비즈니스를 위한 Instagram 팔로워 늘리기: 모범 사례

Running a business is a numbers game. It’s about the number of customers you have, sales, the number of successful years, and the number that represents customer reviews, among others. Growing your Instagram followers for your business is equal parts challenging and rewarding.

Pushing to get new followers every day is a tough climb for most. But with the right tools and strategy, you can power up your follower growth and improve your business performance. Here’s your guide to the best practices for growing your Instagram followers for your business.

Growing Your Instagram Followers for Your Business: What’s a Good Number?

Watching businesses and influencers on Instagram drawing in thousands of followers per post and raking in the dollars can either inspire you or frustrate you. Every brand wants to be the next big thing on the platform. The many successes made possible by Instagram make growing your followers for your business seem easy peasy.

For businesses, follower count is not just a vanity metric. It determines your authority in your niche/industry, credibility, page value, and how much you can make. It can keep doors to more opportunities wide open or tightly shut. It can attract even more followers or leave you unnoticed. When it comes to growing your Instagram followers for your business, what’s a good number?

그것은 당신의 틈새 시장, 당신이 목표로 삼고있는 청중 인구 통계 및 비즈니스 목표를 포함한 여러 요인에 달려 있습니다. 예를 들어, 인플루언서는 더 높은 순위를 매기고 더 많은 수익을 올리기 위해 특정 수의 팔로워에게 도달해야 합니다. 1,000명에서 10,000명의 팔로워가 있는 경우 나노 인플루언서가 될 수 있습니다 . 그러나 마이크로 인플루언서가 되려면 10명의 팔로워를 넘어야 합니다.

비즈니스에 필요한 팔로워 수에 대한 좋은 아이디어를 얻으려면 틈새 시장의 다른 브랜드를 확인하십시오. 경쟁자가 보유한 것보다 더 많은 추종자를 목표로 할 수 있습니다. 그러나 팔로워 수를 넘어서는 것이 가장 좋습니다.

Engagement rate is a more critical metric than follower count. If you have 20,000 followers, but only a tiny percentage actively engages with your content on Instagram, then you’re performing poorly. If you only have 2,000 followers, but hundreds of them engage with you daily, then you’re a superstar, at least within your community. With higher engagement, you can have more significant opportunities to grow your Instagram followers for your business.

Growing Your Instagram Followers: The Whys

While engagement is a better indicator of business performance, steadily growing your Instagram followers is still crucial to your overall growth. New followers can translate into additional likes, comments, views, shares, and sales. Even after you’ve reached the 10k or 50k mark, you should keep growing your Instagram followers for your business. Here are all the reasons why.

• 더 많은 추종자가 신뢰성을 전달합니다. 사용자는 귀하에게 심각한 고려를 제공하고 적절한 팔로워를 구축했을 때 신뢰할 수 있다고 생각할 가능성이 더 큽니다. 팔로워 수가 많으면 새로운 팔로워를 유치할 가능성이 높아집니다.
• 더 많은 추종자는 더 많은 수입으로 이어질 수 있습니다. 인플루언서의 경우 팔로워 수의 특정 계층에 도달하면 더 높은 지불금을 의미할 수 있습니다. 기업의 경우 새로운 팔로워는 더 많은 판매를 할 수 있는 새로운 기회입니다.
• 팔로워가 많다는 것은 특정 전문 분야에서 권위자나 리더가 되는 것을 목표로 하는 브랜드에 대한 영향력이 확대된다는 것을 의미합니다. 팔로워 증가는 대의에 대한 인식 증가, 상당한 사회적 또는 정치적 영향력, 탭에 대한 더 많은 연결을 나타낼 수 있습니다.
• 팔로워가 많을수록 유기적 도달 범위가 증가합니다. 현재 팔로워 기반은 빠르고 유기적으로 도달 할 수있는 잠재적 인 새로운 팔로워 네트워크를 만듭니다. 새로운 팔로워를 얻을 때마다 여러 가지 방법으로 분기하여 다른 팔로워와 연결할 수 있습니다.
• More followers determine the strength of your brand. Growing your Instagram followers for your business will help you build a stronger community. The stronger your community is, the longer your brand will be successful.

Growing Your Instagram Followers Organically: The Hows

Growing your Instagram followers is considered by many as the golden standard for growth. It takes time and dedication to gain highly engaged and loyal followers. Here are five innovative, organic strategies for growing your Instagram followers for your business.

1. Reaching New Audiences by Conquering Instagram Reels

Reels are a relatively brand-new format for Instagram and mimic TikTok’s widely popular short-form videos. With Reels, you can use visual, audio, and other creative tools to create more entertaining content.

With users mindlessly scrolling through their feeds without actually seeing and appreciating posts, making them stop in their tracks is tricky. Videos compel users to pause their scrolling so they can see more. Videos also require a longer viewing time than still photos. This will help you increase the number of views and even prompt viewers to like, comment, or share your post. The higher your views and engagement, the higher your odds of having your Reel featured on Instagram Explore. It’s where you can get discovered by new followers.

2. Growing Your Instagram Followers for Your Business Through a Rewards Program

Growing your Instagram followers for your business through a rewards program has been proven effective by many big brands. Rewards such as discounts or freebies in exchange for followers facilitate a mutually beneficial arrangement and one that many customers find difficult to resist. Here are some ideas you can use for your rewards program:

1. Shoppers can earn additional points or gift cards by following your account on Instagram. 
2. 팔로워는 사용자 생성 콘텐츠를 통해 친구를 팔로우하도록 초대하여 추가 포인트를 얻을 수 있습니다. 태그된 친구가 팔로우 버튼을 누르면 이 보너스 포인트를 받을 수 있습니다.
3. 팔로워는 로열티 프로그램의 회원이 될 수 있으며 새로운 팔로워를 데려와 특별한 특전을 누릴 수 있습니다.
4. Customers can earn a free service (manicure, foot spa, etc.) or dessert on their next visit when they follow your Instagram account. 
5. 팔로워는 추천 게시물을 공유하여 충성도 포인트를 얻을 수 있으므로 더 많은 잠재 고객에게 도달 할 수 있습니다. 

3. 게시물에 지오태그를 사용하여 가시성 높이기 3.

Hashtags are not the only valuable tags you can add to your posts to optimize your content for relevant searches. Tagging your location is relevant to your brand/target audience works the same way in growing your Instagram followers for your business. Tagging your business location is, of course, given when you have a physical store. If yours is purely an online business, you can still tag locations such as:

• 도시와 같은 일반적인 주변. 
• 가까운 유명한 랜드마크 또는 관광지. 
• 목표 시장에서 자주 방문하는 지역. 
• 참석 중인 이벤트의 위치입니다. 
• 고객이 제품을 사용하는 위치 또는 제품을 사용할 수 있는 위치를 배치합니다. 

4. Encouraging Audience Participation by Running Instagram Polls

You can increase your engagement and visibility by running Instagram polls in Stories, Reels, and regular feed posts. Polls also allow you to interact directly with your followers and get to know them better. You can get as creative as you want with your polls.

설문조사를 사용하여 고객이 신제품에 대해 어떻게 생각하는지 알아보세요. 고객에게 다음 연말연시 테마에 대한 의견을 요청하세요. 설문 조사 결과는 마케팅 및 성장 전략을 향상시키는 데 사용할 수 있는 실행 가능한 실시간 인사이트입니다.

5. Growing Your Instagram Followers for Your Business With Interactive Stickers

Stories are a huge favorite among Instagram users, and you can make a story even more engaging with interactive stickers. Stickers like the Questions, Emoji slider, and Quiz give users a fun break from the repetitious content that fills their feeds. Giving your followers an entertaining and interactive story-viewing experience makes them more likely to engage with your other content. And with higher engagement comes greater follower appeal.

How to Grow Your Instagram Business Account Like a Pro

Growing your Instagram business account like a pro involves using tried-and-tested promotional tools that require investment. Some tools don’t require marketing knowledge or experience, and others that would deliver more bang for your buck with the help of experts. Let’s take a look at each one.

How to Grow Instagram Followers for a Small Business

Growing Instagram followers for a small business is often challenging, given the fierce competition on the platform. Here are a few options that are worth a try. 

1. Set up and optimize Instagram Shopping

Make shopping convenient for your customers by setting up your shop on the platform. Growing your Instagram followers for your business requires preparing your shop for sales by creating and managing your product catalog. It also requires making your products easy to discover with product tags and encouraging customers to buy from you through Instagram’s promotional offers.

2. Collaborate with Instagram Creators

Collaborating with creators will help you get discovered by new audiences. Creators will also give your brand greater authenticity and the benefit of their creativity. When you use Instagram’s Creator Marketplace, you’ll be able to “find the best creators to promote your brand with advanced search and recommendation features.” You can select potential creator partners according to your budget, the creator’s follower count and portfolio, and the specific collaboration project you have in mind, etc.

3. 나노 인플루언서와 협력

Nano influencers are an excellent choice for growing your Instagram followers for your business for several reasons. First, they’re cheaper and are more flexible about what they can get in return for their promotional and creative services.

인플루언서는 무료 제품을 받는 대가로 파트너십에 동의할 수 있습니다. 둘째, 잠재 고객 기반은 작지만 틈새 잠재 고객 / 커뮤니티는 일반적으로 헌신적이고 참여도가 높습니다. 따라서 인플루언서를 통해 도달하게 될 사람들이 진정으로 관심이 있고 새로운 팔로워가 될 것임을 확신할 수 있습니다.

Growing Your Instagram Followers for Your Business With Instagram Tools

Growing your Instagram followers for your business through boosted posts is SOP these days. The good news is that you don’t need any knowledge or experience in digital marketing or SEO to get started.

Boosting a post is the simplest way to convert a post into an only takes a few steps. You can reach more people by boosting a post and specifying your target audience. You can choose how long your boosted post will run according to your budget. You can also promote an Instagram Story, a Reel, or feed posts with product tags.

When you’re ready to level up your ads game, you can build multi-platform campaigns via the Ads Manager. Campaigns allow you to create ads across Instagram, Facebook, and more so you can reach a broader audience to fuel your growth.

Instagram Followers Growth Service

If you need expert help growing your Instagram followers for your business, you can subscribe to an Instagram followers growth service.

Remember that accelerating your follower growth should not compromise your brand’s integrity, so stay away from services that instantly deliver thousands of followers. Your priority should be high-quality Instagram followers and not a quick fix using counterfeit followers.

A good Instagram growth service should have advanced audience targeting capability and social media expertise for organic content promotion. Growing your Instagram followers for your business with the help of a growth service should mean getting real followers. Users who are genuinely interested via precise audience targeting and skillful and human-powered promotion. You should expect a gradual increase in follower numbers within a short period.

성장 서비스는 브랜드에 적합한 잠재 고객을 추적하고 콘텐츠를 그들 앞에 두는 것과 관련된 모든 힘든 작업을 수행합니다. 이렇게 하면 페이지에 고유한 콘텐츠를 만드는 데 더 많은 시간을 할애할 수 있습니다. 이것은 잠재적인 새로운 팔로워들이 당신을 발견할 때 당신의 팔로우 버튼을 누르는 것을 주저하지 않도록 합니다.

Growing Your Instagram Followers for Your Business the Right Way

You could fill a whole book with strategies for growing your Instagram followers for your business. Some are more effective than others, but only some formulas work the same for everybody. Your type of business, brand image, business goals, and target audience, among many others, will determine the right strategies to help you grow.

Getting expert help from a service with a proven track record in Instagram growth will take all the guesswork out of the equation. Path Social is such a company. You can rest assured that your business will grow with real followers who are genuinely interested and highly engaged. Path Social achieves this through its proprietary AI technology. Designed for precise audience targeting, combined with the established content promotion strategies employed by their in-house social media specialists.

모든 틈새 시장과 산업에 걸쳐 2만 개 이상의 Instagram 브랜드가 신뢰하는 Path Social 은 지속적이고 보람 있는 성장을 위한 최선의 선택입니다. 지금 바로 Instagram 팔로워를 늘리고 성장을 시작하세요!