Instagram: Users aged between 18 and 24 years make up almost 31 percent of global Instagram audiences as of January 2023. Females accounted for 50.8 percent of global Instagram users. According to Business of Apps, over 70% of Instagram users are under 35 years old.
• The country with the highest number of Instagram users: India has the largest Instagram audience, with 230 million Instagram users to date.
• Most popular Instagram feature: Instagram Stories, which had 500 million daily active users by January 2019.
• The account with most number of followers: Instagram’s official page remains number 1, with 610 million followers. The most followed personality on the platform is Cristiano Ronaldo, with 552 million followers.
• El post más popular de Instagram : El post del carrusel de Lionel Messi con la victoria de su equipo sobre Francia en la Copa Mundial de la FIFA 2022.
• El sector con mayor engagement en Instagram: Según Socialbakers, las páginas de moda representan el 25% de todas las interacciones con marcas en Instagram.
• Who owns Instagram in terms of shares? According to Meta Platforms’ 2021 annual report, 3,258 Meta Platforms shareholders hold Class A common stock and 32 shareholders hold Class B common stock. Class A common stock is available to the public, and each shareholder gets 1 vote per share. Class B common stock is not available to the public, and each shareholder gets 10 votes per share.
  
  While Zuckerberg does not hold the majority of shares in terms of stock, he holds the most voting power. Meta’s founder, chairman, and CEO, therefore, technically owns Instagram.

Cómo hacer crecer su marca y hacerse con un trozo del pastel Instagram

With upwards of 2 billion active users per month, Instagram shows no signs of slowing down. Who owns Instagram now may have plenty to do with the platform’s continued popularity, but it is the billions of users worldwide that fuel Instagram’s continued growth.

This massive Instagram audience represents a pool of virtually infinite targeting opportunities for brands. It takes a lot of work, but you can also grow your brand on the platform and get a piece of the Instagram pie.

Targeting the right audience for your business is often the trickiest part. Instagram’s algorithm decides which pieces of content to display on users’ feeds based on the relevance of the content to a user’s interests. Figuring out the best strategy to optimize your content’s relevance for your target audience often involves a lot of trial and error. Once you’ve perfected your strategy, you’ll be rewarded with consistently high engagement and a regular influx of new followers.

If you need help with your Instagram growth strategy, get it from an expert like Path Social. When you team up with Path Social, you’ll have precise audience targeting capability, made possible by their advanced, proprietary AI technology. The technology tracks down real users who are right for your brand. You’ll also receive expert help from Path Social’s in-house team of social media specialists. They’ll provide assistance promoting your content to your target audience.

With Path Social, your brand will grow with real followers who are genuinely interested in what you have to offer. You’ll reach potential new followers whose interests are aligned with yours.

Path Social cuenta con la confianza de decenas de miles de marcas de todos los sectores en la plataforma. La empresa ha ayudado a todo tipo de empresas y personas influyentes a lograr un crecimiento constante y duradero. ¡Empieza a crecer y a ganar seguidores en Instagram hoy mismo!